Foreword

The Liverpool Business School Business Clinic was established to provide a range of support options to SMEs, multi-nationals, start-ups and not for profit organisations in the Liverpool city region. As a modern civic university, which aims to serve its people and communities, the Business Clinic acts as a source of support that businesses within the Liverpool City Region can access to help them address the challenges they face moving forward.

We have been delighted to have had the Student led Business Clinic back face to face this year, as it now plays a vital part in the curriculum and the student journey. The clinic provides students with the opportunity to practically apply and develop their theoretical knowledge in a real-world professional environment. Projects delivered to date for our clients include market planning, strategy planning, diversify of products and services, market research, social media campaigns, competitor analysis amongst other things to help plan for new business opportunities. Our students provide research and genuine innovative and fresh approach solutions to all types of problems and challenges.

Now at the end of its 4th year, the Business Clinic is set to grow further next year as the number of students involved in the Clinic is set to include by at least 30%. We are proud to say that over the next two years the Business Clinic will be embedded into all undergraduate and postgraduate provision across the School of Business and Management, including programmes such as Events Management, International Tourism Management and Human Resource Management. As part of our commitment to the Principles of Responsible Management Education, we will be developing projects associated to sustainability and digital transformation that students can successfully deliver to businesses across the Liverpool City Region

This year our thanks go to: n The amazing staff we have working in the Business Clinic, both academic staff which have pushed the boundaries with the curriculum and the Business Clinic project officers who have worked to foster some fantastic external relationship. n The 290 student who have worked in the Business Clinic this year supporting 72 projects n Our 12 business consultant mentors, who show up week after week to support the consultancy groups to deliver a quality piece of work that has value to the client.

Last but by no means leas a massive thanks to all the businesses and organisations who have provided projects to the Business Clinic.

Dr Track Dinning Subject Leader, Liverpool Business School