table of contents
visual inventory 2 inspiration 3 creative guidelines 4 sketches 6 typography explorations 7 concept 1, rough sketches 8 concept 2, rough sketches 9 bottle packaging 10 carrier packaging 11 final bottle packaging 13 final carrier packaging 14 final product 15
research
Visual Inventory‌2
Inspiration‌3
creative guidelines: Company/Product:
Strength/Weakness:
The Herman Goelitz Candy Company/Butterbeer
Strength—It will appeal to the large fan base of Harry Potter. People will want to buy the product because of its association with the book and movie series. Weakness—Since it is based on a fictional drink, consumers unfamiliar with the books may be weary of trying something of which they have never heard.
branding: Butterbeer will be marketed along with the Harry Potter brand to ensure recognition with the movie and book series.
Target Buyers: Project Description:
Harry Potter fans and Soda drinkers
Packaging for Butterbeer bottle and four pack carrier.
Unique Selling Proposition: Purpose of Project: Introduce the popular drink from the Harry Potter novels to both Harry Potter fans and the general public.
The only brand of Butterbeer. It’s a novelty product but also one that is genuinely delicious.
tonality: Competitors:
The overall tonality should be whimsical, fun, and magical.
Boylan Bottling Co., Pepsi Co., Coca Cola Co., Fitz’s Bottling Co., and Jones Soda Co.
Creative Guidelines…4
sketches & graphic design magic
Sketches‌6
Typography Explorations‌7
Concept 1, Rough Sketches‌8
Concept 2, Rough Sketches‌9
Label
Seal 1
Seal 2
Bottle Packaging‌10
Carrier Packaging‌11
final product
Final Bottle Packaging‌13
Final Carrier Packaging‌14
Final Product‌15