POPUP
Issue 1 S/S 2016
1
Welcome to our magazine, Pop Up! We are here to help you on your journey, to becoming an industry creative. Whether you’re a Postgraduate or Undergraduate, we have the best tips and advice for furthering your career. In this issue, we feature creatives such as Tia Shanice-Robinson, Mark Anderson, John Paul Tran and Hannah Bennett. From photography to graphic design, tattooing to make-up design... we have something for everyone! Follow us on Instagram @PopUpMagUK for latest updates and inspiration.
2
EDITORS Yasmin Farrah Stopford Lisa Kathryn Tiplady CONTRIBUTORS Alexis Mardapittas Victoria Haydn Jessica Hische Benny Gold Fatima Al Qadiri Maxime Buchi Frank Chimero Colleen Nika Tyler Gibney Bobby Solomon Jill Greenberg Allen Yu Willa Koerner Gina Batlle Eddie Pasquarello John Booth John Paul Tran Tia Shanice Robinson Kate Moross Sam Cox Matt Daniels Amber-May Meadows Mark Anderson Hannah MUA Bennett
3
We would like to say a personal thank you to Joanne and the tutors at The University of Salford for all their help and support!
4
5
On the other end of the spectrum is what Henderson calls the “Try Hard” resume. Despite showing creativity, these resumes often take it too far. Making your resume unique does not need to involve seven different colors or overly graphic images. The point is to keep it professional—a few wellplaced graphics, the right font, or a two-tone design can help highlight you as the perfect candidate. Moreover, an over the top resume might end up distracting your potential employer and make you look juvenile. Bad: Not being aware of the space and overall look of your resume.
According to stylist, author and TV host Emily Henderson, one of the most important things that will help you get a job in the creative industries is a compelling resume. She has discussed what makes or breaks a resume in the creative field. Bad: If your resume has “zero personality”.
6
What makes a good resume?
Since your resume is the first thing a potential employer is going to see, you definitely do not want it to look like every other resume out there. The content and personality you can display is heavily dependent on the field you work in. Since we
are referring specifically to the creative field, there is nothing wrong with introducing a little color to the page. Bad: If you seem like you are “trying too hard�.
7
The layout of your resume is essential to the final look. You might be the most qualified person for the position, but if you cannot organize your resume in a way that makes sense you will be doing yourself a great disservice. This means no huge blocks of white space, type that is too small or confusing, “artistic� arrangements. Be sure to organize your resume into clear sections or bullets for the eye to rest, and utilize the whole page. A general rule is to keep your resume to one page by adjusting your margins and spacing, as you cannot guarantee if anyone would bother to flip the page.
8
By Noemi Bugli
9
10
11
TIME TO SORT YOUR SHIT
Todays top tip! Don’t just wait for a job to come to you. Get out and apply!
12
Every artist encounters moments of searching for inspiration. But at the same time every artist has a set of tricks, which invariably come in handy. Well, here are mine. It’s not a universal recipe for how to always find art inspiration and stay inspired, but a set of tips that work for me every time. I hope some of them will work for you too. - Dina Belenko
Overcome Creative Block
13
Translate on visual language.
Express the thoughts and emotions you want to share, in a visual way.
14 Think about circumstances in which you became most creative. Think about the place most comfortable to work.
Remember things and places.
The first rule of brainstorming — no critiquing during a brainstorming session. When you’re looking for ideas write down every single one that comes into your head.
Postpone the criticism.
Working in unfamiliar territory encourages you to think outside the box. You’re a newbie here, newbies are allowed to do everything, especially — to make mistakes.
Explore new art territory.
They encourage lateral thinking, making you able to see connections between things that don’t seem related; connections which you never of at first glance.
Use mind maps.
Make lists.
When you don’t know what to photograph (or draw) just go around your house and make a list of all the things that catch your eye.
Create our own frames and borders.
Creating borders is often the best way help your imagination do its job.
15
“Sanity’s overrated a bit of crazy will take you places.” - Alexis Mardapittas
16
Ex-Creative Director for Gucci, Tom Ford - when first starting out, Ford called up sportswear designer Cathy Hardwick every day for a month. When she finally agreed to give him a meeting, Ford arrived merely two minutes later, having been calling from the lobby. During the interview, Hardwick asked him who his favourite designers were, and Ford answered “Armani and Chanel.” Months later, Hardwick asked why he said this, to which Ford replied: “You were wearing Armani.” This ability to think on your feet and grasp every opportunity highlights key qualities found in a Creative Director.
17
Victoria Haydn BA (Hons) Photography at UCLan Official Photographer for Manchester City Football Club 18
To celebrate International Women’s Day, one half of MCFC’s all-female photography duo, took part in an interview with the club... From match-day action and goal celebrations in the Etihad Stadium, to documenting behind-the-scenes with City on tour - Sharon Latham and Victoria Haydn aim to capture the very best moments for Manchester City and Manchester City Women’s Football Club.
19
20
The Etihad Stadium Victoria Haydn
21
You and Sharon are the only allfemale photography team in the Premier League - what’s that like?
From that moment, I wanted to be a mechanic. No-one should tell you what you can and can’t be because of your gender.
I feel empowered that I’m one of Working as a woman in the only female photographers in football is brilliant. It has the league and the youngest (for its challenges, but everyone now!) Although I definitely think has their strengths and there should be more of us pitch you have to learn how side. to maximize your I love being creative qualities. and trying new The Club techniques through definitely research and gives experimentation us the whilst constantly looking at the support different styles to do and trends in this. photography, I would meaning I can say I’m constantly deliver empathetic that perfect shot. I and personable hope that we can be an in every aspect inspiration to the next generation. Football has the reputation of being very male-dominated, what’s it like being a woman in football? All my life I’ve wanted to challenge stereotypes. There is a memory that sticks out from when I was 11 or 12, I was told by a teacher that only men become mechanics.
