Liz Chang Graphic Design Portfolio by Siu Sin Chang

i think

Portfolio

Liz Chang

i think

“a

m a n i s b u t t h e p r o d u c t o f h i s t h o u g h t s w h at

h e t h i n k s, h e b e c o m e s ” — m o h a n d a s g a n d h i

››

f o r wa r d i think is a graphic design portfolio completed at t h e a c a d e m y o f a r t u n i v e r s i t y i n m fa g r a p h i c d e s i g n d e pa r t m e n t d u r i n g fa l l

2011.

2007

to spring

the name i think reflects an idea i embrace

t h at e a c h p e r s o n h a s a u n i q u e t h o u g h t p r o c e s s . everyone has their different point of view about e v e r y t h i n g . i t d i r e c t ly a f f e c t s t h e d e s i g n s w e d o, t h e e m o t i o n s w e p u t i n t o t h e w o r k. e v e r y p i e c e o f design manifests the thoughts of the designer. it is unique and personal.

i think selected works

››

t h e s i s : no bull pa g e

››

experimental typography pa g e

››

098—111

raise a glass pa g e

084—097

lovin’ green pa g e

064—083

h e av y t h o u g h t pa g e

046—063

ardor of life pa g e

036—045

in the details pa g e

006—035

112—131

go bananas pa g e

132—141

01 / NO BULL

Project

Thesis

Portfolio

Liz Chang

Page

006

›

title

›

no bull

d at e spring

› 2011

course

››

brief a thesis project is a final project in the

m fa g r a d u at e t h e s i s

g r a d u at e d e g r e e p r o g r a m . i t s h o w c a s e s a f u l l range of skills and the ability to work with a

›

audience y o u n g , e d u c at e d

›

a d u lt s

t y p e fa c e

complex project through a proposal, concept

phil hamlett,

h e lv e t i c a n e u e ,

d e v e l o p m e n t , d e l i v e r y s t r at e g y , i n n o vat i v e i d e a s ,

ariel grey

knockout

conceptual solutions, successful imagery

instructor

›

and typography.

›

objective informing the public of the truth about e n v i r o n m e n ta l consequences of the

›

deliverables book, posters, pa c k a g i n g , w e b s i t e , identity system, dinning sets, t–shirt

›

m at e r i a l s mohawk via smooth pa p e r , n e e n a h e n v i r o n m e n t pa p e r , f o i l s ta m p i n g , f o i l

beef industry from

rubdowns, screen

fa c t o ry fa r m i n g

print, book cloth, cooking twine, epson i n k s , d av e y b o a r d

››

concept m y m fa g r a p h i c d e s i g n t h e s i s i s n o b u l l . t h o s e two words represent an effort to reduce the d e s t r u c t i v e i m pa c t o f t h e b e e f i n d u s t r y o n t h e global environment. no bull is a non–profit o r g a n i z at i o n t h at i n f o r m s t h e p u b l i c o f t h e t r u t h a b o u t t h e c o n s e q u e n c e s o f t h i s i n d u s t r y's p r a c t i c e s , e s ta b l i s h i n g a p r o g r a m f o r s o c i a l action and reform. beef production, which is i n c r e a s i n g y e a r ly , i s o n e o f t h e l e a d i n g c a u s e s o f d e f o r e s tat i o n, wat e r p o l l u t i o n a n d g l o b a l wa r m i n g . s i n c e t h e u n i t e d s tat e s i s t h e l a r g e s t c o n s u m e r a n d p r o d u c e r o f b e e f, i t i s c r u c i a l t h at a m e r i c a n s a d j u s t t h e i r d i e ta r y c h o i c e s t o b e i n a c c o r d w i t h s u s ta i n a b l e s y s t e m s o f e n e r g y p r o d u c t i o n a n d e n v i r o n m e n ta l c o n s e r vat i o n .

Ti t l e

No Bull

Page

007

i think “ each

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n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

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a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s

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a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s

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a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s

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a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s

n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

”—

i think “ each

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

›

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

o c l i m at e c h a n g e

gore

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

”—

and every one of us can make c

” —al

i think “ each

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

o c l i m at e c h a n g e

”—

and

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l

n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

i think “ each

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l

n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

” —al

›

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

gore

and every one of us can make c

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i think “ each

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

o c l i m at e c h a n g e

and

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

” —al

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o c l i m at e c h a n g e

i think “ each

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s

n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

›

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s

n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

” —al

gore

and every one of us can make c

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

” —al

i think “ each

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

o c l i m at e c h a n g e

”—

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

i think “ each

›

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

o c l i m at e c h a n g e

and every one of us can make c

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l

n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

”—

and

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

”—

i think “ each

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l

n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

i think “ each

gore

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

i think “ each

” — al

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

i think “ each

›

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

i think “ each

›

gore

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s

n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

i think “ each

gore

” —al

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s

n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

and

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

i think “ each

” — al

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

o c l i m at e c h a n g e

i think “ each

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

o c l i m at e c h a n g e

›

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

gore

and every one of us can make c

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

”—

i think “ each

” —al

i think “ each

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l

n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

i think “ each

›

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s

n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

i think “ each

gore

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

i think “ each

” — al

gore

›

i think “ each

” — al

gore

›

i think “ each

” —al

gore

›

”—

i think “ each

al gore

›

i think “ each

”—

and

and every one of us can make c

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o

a n d e v e r y o n e o f u s c a n m a k e c h a n g e s i n t h e way w e l i v e o u r l i v e s a n d b e c o m e pa r t o f t h e s o l u t i o n t o c l i m at e c h a n g e

