Accuity | Brand Guidelines by Lindsey Yadon

Brand Guidelines

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Brand Introductory Letter

We now have Accuity’s refreshed brand guidelines, portfolio logos, new creative and messaging. This is an exciting step in the evolution of the brand and in creating new perceptions of the integrated business. Through these brand guidelines, the marketing community will understand that branding is not just about an identity system or design assets. They’ll see that the style guidelines do much more than provide guidance on creating a cohesive look and voice. The secret is of course the way all of these elements come together, and the context in which your target interacts with the brand. The way we use these guidelines to apply the brand, write content or define creative will have an effect on our brand and marketing strategy. As brand guardians, our role in managing the newly launched brand refresh will be key. So when you’re asked to share logo files or send images, or for changes in templates, please take a moment to ask the following questions: Where, when, how and why will the brand / logo be used? Where: What is the context in which the brand will be seen? What other brands are present? What are the short-term and long-term impact on the brand? When: Again, consider the context. The timing and application of the brand could make a difference in the way we build perception. How: What is the content you’re using? Whether it’s print, digital or another medium, how does the application impact quality? For instance, if you’re creating an ice sculpture, how will the logo look when the ice is melting? Why: What are we trying to achieve, and how does this benefit the brand or the business? What are the commercial or brand objectives? In the early stages, we’ll ask you to manage who gets logo files and to record responses to the above. Please track them here on the Marketing SharePoint so we can have a record. This is simply so we can manage the brand effectively. A great deal of thought and effort went into the development of these brand guidelines. Universal adherence to these standards will be critical in establishing and maintaining our new brand identity, and I’d like us, as guardians of that identity, to set an example for others. Please direct any questions or concerns to Lara McNamee.

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Section 1: Identity............................................................................................ 6 Brand architecture...........................................................................................................................................................7 Names .............................................................................................................................................................................8 Accuity logo ...................................................................................................................................................................9 Portfolio logos .................................................................................................................................................................... 10 Accuity tagline with portfolio logos .................................................................................................................................. 11 Usage and relationships between logos ............................................................................................................................. 12 Logo usage restrictions ....................................................................................................................................................... 13 Delivering certainty............................................................................................................................................................. 14 Call-to-action lock-up......................................................................................................................................................... 15

Section 2: Fonts.............................................................................................. 16 Fonts ................................................................................................................................................................................... 17

Section 3: Colours.......................................................................................... 18 Colours ............................................................................................................................................................................... 19

Section 4: Imagery.......................................................................................... 20 Photography ....................................................................................................................................................................... 21 Primary photography ......................................................................................................................................................... 22 Secondary photography ..................................................................................................................................................... 23 Tertiary photography .......................................................................................................................................................... 24 Quaternary photography ................................................................................................................................................... 25 General image selection guidelines ....................................................................................................................................27 Accuity triangle texture ...................................................................................................................................................... 28 Triangle texture bar............................................................................................................................................................. 29 Triangle texture applied to images ..................................................................................................................................... 30 Icons ................................................................................................................................................................................... 31

Section 5: Brand Messaging, Tone, Voice, and Style.................................... 32 Brand concepts ................................................................................................................................................................... 33 Voice, tone, and style ......................................................................................................................................................... 34 Strategic language ............................................................................................................................................................... 35

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Section 6: Accuity Brand Templates.............................................................. 37 Business cards .................................................................................................................................................................... 38 Headed paper/continuation paper .................................................................................................................................... 39 Corporate folder.................................................................................................................................................................. 40 Literature front cover template .......................................................................................................................................... 41 Literature back cover template .......................................................................................................................................... 42 Literature layout ................................................................................................................................................................. 43 Viewpoint template ............................................................................................................................................................ 45 Product sheet template ...................................................................................................................................................... 46 Email template ................................................................................................................................................................... 52 Email header ...................................................................................................................................................................... 53 Email signature.................................................................................................................................................................... 54 Desktop backgrounds.......................................................................................................................................................... 55 PowerPoint template ...........................................................................................................................................................57 Trade show banners ............................................................................................................................................................ 61

Section 7: Physical Signage............................................................................ 63 Logo usage in signage ................................................................................................................................................................ 64

Section 8: Website.......................................................................................... 65 Accuity website homepage desktop .................................................................................................................................. 66