22
of my job and I think that helps to get the best out of people. What advice would you give to women looking to start a career in football? I would give the same advice to anyone trying to be a photographer or break into
I wanted to tell that story using the power of photography, so I worked with Steph Houghton and Lucy Bronze and invited their mums in for a very special photo shoot! It was a brilliant day and I’m really happy with how the shots have turned out.
work hard. It sounds cliché but you need to learn and master your skill so that you have the knowledge to succeed. I would also say be yourself and be kind - kindness goes such a long way and we need more of it in the world.
I think it’s important to hear from women of all walks of life because we all have different experiences and outlooks. This is why I do my job, to empower people and capture their incredible personalities.
You’ve been working on a unique campaign with MCWFC – can you tell us about that? We’re surrounded by so many female role models in the Club, but I felt that the women behind our MCWFC team needed celebrating too - the mothers! Hearing how proud and passionate they are made me want to photograph them.
23
What’s next for women in football? I’d love for there to be a higher percentage of women sports photographers in the future. It’s slowly on the increase and it’s a great job that allows you to work in the best league in the world. It gives you the opportunity to travel and work alongside some of the best sportsmen and women around. You get to communicate the way you see things to rest of the world; I can’t imagine many other jobs allow you to do that. I feel privileged to work for a Club which values a person on their talents, regardless of gender. I hope that more and more women will experience this in years to come.
24
25
HOW TO MAKE IT: 15 RULES FOR SUCCESS FROM CREATIVE INDUSTRY I N S I D E R S
26
While the quest to enter and succeed in a creative career may seem daunting, we live in an age where if you’re doing something right and putting yourself out there, you will get noticed. The creative industry is full of artists, creative directors, graphic designers, editors, and more, who worked their way up from the bottom, and have made our culture much better for it. Yeah, you can strive to be “famous,” but real success means longevity, authenticity, and hard work.
We asked 15 of our favorite creatives to contribute a “rule of success,” and they’re inspiring, to say the least. Enjoy the first installment of How To Make It: 15 Rules For Success From Creative Industry Insiders.
27
“Be yourself’ sounds like really generic advice, especially since your parents have been telling you to do so your entire life, but it is absolutely the most important factor for success. Choose a career based Jessica Hische on what YOU love and Designer, Letterer want to do, not what Rule: Be yourself. other people believe Website / you should do. Don’t @jessicahische put on a persona when networking or promoting yourself; people can sense when you’re being disingenuous. Know your strengths and play to them. Know your weaknesses and strive to improve them (or just learn to delegate well!).” “Create art because you love it, not to make money, Benny Gold get famous, or get laid. All Graphic Designer, of that is awesome also, Owner of Benny Gold but if your work is not Rule: Keep it honest sincere and doesn’t come no matter what you from the heart, then people do, and success will will see through it. You can come naturally. get a little fame by copying Website / someone’s style, but that @bennygold doesn’t last. It’s better to come wack than unoriginal. People respect honesty — I know I do. I would still be designing and creating art even if I didn’t have a brand that I can support a family on.”
28
“Art is not confined to boundaries set by museums, galleries, and art fairs. The facade of money, and therefore what is deemed “successful,” is powerful in every industry, Fatima Al Qadiri no less in the art world. Artist, Musician It goes without saying that Rule: Don’t be knowing the right people, misled by the ideal of or going to the right school, commercial success. can drastically alter your Website / status and opportunities. @fatimaalqadiri To me, success is measured by the questions posed in a given work. Whether or not it has any commercial value is immaterial. Does your work breed more questions than answers? You’ll find out soon enough. Be inspired, pay homage, never imitate.” Maxime Buchi Publisher/Creative “Know yourself. The most Director of Sang Bleu successful are never the Magazine, Tattooist most gifted, but those who Rule: Make the most know best how to exploit of the potential you their gifts.” have. Website / @maximebuchi
29
“Sure, use your hands, get off the computer, etc., but I love anthropologist Mary Douglas’ idea of dirt being ‘matter out of place.’ I think ideas can be like this, Frank Chimero too. Design is a vessel Designer that holds other things, Rule: Get dirty. so explore other fields, Website / and import their insights @fchimero into your practice. Read a book on astronomy, look at conceptual art, appreciate the vernacular. Insight comes from the outside.”
“I believe that connecting honestly to my craft(s), and how my intuition tells me to use it, has served me better than any formal training or technique. Colleen Nika Networking and Contributing Editor at interning in an Rolling Stone, DJ industry where Rule: Honestly connect to your role is unclear your craft(s). will only get you Website / so far. You need to @colleennika
30
think long-term — how can you create opportunities now that will evolve with you, and serve you well 10 years from now?
“Yes, hard work, developing an audience/patrons, finding your artists, studying, networking, gallery location, commitment, seeing as much art as possible, making your own art, finding and developing Tyler Gibney new talent, not being Founder of HVW8 afraid, proper curation, Art + Design Gallery enjoying yourself, attention Rule: There is no to details — these are all singular rule for important, but there is success. no formula for success Website / in art. It can be absurd, @hvw8tyg and you can learn from others, but it’s your own trials and tribulations, mistakes, and experiences that will lead you to your path and define what success means to you.” “I’ve been running The Fox Is Black for five years now, and it’s lead me down many interesting paths. I Bobby Solomon started the blog, because I Editor-in-chief of wanted to share the things The Fox Is Black, I loved, ideas, and thoughts Senior Designer at that inspired me. I’ve done Disney this nearly every day for Rule: Be consistent five years, and it’s allowed and determined. me to meet so many Website / interesting people along @thefloxisblack the way. It even helped me get me my last two jobs. Put yourself, and your work, out there every day, and you’ll start meeting some amazing people.”
