Leeway from Lloyd: Spend local with trail promotion

ers like me to guess.

I have started seeing those TV ads again promoting the Trans Canada Trail and I can’t help but think what a waste of advertising dollars.

It just seems like it’s out of proportion with the relevance of the trail and the lack of emotional connection to it these ads generate.

First of all, it’s very odd that the commercials never show the trail or tell you where it is let alone show anyone having fun using it. Does the trail even exist?

All I see on TV is a huge forest surrounded by mountains that looks to be in the Banff area, but it’s left up to view -

I think if you polled 100 people in Canada, maybe one person will have even heard about the trail.

It is touted as the longest recreational train in the world spanning over 28,000 kilometres over land and water with routes linking three oceans. That’s nice I guess.

More importantly, a recent news release about the trail notes it is a registered charity funded by the federal government, Parks Canada and donors.

I would rather have my tax dollars just support any section of the trail through a national park where people might use it instead of the middle of nowhere where few people will.

The news release notes one woman