Section 9: Advertising.................................................................................... 68 Sample advertisement campaign ....................................................................................................................................... 69 Sample email header ...........................................................................................................................................................70

Section 10: Module Launch Campaign......................................................... 72 Bankers Almanac module launch campaign ad .................................................................................................................73

Section 11: Infographics................................................................................. 74 Infographics on white .........................................................................................................................................................75 Infographics on images .......................................................................................................................................................77

Section 12: Video........................................................................................... 78 Live-action video .................................................................................................................................................................79 Motion graphics video ....................................................................................................................................................... 80 Accuity animation examples ............................................................................................................................................. 81 Editing ................................................................................................................................................................................ 84

4 // Brand Guidelines

A brand is the identity of a product or service. It is composed of intangible elements related to its specific promise, personality and positioning; and tangible components having identifiable representation, including logos, graphics, colours and sounds. A brand creates perceived value for consumers through its personality in a way that makes it stand out from similar products or services. Accuityâ&#x20AC;&#x2122;s brandâ&#x20AC;&#x201D;its personalityâ&#x20AC;&#x201D;must speak consistently with every interaction. By following the guidelines outlined in these pages, all communications will have a brand-consistent look, voice and feel distinctive to Accuity.

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SECTION 1

// Identity

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Brand Architecture

Accuity is a parent company that houses a number of different brand portfolios. The following architecture shows how Accuity and its family of brands relate to, and are differentiated from, one another. These brand guidelines apply to Accuity as well as all of its portfolio brands. In some instances, guidelines will use variations for each portfolio (such as using different dominant colours).

Accuity Risk & Compliance

Asset Verification

NRS

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Payments

Fircosoft

Bankers Almanac for Compliance

Bankers Almanac for Payments

Names The Accuity, Fircosoft, Bankers Almanac and NRS names do not require register marks or trademark symbols. Bankers Almanac is written as two separate words, with ‘B’ of ‘Bankers’ and ‘A’ of ‘Almanac’ capitalised. There is no apostrophe in ‘Bankers.’ Fircosoft is a single word, with a capital ‘F’ and lowercase ‘S.’ NRS is a three-letter acronym with each letter capitalised. There are no spaces or periods. Even though NRS stands for ‘National Regulatory Services,’ it is acceptable to use the acronym by itself. Accuity and the portfolio brands may all be used in the possessive.

PRODUCT NAMES Accuity’s products follow a naming convention that indicates the portfolio to which they belong. Bankers Almanac product names begin with the words ‘Bankers Almanac’; for example, Bankers Almanac IBAN Complete. Fircosoft product names begin with the word ‘Firco’; for example, Firco Continuity. Do not begin a Fircosoft product name with the word ‘Fircosoft.’ NRS product names begin with the word ‘NRS’; for example, NRS Compliance Guardian. It is possible, though uncommon, for a product to exist outside of any portfolio. In those instances, the product name would begin with ‘Accuity’; for example, Accuity Asset Verification. Because product names can be quite long, it is acceptable to drop the ‘Accuity,’ ‘Bankers Almanac,’ ‘Fircosoft’ or ‘NRS’ prefix after the first time the product name is stated in a given piece. The exception to this rule would be a product name that would otherwise be a single word with duplicate meaning. Two examples of this exist at present: Firco Trust and Firco Continuity. In these cases, the prefix ‘Firco’ should never be dropped.

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Accuity Logo The Accuity logo is a single mark consisting of text spelling out the name ‘Accuity.’ The ‘A’ is accented by the Accuity diamond. The letters in the logo must never be separated or sized independently of one another. The logo should never be broken apart, stretched, reformatted, skewed, or manipulated in any way. The logo should never be blended into a photograph or other image.

The letters in the Accuity logo should maintain the same relative proportions and spacing, no matter the size. In all cases, the logotype must be legible. There are minimum size boundaries for the logo. • In print, the logo should be never be smaller than .25” tall PMS 1655

Warm Gray 4

Logo over dark colour If the background begins to overtake the logo or the gray letters in the logo disappear, use the white logo with an orange diamond. The white logo can also be used on dark backgrounds that are too dark to see the full-colour logo.

