Destination CMD An Extensive Guide to the Land of Design
Lisa Nesbitt
Sophomore Experience
Communications Design 2013
Meet your GUide!
I’m Lisa Nesbitt, a current sophomore at Syracuse University. I’m here to take you on a tour, featuring Destination CMD, or better known as communications design here at SU. This is no ordinary tour though. I’m going to show you all of the ins and outs of my own journey through CMD. Here is my sophomore experience.
How to Use This Guide:
This symbol highlights a recommended place to eat.
This symbol highlights a recommended place to stay overnight.
This symbol highlights a place to “learn the lingo�. It explains a phrase or word used in the design language.
This symbol highlights something you should watch out for.
LET’s get going!
Travel all four corners...
CMD 281
CMD 282
CMD 251
CMD 252
CMD 281
CMD 281
Set Your Sights on the
Cropped Letterform
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Having at the fun cropped letterfor m!
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WATCH OUT!:
Be careful, sometimes the edges of a cropped letterfom can get a little messy. Be sure to keep them neat to avoid any trouble in crit!
LEARNING THE LINGO: Figure-ground relationship means finding a nice strong balance between the blacks and whites of your design
Come capture the dynamic contrast of the
CROPPED LETTERFORM The cropped letterform was our first project and it was used to teach us the basic principles of design. It focused on finding a strong figure ground relationship, as well as an ability to see the parts separately before you were able to see the letterform as a whole.
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Explore the
Letter Symbol
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Greetintghse from letter ol! sy mb
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WATCH OUT!:
Don’t forget to pack your x-acto knife! It will come in handy when you visit those letter symbols because it will make getting around their tricky pieces easier!
Find the hidden pieces of the
LETTER SYMBOL The letter symbol was used as a way for us to continue our work on having a strong figure ground relationship while also trying to create a design that made you see the symbol before each letter itself.
OVERNIGHT STAY:
Try to catch a good night’s sleep in your bed in Dellplain Hall so you’re ready to travel tomorrow morning!
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Clim
3D l
b to
New
ette Heights o rfo n the rm
FEat u r t r av e D el sp ot
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Explore the nooks and crannies of the
3D LETTERFORM The 3D letterform was used to work with construction, as we had to build them by hand. It was a way to see typography in a different light because we could see the letterforms three dimensionally, instead of flat on the screen or paper like we usually do.
TAKE A DAY TRIP:
Visit Smith Hall on Syracuse University’s Main Campus to see where the 3D letterform was first built.
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Navigate Your Way Through the
letterform layout
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Learning the lingo at the layouts!
c
c c
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Looking to control all aspects of the printing process, John Baskerville
invented his own
Futura, designed by
typeface in 1757.
Paul Renner and
The Baskerville
introduced in 1927,
typeface is known
is one of the most popular sans serif typefaces ever. With fifteen alphabets, Futura has numerous options. Renner believed that designers must fix the issues of their generation. His solution was to provide designers with a clean and efficient typeface. Futura is everyoneʼs favorite.
for bridging the Under the original
gap between the
title Litho Antique,
Old Style of
Rockwell was
typography and
produced by
the modern style
Inland Type
of typography.
Foundry in 1910.
There is a
The American
lightness and
Type Founders
elegance to
reproduced
Baskerville, with
Rockwell in 1920
its serifs ending in
with Muller Fuller
refined points and
Benton as the
a greater contrast
designer.
between the thick
Rockwell is a
and thin strokes in
sturdy typeface,
the letterforms.
with its slab serifs,
Baskerville is always a classic choice.
angular terminals and geometric forms. It is a typeface that is usually used in large display fonts and headlines. Rockwell is a solid choice.
Letʼs Talk Type
YOUR GUIDE’S ADVICE ON WHERE TO EAT:
Stop at the Warehouse Cafe in the morning for breakfast for a bagel with egg and cheese.
Explore the nooks and crannies of the
LETTERFORM LAYOUT The letterform layout was a lesson in how to apply the grid to your design so that it appears more cohesive and structured. It was also used to work with fitting a lot of information into a small area.
