LLOYD ECODISTRICT 2014/2015 ANNUAL REPORT
MAJOR ACHIEVEMENTS DIRECTOR’S LETTER PARTNERSHIPS & COLLABORATIONS ENERGY EFFICIENCY PROGRAMS ZERO WASTE TRANSPORTATION & OUTREACH STORMWATER MANAGEMENT OPERATIONS BOARD OF DIRECTORS
04 05 07 11 15 17 23 24 25
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MAJOR ACHIEVEMENTS 2014-15 Completed and launched the Energy Action Plan. Decreased district energy usage by 10% in two years through ENERGY STAR速 Portfolio Manager速. Launched the first at scale project with the Oregon Commercial LED Program. Conducted extensive outreach to residents and businesses through innovative new programs such as the Eco Fair, E-Bike Challenge, and Age-Friendly Campaign. Quadrupled organizational capacity by hiring three part-time staff and moving to a central office space in the district.
COMING TOGETHER IS A BEGINNING; KEEPING TOGETHER IS PROGRESS; WORKING TOGETHER IS SUCCESS. -HENRY FORD
DISTRICT-SCALE PROJECTS ARE REALLY HAVING THEIR MOMENT. We frequently hear from
others engaged with new ecodistrict initiatives around the country about the importance of collaboration and the intense effort it takes to be highly effective on a district scale. It’s true that we collaborate because we are a young organization and we need find partners to accomplish our goals. But collaboration isn’t just a thing we do out of necessity. The effort needed to maintain partnerships is absolutely worthwhile: these exciting partnerships actually provide added flexibility, reach, and depth that we would not achieve otherwise. 2014-15 has been a time of tremendous and exciting growth for Lloyd EcoDistrict, and it’s largely due to our ability to grow current collaborations and form important new ones. Increased internal capacity and the opportunity to add new staff has helped foster and further develop our partner relationships and programs. A new, ongoing internship program funded by our partners at PSU’s Institute for Sustainable Solutions has allowed us to increase our staff capacity and do more community outreach. In addition to expanding our work with PSU, we’ve added two new partnerships with Elders in Action and GenZe, and stepped up commitments with existing partners including Metro, Green Building Services and Lloyd Center. All of these affiliations have allowed us to not only grow in our performance areas, but expand in other ways such as reaching out to residents and smaller businesses. However, our work isn’t done. In fact, we’re not even close. Bringing a strong vision for new, sustainable community programs and developing these collaborations takes time, a lot of careful thought, and a commitment to forming strong relationships. Most of all, it needs you. The most important element in any community is its social capital, and growing that is our greatest investment. It will continue to pay off for years to come for those in the Lloyd EcoDistrict and quite possibly those well beyond our borders. If you’re not already part of our vision and work, I strongly encourage you to get in touch with us about a new, mutually beneficial partnership. We want to hear about things that will work for you and your ideas for sustainable change. Because you, your growth, and our community are what our vision is all about. Thank you. Sarah Heinicke, Executive Director Wade Lange, Board Chair
THANK YOU! AlienBox
Great Clips
Pacific Power
Great Wine Buys
Pacifica Senior Living
Green Building Services
Parametrix
Green Living Journal
Pet Pros
Greensavers
PGE
Hassalo on 8th
Pizza Schmizza
Holladay Park Partnership
PNGC Power
Holladay Park Plaza
Portland Bureau of Environmental Services
Alpine Mortgage Alta Planning American Assets Trust Ashforth Companies Bank of the West Barnes & Noble Booksellers Beard’s Framing Bicycle Transportation Alliance Bitclone
Institute for Sustainable Solutions Jersey Mike’s
Brookstone
K12, Inc.