31
32
“This should not be hard for anyone who is an artist. Create from that perspective, non-stop. Always be making something. It’s the best feeling as an artist to be Jill Greenberg prolific. It’s not always Photographer going to work out and Rule: See everything be successful, but you through your own have to be working and particular lens. creating (in my case — Website / images) all the time. @jillmanipulator Always be looking and making.” “Fuck the mantra ‘Go Big or Go home.’ You ever realize that the people who say that are the ones that don’t go big at all? Take the big picture and break it into small pieces, stay home, and work on bits of it everyday. Fail at what you’re making, Allan Yu too. Fail a lot, and it’s okay, Designer at Svpply remember, you don’t have Rule: Go small and to go home if you’re already stay home. Website / home! You don’t set out to build @allanyu_ a wall. You don’t say ‘I’m going to build the biggest, baddest, greatest wall that’s ever been built.’ You don’t start there. You say, ‘I’m going to lay this brick as perfectly as a brick can be laid.’ You do that every single day. And soon you have a wall. —Will Smith And don’t forget, every wall is part of a building, which is part of a street, that is part of a city, and so on and so forth. Unless your wall is a piece of art, then it can stand alone. “
Willa Koerner Digital Engagement Associate at the San Francisco Museum of Modern Art Rule: Be the nicest, friendliest, most genuine person you can be. Website / @willak
“Have a sense of humor. Don’t feel entitled to a certain type of relationship with your colleagues — rather, work at making friends and gaining the trust and respect of those you work with. In the long run, the relationships you build will be the cornerstone of your success!”
“Be prepared for anything!” Gina Batlle “I’ve been at Industrial Light Photo Editor at and Magic for over 18 years Complex Magazine now. I’ve learned so much Rule: Respect the here and am surrounded opportunities you’re by mega-talented people. given. In many ways, ILM is the Website / Harvard University of Visual @damnginab Effects. The most successful people here are the ones who are open to keep learning, and who rely on each others wisdom and knowledge to keep moving forward. No matter what you achieve, always remember that you’ve still got a lot to learn!” Eddie Pasquarello Visual Effects Supervisor at Industrial Light and Magic Rule: You’ve got a lot to learn. Website / @pasquarello
33
34
35
Graphic/Digital Designer living and working in Manchester, UK. Bachelor of Arts First Class Honours in Graphic Design awarded from Salford University. More recently I have worked as Lead Designer at A-Models and as Graphic Designer at BDP - Europe’s largest interdisciplinary design practice.
JOHN BOOTH 36
What is your current job/jobs? - My current job is Graphic Designer at BDP in Manchester, where i tend to work on a mixture of in house stuff and external projects within the architectural teams. Which design route did you follow once you graduated? - I applied for loads of jobs but I was quite lucky in securing a job as soon as I’d finished university. What is your favourite style of design? - Modernist / De stijl Is there anyone in particular who inspired you whilst studying/still inspires you today? - Massimo Vignelli, Paul Rand, Stefan Sagmeister, Erik Spiekermann
37
38
How important would you consider networking to be in this industry? - Important for freelancers and for smaller agencies, otherwise I guess you run the risk of not being noticed. What job did you do before your current one/before you got a job that you were aiming for? - I worked for a small start-up company as a graphic designer whilst studying in my final year. Do you do anything design related outside of your main job? - I occasionally do freelance projects, but the bulk of design work lays within my main job. Where do you see yourself going next? - I’m moving to London within the same company and exploring further design opportunities there. Looking back, what 5 tips would you give your 3rd year, student self? - Learn to contextualize design and know your design history/trends At bare minimum — try to adhere to the basics of grid systems, typography, etc. Keep applying for jobs, it can be quite hard to get one if you wait too long Have a strong and relevant website/ portfolio - Try and put yourself in a position to relocate, if necessary.. There are some great jobs in Manchester but not an awful lot of39 them going around.
“Always find inspiration in everything... Sometimes you’ll be inspired by the most simple littlest of things.”
40 John Paul Tran | Vogue Mexico
John is an Executive Creative Director in New York and he spoke to us about becoming a Creative Director and what it takes to progress to that roll...
“
First and foremost you need a vision. Having a vision and working to achieve it exactly as you see it in your mind is crucial. Can be a small or a big vision but you need to be able to visualize, to communicate it to your team and make it happen. That leads to 2 and 3… 2. You need to be able to communicate your vision properly and in a way that each team member can understand. Photographers may need to be communicated to differently than say an illustrator or even a make-up artist or an art director. 3. Always surround yourself with the best you can. You are only as good as your team. Find the best for every project you need.
John Paul Tran 4. Always find inspiration in everything. Try to look at even the most inanimate objects differently or listen to a song and find something about it you love that you didn’t even notice, like a piece of instrument. Sometimes you’ll be inspired by the most simple littlest of things. And 5. Don’t take it too seriously. Always enjoy the experiences, always be grateful, and always be humble and always always always be yourself. I hope that helps :) good luck on your studies. Thank you again for your email I’m glad I inspired you enough to reach out.
”
41
Stand out from the crowd.
42
43
What is your main subject in your work?
44
The main subject for my work is my style and creativity towards different concepts, I am given the challenge of creating and defining a whole new brief; for this I have to cleverly plan my research and build a strong concept. Personally I find my topics interesting as I take inspiration from the things that interest me, such a films, music genres, television series and endlessly stalking creative people on Instagram. Therefore I start to plan my shoot ideas and how to make my own images intriguing to others, photography is a huge part of the course but you certainly need a good eye for style and trends.