• In digital use, the logo should never be smaller than 60px tall

Logo over brand colour (WITH APPROVAL ONLY) The diamond in the letter ‘A’ can only be changed to white when placed over Accuity orange or the primary portfolio colours (Bankers Almanac orange, Fircosoft green or NRS green). The all-white logo may also be used if printing requires a one-colour logo.

Accuity’s logo should not compete for the viewer’s attention. Leave at least the minimum amount of clear space between the logo and any other graphic element or text. The minimum amount of clear space is equal to the height of the diamond in Accuity’s logotype. This ensures that the clear space is proportionate to the logo’s size. The preferred use of the Accuity logo is a full-colour logo application over white or a light-coloured background. A black version of the logo may be used for one-colour printing.

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Portfolio Logos Each Accuity portfolio has its own logo mark. The letters in each logo must never be separated or sized independently of one another. The logo should never be broken apart, stretched, reformatted, skewed, or manipulated in any way. The logos should never be blended into a photograph or other image. The letters in each portfolio logo should maintain the same relative proportions and spacing, no matter the size. In all cases, the logotype must be legible.

Full-Colour Logo The preferred use of the Fircosoft logo is a full-colour logo application over white or light-coloured background. PMS 347

Inverted Logo If the background begins to overtake the logo or the green letters in the logo disappear, use the white logo. The white logo can also be used when the contrast becomes too low to see the full-colour logo.

Clear Space Fircosoft’s logo should not compete for the viewer’s attention. Leave at least the minimum amount of clear space between the logo and any other graphic element or type. The minimum amount of clear space is equal to the lowercase ‘o’ in Fircosoft’s logotype.

There are minimum size boundaries for the logo. • In print, the logo should be never be smaller than .25” tall • In digital use, the logo should never be smaller than 60px tall

Full-Colour Logo The preferred use of the Bankers Almanac logo is a full-colour logo application over white or light-coloured background.

A black version of the logo may be used for one-colour printing.

Inverted Logo If the background begins to overtake the logo or the letters in the logo disappear, use the white logo. The white logo can also be used when the contrast becomes too low to see the full-colour logo.

PMS 158

Clear Space Bankers Almanac’s logo should not compete for the viewer’s attention. Leave at least the minimum amount of clear space between the logo and any other graphic element or type. The minimum amount of clear space is equal to the lowercase ‘e’ in Bankers Almanac’s logotype.

There are minimum size boundaries for the logo. • In print, the logo should be never be smaller than .5” tall • In digital use, the logo should never be smaller than 120px tall

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A black version of the logo may be used for one-colour printing.

Full-Colour Logo The preferred use of the NRS logo is a full-colour logo application over white or light-coloured background. PMS 349

Clear Space NRS’s logo should not compete for the viewer’s attention. Leave at least the minimum amount of clear space between the logo and any other graphic element or type. The minimum amount of clear space is equal to half of the uppercase ‘N’ in the NRS logotype.

There are minimum size boundaries for the logo. • In print, the logo should be never be smaller than .25” tall • In digital use, the logo should never be smaller than 60px tall

A black version of the logo may be used for one-colour printing.

Accuity Tagline with Portfolio Logos

To maintain the relationship between the portfolio brands and the Accuity brand, a tagline will be used with each portfolio brand. In this way, the portfolio brands may be used without the Accuity logo. The tagline is intended to be part of the portfolio logo. The tagline includes content and the Accuity double-slash (//). The full lock-up, including the portfolio logo, tagline and double-slash, should never be separated, stretched, skewed or manipulated in any way. The logo with the tagline and double-slash should maintain the same relative proportions and spacing, no matter the size. In all cases the logo and tagline must be legible. To create the double-slash (//), the tracking should be set to -160. The tagline will use PMS Warm Gray 4.

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Usage and Relationships Between Logos BRAND FAMILY LOGO LOCK-UP The relationship of the Accuity logo and the portfolio brand logos must be displayed consistently to maintain the brand architecture relationship. When the portfolio brand logos are used with the Accuity logo, they must be the height of the diamond in the Accuity logo (for Bankers Almanac, the diamond’s height should equal the height of the word ‘Bankers’). Fircosoft should always be in the first position, Bankers Almanac in the second position and NRS in the third. There are two options for the brand family logo lock-up: texture bar or gray rule. Lock-Up with Texture Bar Texture bar may extend to the right margin when needed. Fircosoft logo is aligned with the left side of the Accuity logo. For more info on texture bar, see page 29.