Bureau of Planning and Sustainability
Leftbank
Calaroga Terrace
Leslie Carlson / Weinstein PR
Car2Go
Life’s Work Physical Therapy
City Repair
Lisa Anderson
Cotton Cloud Futons
Lloyd Athletic Club
Cypress Equities
Lloyd Center Dental Care
DoubleTree Portland
Mail and More
Drive Oregon
Metro Regional HQ
East West College
Mike Perry
EcoLCT
Minuteman Press
Elders in Action
Natural Furniture
Elmer’s Flag and Banner
NE Broadway – Weidler Alliance
Energy Trust of Oregon
Nonprofit Association of Oregon
Footwise
OnPoint Community Credit Union
GenZe
ORANGEWALLstudios
Go Lloyd
Oregon Convention Center
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Portland Bureau of Transportation Portland Development Commission Portland Pedal Power Portland State University Portland’s Vital Signs Qdoba Regis Salon Shoe Mill The James Beard Public Market The Mac Store Trail Blazers TriMet Verde/Living Cully Vitamin World Walgreen’s
LLOYD ECODISTRICT
PARTNERSHIPS &COLLABORATIONS Our partnerships and collaborations are the most critical element to the success of our organization, with some of these partnerships representing major cornerstones of Lloyd EcoDistrict programs. We acknowledge these special partners here.
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PORTLAND STATE UNIVERSITY
ELDERS IN ACTION
Lloyd EcoDistrict was selected by PSU to receive support through their Sustainable Neighborhoods Initiative, funded through a 10-year, $20 million Miller Foundation Grant. We are one of four in a cohort of other neighborhood-scale initiatives in Portland. This initiative currently provides: • Curricula-based academic support • Access to University development and communications resources, essential to program performance • Staff-level expertise in areas such as meeting facilitation and capacity building • Student intern assistance for 15 hrs/week working directly within our office.
All of these aspects represent opportunities for growth and a tremendous vote of confidence in Lloyd EcoDistrict. We hope to expand this partnership program to allow us to facilitate academic offerings related to our work and programs, and to develop crucial, associated positions within the Lloyd EcoDistrict to maximize the value between the community and the University.
Our partnership with Elders in Action (EIA) is an excellent example of how focused community development and investment pays long-term dividends for everyone in the district. The Age-Friendly Campaigns (AFCs) trained local senior volunteers to provide feedback to businesses on making their customer service and facilities more elder-friendly and accessible. For EIA, this proved a useful way to pilot a new approach to expanding their programs across the city, as well as connecting seniors with sustainability concepts. For Lloyd EcoDistrict it was a mutually beneficial method of engaging two key demographics in the district: seniors, who make up 25% of our resident population, and the businesses who serve them. Our vision of a sustainable living and working district includes an engaged, empowered resident population with connections to their local businesses; the AFCs are making that happen. All of this continues to pay off for the EcoDistrict by helping us develop stronger relationships within the district that support a platform for future engagement within our key performance areas.
ENERGY TRUST OF OREGON Energy Trust of Oregon has provided direct support for our energy efficiency programs. Their experienced team helped us assess, analyze, and develop the opportunity for a district LED parking lighting retrofit program, keeping us aware of incentive and other programmatic changes. Through regular attendance at our LE3 Working Group meetings and coordinating with staff, they’ve helped identify important opportunities for district stakeholders that otherwise might have been overlooked. Energy Trust of Oregon also provided invaluable assistance in helping us conceive and understand how to structure the LED parking lot lighting retrofit program, such as extending the lighting incentives beyond the calendar year and lending technical expertise.
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LLOYD ECODISTRICT
LLOYD CENTER In 2014, the EcoDistrict moved from its former location in the Leftbank Hive to a 1000+sf office space donated by Lloyd Center (Cypress Equities). Since then we have partnered with the mall on a number of outreach related events: Our Age-Friendly Campaign directly benefitted several stores in the mall while allowing us to better understand the limits and constraints retailers face overall in providing value and service to customers. Lloyd Center also frequently provides use of their community rooms and their staff have been tireless supporters of LDCA and National Night Out, events and organizations which we actively support. In the spring, Lloyd EcoDistrict partnered with Lloyd Center on our biggest event yet—the Eco Fair. The financial, logistical, and moral support the mall gave the EcoDistrict in pulling off the Eco Fair really cannot be overstated. We were able to leverage their very capable marketing team’s expertise and efforts to produce a fun, well-managed, educational event for residents and employees in the district. We look forward to working with their team in the future on similar events.
METRO Over the past two years we’ve received critical support from Metro. Headquartered in the district, Metro has provided financial support and leadership in the areas of corridor development (i.e. the innovative Lloyd Street Smart Program), materials management, and board participation. They effectively covered the financial costs of two of our major materials management initiatives: the materials baseline analysis produced by Community Environmental Services, and our Materials Management Implementation Plan. The plan takes the baseline to its important next step— actionable projects to help the district reach our zero waste goals. In addition to these support roles provided by Metro, they are also a primary funder of the Regional Transportation Options (RTO) Grant. This grant has allowed us to explore and expand how to share sustainable concepts via outreach and special events that have proved invaluable in our growth and success.