”—

every

changes in

lives and olution

—

al gore every

changes in

lives and olution

—

al gore every

changes in

lives and olution

—

al gore every

changes in

lives and olution

—

al gore every

changes in

lives and olution

—

al gore every

changes in

lives and olution

—

al gore every

changes in

lives and olution

—

al gore every

changes in

lives and olution

—

al gore every

changes in

lives and olution

—

al gore every

changes in

lives and olution

—

al gore every

changes in

lives and olution

—al

gore

d every hanges in

lives and

olution

—al

gore

Project

Thesis

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Liz Chang

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No Bull

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02 / E X P E R I M E N TA L T Y P O G R A P H Y

Project

Thesis

Portfolio

Liz Chang

Page

036

›

title

›

e x p e r i m e n ta l

d at e spring

› 2008

course

››

brief t h i s i s a p r o j e c t t h at f o c u s e s o n t y p e s e t t i n g .

type systems ii

the project provided an opportunity to

typography

e x p e r i m e n t t h r o u g h e m u l at i n g m a s t e r p i e c e s

›

audience

›

designers

instructor

›

jennifer sterling

t y p e fa c e

from artists, such as wolfgang weigart and

h e lv e t i c a

emil ruder. they inspired new typography based on their aesthetics.

›

objective

›

deliverables

›

m at e r i a l s

practice and

p r e s e n tat i o n s h e e t s ,

f a b r i a n o pa p e r ,

experimented

clamshell box

epson inks,

typography

d av e y b o a r d

››

concept i e x p e r i m e n t e d w i t h h e lv e t i c a . t h e e x e r c i s e o f e m u l at i n g t h e o l d m a s t e r s d e e p e n e d m y s k i l l s a n d u n d e r s ta n d i n g o f t y p o g r a p h y , a n d t h e i m p o r ta n c e o f pay i n g at t e n t i o n t o t h e d e ta i l s and achieving refinement in typography.

Ti t l e

E x p e r i m e n t a l Ty p o g r a p h y

Page

037

i think “ all

etter

”—

life is an experiment. the more experiments you make the better

r a l p h wa l d o

i think “ all

›

ents you make the better

”—

r a l p h wa l d o

he more experiments you make the better

›

”—

i think “ all r a l p h wa l d o

n experiment. the more experiments you make the better

hink “ all

›

ake the better

i think “ all ” — ralph

xperiments you make the better

›

i think “ all

”—

r a l p h wa l d o

ent. the more experiments you make the better

”—

r a l p h wa l d o

a l p h wa l d o

›

i think “ all ” — ralph

›

i think “ all

” — ralph

›

i think “ all

”—

r a l p h wa l d o

ent. the more experiments you make the better

›

i think “ all ” — ralph

›

i think “ all

”—

r a l p h wa l d o

ent. the more experiments you make the better

i think “ all

›

i think “ all ” — ralph

›

i think “ all

”—

r a l p h wa l d o

ent. the more experiments you make the better

›

i think “ all ” — ralph

›

i think “ all

›

i think “ all

”—

r a l p h wa l d o

i think “ all ” — ralph

›

i think “ all

”—

r a l p h wa l d o

›

i think “ all ” — ralph

›

i think “ all ” — ralph

i think “ all

”—

r a l p h wa l d o

›

i think “ all

”—

r a l p h wa l d o

i think “ all

”—

i think “ all r a l p h wa l d o

”—

i think “ all r a l p h wa l d o

”—

i think “ all r a l p h wa l d o

”—

›

i think “ all

›

i think “ all

”—

r a l p h wa l d o

ent. the more experiments you make the better

r a l p h wa l d o

›

i think “ all

”—

r a l p h wa l d o

i think “ all

r a l p h wa l d o

”—

i think “ all r a l p h wa l d o

”—

›

i think “ all wa l d o

›

fe is an experiment. the more experiments you make the better

”—

i think “ all r a l p h wa l d o

life is an experiment. the more experiments you make the better

”—

r a l p h wa l d o

›

i think “ all

”—

r a l p h wa l d o

i think “ all

”—

r a l p h wa l d o

›

i think “ all

”—

r a l p h wa l d o

i think “ all

”—

r a l p h wa l d o

›

i think “ all ”—

i think “ all

”—

r a l p h wa l d o

›

i think “ all

›

i think “ all

”—

r a l p h wa l d o

i think “ all

”—

r a l p h wa l d o

›

i think “ all

”—

r a l p h wa l d o

›

i think “ all ”—

›

i think “ all ›

› ”—

i think “ all

ralp

life is

›

r a l p h wa l d o

›

i think “ all

”—

i th

ralp

”—

r a l p h wa l d o

life is an experiment.

› ”—

i think “ all

life is

›

r a l p h wa l d o

”—

i th

ralp

life is an experiment. the more experiments you make the b

›

i think “ all ”—

life is an experiment. the more experiment

r a l p h wa l d o

›

i think “ all

”—

r a l p h wa l d o

life is an experiment.

› ”—

i think “ all

life is

›

r a l p h wa l d o

”—

i th

ralp

life is an experiment. the more experiments you make the b

›

i think “ all ”—

life is an experiment. the more experiment

r a l p h wa l d o

›

i think “ all

”—

r a l p h wa l d o

life is an experiment.

› ”—

i think “ all

life is

›

r a l p h wa l d o

”—

i th

ralp

life is an experiment. the more experiments you make the b

›

i think “ all ”—

life is an experiment. the more experiment

r a l p h wa l d o

›

i think “ all

”—

r a l p h wa l d o

life is an experiment.

› ”—

i think “ all

life is

›

r a l p h wa l d o

”—

i th

ralp

life is an experiment. the more experiments you make the b

›

i think “ all ”—

life is an experiment. the more experiment

r a l p h wa l d o

›

i think “ all

”—

r a l p h wa l d o

life is an experiment.