Lock-Up with Gray Rule Fircosoft logo is left-aligned with the Accuity logo. Gray rule is set to 1pt weight. Gray rule may extend to the right margin when needed. Gray rule will use PMS Warm Gray 4.

The texture bar option is intended for cases when you need to call extra attention to the logo family. The texture bar should never be used when the Accuity texture or another texture bar is present. In these instances, the gray rule should be used. In black and white applications, the line version is recommended. Texture version can be used in grayscale.

BRAND FAMILY LOGO LOCK-UP (NON-U.S.) The NRS portfolio is not currently offered outside of the United States. In cases where the lock-up is used for non-American audiences, NRS may be dropped from the lock-up. Fircosoft and Bankers Almanac should maintain their positions.

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SINGLE PORTFOLIO WITH ACCUITY LOCK-UP When both the Accuity logo and a single portfolio logo are featured, they should use a reduced version of the brand family lock-up. The texture bar option or the gray rule option are both acceptable. The texture bar or gray rule may extend to the right margin as needed.

Logo Usage Restrictions The Accuity or portfolio brand logos may not be used in ways not specified in this guide. They should never be broken, stretched, reformatted, skewed or manipulated in any way. The logos should never be blended into photographs or mixed in as words in a sentence.

CCUITY ACCUITY

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Delivering Certainty Accuity’s tagline is ‘Delivering certainty.’ This tagline can be paired with the Accuity logo when the logo stands by itself. Use of the tagline is optional. The tagline should never be used with the brand family logo lock-up, or with any portfolio logo by itself. The tagline will never be used as a headline. When used with the Accuity logo, the tagline will be preceded with the double-slash.

// Delivering certainty

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everything you need. Our suite of cross-border and domestic payments solutions allows you to instantly find and validate payment codes, improve the certainty of settlement, compress processing cycles and reduce settlement risk for

Call-To-Action Lock-Up

better rates of straight-through processing. We combine industry-leading data-gathering

‘Stake your reputation on ours’ will always be used as the first line of the call to action on any marketing piece. This and validation capabilities to deliver the most phrase represents the Accuity promise to clients and ends all brand communications to reiterate this commitment. accurate and complete bank and payments

data not available. By itself, the line may seem overly boastful; it is therefore to be used on its own, as a headline, or as the first or most prominent text on an item.

The call to action will include the double-slash, followed by ‘Stake your reputation on ours.’ The next line will include the website URL or phone number and an invitation to the user to learn more. Exact language of the call to action may vary due to the context of the piece.

// Stake your reputation on ours.

Orange - Garamond BE

Visit accuity.com to learn more.

Avenir

// Stake your reputation on ours. Visit accuity.com to learn more.

Double-Slash

Stake your reputation on ours Visit accuity.com to learn more.

The lock-up should never be reformatted, stretched or skewed. If horizontal space is limited (such as for skyscraper ads), ‘Stake your reputation on ours’ or the call to action may be broken across multiple lines. However, the two should never be placed on the same line.

// Stake your reputation on ours. Visit accuity.com to learn more.

Stake your reputation on ours. Visit accuity.com to learn more. Visit accuity.com to learn more.

ACCUITY DOUBLE-SLASH The double-slash is an accent mark. It is used to define content in specific instances.

CALLS TO ACTION Stake your reputation on ours. Visit accuity.com to learn more. The double-slash is a lead-in to any call to action.

STRINGS OF CONTENT The double-slash can be used to divide strings of content. For example, it can divide a phone number and email address in a line. The double-slash is usually Accuity warm gray. The double-slash should never be used as a graphic element or texture. 15 // Brand Guidelines // Section 1: Identity

SECTION 2

// Fonts Accuityâ&#x20AC;&#x2122;s fonts should be consistent across all materials. Fonts have been selected for both print and digital applications.

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Typography Six typeface families are approved for use within the Accuity brand. These typefaces are Garamond BE, Avenir, Crimson Text, Montserrat, Arial and Times New Roman. No other typeface is approved for use in Accuity materials.