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GREEN BUILDING SERVICES In 2014, Lloyd EcoDistrict negotiated a partner agreement with Green Building Services to provide support for our energy efficiency programs. As an Energy Trust of Oregon Trade Ally, they are helping the district adopt ENERGY STAR® Portfolio Manager®, an internationally standardized online service that allows property managers to track energy, water, and greenhouse gas emissions. Recently, GBS generously took over the primary data maintenance and support to these businesses as featured in the comprehensive 2014 Portfolio Manager Summary Report. GBS’s data management, metric development, and reporting assistance has been instrumental in demonstrating the value of initiatives outlined in our Energy Action Plan. These are essential in progressing towards our greater district energy conservation goal. Our partnership with GBS has significantly expanded our energy efficiency program capacity.
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ENERGY EFFICIENCY GOAL: OVERVIEW:
LLOYD ECODISTRICT
No net increase in energy demand (60% energy reduction by 2035) By completing the Energy Action Plan in 2014, Lloyd EcoDistrict now has a clear path to meet our energy use goal. The bold goal of no net increase in energy demand is based on the 2010 usage baseline. Given the expected growth in the district, that translates into a 60% energy reduction by 2035. With the guidance of our Lloyd EcoDistrict Energy Efficiency (LE3) working group, the Lloyd EcoDistrict is making significant progress in energy efficiency, our top priority performance area.
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ENERGY EFFICIENCY MILESTONES
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PARKING LOT LIGHTING RETROFIT PROJECT The LED parking lot lighting retrofit program is Lloyd EcoDistrict’s first program that clearly demonstrates the value of working at the district level. We began by evaluating the opportunity to aggregate district demand for swapping out metal halide and high-pressure sodium lights for LEDs in parking lots and structures. Then we served as the intermediary between district stakeholders and lighting companies to find the best price and value. This included developing and releasing an RFP, and negotiating with individual companies to find the best fit. Creating a model that delivers revenue back to the EcoDistrict to cover our administrative costs was a key part of the program design. Successful uptake of this program will reduce energy consumption in the district, provide discounted volume pricing that would otherwise not be available to all businesses, and provide a revenue stream for our organization.
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PORTFOLIO MANAGER Portfolio Manager is a free, web-based program that allows building owners to track and analyze their electricity, natural gas, and water usage. It also helps them track their ENERGY STAR score and understand when they are eligible for ENERGY STAR certification. Lloyd EcoDistrict is working with Green Building Services (GBS) to increase use of Portfolio Manager in the district. Half of the commercial square footage in the district is currently being tracked in Portfolio Manager and shared with Lloyd EcoDistrict. This helps us understand progress toward our energy efficiency goals. It also helps us identify buildings that may need more support as well as success stories that we can share. Energy benchmarking and monitoring is one of our Energy Action Plan measures, and our partnership with GBS has created a better understanding of Portfolio Manager usage, historical data trends, and current energy efficiency opportunities. The City of Portland passed a Commercial Building Energy Performance Reporting policy in April 2015 that makes using Portfolio Manager mandatory for all buildings larger than 20,000 ft². Our work has already positioned most of the district’s commercial buildings in compliance of this regulation, and we’ll continue to help the others comply through the policy’s implementation in 2016 and 2017.
PORTFOLIO MANAGER
RESULTS 2014 energy usage in the district is down 11% from 2012 - an incredible change in such a short period of time.
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LE3 WORKING GROUP The LE3 Working Group is made up of district and local stakeholders, including building/energy managers, facilities staff, public agency staff, and others who work on energy efficiency issues. This group meets monthly to help guide collaborative efficiency projects in the district, address key challenges, share best practices from their own projects and progress, and network. In the last year, the LE3 working group members assisted with the LED parking lighting RFP, and conducted a survey of priority energy efficiency topics. The results are being used to target future projects, such as: • Tenant engagement • Creating online repository for sharing documents and information • Leveraging large-scale solar PV projects to reduce the cost for smaller projects in the district • Group purchase of advanced power strips
ENERGY EFFICIENCY ELECTRIC VEHICLES IN THE LLOYD DISTRICT In late 2014, the City of Portland approached Lloyd EcoDistrict to see if we were interested in relocating Electric Avenue, a group of electric vehicle (EV) chargers on the PSU campus, to the Lloyd District. Placing EV charging infrastructure in the district would help reduce vehicle-related greenhouse gas emissions and pollution, as well as support the growth of EVs among residents, commuters, and visitors. It would also serve as an important placemaking activity, visually indicating to visitors that this is an eco-district where cutting edge projects and collaborations take place. Staff are working with Drive Oregon, the City of Portland, TriMet, and TREC to explore this possibility and identify funding for the project.