› ”—

i think “ all

life is

›

r a l p h wa l d o

”—

i th

ralp

life is an experiment. the more experiments you make the b

›

i think “ all ”—

life is an experiment. the more experiment

r a l p h wa l d o

›

i think “ all

”—

r a l p h wa l d o

life is an experiment.

› ”—

i think “ all r a l p h wa l d o

life is an experiment. the more experiments you make the better

i think “ all

”—

i th

life is an experiment. the more experiment

r a l p h wa l d o

life is an experiment. the more experiments you make the better

r a l p h wa l d o

life is

›

life is an experiment.

life is an experiment. the more experiments you make the better

›

ralp

life is an experiment. the more experiments you make the b

life is an experiment. the more experiments you make the better

r a l p h wa l d o

i think “ all r a l p h wa l d o

life is an experiment. the more experiments you make the better

›

”—

i th

life is an experiment. the more experiment

r a l p h wa l d o

life is an experiment. the more experiments you make the better

r a l p h wa l d o

› ”—

life is an experiment. the more experiments you make the better

›

life is

›

life is an experiment.

life is an experiment. the more experiments you make the better

›

i think “ all

i think “ all r a l p h wa l d o

life is an experiment. the more experiments you make the b

life is an experiment. the more experiments you make the better

r a l p h wa l d o

›

life is an experiment. the more experiments you make the better

›

i think “ all

life is an experiment.

”—

›

life is an experiment. the more experiments you make the better

r a l p h wa l d o

r a l p h wa l d

life is an experiment. the more experiments you make the better

›

i think “ all

”—

life is an experiment. the more experiment

r a l p h wa l d o

life is an experiment. the more experiments you make the better

›

i think “ all

life is an experiment. the more experiments you make the better

r a l p h wa l d o

i think “

life is an experiment. the more experiments you make the better

›

life is an experiment. the more experiments you make the better

” — ralph

i think “ all ”—

life is an experiment. the more experiments you make the better

›

wa l d o

›

life is an experiment. the more experiments you make the better

wa l d o

”—

i think “ all

life is an ex

›

life is an experiment. the more experiments you make the b

life is an experiment. the more experiments you make the better

” — ralph

i think “ all r a l p h wa l d o

life is an experiment. the more experiment

r a l p h wa l d o

life is an experiment. the more experiments you make the better

›

wa l d o

life is an experiment. the more experiments you make the better

xperiments you make the better

think “ all

”—

i think “ all

i think “ all ”—

life is an experiment. the more experiments you make the better

›

wa l d o

fe is an experiment. the more experiments you make the better

” — ralph

i think “ all

life is an experiment. the more experiments you make the better

” — ralph

›

ent. the more experiments you make the better

›

r a l p h wa l d o

life is an experiment. the more experiments you make the better

wa l d o

xperiments you make the better

ake the better

”—

i think “ all

life is an experiment. the more experiments you make the better

ake the better

a l p h wa l d o

”—

i think “ all

fe is an experiment. the more experiments you make the better

think “ all

r a l p h wa l d o

›

”—

life is an experiment. the more experiments you make the better

›

life is an experiment. the more experiments you make the better

” — ralph

›

life is an experiment. the more experiments you make the better

›

wa l d o

life is an experiment. the more experiments you make the better

wa l d o

ent. the more experiments you make the better

a l p h wa l d o

”—

i think “ all

life is an experiment. the more experiments you make the better

xperiments you make the better

think “ all

”—

i think “ all

fe is an experiment. the more experiments you make the better

ake the better

r a l p h wa l d o

life is an experiment. the more experiments you make the better

” — ralph

›

ent. the more experiments you make the better

a l p h wa l d o

i think “ all

life is an experiment. the more experiments you make the better

wa l d o

xperiments you make the better

think “ all

r a l p h wa l d o

life is an experiment. the more experiments you make the better

›

”—

life is an experiment. the more experiments you make the better

›

wa l d o

fe is an experiment. the more experiments you make the better

ake the better

›

r a l p h wa l d o

life is an experiment. the more experiments you make the better

wa l d o

ent. the more experiments you make the better

a l p h wa l d o

i think “ all

life is an experiment. the more experiments you make the better

xperiments you make the better

think “ all

”—

life is an experiment. the more

life is an experiment. the more experiments you make the be

life is an experiment. the more experiments you make the better

” — ralph

life is an experiment. the more experiments you make the better

›

wa l d o

fe is an experiment. the more experiments you make the better

ake the better

”—

life is an experiment. the more experiments you make the better

wa l d o

xperiments you make the better

a l p h wa l d o

r a l p h wa l d o

life is an experiment. the more experiments you make the better

ake the better

think “ all

”—

i think “ all

life is an experiment. the more experiments you make the better

›

wa l d o

fe is an experiment. the more experiments you make the better

a l p h wa l d o

i think “ all

›

life is an experiment. the more experiments you make the better

” — ralph

›

life is an experiment. the more experiments you make the better

wa l d o

xperiments you make the better

think “ all

”—

i think “ all

life is an experiment. the more experiments you make the better

ake the better

wa l d o

life is an experiment. the more experiments you make the better

r a l p h wa l d o

life is an experiment. the more experiments you make the better

” — ralph

life is an experiment. the more experiments you make th

life is an experiment. the more experiments you make the better

›

wa l d o

fe is an experiment. the more experiments you make the better

a l p h wa l d o

”—

life is an experiment. the more experiments you make the better

wa l d o

xperiments you make the better

think “ all

i think “ all

›

life is an experiment. the more experiments you make the better

ake the better

” — ralph

life is an experiment. the more experiments you make the better

fe is an experiment. the more experiments you make the better

think “ all

i think “ all

life is an experiment. the more experiments you make the better

i think “ all

life is an experiment. the more experiments you make the better

wa l d o

›

wa l d o

life is an experiment. the more experiments you make the better

›

life is an experiment. the more experiments you make the better

a l p h wa l d o

” — ralph

life is an experiment. the more experiments you make the better

life is

› ”—

i th

ralp

life is an experiment. the more experiments you make the b

he experi-

xperiment.