PRINT In print applications, Accuity uses Garamond BE and Avenir. Garamond BE

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Avenir

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Print font uses: Headlines - Garamond Subheads - Garamond Brochure labeling - Avenir Body content - Garamond Callouts - Avenir Testimonials - Avenir Boilerplate - Avenir Call to action - Garamond

DIGITAL APPLICATIONS In digital applications, Accuity uses Crimson Text and Montserrat.

Digital font uses:

Crimson Text

Headlines - Crimson Subheads - Crimson Brochure labeling - Montserrat Body content - Crimson Callouts - Montserrat Testimonials - Montserrat Boilerplate - Montserrat Call to action - Crimson

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Available online: google.com/fonts/specimen/Crimson+Text Montserrat

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Available online: google.com/fonts/specimen/Montserrat

FONT-LIMITED APPLICATIONS In some instances, technical requirements may inhibit the use of standard fonts. In those instances, Arial and Times New Roman may be used. Arial and Times New Roman are the only fonts approved for use in those cases.

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SECTION 3

// Colours Colour plays a significant role in brand personality. To maintain consistency in Accuityâ&#x20AC;&#x2122;s personality, a specific colour palette has been selected. The colours should be used in combinations to help break up content, add interest, convey hierarchy and engage the audience.

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Colours ACCUITY BRAND COLOURS Below is the primary colour palette for all Accuity communications. Accuityâ&#x20AC;&#x2122;s primary brand colours are orange, warm gray, cool gray and white. These colours should be the dominant palette of all brand materials. The colours should be used in combinations to help break up content, add interest, convey hierarchy and engage the audience. In general, all Accuity materials should feel light and airy with large areas of white space. Warm Gray 4 and PMS 424 are the only colours in the palette that can be lightened using screens or opacities to create areas of lighter colours. All other colours in the palette should be used at 100%. All primary colours should be used in their exact colour values. Estimating the colour is not acceptable.

PMS 1655 CMYK 0, 84, 100, 0 RGB 252, 76, 2 HEX #fc4c02

PMS Warm Gray 4 CMYK 30, 28, 32, 0 RGB 182, 173, 165 HEX #b6ada5

PMS 424 CMYK 56, 47, 48, 14 RGB 115, 115, 115 HEX #737373

*This is also the gray of Bankers Almanac

SECONDARY BRAND COLOURS Each portfolio brand has its own brand colour. These colours can be used in conjunction with the Accuity colour palette to identify the product and service lines.

Fircosoft PMS 347 CMYK 96, 10, 100, 0 RGB 0, 153, 68 HEX #009944

*See page 28 for texture colours 19 // Brand Guidelines // Section 3: Colours

Bankers Almanac PMS 158 CMYK 2, 66, 100, 0 RGB 239, 118, 34 HEX #ef7622

NRS PMS 349 CMYK 90, 32, 100, 25 RGB 2, 105, 55 HEX #026937

SECTION 4

// Imagery Photographs visually depict an idea or concept while building the Accuity brand. The three types of imagesâ&#x20AC;&#x201D;empowerment, collaboration and innovationâ&#x20AC;&#x201D;work together with iconography and the triangle texture to support the Accuity brand position and express what makes the organisation unique.

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Photography Photographs provide a visual way of representing Accuity. The images should display the qualities Accuity stands for: confidence, partnership, resourcefulness, timeliness, innovation, certainty and progress. Only high-quality, professional photography may be used within the Accuity brand. Do not use amateur images, stills captured from video, or illustrations, such as cartoons or clip art. These are not part of the Accuity brand and should never be found in Accuity materials. Please be thoughtful about the ways the content and images interact with one another. Avoid using images for decoration.

RIGHTS USAGE Do not use images from an internet search or competitor sites. Select images from the Accuity library or from a royaltyfree stock house such as Getty (gettyimages.com), Thinkstock (thinkstock.com), or iStock (istock.com). Use only royalty-free images that are purchased through a one-time payment. Be mindful of the licensing agreement when you purchase images.