Image: “Electric Avenue” Sustainability at Portland State https://www.flickr.com/photos/psu_slc/11442775636/in/album-72157638808108866/
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LLOYD ECODISTRICT
ZERO WASTE MATERIALS MANAGEMENT GOAL: OVERVIEW:
LLOYD ECODISTRICT
93% total waste reduction by 2035 Lloyd EcoDistrict’s second-highest priority is to make a difference in waste, recycling and compostable materials. Our goal is to get to optimized materials management and ultimately zero waste. In 20142015, we initiated a process to develop a Zero Waste Action Plan.
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ACCOMPLISHMENTS
ZERO WASTE MATERIALS MANAGEMENT
DETERMINED OUR BASELINE: Lloyd EcoDistrict worked with Portland State’s Community Environmental Service (CES) to determine the actual components of our waste and recycling streams. Staff determined that there is indeed financial reason to pursue the market value of the material in the waste stream. We collaborated with CES, PSU’s Institute for Sustainable Solutions (ISS), and the MBA program to develop possible enterprise models for establishing a district scale waste and materials management approach.
ZERO WASTE ACTION PLAN: Lloyd EcoDistrict is initiating its second implementation planning process to create a 5-year plan outlining what the district needs to do to create a zero waste district by 2035. We expect to produce a Zero Waste Action Plan similar to what we produced for energy efficiency. From this plan we will form a working group and establish the first steps needed to move on catalytic projects. We will be examining the MBA work, ideas that came out of collaboration with CES (such as the EcoSwap), and leveraging local technical resources for this effort.
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LLOYD ECODISTRICT
TRANSPORTATION
OUTREACH & EVENTS
GOAL:
OVERVIEW:
LLOYD ECODISTRICT
40% single occupancy vehicle use (maintain existing conditions); Implement car and bike sharing (100% access to sharing); Implement N/NE Quadrant street plan Lloyd EcoDistrict and Go Lloyd received a Regional Transportation Options (RTO) grant from Metro to support the growth of alternative transportation options in the district. The grant allowed us to try new initiatives and programs in service of collectively widening the reach of both of our organizations. Our projects reached new audiences in 2014-2015; developed key relationships with businesses, employees, and residents; and laid the foundation for the growth of transportation programs.
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E-BIKE CHALLENGE
TRANSPORTATION OUTREACH & EVENTS
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The E-bike Challenge was a week-long event which gave 12 businesses in the district the opportunity to use an electric bike as a “company bike”. They competed to win a bike for their office. The challenge offered fun and practical trips to complete, which highlighted the benefits of the e-bike, supported local business, and got people thinking about a new way of running errands.
LLOYD ECODISTRICT
E-BIKE CHALLENGE Recruited 12 businesses to participate Created excitement and engagement in the district about e-bikes with multiple events at the Farmer’s Market, Lloyd Center plaza and beyond Over 100 posts, tweets, photos and videos were posted by our staff and participants during the event Grew Lloyd EcoDistrict’s reach on social media • Led to a 11% increase in Facebook page likes (followers) • Event-related content reached over 3,300 people • Brought six times more people to our Facebook page on a daily basis during June than during May, and 10 times more than the daily average in the first quarter of the year Participants reported feeling more comfortable on a bike after the challenge and wanting to ride more during the workday and commute Grew Lloyd EcoDistrict’s reputation and brand in the district Demonstrated a successful partnership model with a private sector business that benefited Lloyd EcoDistrict and its members
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BUILDING COMMUNITY WITH E-BIKES The E-Bike Challenge got dozens of employees using active transit during the workday, reduced greenhouse gas emissions, and was a lot of fun. But perhaps the most surprising result was the community building. The scavenger hunt required participants to interact with each other by meeting for lunch on their e-bikes. It also sent employees to other Lloyd District businesses like Great Wine Buys and Elmer’s Flag and Banner. Numerous E-Bike Challenge team advocates also reported that having a shared e-bike in their office brought their employees closer together. “We’ve had a lot more people get involved than I thought would,” said Monica Pea, marketing director for the DoubleTree Hotel. “It’s a good team building exercise for our office.”
