Michele Trost
Project #2: Print and Banner Ads
The Independent, September 9, 2010
This ad is for Let It Go Yoga, owned and operated by Jim and Sue Anne Parsons. At Let It Go Yoga, they teach Basic Hatha Yoga, Flow Yoga, Restorative Yoga, and their unique style of gentle yoga: Let It Go Yoga. They help bring the benefits of yoga to people of all levels of ability, hold yoga teacher trainsings and also teach Family Yoga, Pregnancy Yoga and Yoga By Teens. Let it go yoga offers 6 different 3 weekend courses in the different styles of yoga. With each of the 6 courses, you recieve a certificate of completion that allows you to begin teaching that style of yoga and after all 6 are completed you would then be elligble to register with the Yoga Alliance. The purpose of their ad is to advertize a three weekend yoga teacher training they will be holding September 25th - October 10th as well as to help gain more prospective yoga students. Their target audience ranges from teenagers to adults of all ages. Ad headlines: Yoga Teacher Training Three Weekends September 25 - October 10 Specializing in certified teacher training, yoga therapy, and ongoing classes in basic hatha, flow, restorative, teen, family, and our own Let It Go Yoga. 685-8079 LetItGoYoga.com Descriptive words: Calm, Relaxing, Uplifting, Positive, Healthy, Refreshing, Strong, Energy, Balance, Spiritual, Tranquility, Stretch Source: http://www.letitgoyoga.com
Typeface Experiments
LetItGo.com • 685-8079
YOGA TEACHER TRAINING
YOGA
Three Weekends September 25 - October 10
Interesting photo, works well. Good font choice, placement and size and weight variation. Good contrast and negative space created in all 3 layouts. All good layouts. Only suggestion would be to keep the gray shape in the magazine ad even more organic. The hard edged bottom, although it reflects the leg stretch needs to be softened. Overall great job!
Specializing In Certified Teacher Training, Yoga Therapy & Ongoing Classes In: Basic Hatha, Flow, Restorative, Teen, Family, and our own Let It Go Yoga
www.LetItGo.com • 685-8079
YOGA
YOGA TEACHER TRAINING Three Weekends September 25 - October 10
Specializing In Certified Teacher Training,Yoga Therapy & Ongoing Classes In: Basic Hatha, Flow, Restorative, Teen, Family, and our own Let It Go Yoga
YO GA T E AC H E R T RA I N I N G Three Weekends September 25 - October 10
Specializing in Certified Teacher Training, Yoga Therapy & Ongoing Classes - www.LetItGoYoga.com
YOGA