“ all

life is

›

etter

i ”—

ts you the more

s an experi-

hink “ all

p h wa l d o

better

›

”—

ts you the more

s an experi-

hink “ all

p h wa l d o

better

›

”—

ts you the more

s an experi-

hink “ all

p h wa l d o

better

›

”—

ts you the more

s an experi-

hink “ all

p h wa l d o

better

›

”—

ts you the more

s an experi-

hink “ all

p h wa l d o

better

›

”—

ts you the more

s an experi-

hink “ all

p h wa l d o

better

›

”—

ts you the more

s an experi-

hink “ all

p h wa l d o

better

›

”—

ts you the more

s an experi-

hink “ all

p h wa l d o

better

›

”—

ts you the more

s an experi-

Ti t l e

hink “ all

p h wa l d o

better

”—

›

E x p e r i m e n t a l Ty p o g r a p h y

Page

039

Ti t l e

E x p e r i m e n t a l Ty p o g r a p h y

Page

041

Project

Thesis

Portfolio

Liz Chang

Page

042

Ti t l e

E x p e r i m e n t a l Ty p o g r a p h y

Page

043

Project

Thesis

Portfolio

Liz Chang

Page

044

Ti t l e

E x p e r i m e n t a l Ty p o g r a p h y

Page

045

03 / I N T H E D E TA I L S

Project

Thesis

Portfolio

Liz Chang

Page

046

›

title

›

i n t h e d e ta i l s

d at e fa l l

› 2008

››

course

brief i n t h i s p r o j e c t, t h e c o n c e p t wa s d e r i v e d f r o m

pa p e r p r o m o t i o n

u n i q u e a s p e c t s a b o u t t h e pa p e r l i n e , s u c h a s i t s d e s c r i p t i v e n a m e , t e x t u r e , c o l o r s , e n v i r o n m e n ta l

›

audience

›

designers

instructor

›

ariel grey

concerns and so on. students were asked to

t y p e fa c e century gothic, adobe

c r e at e a b o o k a l o n g w i t h a s e t o f s wat c h c a r d s

jenson pro, garamond

a n d a p o s t e r t o p r o m o t e t h e pa p e r l i n e . t h e b o o k

wa s e x p e r i m e n ta l i n i t s d e s i g n w i t h t h e o b j e c t i v e

›

objective promote a selected pa p e r l i n e

›

deliverables book, poster, cards, case

› s wat c h

t o c o n v e y a m e s s a g e t h at h a s d e p t h .

m at e r i a l s mohawk entrada rag

190

n at u r a l pa p e r ,

c a n s o n pa p e r , e p s o n inks, book cloth, d av e y b o a r d

››

concept m y c h o s e n pa p e r l i n e wa s m o h aw k s u p e r f i n e pa p e r . t h e c o n c e p t wa s t o f o c u s o n t h e d e ta i l s o f t h e pa p e r . i wa s i n s p i r e d b y t h e f i n e d e ta i l within chinese architecture. the architecture i t s e l f i s l i k e a fa b u l o u s a rt w o r k w i t h e v e ry t i n y e l e m e n t c o n t r i b u t i n g t o t h e w h o l e . a pa r t from the asthetic, the symbology of chinese a r c h i t e c t u r e i s r e l at e d t o a n c i e n t s p i r i t u a l b e l i e f s . w h at e v e r i s e x p r e s s e d o n t h e s u r fa c e is fill with significance.

Ti t l e

In the Details

Page

047

i think “ gods

i s i n t h e d e ta i l s

i e s va n d e r r o h e

e ta i l s

”—

an der rohe

”—

hink “ gods

”—

an der rohe

”—

hink “ gods

”—

an der rohe

”—

hink “ gods

”—

an der rohe

”—

hink “ gods

”—

an der rohe

”—

hink “ gods

”—

an der rohe

”—

hink “ gods

”—

an der rohe

”—

hink “ gods

”—

an der rohe

”—

hink “ gods

”—

an der rohe

”—

hink “ gods

”—

an der rohe

”—

›

”—

i think “ gods

i s i n t h e d e ta i l s

›

”—

i think “ gods

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i think “ gods

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i think “ gods

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i think “ gods

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

”—

i s i n t h e d e ta i l s

i think “ gods

”—

i think “ gods

”—

i think “ gods

i s i n t h e d e ta i l s

›

”—

i think “ gods

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

” — ludwig

i think “ gods

›

” — ludwig

i think “ gods

i s i n t h e d e ta i l s

›

” — ludwig

i think “ gods

”—

m i e s va n d e r r o h e

›

”—

i think “ gods

”—

m i e s va n d e r r o h e

›

i think “ gods

”—

m i e s va n d e r r o h e

›

i think “ gods

”—

m i e s va n d e r r o h e

›

i think “ gods

”—

m i e s va n d e r r o h e

›

i think “ gods

”—

m i e s va n d e r r o h e

”—

i think “ gods

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

ludwig m

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

ludwig m

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

i s i n t h e d e ta i l s

›

ludwig m

i s i n t h e d e ta i l s

›

ludwig m

›

ludwig m

›

ludwig m

›

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›

l u d w i g m i e s va n d e r r o h e

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l u d w i g m i e s va n d e r r o h e

›

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l u d w i g m i e s va n d e r r o h e

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l u d w i g m i e s va n d e r r o h e

