An Expert’s System to Manage Facebook Ad Campaigns process.st/manage-facebook-ads/
11/18/2016 In this episode of Business Systems Explored, we talk to Armando Biondi, CEO of AdEspresso.
If you’ve ever ran a quick Facebook campaign to test the water, you know what a shot in the dark it can be. It’s likely that your first tentative campaign will have a stupidly high CPC, and eventually do nothing… But that’s why you shouldn’t stop just yet. Facebook’s ad revenue is over $18 billion, so they’re certainly doing something right. And, whether you’re selling to consumers or businesses, there’s a right and a wrong way to do it. Listen to this episode — it’s an in-depth interview with a PPC genius ready to show everything he knows about Facebook advertising. Click below to subscribe on iTunes:
Quote to tweet: “Facebook is becoming the place to be for advertisers, and overtaking Google” (tweet this)
Show notes: How to take advantage of Facebook’s domination over the ad market The systems behind an effective Facebook advertising campaign
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Why Facebook ads are so interesting right now Facebook’s targeting system explained How you should approach Facebook’s ad system vs. Google’s The kinds of companies that need to use Facebook marketing Using the reason people go to Facebook to inform better ads Using Facebook to get on your prospect’s minds The most successful Facebook ad campaigns Where to direct your ad clicks Lead nurturing via Facebook A quick guide to Facebook retargeting, and when you should do it Using Facebook’s dynamic product ads Why Facebook ads put the company in a strange position How to use the Facebook pixel for cart abandonment Facebook advertising tools you need to try Why companies fail with Facebook advertising Maximizing Facebook ROI The best resources for Facebook adversing Building a system for testing Facebook ads The dangers of poorly designed landing pages The most important thing you need to do before you start Facebook advertising What is a good cost-per-click? Accounting for the curiosities of how Facebook works The best product for building and testing your landing page for ads The wrong things people test, and the highest impact tests you can run Combating banner blindness Working out whether Facebook is even giving you anything back The way the smartest marketers run ads Understanding your Facebook ad campaign reports Integrating your ad data with apps How to not gamble on Facebook ads
Contact: @armandobiondi AdEspresso: https://adespresso.com/
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