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AGE-FRIENDLY CAMPAIGN The Age-Friendly Campaign was a store evaluation program delivered by Elders in Action volunteers, senior Lloyd Residents and Lloyd EcoDistrict. Seniors evaluated local stores for things like lighting, signage, accessibility and product and service offerings. Stores received the feedback in order to help them better serve senior customers in the future. This laid the foundation for senior resident engagement in the district which helps us deliver all of our programs and initiatives in the district.
AGE-FRIENDLY CAMPAIGN Created a successful partnership with Elders in Action, with support from Go Lloyd, Northeast Broadway Business Association, Lloyd District Community Association, and Lloyd Center Engaged 21 businesses and 48 volunteers Helped businesses improve customer service for a rapidly growing demographic Created new customer base for businesses—many businesses reported seeing seniors back in their stores within two days of the program Created positive relationships between senior residents and businesses Gave senior residents an opportunity to engage with Lloyd Center and Lloyd Center businesses, which are an important part of their social fabric Laid foundation for senior resident engagement in district, which led to increased engagement at other events and ongoing connections with seniors Helped develop trust and strong relationships with staff at Calaroga Terrace, Holladay Park Plaza, and Silver Sneakers program at the Lloyd Athletic Club
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LLOYD ECODISTRICT
RESIDENT SURVEY We developed a starting point for residential outreach in the district.
Lloyd EcoDistrict developed the concept for the Resident Survey, and partnered with Go Lloyd to distribute and analyze results Achieved a 10% return rate on more than 1,100 mailed and distributed surveys Gathered useful information about transportation habits, engagement in district, and resident interactions Laid foundation for additional residential outreach activities, such as the Age-Friendly Campaign, Eco Fair, and Resident Committee
RESIDENT COMMITTEE We mobilized residents to form a Resident Committee to create engagement and a sense of purpose and involvement in a rapidly changing district.
Activated residents and coordinated with Lloyd District Community Association (LDCA) to create a self-sufficient Lloyd District Resident Committee
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TRANSPORTATION OUTREACH & EVENTS
LLOYD DISTRICT ECO FAIR
The Eco Fair was a sustainability-focused event to promote local businesses, showcase Lloyd EcoDistrict projects, and connect residents, employees, and families with eco-conscious resources. Our intent was to market local businesses, as well as educate and connect the community around alternative transportation, energy efficiency, water management and waste reduction.
425 attendees 24 vendors, ranging from green products to energy efficiency resources to alternative transportation
MAKING CONNECTIONS IN THE LLOYD DISTRICT Lloyd EcoDistrict staff dramatically expanded our outreach efforts in 2014-2015, including outreach to residents. The team developed a professional marketing/event presence and collateral materials that have received regular use. Our outreach events and activities help us develop connections that are making our work and the district stronger.
Broad media push, including print, radio, social media, and online events calendars Raised more than $12,500 in sponsorship, vendor fees and in-kind donations Conducted a coffee cup challenge: traded 178 disposable cups for durable cups
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LLOYD ECODISTRICT
HOLLADAY GREEN STREET PLAN
STORMWATER MANAGEMENT BIOPHILIC DISTRICT The Lloyd EcoDistrict has an opportunity to demonstrate the concept of biophilia, the instinctive bond between humans and nature, at a district scale. For Lloyd this means creating natural and native green spaces that foster health and well-being, community identity, and ecosystem health. The interplay between high performance buildings, infrastructure and these natural spaces transforms this place into a truly sustainable neighborhood where people want to live, work, and play.
LLOYD ECODISTRICT
The Holladay Green Street charrette in March 2015 gathered interested stakeholders to advance the green street plan and build buy-in. We are now developing an innovative financial incentive mechanism to combine public right-of-way green street improvements and stormwater management practices that are required as part of the development process. Lloyd EcoDistrict will work with property owners and other stakeholders to develop a private sector-led finance strategy and credit bank to realize the vision of Holladay as a green street.
