Janelle Wong Newspaper,Magazine, and Banner Ads
Company Information
Nike’s “Thunder Thighs” campaign is targeted to women and telling them that thunder thighs are favored and that women should embrace theirs. Nike wants to get away from the obsession to be thin and trying to cut down sizes. Nike wants women to embrace what they have knowing that they can be powerful in their own right. They say that we no longer need to stay trim but instead work on building our bodies to show how strong women really are. There are a few advertisements to this campaign along with one that addresses women’s butts. This advertisement campaign has brought a lot of attention to Nike and has made a lot of readers happy about they way everything is positive about women’s bodies then being degrading saying you have to look a certain way and if you don’t then you don’t belong. Nike is promoting their women’s line of clothing that will fit all women, no matter what the size. These ad’s bring smiles to women and teenagers all over the world. Innovative,sleek,work http://discoveringfeminismspring09.blogspot.com/2009/04/nike-ad-campaign.html http://www.usatoday.com/sports/columnist/brennan/2005-08-18-brennan_x.htm Message in Nike Thunder Thigh Ad I have Thunder Thighs. And that’s a compliment because they are strong and toned and muscular and though they are unwelcome in the petite section they are cheered on in marathons. Fifty years from now I’ll bounce a grandchild on my thunder thighs and then i’ll go out for a run. Just do it. Nikewomen.com
Typefaces 1.Palatino Linotype palatino Linotype
2.Lao UI Lao UI
3.Eras Bold ITC Eras Bold ITC
4. Lithos Pro Lithos Pro
5. Segoe UI Segoe UI
6. Kalinga Kalinga
7. Microsoft New Tai Lue Microsoft New Tai Lue
8.
Rockwell
Rockwell
9. Trajan Pro Trajan Pro
10. Berlin Sans FB Berlin Sans FB
I decided to use the font Trajan Pro. This font is clean cut and goes well with my advertisement and Nike as a company. I also decided to use segoe UI for my body font because it fit well with trajan pro and the overall advertisement.
I have Thunder Thighs. And that’s a
Good layout start. The type in the bottom half is more interesting with the point size variation and good line spacing. Type on top half would be more interesting using all upper and lowercase. The purple bar cuts the ad in to and it feels separate. How can you adjust that so it feels like on complet ad?
compliment
because they
STRONG and TONED and MUSCULAR are
and though they are unwelcome in the petite section they are
cheered on in marathons. I Have
Bolder font would work better. Avoid using shadows in this way. Keep shadows almost invisible.
Thunder Thighs Fifty years from now i’ll bounce a
grandchild on my thunder thighs and then i’ll go out for a
run.
Just do it. Nikewomen.com
I HAVE
THUNDER THIGHS I have Thunder Thighs. And that’s a compliment
Good layout!
because they are strong and
toned
and muscular and though they are unwelcome in the petite section they are cheered on in marathons. Fifty years from now I’ll bounce a grandchild on my thunder thighs and then i’ll go out for a run. JUST DO IT. NIKEWOMEN.COM
I HAVE THUNDER THIGHS
JUST DO IT
Thunder Thighs. And that’s a compliment because they Good layout!Iarehave strong and toned and muscular and though they are unwelcome in the petite section they are cheered on in marathons. Fifty years from now I’ll bounce a grandchild on my thunder thighs and then i’ll go out for a run.
Nikewomen.com