LET始S TALK TYPE Futura, designed by Paul Renner
Under the original title Litho
Looking to control all aspects of the
and introduced in 1927, is one
Antique, Rockwell was produced
printing process, John Baskerville
of the most popular sans serif
by Inland Type Foundry in 1910.
invented his own typeface in 1757.
The American Type Founders
The Baskerville typeface is known for
reproduced Rockwell in 1920
bridging the gap between the Old Style
with Muller Fuller Benton as the
of typography and the modern
designer. Rockwell is a sturdy
style of typography. There is a
typefaces ever. With fifteen alphabets, Futura has numerous options. Renner believed that designers must fix the issues
typeface, with its slab serifs,
lightness and elegance to Baskerville,
of their generation. His
angular terminals and geometric
with its serifs ending in refined points
solution was to provide
forms. It is a typeface that is
and a greater contrast between the thick
designers with a clean and
usually used in large display
and thin strokes in the letterforms.
efficient typeface.
fonts and headlines.
Baskerville is always a classic choice.
Futura is everyone始s favorite.
Rockwell is a solid choice.
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Spend a Day at the
hybrid Definitions
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e h t g n i l e e F ity intens at the s! hybrid
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N
OOPERATION C
O
Failure or
with a
group
pers on, , or an
C an
USING YOUR TOOLS:
Maybe the most important tool of them all is the grid. Use it. Seriously.
’t fin is
h
Al
N
la
lo
ne
Discover the history of the
HYBRID DEFINITIONS These definitions were used to teach us the different ways that we can art direct our imagery. There was illustration or graphic, photographic, and typographic.
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Dis cov er t he Wo nde rs o f th e
3D d
efin
itio
n
FEat u r t r av e D el sp ot
INvestigate the nooks and crannies of the
3D DEFINITION
The 3D definition was a preview to our package design project because it taught us how to design in 3D. We needed to activate the sides and corners of our designs to make them more engaging.
LEARNING THE LINGO:
Common lines of continuity is a term used to talk about following the edges of images and pieces in your designs to lock things up in your designs.
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Visit the Design History Museum
memoreyes
MU
SEU
DES M TIN
FEAATION 7 TUR E
V
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Learn the history of branding through the
DESIGN HISTORY EXHIBIT The design history project taught us how to build an exhibit, starting from scratch and coming up with the big idea as well as how we were going to construct it. It was another way to get us to see how our designs may be applied three-dimensionally and how they may be seen in an actual space.
LODGING:
For your overnight visit try staying on the green couches on the first floor of the Warehouse. Affordable and comfortable lodging for the CMD student lifestyle.
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DIN
DES ING TIN
FEA ATION TUR 8 E
Pairings Restaurant
A glass full of something unexpected Pairings Restaurant Where food and wine combine
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Stop for a bite at Cmd’s famous
RESTAURANT PROJECT The restaurant project was a lesson in designing with a voice. Our restaurants needed to have a strong identity in order for us to be able to sell them successfully. This was also a way for us to learn about the branding of a company.
A glass full of something unexpected Pairings Restaurant Where food and wine combine
Pairings 5400 Third Street, 10009, New York, New York 212-768-9375 www.pairings.com
ful your
ful
just became a
Pairings
Where food and wine combine
CAUTION-PLACE TO AVOID
Look out for the First Level. This is where all bad ideas go to die because they cannot get past the first level thinking when forming an idea. Trust us, it’s no fun to visit. 5400 Third Street, 10009, New York, New York 212-768-9375 www.pairings.com
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FEat u r souv eD enir
Brin g Ho me CMD ’s P ack age Des ign
Purv
ida
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TAKE HOME CMD’S TRADITIONAL
PACKAGE DESIGN The package design project was another lesson in designing with a voice because our product needed to be designed so that it was clear, simple, and easily understandable by our customers. It was also used to show us how to design for point of purchase advertising.