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WITH A LITTLE HELP FROM OUR FRIENDS
OPERATIONS POSITIVE CHANGES As a small nonprofit, our operational challenges are the same ones that larger organizations with more resources face. However, with limited resources, an office move or addressing IT issues can commandeer much of the organization’s capacity. The upside is that when we make those changes or substantial leaps, we can become significantly more effective. Donated time, materials, and expertise have been key to developing our operational capacity. Our continued growth depends on these kinds of collaborations and partners.
Lloyd EcoDistrict marked a major milestone in August 2014 – we moved into our own office space. Moving from a co-working space to an office with desks for four staff and a meeting room was a huge task, and truly required a team effort. We could not have done it without our partners’ support.
Office space donated by Cypress Equities (Lloyd Center) Metro and Langley Investment Properties donated nearly all our furniture Painters worked at a discounted rate thanks to Wade Lange and American Assets Trust, and Schiller Vroman Walls were painted with MetroPaint, 100% certified recycled paint from Metro The Institute for Sustainable Solutions at Portland State University donated plants
A huge THANK YOU to our partners for making our office a reality! Having a physical presence in the district is invaluable, and being closer to our partners within the district has made collaborations much easier.
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Office supplies were donated by Metro, Portland Development Commission, and Wade Lange Go Lloyd provided bike racks and bike supplies
LLOYD ECODISTRICT
BOARD OF DIRECTORS
WADE LANG, Chair Wade Lang is the Vice President and Regional Manager of the Portland Properties for American Assets Trust (AAT) and is responsible for overall day-to-day management and long range strategic planning for Lloyd Center Tower, Lloyd 700 Building, Oregon Square, First & Main as well as Hassalo on 8th, the new apartment development project recently opened on the Lloyd Superblocks. Mr. Lange became a leader in sustainability as it relates to high-rise office buildings in 1999 when Ashforth Pacific launched its Environmental Initiative. The early work Wade did for Ashforth grew into a passion to push the buildings he managed to the very edge of environmental performance. Recognizing the potential for an EcoDistrict to have a much larger impact, he became an early supporter of the concept and has been involved in the Lloyd EcoDistrict since its inception.
PAUL SLYMAN, Vice Chair Since 2010, Paul Slyman has served as Metro Regional Government’s Director of Parks and Environmental Services where he leads a department responsible for the management and operations of our region’s solid waste facilities, regional parks, historic cemeteries, boat ramps, paint recycling center, and many other properties and buildings. He has held a variety of other leadership positions in the environmental and maritime fields, and is a retired Commander from the U.S. Coast Guard. Paul has lived in NE Portland since 1992 and is proud to be a part of the Lloyd EcoDistrict Board of Directors. He looks forward to working with others in the Lloyd community and helping to make this the most sustainable living and working district in North America. LLOYD ECODISTRICT
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SHEILA HOLDEN, Executive Committee, at large Sheila Holden is a community and economic development aficionado. As Pacific Power’s Regional Community Manager, Sheila works with local government, business, and community leaders as the company’s interface in Northwest Oregon and Southwest Washington. She has experience as an energy and conservation manager, small business and community development manager and district area manager. Sheila believes that how well Pacific Power does is directly related to how well the communities the utility serves are doing. She serves various boards that have advanced collaborative partnerships to achieve sustainability and economic development initiatives locally, regionally and nationally for more than 25 years. She is a strong advocate for comprehensive community revitalization through public/private partnerships, self-reliance, innovation and sustainable practices. She helped the now city of Portland Planning and Sustainable Development Commission establish its initial sustainability policies as it embraced the values of sustainability and transitioned from the Portland Energy Commission.
SCOTT CRUICKSHANK, Treasurer Scott Cruickshank is the Executive Director of the Oregon Convention Center (OCC) located in Portland, Oregon. Totaling one million square feet in space, the OCC hosts roughly 600 events and 600,000 guests each year, supporting on average, 5,000 local jobs and generating $500 million in regional spending in local businesses. A LEED Platinum certified facility, OCC is arguably the most sustainable convention center in the United States and is proud to be an active partner with the Lloyd EcoDistrict. Throughout his tenure in the tourism and hospitality industries, Scott has resided on several boards. He currently serves on the Lloyd EcoDistrict, GoLloyd and Lloyd ESD boards. An Oregon native, Scott lives in Happy Valley with his wife Margie and dog Henry. They have two grown children, both Oregon residents.