TIA SHANICE ROBINSON University Of Salford Graduation Year 2016 Fashion Styling and Image Making
Have any photographers in particular inspire you?
I am drawn to different photographers depending on my concept, usually my style of work is quite unorthodox as I like to mix different emotions together to create something new. Although I do highly idolize the work of Tyron Lebon for his “realness” along with; Petra Collins and Mayan Toledano as their work doesn’t just focus on the garments or the usual portrait shots but gets more personal and deeper. I love photographer that make me smile, even in a rather twisted way.
45
46
Dismal Party Tia Shanice Robinson
47
Do you have a form of social media for your work, how important do you think this has been to your progression?
Yes. I have my own website Tiashanice@ weebly.com and two Instagram accounts; one which is personal and one that is more professionally based. I feel it is very important to continuously document your work within your own personal accounts and life, what’s the point in creating amazing work if you’re not going to show it off? I feel it has encouraged me as a whole because it’s not just your tutors praising your work but also complete strangers who may even be interested in working with you or be happy to offer you a job.
48
What do you aim to do after university?
My aim is to continue doing what I love and hopefully being paid for it, while I was in second year as Salford University I had a 6 week placement at Selfridges as part of the merchandising team, I really enjoyed that as it was fun to work as a team and create great work but I did miss having my camera with me. Therefore I would like to focus more on my photography work and aim to be sending that out to different magazines as soon as possible.
Where do you see yourself in 5 years?
In 5 years’ time (going on 26!) I would certainly like to be working with a loyal committed group of people who share the same ambitions as myself; I would like to have seen more of the world but also kept a level head with work my DREAM would be to work as the stylist/ photographer for The Arctic Monkeys (never going to happen) but working behind the scenes for amazing companies and fashion brands would be incredible! Also I would hope to have finally reached 1K followers on Instagram! haha
What tips would you give students would are yet to graduate?
Don’t be lazy. Do not put it off, don’t leave things to the last minute; if you have an amazing idea get it written down and get focused! Don’t ever lie to your tutors, they know everything, trust me. Just tell them straight and hold back the tears; don’t miss meals and BACK EVERYTHING UP, anything get it all saved!
49
50
Have you had a job while studying and was it photography related? What has this job taught you?
I have been working part time at New Look while at university; It’s a fun job to have and although it isn’t photography based it has helped with my styling work, as I have been in control of remerchandising the store and changing the window displays.
51
SOME PEOPLE ARE BUILT AS EMPLOYEES
SOME ARE BUILT AS ENTREPRENEURS
52
53
54
Salford Quays Lisa Kathryn Tiplady
55
Award-winning multi-tasking illustrator, art director, director and designer Kate Moross burst on to the creative scene back in 2008 when her love for colour and energetic squiggles caught the eye of anyone and everyone, spawning a host of imitators and propelling her to be one of the most sought after collaborators in the design world.
Kate Moross
56
Graphic designers such as you, are busy people. do you have any tips on stress? Work hard but not too hard. Take time off, go on holiday. Don’t take your work home, try not to talk about it all the time, develop your hobbies and enjoy your free time.
What would be your advice to budding designers and illustrators? Work hard, and as much as you can. Think about yourself as an athlete and drawing and designing as your training. You want to be in peak condition to prepare yourself for the commercial and art worlds. How important is finding your own style? That’s a great question... Finding your own style is something that takes time and practice. It is something that develops over years. It is important to experiment with different techniques and methods. However, you will naturally illustrate in a certain way, it is hard to change how you draw, but it is easy to imitate styles you have seen before. Which University did you go to and what did you study? I would recommend the graphics Art Foundation: Wimbledon course at camberwell especially if School of Art you are moving to london for the BA Graphic Design: first time - camberwell has a nice Camberwell, University little community vibe and is more of the Arts London FIRST tight knit than the more spread out CLASS HONORS and higher subscribed courses. You must go have a look around the universities you apply to - that’s what I did, and camberwell was the best for me. Course wise - I think camberwell is excellent in some places, but lacks support in others. If you are willing to fill the gaps yourself its an excellent choice, you will have lots of freedom, and won’t be spoon fed.
57
Which past/present illustrators or designers have influenced you? None really. I try not to take influence How do you stay positive? from illustrators or designers, more Keep focused, ultimately so from fine artists, scientists, writers every industry is and thinkers. Artists like Haring, competitive, don’t worry Itten, Albers, LeWitt and thinkers like about the people worrying Pinker, Gladwell, Barthes, Songtag... about not getting jobs, let etc them worry - you just stay focused and work as hard How have you tackled compiling as you can to build your a body of work as a portfolio, portfolio whilst you are still how useful have you found online at school. People who talk resources in self publication? about how hard it is, tend Online resources are very important. not to bother trying. Once In fact essential. More so 2 years you are on the way, you’ll ago I think it was more impressive to be fine. Just spend your have a website, and work showcased time developing your ideas, online, nowadays its more common, whether thats finding and there for harder to push your good typefaces to work work online. A lot of my work has with, building your own simply come from meeting people, type faces, experimenting and my good friends and clients with colour palettes, or recommendations. drawing. Should people do a freelance job for a low price because of being a beginner in freelancing? Yes definitely. I worked ( and I still work for free = if its for a good cause), then I slowly built my budgets up. Now they are at a much higher rate, as its proportional to my (little) time, and the demand for my work. Do you go through the same working process with each client or does it differ from job to job? Usually its the same, think, talk, write, draw.
58
59
Sam Cox is creative director for KONGcompany EU and his own company, Digitally Roasted.
Innovate.
