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If you want to start your career as a self-employed person or freelancer, one very important skill that you should master is marketing yourself as a freelance professional. More importantly, you should be sure that you are marketing yourself the right way! One of the constraints that I see in the virtual freelance industry is that it is very difficult to really get your personality across to your prospective employers. Although your future employer will get the chance to get to know you better during a video conference or phone call, the important part of getting the job is getting to the actual interview. But what exactly do I mean by marketing yourself the right way? Marketing yourself the right way means allowing your future or prospective clients to see your skills and your capabilities. Marketing yourself is about creating a portfolio of success stories for yourself that will allow them to see that you are a perfect fit for their them. One of the key parts of marketing yourself as a freelance professional is completing your online profile. For freelance professionals who are using freelance sites, it is important to ensure that your profile is complete with your work experience, skills and a portfolio of projects you have worked on. Begin marketing yourself by highlighting skills instead of experience. Employers and potential clients who are seeking professionals and service providers are in need of experts who have experience working in the field they need assistance with. Most freelance sites allow search options for employers to look through the various providers registered in the site and these search engines work using keywords that are mostly skill related. Your online profiles is the best way of marketing yourself for your prospective employers and getting the message across that you are the one they are looking for. If you complete your profile correctly, then, you will definitely be able to nail that interview and the rest is really up to you.
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