Ad Re-design Project
Original Ad
By Maryn Howard
About the teacher/services: This ad is for “vocal development� classes offered by Joyce McWilliams. There is no website listed on the ad, but according to the website for the Santa Barbara Music Club (http://www.sbmusicclub.org), where Joyce McWilliams is listed as a performer from 2007-2008, she is a soprano who has appeared in a number of performances herself. She is also a member of the National Association of Teachers and Singers. She teaches out of her home studio, as well as going to your home. Purpose of the ad: To promote the use of singing and speech classes. Audience: Children and adults wanting to better develop their vocal skills. Information on Original Ad: Vocal Development Learn to Sing! Joyce McWilliams Vocalist and actress Improve your voice and speech Ongoing classes Singers and Actors! Children, Teens and Adults Call 805-640-0419 Adults, Seniors, and Teens 6wks - $60.00 Children 6-12 yrs 6 wks $30.00 Home visits Descriptive Words About the Services: Classes Singers Actors Children Teens Adults Seniors
Fonts (16pt and 12pt) Agnes Agens
Arno Pro Arno Pro
Chaparral Pro Chaparral Pro
Letter Gothic Std Letter Gothic Std
NiteClub Nite Club
Calibri Calibri
Courier New Courier New
Nathan Semi Expandet Nathan Semi Expandet
Bell Gothic Std Bell Gothic Std
Final Choices I chose Chaparral Pro and for my fonts. The first one I chose because it is an easy to read serif font that is formal, but not overly so. The second font is to be used in a limited manner. It is more playful than the first font, but still easy to read. I feel that they work together to convey both the seriousness of taking vocal classes and also the fun that happens along the way.
Singers and Actors!
Good start. Choose only one stylized font and usually a san serif works as a send for copy. Two stylized fonts tend to fight each other for attention. Your font size changes are good. I can see from your TNs that this is grid based. The checkerboard look keeps elements separate. Ad needs unity. Black boxes and photo create separate units. Think about bring all this together as one unified piece.
Improve your voice and speech
Vocal Development
Children, Teens, and Adults
Ongoing Classes Home Visits Children 6-12 yrs 6 wks - $30.00 Adults, Seniors, and Teens 6 wks - $60.00 Call 805-640-0419 Joyce McWilliams Vocalist and Actress
Singers and Actors! Improve your voice and speech Learn to Sing!
Better unity, although avoid using centered layouts which Children 6-12 yrs oftenare boring. Use 6 wks - $30.00 a grid to help place type. Adults, Seniors, and Teens
6 wks - $60.00
Call 805-640-0419 Joyce McWilliams Vocalist and Actress
Home Visits Ongoing Classes
Learn to Sing!
Singers and Actors!
Children, Teens, and Adults
recheck size for Improve your voice and speech banner. should only be 1" high. Call 805-640-0419 Experiment Ongoing classes Vocalist and Actress using nonChildren 6-12 yrs 6 wks $30.00 Home Visits centered Adults, Seniors, and Teens 6 wks - $60.00 layouts.
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This grid layout is good. You need to rearrange some type to
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