As a creative director I think of ways to improve on existing material. I come up with new ideas to make our product ranges more appealing, ad campaigns and branding. Keep things on brand. One of the most important things we do is ensure that any material leaving the company look right and stick to brand guidelines. Boring I know, but also essential in making sure your brand never lets things slip. No company worth its salt today wants ‘artwork’ going out the door that’s been done in Paint or MS Word.
Manage.
Creative directors are usually in charge of the design team, which goes from junior to senior designers, any web based creative also. I also would say that the creative director is responsible for anyone in the company when it comes down to how things are going to look. You need to have a real understanding and love for your company because you are looking after its image.
60
Oversee.
/
Being the creative director differs to other creative roles in the sense that you have much more of an impetus on making sure things are right. Some ideas that are done probably do look great and maybe are on trend but they are not always the best thing for the company. Don’t get me wrong, I love to create work that’s in the now and looks awesome but I still need to make sure that our company’s values and ideals are coming across.
61
Put the time in.
Constantly nourish and develop your creative side. That doesn’t just mean hone your skills in particular software or become great at recognizing Pantone swatches. It means think about what makes people love the way things look to them. It’s more than just making something look good, it’s about making it Love your job. look right for the selected For me, the best audience. You’re never thing about being going to please everybody. a creative director Stop trying to. is seeing work that either I have done or put people in charge of in action. It’s a fantastic feeling to see your stuff in the press or on the TV. The worst thing is saying no to people, I don’t like doing it but I do like making sure that the company’s image is upheld. Wait… no... the worst thing of all is going to sleep thinking of so many things that you want to do then thinking that you don’t need to write them down, then forgetting. Be adaptable. There’s no typical day as a creative director. Like today I spend most of my time going over all the artwork and material created for an upcoming trade show. Tomorrow I could be in the woods with a camera taking care of a photo shoot for a new ad campaign.
62
63
Matt Daniels | 25 Tattooer at Studio IX www.stickypop.co.uk Instagram - @stickypop
64
How did you first get into tattooing and why? I first got into tattooing almost by accident really. I’ve been an illustrator for about 5 years now working for various clients but I also liked the Do you have a favourite idea of tattoo style of tattooing? art and putting my work on Anything pop-culture/nerdy is for me. I love nothing peoples skin more than someone asking but never thought I’d for a cartoon or movie piece Do you work on and being able to create it have the other art for someone which I know chance to do outside of your means a lot to them. I’m it since its main job? such a hard definitely super lucky to be doing it. I try to do as much industry to get creative work as into. I had a I can. I’m always friend message me about drawing, every night I dedicate a an apprenticeship so I just few hours to drawing whether its casually went for it, not for a tattoo I have booked in, a new thinking much of it and got print or just for fun. I think with the job. having a creative career, it helps being creative as much as you can. Keeping yourself inspired. If I’m not actually making art, I’m watching documentaries or looking at reference books to keep inspired. What is your educational background? I went to college for 3 years, studying Applied Art and Design, with Graphic Design too and applied for University. At the time I was really unsure if Uni was for me so ditched it last minute despite getting my first choice and everyone telling me to go for it. I just went self employed and worked my way up from there.
65
66
What has been the proudest moment in your career so far? I think its whats been achieved in the past 2/3 weeks. I worked at the Manchester Tattoo Tea Party convention which was a huge moment for me in my career but also that I’m in the UK’s biggest selling tattoo magazine “Skin Deep” with a feature about my pop culture tattooing which is an awesome feeling. Who inspires you at the moment? Everyone around me, as much as that is very cliché its true. I work with a bunch of talented people, I live with my girlfriend who’s also really creative with her work, it’s great to have so many creatives around me at one time. If I’m every in need of inspiration, most of the time I can just have a chat with them and I’m good to go.
What tips or advice would you give someone wanting to pursue a career in the tattoo industry? I think its just having enough in your portfolio to really show your work off. Don’t narrow yourself in like I did originally, you’ll find it harder to explore different styles of art. I started out as a black work artist, just tattooing in black and doing dot work. Now I throw so much colour into work its crazy! Just don’t limit yourself, I think that’s the best place to start off with. What do you aspire to, for the next stage in your career? Eventually having my own studio would be awesome and the end goal - that’s the “dream” but also to travel a little bit with tattooing. I’ve been offered to guest spot in the USA and Canada, which is amazing and I can’t wait to get out there.
67
68
69
Name: Amber-May Meadows University: Norwich University of the Arts Graduation Year: 2015 Current Job: Team leader and Graphic Designer Company: inVoke Marketing, Norwich
Which design route did you follow once you graduated? I graduated as a Design for Publishing student, and after designing countless number of magazines and really enjoying it, I thought that was the route I was going to take - but when reality hit and I graduated I realized that finding my dream job working with high-fashion images and playful headlines wasn’t as simple. I was approached by The Sunday Times who I had
70
worked for after completing an internship the summer before I graduated and the opportunity was bitter sweet, as I never applied or even contacted them for a job but had no success for jobs I’d actually sent my CV and portfolio forward for and I didn’t have my heart set on moving to London at all. They gave me a month to decide whether I wanted to job so I could try find a place to live and sort out in my head if it was what I wanted - in the meantime I was applying for millions of other places closer
to home and finally found inVoke Marketing, which was looking for a digital designer, which wasn’t something I had experience with but I was lucky enough to be given the chance to show them my portfolio and along with that and apparently my personality they saw potential in me; and since then I have learnt to use new software and became a team leader in the space of 6 months. What do you do at your job at the moment and what do you enjoy the most? My job is never the same from day to day, and that is what makes it exciting. One day I can be out at networking breakfasts telling possible clients about our services, other days I can be working on rebranding someone’s website and logo. A lot of my work is marketing based though, from designing for Digital AdScreens to social media. I make sure clients are promoting their services to increase sales for themselves and spread awareness to possible new
customers. I honestly think my favourite part of the job is speaking with the client and pitching our designs. I love seeing how impressed they are once we’ve made their visions come to life. What is your favourite style of design? I always say to myself ‘The more white space the better’. I’m not a massive fan of overcrowded design. I think if you pick the correct imagery and are clever with typography that’s enough to keep someone interested in your design - however I don’t get to practice this so much within my work for inVoke Marketing unless it fits in with the clients brand they already have in place.