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”—

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m i e s va n d e r r o h e

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›

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”—

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›

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”—

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”—

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”—

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›

ludwig m

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l u d w i g m i e s va n d e r r o h e

›

wig the

mies

Project

Thesis

Portfolio

Liz Chang

Page

050

Ti t l e

In the Details

Page

051

Project

Thesis

Portfolio

Liz Chang

Page

052

Ti t l e

In the Details

Page

053

Project

Thesis

Portfolio

Liz Chang

Page

054

Ti t l e

In the Details

Page

055

Project

Thesis

Portfolio

Liz Chang

Page

056

Ti t l e

In the Details

Page

057

Project

Thesis

Portfolio

Liz Chang

Page

058

Ti t l e

In the Details

Page

059

Project

Thesis

Portfolio

Liz Chang

Page

060

Ti t l e

In the Details

Page

061

04 / ARDOR OF LIFE

Project

Thesis

Portfolio

Liz Chang

Page

064

›

title

›

ardor of life

d at e spring

› 2009

course

››

brief

i n t e g r at e d

t h e c h a l l e n g e s o f t h i s p r o j e c t a r e t o c o o r d i n at e

c o m m u n i c at i o n s

a c o m p l e x s e t o f m at e r i a l s t h at m u s t f u n c t i o n t o g e t h e r a s a w h o l e , f r o m r e ta i l e n v i r o n m e n t s

›

audience

›

film enthusiasts

instructor hunter l. wimmer

›

t y p e fa c e

and product lines to brands and books. in this

akzidenz grotesk,

pa r t i c u l a r p r o j e c t, w e w e r e a s k e d t o c h o o s e

j i m b o , b l a i r m d lt c t t

a f i l m d i r e c t o r a n d c r e at e a h y p o t h e t i c a l f i l m f e s t i va l t h at w i l l c e l e b r at e t h e w o r k s o f t h e

›

objective c e l e b r at e t h e f i l m s o f p e d r o a l m o d ó va r

›

deliverables c ata l o g , p o s t e r s , book, event schedule, m a p , d v d pa c k a g i n g , c d pa c k a g i n g , t i c k e t s , identity system, website, accessories, advertisements

›

d i r e c t o r . t h e p r o m o t i o n a l m at e r i a l s t o o k o n a

m at e r i a l s

range of different forms.

m o a b k ay e n ta , f o i l rubdowns, book cloth, epson inks, d av e y b o a r d

››

concept i c h o s e t h e d i r e c t o r p e d r o a l m o d ó va r f o r h i s f r e e a n d pa s s i o n at e s t y l e . h e i s o n e o f t h e m o s t i n t e r n at i o n a l ly p o p u l a r a n d i m p o r t a n t s pa n i s h directors, referred to by many as the undisputed l e a d e r o f t h e n e w s pa n i s h c i n e m a . h e d e v e l o p e d h i s e m o t i o n a l s t y l e , m a k i n g a f f e c t i o n at e ly o f f – t h e – wa l l m o v i e s c h r o n i c l i n g t h e d a r k , b a w d y a n d u lt i m at e ly l o n e ly m i s a d v e n t u r e s o f people living on the fringes of society. the film f e s t i va l i s a p t ly n a m e d s o b r e v i v i r , t h e s pa n i s h word meaning

“survive”.

i t c e l e b r at e s t h e

independent and free women who live, love and h at e i n t h e i r d i f f i c u lt a n d d r a m at i c l i v e s .

Ti t l e

Ardor of Life

Page

065

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›

i think “ they

carl w. buechner

›

i think “ they

carl w. buechner

›

i think “ they

carl w. buechner

›

i think “ they

carl w. buechner

›

i think “ they

carl w. buechner

›

i think “ they

carl w. buec

”—

carl w. buec

”—

carl w. buec

”—

carl w. buec

”—

carl w. buec

”—

carl w. buec

”—

carl w. buec

”—

carl w. buec

”—

carl w. buec

”—

carl w. buec

”—

carl w. buec

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

carl w. buechner

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

›

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

carl w. buechner

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

›

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

carl w. buechner

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

›

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

carl w. buechner

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

”—

i think “ they

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

›

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

carl w. buechner

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

”—

›

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

›

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

carl w. buechner

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

”—

carl w. buechner

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

›

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

carl w. buechner

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

”—

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

›

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

carl w. buechner

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

ever forget how you made them feel

i think “ they

”—

carl w. buec

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i

m ay f o r g e t w h at y o u s a i d , b u t t h e y w i l l n e v e r f o r g e t h o w y o u m a d e t h e m f e e l

”—

carl w. buec

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Project

Thesis

Portfolio

Liz Chang

Page

068

Ti t l e

Ardor of Life

Page

069

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Thesis

Portfolio

Liz Chang

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Ardor of Life

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Thesis

Portfolio

Liz Chang

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Ardor of Life

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Portfolio

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Ardor of Life

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Ardor of Life

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05 / H E AV Y T H O U G H T

Project

Thesis

Portfolio

Liz Chang

Page

084

›

title

›

h e av y t h o u g h t

d at e fa l l

› 2008

course

››

brief

visual

in this project, each student had to combine a

c o m m u n i c at i o n s l a b

va r i e t y o f e l e m e n t s i n t o o n e c o h e s i v e b o o k . t h e c h a l l e n g e wa s t o d i s t i l l a l l o f t h e r e s e a r c h ,

›

audience

›

instructor

›

phil hamlett,

pa r e n t s

t y p e fa c e

interviews, lab assignments, personal insights,

century gothic

a n d w o r k t o d at e i n t o t h i s f i n a l d e l i v e r a b l e . through all the assignments, i learned how to

hunter l. wimmer

c o o r d i n at e d i s pa r at e w o r k s a n d p u t t h e m

›

objective put together the

›

deliverables book

›

together in a final piece.

m at e r i a l s e p s o n p r e s e n tat i o n

research and insight

pa p e r , e p s o n i n k s ,

into a book

d av e y b o a r d

››

concept m y c h o s e n t o p i c wa s a b o u t t e e n d e p r e s s i o n . depression is not just sadness. but instead a diagnosable illness with specific symptoms. and it is a group of symptoms, not a single feeling. about

20%

of teens will experience

t e e n d e p r e s s i o n b e f o r e t h e y r e a c h a d u lt h o o d .