WHERE TO EAT:
Try an Americano from the Starbucks in Armory Square. It will keep you awake all night so you can get that work done!
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For Some Reading on the Road Try
Whim Magazine
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Happy g! readin
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Relationships
52
Free the Free Spirit
making the boho spirit work
I will be honest. Much of my life Events in my corporate life over has been devoted, good or bad, the last handful of these years, to having a good time. however, have led me to this conclusion that my job is not how Elsewhere on this site I mention I wish to define myself. If what I the "zen" of photography, and do at the office is solely how other part of the appeal is how this people see and react to me, then process makes me hyper-aware I have failed miserably in how I of the world around me. Sadly, perceive the world -- and it, me. I photography is not yet enough of am, when all is said and done, an a breadwinning endeavour that I avant-garde Bohemian Hedonist can abandon my "real" job. ... with a camera. There are some
UN CAGED “She called me: Would I like to have her bike? She just bought a one way ticket so she could move away to Japan.”
S
he was a poet living in a castlelike apartment flooded with plants and books I’d never heard of. The details of her exotic childhood, I had learned, included one organic farm in rural Texas and a private girls’ school. She did origami and left it hidden for strangers to find, knew the secrets of libraries and overgrown alleyways, and wore old hats covered in rusty brooches.
“My job is not how I wish to define myself.”
PLACES TO SEE:
Stop in and attend a CMD crit to see all of the work that goes into design!
ADVICE FROM YOUR GUIDE:
Remeber this thing? Keep using that grid, it will make your life easier!
Enamored, I dropped everything to distance myself from of university life and tag along. I was still very much 18: With my free time I was accidentally dating all of the wrong people (caring yet mortal musictheory undergrads), going to all the wrong parties (where all the punks drank Pabst Blue Ribbon) and still went to class. She did not approve but she was patient and mentored
Catch up with your reading with cmd’s
MAGAZINE DESIGN The magazine design project was a lesson in print layout because we had to design six spreads, a department, and a cover. It was also a challenge because we had to design for a male side and a female side. This forced us to consider the voice of our design.
Relationships
52
“I have always been a true romantic, though not necessarily one who is optimistic.”
Making Learning to find love in an unconventional place By Emily Mahaney
I
guess it was for a very good
reason. In all the four and a half years I’ve been single, I have had not even one long relationship. This is not per my choice, even if relationship gurus and teachers of the Law of Attraction may try to tell you otherwise. Maybe I’m still holding on to the deep issues from my messed up childhood. Could it be that I’m not visualizing Mr. Gypsy with enough of focus and faith so to be able to bring him forth into my life? Erm… No. I want a relationship. Though there may be some truth to the above, I honestly believe having (and keeping) someone good in one’s life has a strong element of luck, timing, and circumstance at the heart of it. It is the hand of fate. But, I digress. I did not consider the issue of dating when making my decision to become a nomad because my luck with men has been disappointing (i.e. shitty).
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Journey Through
infographics
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Learning new things in infographic design!
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LEARNING THE LINGO:
Using visual hierarchy (or having your most important things larger and the less important things smaller) is essential!
have a learning experience with
INFOGRAPHICS DESIGN The infographics project allowed us some freedom. I chose to create the branding of a coffee shop that was based on the information of how to order coffee and what goes into each drink. My goal was to make the ordering process easier for customers through my designs.
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Follow the Road of
Connection Progression
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ng in i z a Am rnies n jou nectio on! con ogressi pr
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LEARNING THE LINGO:
Keep an eye out for macro themes, or, the overlying visual idea to the connection progression.
A WORD FROM YOUR GUIDE Make sure to visit the connection progression, as it was one of the most fun projects to make!
Travel the winding road of
CONNECTION PROGRESSION The connection progression project was used to help us to understand layouts and how they connect to each other from page to page. We had to choose an overlying macro theme that we then connected through micro connections throughout an accordian book.
THANKS FOR VISITING! Lisa Nesbitt Syracuse University Communications Design lknesbit@syr.edu (585)-402-3596