71
Is there anyone in particular who inspired you whilst studying/still inspires you today? Matt Willey - without a shadow of a doubt! I love his work. He is SO brave and clever with his typography I think everyone could learn something from him. How important would you consider networking to be in this industry? I think it’s incredibly important! I think my main example of this was when I was in my first term of third year and we had a guest lecturer in, Matt Brooke and he was everything I wanted to be - he worked with the best names in fashion magazines. Regardless of this I made a conscious effort to speak to him and get his contact details. I sent him an e-mail the next day saying thank-you for all his advice the day before and from this he became someone I could e-mail for advice once I
graduated. I honestly believe my meeting with him in his London office a month after me graduating helped me get a job so quickly as he gave me confidence and the right advice to shine in interviews. What job did you do before you got a job that you were aiming for – is it good practice to do ‘any’ job to gain experience in the workplace? I’ve been working since I was 15 - from working as an office assistant, to working in retail, waitress and even a VIP Hostess and I can take skills from all of them and apply it to working in the design industry now. Whether it be confidence to approach people I’ve never met before or working under pressure. Being a waitress at TGI Fridays three nights a week whilst I was in my 2nd year, having to keep track of 12 tables at one time prepared me for dealing with the stress of 5 clients e-mailing me a day!
“Shit happens, move on!”
72
Do you do anything design related outside of your main job? I would love to say I live and breathe designing, but it would be a lie. Although my boyfriend would beg to differ when I mention the ‘cool design’ of a cocktail menu, or buy a pack of teabags just because I like the packaging! I do the odd bits of freelance work here and there - but to be totally honest, once I’ve finished worked for the day I normally drag myself to the gym, get home and watch countless numbers of make-up tutorials on YouTube and episodes of ‘crap’ TV.
about the statistics part of social media and building my connections at network meetings.
Work of Matt Willey ‘NSW01 Typeface’
Where do you see yourself going next? My dream would be to work within a fashion company and looking after clients, social media and print based materials. At the moment I am working very hard progressing in the team leading aspect at invoke and learning more
73
Looking back, what 5 tips would you give your 3rd year, student self?
Go get a cocktail and a pizza!
I’m being deadly serious! Sometimes it’s hard as a third year student to give yourself a break. Instead of nearly reducing yourself to tears stressing out looking blankly at a sketchpad or InDesign file - take yourself away from it all. Some of my best ideas have popped into my head mid-sip of a Pornstar Martini!
Don’t let tutors talk you out of doing work you love and are proud of. At the end of the year, it’s your portfolio that you’ll be taking to meet possible employers and you need to be proud of it and be able to speak passionately about your designs.
Stay true to yourself
74
Save money for end of This is a boring year one, but it’s important.
Business cards, degree shows and portfolios are EXPENSIVE! and not something you want to be a tight arse about because they are the thing that show you off. Quality comes at a price and you didn’t spend a year working hard to have your work printed on bad quality paper as it won’t show it off in all it’s glory!
have had briefs which I had spent a lot of time on and it not turn out as well as I imagined in my head - I spent a long time worrying at these in first and second year - come third year I just had to say to myself ‘Shit happens’ and look back at my first sketches and try out another idea.
Shit happens, move on
Whether it be a reason why you chose the font you did, or a reason for why you picked a certain topic, know why you’ve chosen it. A good way of wining pitches is having an answer for when someone asks you why.
Have a reason
75
Social Media Tips for New Grads
02 Link in.
You’ve been on Facebook and Twitter for years. You have a WordPress site. You joined Pinterest before it was a household name. But if you’re not on LinkedIn, you’re putting yourself at a disadvantage when it comes to your graphic design career. The world’s largest professional networking portal has more than 150 million members, with students and recent college graduates representing the site’s fastest-growing demographic.
01
When you apply for a position, assume that hiring managers are going to search Online for information about you. Google yourself, check privacy settings in your social media accounts and scrub any questionable content. The same off-color comments or risqué photos that amused classmates could lead prospective employers to question your professionalism. When in doubt, make friends with the Delete button.
8
Clean up digital debris
76
03 Fill in the blanks.
It’s fine — and expected — that a portion of what you share Online will be of a personal nature. But keep the “what-I-hadfor-lunch” updates in check. From a job-seeking
04
Add value.
Professional networking sites like LinkedIn provide space where you can summarize who you are and your specific graphic design career goals. An incomplete profile is a missed opportunity. Craft a clear and concise bio that highlights your relevant work experience, internships, education and objectives. Help employers and recruiters find you by using keywords common to the graphic design industry when describing your skills and interests.
77
0 6
05
Networking sites make it easy to reach out for job leads, introductions and general career assistance. But proceed with caution. You won’t get far if you inundate contacts with requests but rarely return the favor. Be gracious when asking for help, offer prompt appreciation and look for ways to reciprocate. As the saying goes, give and ye shall receive.
Critique with care.
standpoint, you’re far better off writing about graphic design industry trends, sharing links to noteworthy articles or posting images of your latest graphic design work.
Use discretion when connecting.