Ti t l e

Heavy Thought

Page

085

i think “ positive

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›

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›

hings happen to positive people

eeny

›

i think “ positive

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sarah beeny

›

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›

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›

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sarah beeny

›

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›

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›

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›

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Project

Thesis

Portfolio

Liz Chang

Page

088

Ti t l e

Heavy Thought

Page

089

Project

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Liz Chang

Page

092

Ti t l e

Heavy Thought

Page

093

06 / L O V I Nâ&#x20AC;&#x2122; G R E E N

Project

Thesis

Portfolio

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Page

098

›

title

›

lovin’ green

d at e spring

› 2010

course

››

brief t h i s i s a p r o j e c t t o h e l p c r e at e a n e w c o r p o r at e

design outside the box

image which could lead to new directions for t h e c o m pa n y . s t u d e n t s w e r e a s k e d t o e x p l o r e

›

audience

›

fa s t f o o d c u s t o m e r s

instructor

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t y p e fa c e

t h e p r o b l e m s w i t h a c o m pa n y ' s i m a g e a n d c o m e

h e lv e t i c a n e u e ,

up with a promotional idea. the challenge of

archer

t h i s p r o j e c t wa s t o c r e at e a n o r i g i n a l i d e a a n d to think outside the box.

›

objective c r e at e a n e w i m a g e o f t h e s e l e c t e d c o m pa n y

›

deliverables c ata l o g , p o s t e r s

›

m at e r i a l s mohawk entrada rag

190

n at u r a l pa p e r ,

epson inks, canson pa p e r , d av e y b o a r d

››

concept t h e c o m pa n y i w o r k e d w i t h wa s m c d o n a l d ’ s . a s a m a j o r w o r l d w i d e c o r p o r at i o n , m c d o n a l d ’ s s h o u l d d e f i n i t e ly t a k e r e s p o n s i b i l i t y f o r m a n y e n v i r o n m e n t m at t e r s . i c r e at e d a s e r i e s o f p o s t e r s a l o n g w i t h a c ata l o g t o p r o m o t e a s u s ta i n a b l e i d e a f o r m c d o n a l d ’ s . a f t e r w o r k i n g o n t h i s p r o j e c t , i t d e f i n i t e ly e n c o u r a g e d m e t o t h i n k d i f f e r e n t ly a b o u t t h e i m pa c t d e s i g n c a n h av e o n t h e w o r l d .

Ti t l e

L o v i n’ G r e e n

Page

099

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ankind is to survive

”—

a lbert einstein

›

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”—

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›

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›

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”

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”—

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a lbert einstein

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”—

›

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a lbert einstein

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›

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a lbert einstein

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s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

”—

einstein

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”—

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a lbert einstein

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›

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

›

”—

i thin

shall require a su

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ankind is to survive

nstein

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›

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ew manner of thinking if mankind is to survive

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”—

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”—

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hinking if mankind is to survive

urvive

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u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

nstein

”—

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›

”—

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ankind is to survive

a lbert einstein

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ew manner of thinking if mankind is to survive

hink “ we

”—

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urvive

›

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

hinking if mankind is to survive

i think “ we

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

nstein

”—

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s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ankind is to survive

›

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ew manner of thinking if mankind is to survive

a lbert einstein

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

”—

shal

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

a lbert einstein

›

i think “ we

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

hinking if mankind is to survive

urvive

”—

i think “ we

” — a lbert

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” — a lbert

”—

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

nstein

i think “ we

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ankind is to survive

a lbert einstein

›

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ew manner of thinking if mankind is to survive

i think “ we

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

”—

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hinking if mankind is to survive

urvive

”—

i think “ we

” — a lbert

i think “ we

u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

nstein

›

einstein

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ankind is to survive

i think “ we

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ew manner of thinking if mankind is to survive

›

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

urvive

›

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

hinking if mankind is to survive

a lbert einstein

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

nstein

a lbert einstein

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ankind is to survive

”—

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ew manner of thinking if mankind is to survive

hink “ we

”—

i think “ we

h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

urvive

” — a lbert

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

hinking if mankind is to survive

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

›

i think “ we

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ankind is to survive

nstein

›

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

ew manner of thinking if mankind is to survive

hink “ we

i think “ we

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

”—

›

a lbert einstein

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

hinking if mankind is to survive

urvive

”—

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a n n e r o f t h i n k i n g i f m a n k i n d i s t o s u r v i v e

a lbert einstein

›

i think “ we

”