HANK ASHFORTH, Secretary Hank Ashforth is Executive Vice President of The Ashforth Company, the diversified real estate operating company that owns, develops and invests in assets on the East and West Coasts. Prior to his current position, Mr. Ashforth was Chairman of Ashforth Pacific, Inc., the West Coast affiliate of The Ashforth Company located in Portland, Oregon. While Chairman of Ashforth Pacific, Mr. Ashforth developed and still maintains a strong working relationship with the City of Portland. This relationship led to the 3.3 mile extension of the Portland Streetcar into Portland’s Lloyd District and Central Eastside neighborhoods. In addition, he led the creation of and is the current Chairman of the Lloyd Business Improvement District, which focuses on transportation and security issues in the District. Mr. Ashforth also helped spearhead the development of the Lloyd EcoDistrict, a public/private partnership with the city of Portland, which focuses on economic development through sustainable practices.
IRENE BOWERS is a Senior Project Manager for the Portland Development Commission, the urban renewal and economic development agency for the city of Portland. She oversees the Oregon Convention Center Urban Renewal Area and has worked on the city’s EcoDistrict initiative for the last six years. She worked with Lloyd District stakeholders and other city agencies to develop the Lloyd EcoDistrict Roadmap developing the vision, policy and investment strategy. The effort identified district-wide solutions in energy, water, waste, transportation, habitat, return on investment, and job growth. Currently Irene is focusing on the development of the Convention Center Hotel and Parking Garage, the Veterans Memorial Coliseum Options Analysis, and researching the redevelopment potential for the City owned Rose Quarter parking garages.
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LLOYD ECODISTRICT
RODRIGO GEORGE is Bonneville Power Administration’s sustainability program manager where he focuses on GHG emissions reduction for the agency’s internal operations, primarily in facilities and fleet operations. Since 2012, he has been an active and proud board member of the Lloyd EcoDistrict and was instrumental in the creation of the Lloyd EcoDistrict Energy Efficiency (LE3) working group. Rodrigo helps to build a more sustainable future for the Pacific Northwest by teaching undergraduate students about Corporate Social Responsibility as an adjunct instructor at Portland State University.
MICHAEL ARMSTRONG is the Policy, Research and Innovation Manager for the City of Portland Bureau of Planning and Sustainability. His responsibilities include policy and programs addressing climate change, energy efficiency, renewable energy, waste prevention and recycling, sustainable food systems, green building, historic resources, and asset management. Michael coordinated the public processes that led to Portland and Multnomah County’s 2001 Local Action Plan on Global Warming and 2009 Climate Action Plan and has been involved in the City of Portland’s ecodistrict work since formal efforts began in 2009. He co-chairs the Policy and Strategic Partnerships Committee for the Urban Sustainability Directors Network and also serves on the network’s Planning Committee. Michael received an M.P.A. from Indiana University’s School of Public and Environmental Affairs, a B.A. from Cornell University, and attended Deep Springs College. He bicycles through the Lloyd EcoDistrict to and from work each day.
FLETCHER BEAUDOIN is the Assistant Director of Portland State University’s Institute for Sustainable Solutions. He focuses on sustainability research, education, and community engagement, working to build links between the PSU community and sustainability practitioners. He develops programs focused on scaling applied research and curriculum across the university, serves as a convener and connector for advancing collaborative actions for addressing complex sustainability issues, cultivates university-practitioner partnerships around topics of urban sustainability and ecosystem services, and provides the day-to-day management of the Institute’s activities and programs. He received his BA in English and Spanish from the University of Oregon and his Masters of Public Administration in Environmental Science and Policy and Energy Policy from Columbia University. He serves as a co-chair on the Oregon Environmental Council’s Emerging Leaders Board and also the Board for the Northwest Environmental Forum.
OWEN RONCHELLI serves as the Executive Director of Go Lloyd, an organization that strives to create a thriving environment for business and community by building partnerships, delivering targeted transportation programs, and fostering economic vitality. He has worked in Lloyd since 1998 and enjoys the sense of community among District partners and the desire to collaborate to achieve common goals. Owen looks forward to working closely with the EcoDistrict to transform Lloyd into the most sustainable neighborhood in the country.
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