78
As you’re probably well aware, a great deal of design commentary occurs on social media. If you jump into the fray, showcase your knowledge and critical thinking skills, not your ability to conjure up harsh zingers about others’ work.
08
(Example: “Who’s the genius who created the ugly new logo for #GenericCompany? Horrible!”) A series of cogent critiques will impress hiring managers; an endless string of sarcastic quips won’t.
07 Build your brand.
Designers help companies build brand awareness. But is your personal brand imaging consistent and cohesive? For instance, consider creating a Twitter background featuring design elements that appear on your resume and Online portfolio. If you’ve committed to using social media to find a job and for ongoing professional purposes, you also might sync your Twitter feed with your LinkedIn or Facebook accounts.
One final tip: Proofread.
No matter how witty or insightful your posts, you won’t be taken seriously if they’re full of typos. Mistakes are magnified, for instance, when you only have 140 characters to work with. Slow down and proofread your status updates and tweets. While the web is a more relaxed medium, the basic rules of writing still apply when using social media to find a job.
79
Mark Anderson
is an executive creative director & founding partner of We Love Digital, a strategic creative agency, with digital at its heart. These are some pointers that he has talked about explaing how to be a creative director.
Develop at least 10 per cent of yourself as ego. Be honest, truthful and humble Over promise ONLY if you plan to over deliver Defend the creative. Make sure the brief is what the brief should be – not necessarily what the client tells you it is Have an opinion. A real one. One that doesn’t rely on bullshit Marketing Speak. Know your stuff and people will naturally listen Be responsible for the entire team. This is your studio. If you get bad work… You are doing a bad job You create space for people to f**k up. Through exploration we can create wonderful things You can turn everything upside down, shake it up and put it back together.
80
“How brilliant or successful you become will be based on a plethora of criteria and you evidence these qualities via your reputation, awards and relationships with peers and clients alike.� - Mark Anderson 81
HATE YOUR JOB? PROFESSIONAL HELP IS AT HAND
82
For some it’s a sudden, shocking realization, while for others it slowly builds over days, weeks and years, but at one point or another we all experience the utter doom of realizing we hate our job. Yes, getting stuck in a position you thoroughly detest is sadly an inevitable rite of passage, but what happens next doesn’t have to be. Yes, you could wallow in self-pity and strop around the office like a petulant toddler (top tip: don’t do this, burning bridges is not the way forward), or you can take control and move onwards and upwards (top tip: do this). So, if you’ve returned to work in the new year and realized you simply hate your job, here are some practical tips on what to do…
83
Sort out your CV. The first step in any job search has to be your CV. We know, we know, sorting it is a right old bore, but if you wanna find a new role, you’re just gonna have to bite the bullet. National Careers Service adviser Sophie Graham tells us: ‘When you’re employed, it can be easy to forget about, but having a powerful and tailored CV can be the first step in gaining new employment. Make sure that yours targets all your key skills and responsibilities and relates to the jobs you’re applying for.’ But if you don’t even know where to start, don’t fret. The National Careers Service offers a free CV builder. Job done. Spread the word. Finding a new position is hard, so this is not the time to be too proud to ask for help; basically, the more people who know you’re looking for a new job (with 84 the obvious exception of your
boss and co-workers) the better. Holly Middlemiss, Talent Brand & Engagement Partner at ASOS, gives these tips: ‘Put your CV out on job boards [such as Monster or Reed], this way recruiters who are looking for people will come across your CV.’ But Holly was keen to stress your search doesn’t just have to be so formal: ‘Don’t underestimate the power of your mates. You never know, that dream job may just be coming up at their company, where they can put in a good word for you.’ Reach out. Basically, it’s all about networking, bbz. Holly Middlemiss explains: ‘If you know where you want to go/ what you want to do next, start reaching out to connections and networking.’ But how? Holly gave us this advice: ‘Got a LinkedIn profile? Search for relevant people who would be good for you to network with at your dream company.
The recruitment team is usually a good choice) and drop them a private message and connection request explaining that you’re open to opportunities.’ Although Holly also warns: ‘Be careful not to spam everyone though.’
Take your time. When work’s getting you down, it can be tempting to get out ASAP, but Andy Summer, Managing
85
Director of Monster.co.uk, strongly advises against it. He tells us: ‘It’s vitally important not to rush into making your next career move.’ So what’s the best course of action? Andy advises: ‘Weigh up the pros and cons, think about what you want in your life and how your career can help fulfil it. If you’ve had a bad day at work, drastic decisionmaking won’t help – take the time to think about what you want and what changes you can make to improve how you feel.’
Be picky. In your
desperation for a fresh start, you may think that now is not the time to be picky, but according to Holly Middlemiss you couldn’t be more wrong. She advises: ‘Don’t apply just for anything and everything. Make sure you know what it is you want to do and make sure your CV reflects that. You’ve got a lot more chance of being put to the top of the pile of applications if you seem genuinely interested in that particular job!’ Job-hunt clever. Desperate to get out ASAP? Then you’re gonna 86 have to job-
hunt clever. ‘Take a look over your local job market information, there may be some sectors which are in demand or have skills shortages and it may be more likely you can find employment quickly in these areas,’ explains Sophie Graham. Sounds good? Then head over to the National Careers Service where you can see what’s going near you.
Keep it sweet. Going into
a job you hate every day is hard, there’s no denying that, but Sophie Graham reminds us there’s no point in burning bridges: ‘You may not like your job but you don’t want to leave on a bad note. Remember, leaving on good terms will help you with any future references you may need.’
Make it work. Just because
you hate your job RN, it doesn’t necessarily mean it’s time to leave. Yes, really. Sophie Graham makes the following suggestions: ‘Think about the aspects of your current job that you dislike; can you address these with your line manager to potentially make changes moving forward to help you enjoy your role? Or is there a possibility that you could change roles internally so that you don’t run the risk of being unemployed for any length of time?