s h a l l r e q u i r e a s u b s t a n t i a l ly n e w m a

thinking if

ll require a

” — a lbert

anner of

nk “ we nd is to

u b s t a n t i a l ly

stein

›

king if

ll require a

” — a lbert

anner of

nk “ we nd is to

u b s t a n t i a l ly

stein

›

king if

ll require a

” — a lbert

anner of

nk “ we nd is to

u b s t a n t i a l ly

stein

›

king if

ll require a

” — a lbert

anner of

nk “ we nd is to

u b s t a n t i a l ly

stein

›

king if

ll require a

” — a lbert

anner of

nk “ we nd is to

u b s t a n t i a l ly

stein

›

king if

ll require a

” — a lbert

anner of

nk “ we nd is to

u b s t a n t i a l ly

stein

›

king if

ll require a

” — a lbert

anner of

nk “ we nd is to

u b s t a n t i a l ly

stein

›

king if

ll require a

” — a lbert

anner of

Ti t l e

L o v i n’ G r e e n

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Project

Thesis

Portfolio

Liz Chang

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Ti t l e

L o v i n’ G r e e n

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Project

Thesis

Portfolio

Liz Chang

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Ti t l e

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07 / RAISE A GLASS

Project

Thesis

Portfolio

Liz Chang

Page

112

›

title

›

raise a glass

d at e fa l l

› 2010

course

››

brief i n t o d ay ’ s m a r k e t p l a c e , a b r a n d i s n o l o n g e r

n at u r e o f i d e n t i t y

s i m p ly a l o g o , b u t i n s t e a d a h i g h ly c o n s i d e r e d a n d o r c h e s t r at e d s e t o f e l e m e n t s m e a n t t o

›

audience

›

young beer

instructor h u n t e r l. w i m m e r

›

t y p e fa c e

reach an audience—not on a visual level—but

gotham

on an emotional one. we were asked to select a defunct brand and reinvent it. the challenge

consumers

i n t h i s p r o j e c t wa s t o e x p l o r e va r i o u s m e t h o d s

›

objective r e i n v i g o r at e a selected brand name

›

deliverables book, book case, business system, advertisements,

›

m at e r i a l s

of research to discover the audience, mood

m o a b k ay e n ta , f o i l

and reason for existence of a brand through

s ta m p i n g , e p s o n i n k s ,

i n d u s t ry – s ta n d a r d t e c h n i q u e s a n d p r a c t i c e s , a n d

d av e y b o a r d

b r i n g t h i s b r a n d t o l i f e t h r o u g h t h e c r e at i o n o f a c o l l e c t i o n o f i n t e g r at e d c o l l at e r a l .

website

››

concept t h e b r a n d i s e l e c t e d t o r e i n v i g o r at e wa s s c h l i t z beer, and its audience is the classic american w o r k i n g c l a s s . i h av e r e b r a n d e d s c h l i t z b e e r , u p d at i n g a n d u p g r a d i n g i t s l o o k a n d s t y l e t o encourage friends and customers to enjoy the beauty of the moment. life is busy and demanding a n d w e h av e t o e m b r a c e t h e o p p o r t u n i t y t o s p e n d t i m e w i t h f r i e n d s a n d f a m i ly t o c e l e b r at e the joy of life. after working on this project, i t h e l p e d m e t o u n d e r s ta n d m o r e a b o u t t h e process and development of an identity system.

Ti t l e

Raise a glass

Page

113

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

”—

james dean

›

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i think “ dream

›

i think “ dream

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›

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i think “ dream

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›

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›

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›

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›

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›

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›

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›

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›

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›

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›

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›

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›

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›

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”—

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›

as if you’ll live f

as if you’ll live forever. live as if you’ll die t

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

as if you’ll live forever. live as if you’ll die t

james dean

i think “ dream

i think “

as if you’ll live forever. live a

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

›

as if you’ll live f

james dean

i think “ dream

”—

james dean

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

”—

›

as if you’ll live forever. live a

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

”—

james dean

as if you’ll live f

as if you’ll live forever. live as if you’ll die t

james dean

i think “ dream

”—

as if you’ll live forever. live a

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

i think “

as if you’ll live forever. live a

i think “ dream

›

as if you’ll live forever. live as if you’ll die t

james dean

i think “ dream

›

as if you’ll live f

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

i think “ dream

”—

i think “ dream

james dean

as if you’ll live forever. live as if you’ll die t

i think “ dream

i think “

as if you’ll live forever. live as if you’ll die t

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

”—

i think “ dream

”—

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

›

”—

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

i think “ dream

›

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

”—

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

i think “ dream

”—

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

›

as if you’ll live forever. live a

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

”—

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

›

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

i think “ dream

”—

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

›

as if you’ll live forever. live as if you’ll die t

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

”—

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

i think “ dream

james dean

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

i think “ dream

”—

james dean

as if you’ll live f

as if you’ll live forever. live a

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

›

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

s i f y o u ’ l l d i e t o d ay

›

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

i think “ dream

dean

›

”—

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

”—

›

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

i think “ dream

james dean

”—

as if you’ll live forever. live as if you’ll die t

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

”—

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

›

” — james

james dean

i think “ dream

›

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

›

dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

i think “ dream

›

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

›

” — james

james dean

i think “ dream

›

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

›

dean

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

i think “ dream

” — james

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

›

”—

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

›

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

›

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

›

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

james dean

i think “ dream

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

›

james dean

”—

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

s i f y o u ’ l l d i e t o d ay

dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

i think “ dream

” — james

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

›

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

›

i think “ dream

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

i think “ dream

james dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

›

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

s i f y o u ’ l l d i e t o d ay

i think “ dream

”—

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

o d ay

›

dean

a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

d r e a m a s i f y o u ’ l l l i v e f o r e v e r . l i v e a s i f y o u ’ l l d i e t o d ay