87
M
Hannah Bennett Retail Artist for MAC Cosmetics and Freelance Makeup Artist
88
I had always expressed a great interest in makeup. Coming from a Musical Theatre / Performance background this was a
huge part of my life as a performer. I realized that I had a good eye for makeup and really enjoyed doing it. I also love how different makeup can not only make you look- but feel. I suffered a lot as a teenager with my skin and insecurities, my initial interests seemed to stem from there.
U
A 89
90
H
ow did you get to the position you are in now? Have you had any other makeup related roles? - I taught myself to do makeup from plenty of books, following tutorials and just all around practice. Every spare second I had would be spent doing makeup and I would always be the friend that got everybody ready for a night out! After starting to taking things a bit more seriously and doing makeup for fun and for friends, I got a job working in a salon on a renta-chair basis providing makeup packages alongside their hair stylists for proms. I did this alongside working in retail, pretty much just to fund the obsession with makeup. I applied for the job with MAC Cosmetics in May of 2015 and after an 8-week (and not easy) interview process with plenty of different stages they offered me a full time position as a retail artist. Alongside this, I still work as a Freelance Artist independently providing services for weddings, occasions, shoots etc.
91
LEARN TO LOVE 92
Do you have any tips for people who want to be successful in the make up industry? My biggest advice to someone wanting to make it in this industry is first things first - stop comparing yourself to every other makeup artist you see! If you and your client, whether a bride/photographer/friend, are both happy with your work it does not matter what anybody else may think. Everybody’s idea of “good” makeup is different and you need to learn to love and take pride in your work. Secondly, take chances. Work for free if you need to, you never know what connections it could bring for you in the future. Thirdly, be your own artist. Do you. Don’t follow styles of makeup to the point where your portfolio looks like a production line. Makeup is individual to each and every person.
93
94
I started working for MAC in May of 2015. It is the only brand I have ever aspired to work for, some days it is still surreal and I have to pinch myself to think that I had got my dream job at the age of 17. My inspiration to do makeup spurred from using and experimenting with MAC products so it is definitely a position I aspired to be in.
Social Media to a makeup artist is their way of marketing themselves as a brand, networking with other creatives in the industry to collaborate and a place to showcase and find work. It is vital to get yourself up and running with social media, keep in touch with contacts, keep people up to date with your recent work - it’s free advertisement after all! Most, if not all of my work has come through social media.
95
96
Are there any other ways you can suggest for MUA’s to make themselves more employable?
What influences your work?
Is there anything that makes your work distinctive? Where do you see yourself in 5 years?
Get as much experience as you can in ALL kinds of makeup. Special effects, film and TV, fashion, editorial, occasional, bridal.. Dip your toe in everywhere. Chances are you will specialize in what you love the most. This will show not only in your portfolio but in your passion and willingness to do that type of work. There may be more than one sector you enjoy, for example I really love doing fashion and editorial work. But I know that occasion and bridal is what I am best at. Coming from a performance background, music highly influences me and my work as an artist. I also follow various fashion and beauty blogs to keep up with all of the latest trends. My main inspiration and influences are the creative people I get to work with every day! I think the thing that makes my work distinctive is the attention to detail I always provide. I always give my 100% and feel that this shows in the services that I offer. I am taking each day as it comes. This is a huge industry and I would love to do some more editorial and published work.
97
98
REASONS TO VISIT BARCELONA
99
5
6
7
100
FESTIVALS
ARCHITECTURE
4
EVENTS
BEACH
3
GATRONOMY
2
NIGHTLIFE
WEATHER
1
Barcelona has a great location and is has mild climate throughout the year. The coldest time during the year is usually from December to February, in which the average temperature is between 10 and 12°C. The hottest month is usually August, with temperature around 29°C, so it’s the perfect climate to go to the beach and enjoy the sun Barcelona is located on the coast and there are miles of beaches all along the north. The main beach of Barcelona is divided into five or more smaller beaches and each beach offers a great relax. Barcelona is as the capital of Modernism and you can find many monuments built and designed by famous Antoni Gaudi. The most impressive Gaudi’s works that I recommend are: the Sagrada Familia, La Pedrera, Casa Batllo and Park Guell. In addition, in Barcelona you also find spectacular gothic Cathedral or the Basilica of Santa Maria del Mar. Barcelona has become a very cosmopolitan city, so you can constantly find artistic and cultural exhibitions throughout the city. There are many art galleries and museums in Barcelona like MACBA (Museum of Contemporary Art of Barcelona), the Picasso Museum, the Miró Foundation and the MNAC (Museu Nacional d’Art de Catalunya). In the music scene, Barcelona holds festivals such as Primavera Sound or Sonar. Barcelona is one of the favorite cities for the organization of conferences and events worldwide. Some of the most famous are the GSM World Mobile Congress and the Grand Prix of Spain F1. The Catalan cuisine is based on the Mediterranean diet with a lot of vegetable, bread, cereals and olive oil. You find everything here, from seafood to fresh fruit, also many food markets and great restaurants with typical Catalan cuisine. The famous dishes are called ´tapas´, small portions of different type of food, which you should not miss! Barcelona has an impressive nightlife and many say that the city never sleeps. It’s almost impossible to find closed bar or club during the night. The fashionable districts are El Born, the Old Town and Port Olímpico, close to the beach.
101
One of my mantras... focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.� - Steve Jobs
102
THANK YOU for being part of Pop Up Mag
Lisa Kathryn Tiplady
Yasmin Farrah Stopford
@Tiplady Design
@Yasmin Farrah
103
BYE 104