s i f y o u ’ l l d i e t o d ay

” — james

i think “ dream

”—

james dean

›

i think “

as if you’ll live forever. live a

›

i think “ dream

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

a s i f y o u ’ l l d i e t o d ay

›

i think

as if you’ll live forever. live

i think “ dream

”—

james dean

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

i think

as if you’ll live forever. live

a s i f y o u ’ l l d i e t o d ay

›

i think “ dream

”—

james dean

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

a s i f y o u ’ l l d i e t o d ay

›

i think

as if you’ll live forever. live

i think “ dream

”—

james dean

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

i think

as if you’ll live forever. live

a s i f y o u ’ l l d i e t o d ay

›

i think “ dream

”—

james dean

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

a s i f y o u ’ l l d i e t o d ay

›

i think

as if you’ll live forever. live

i think “ dream

”—

james dean

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

i think

as if you’ll live forever. live

a s i f y o u ’ l l d i e t o d ay

›

i think “ dream

”—

james dean

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

a s i f y o u ’ l l d i e t o d ay

›

i think

as if you’ll live forever. live

i think “ dream

”—

james dean

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

i think

as if you’ll live forever. live

a s i f y o u ’ l l d i e t o d ay

›

i think “ dream

”—

james dean

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

a s i f y o u ’ l l d i e t o d ay

›

i think

as if you’ll live forever. live

i think “ dream

”—

james dean

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

i think

as if you’ll live forever. live

a s i f y o u ’ l l d i e t o d ay

›

i think “ dream

”—

james dean

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

a s i f y o u ’ l l d i e t o d ay

›

i think

as if you’ll live forever. live

i think “ dream

”—

james dean

as if you’ll live

forever. live as if you’ll die

t o d ay

”—

“ dream

james dean

›

i think

as if you’ll live forever. live

a s i f y o u ’ l l d i e t o d ay

”—

james dean

Ti t l e

Raise a glass

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119

Ti t l e

Raise a glass

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121

Project

Thesis

Portfolio

Liz Chang

Page

122

Ti t l e

Raise a glass

Page

123

Project

Thesis

Portfolio

Liz Chang

Page

124

Ti t l e

Raise a glass

Page

125

Project

Thesis

Portfolio

Liz Chang

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Ti t l e

Raise a glass

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Project

Thesis

Portfolio

Liz Chang

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Ti t l e

Raise a glass

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131

08 / GO BANANAS

Project

Thesis

Portfolio

Liz Chang

Page

132

›

title

›

go bananas

d at e summer

› 2008

course

››

brief i n t h i s p r o j e c t , t h e o b j e c t i v e wa s t o c o o r d i n at e

type system

a b r a n d w i t h a p r o d u c t t h at w a s p r e v i o u s ly n o t a s s o c i at e d w i t h t h at b r a n d . t h e c h a l l e n g e o f

›

audience

›

fruit juice’s

instructor

›

jennifer sterling

t y p e fa c e

t h i s p r o j e c t wa s t o m a k e t h e b r a n d c o r r e s p o n d

futura bk bt, dogma

w i t h t h e p r o d u c t n o m at t e r h o w d i f f e r e n t t h e two images or ideas were.

consumers

›

objective

›

deliverables

›

m at e r i a l s

c e l e b r at e a

a l a r g e f o r m at

mohawk entrada rag

selected brand

poster, a set of

190

postcards

mohawk entrada rag

300

b r i g h t pa p e r , b r i g h t pa p e r ,

epson inks

››

concept t h e b r a n d i w o r k e d w i t h wa s c u r i o u s g e o r g e . t h e p r o d u c t wa s f r u i t j u i c e . c u r i o u s g e o r g e i s s u c h a f u n c h a r a c t e r t o p l ay w i t h . t h e f r u i t j u i c e a n d t h e m o n k e y a c t u a l ly w o r k r e a l ly w e l l t o g e t h e r . w i t h t h i s c o m b i n at i o n , i c r e at e d a l a r g e f o r m at p o s t e r a l o n g w i t h a s e t o f p o s t c a r d s . t h e c o n c e p t wa s t o p r o m o t e a f u n a n d h e a lt h y l i f e s t y l e . t h e d e l i v e r a b l e s p r o j e c t e d t h i s i d e a u s i n g a fa c t o r y t h at p r o d u c e d b o t t l e s o f j o y . i l e a r n e d h o w t o i n f u s e a p l ay f u l n e s s into a complex design process.

Ti t l e

Go Bananas

Page

133

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Ti t l e

Go Bananas

Page

135

Project

Thesis

Portfolio

Liz Chang

Page

136

Ti t l e

Go Bananas

Page

137

Project

Thesis

Portfolio

Liz Chang

Page

138

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a c k n ow l e d g e m e n t s special thanks to instructors mary scott, phil hamlett, roland young, ariel grey, hunter l . w i m m e r , j e n n i f e r s t e r l i n g f o r t h e pat i e n t g u i d a n c e . i w o u l d a l s o l i k e t o t h a n k m y pa r e n t s and sisters for all their support and love. and to my friends for their help.

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copyright © Liz Chang 2011 All rights reserved. Printed in the United States of America. This publication is protected by Copyright, and permission must be obtained from the author prior to any reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise.

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Written and Designed by Liz Chang lizchangsiusin@gmail.com w w w. l i z c h a n g s i u s i n . n e t

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School A c a d e m y o f A r t U n i v e r s i t y, S c h o o l o f G r a p h i c D e s i g n 79 New Montgomery Street, San Francisco, CA 94105

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Instructor Mary Scott

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Printer Giant Horse Printing 1 3 3 6 S a n M a t e o Av e n u e South San Francisco, CA 94080 650 875 7137

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Bindery Herring & Robinson Bookbinders 1 0 0 N . H i l l D r. , U n i t 5 B r i s b a n e , CA 94005 415 468 0440

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Photography Liz Chang

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Ti t l e o f B o o k I Think

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Cover stock C a m e l H a i r 8 0 l b c o v e r, D a v e y B o a r d

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Te x t s t o c k Finch 100lb text

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Ty p o g r a p h y Univers, Garamond 3

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Te c h n o l o g y A d o b e I n d e s i g n , A d o b e I l l u s t r a t o r, A d o b e P h o t o s h o p , Digital Photo Professional, Canon Power Shot G11