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Primary Photography: Empowerment Accuityâ&#x20AC;&#x2122;s primary images are depictions of a single, business-professional individual looking directly at the camera. The person should appear empowered, with a subtle smile or a relaxed, confident expression. The individual may be standing or sitting, indoors or outdoors. Be sure to select individuals reflecting the diversity of Accuity clients, including a variety of races, genders and ages. Imagery should be regional specific. Use images with selective focus so that backgrounds are soft and atmospheric, as well as warm in hue. Empowerment images may be used in any internal or external materials promoting Accuity or the portfolio brands (Fircosoft, Bankers Almanac, or NRS). They also may be used in thought leadership documents including brochures, presentations, websites, case studies, white papers and viewpoints.

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Secondary Photography: Collaboration Accuityâ&#x20AC;&#x2122;s secondary photos feature business interactions between two to three people. The people should be engaged with one another and not looking at the camera. Be sure to select individuals reflecting the diversity of Accuity clients, including a variety of races, genders and ages. Use images with selective focus so that backgrounds are soft and atmospheric, as well as warm in hue. These images may be used in combination with the primary images on any internal or external materials promoting Accuity and its products. The recommended use is to give the primary images more dominance and support them with the secondary images. For example, a brochure cover would feature a primary image and the secondary images would be used on the interior pages.

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Tertiary Photography: Innovation Accuityâ&#x20AC;&#x2122;s tertiary photos portray overarching business or industry concepts. These images should be inspiring, empowering and engaging. They should not depict fearful themes; the Accuity personality is optimistic. Tertiary images are intended for use in blog entries, PowerPoint presentations (interior slides, not covers) and social media posts. They are not intended for use in other materials.

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Quaternary Photography: Locations Accuityâ&#x20AC;&#x2122;s quaternary photography gives room to depict specific geographic locations. LANDSCAPES These images depict the landscapes of modern cities. They should use dramatic lighting, such as images taken at night or early morning. The photographs should be taken from the street level, giving the point of view of a citizen who is physically present in the scene.

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Quaternary Photography: Maps and Flags When selecting photography to visually represent a country, we strongly advise against the use of flags, as they are overused for this purpose and may appear trite. Suggested alternates include: • an airport board listing destinations • the country’s currency • maps with a navigational pin

If a flag image must be used, select an image that is professionally photographed, well-lit, tightly cropped, and has movement and energy.

These images are intended for use in blog entries, emails, social media posts, event materials, or PowerPoint presentations when there is a need to convey a specific geographic location.

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General Image Selection Guidelines FOCAL POINT All images must have a strong focal point, such as a personâ&#x20AC;&#x2122;s face, a group of people conversing or a list of destinations on a sign.

PEOPLE People in the image should feel authentic and real, not overly styled. They should reflect diversity.

SPACE People should never be shown sitting behind a computer or otherwise blocked from view by objects. Do not crop images of people too tightly, causing them to appear constrained.

BACKGROUNDS Choose images that use selective focus, so that the background is soft, airy and atmospheric. Always consider areas for text, especially for images used on a cover. The image needs to have enough background environment to include all the content. Never use colour gradients to add more area for content. Instead, add more background through a photo manipulation software such as Adobe Photoshop.

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Accuity Triangle Texture The custom triangle texture is symbolic of the integration of Accuity data with the portfolios and their products. The triangle shape was created from the Accuity diamond. The colours represent the family of portfolios that make up Accuity as a whole. The texture should be used carefully to add vibrancy or accent content. It is used as an overlay to add accents to photographs. It can be used at full opacity on white backgrounds or at 30% on images, but the two should not be combined. Text should never be placed on top of the texture. The texture will not be skewed or rotated. The triangle pattern should always point up or down (never sideways or diagonally). The colours of the texture are applied using a colour randomiser. The triangle pattern will not be used in monochrome (e.g., entirely shades of oranges or green, etc.). The texture can be used as gray tones for black-and-white applications such as advertisements. TEXTURE COLOURS This colour palette is specifically for use in the texture. DO NOT use these colours anywhere else in the brand. CMYK 0, 84, 100, 0 RGB 0, 0 , 0 HEX #111111

CMYK 67, 7, 92, 0 RGB 0, 0 , 0 HEX #111111

CMYK 0, 84, 100, 0 RGB 239, 79, 35 HEX #ef4f23

CMYK 67, 7, 92, 0 RGB 95, 175, 80 HEX #5faf50

CMYK 1, 69, 100, 0 RGB 0, 0 , 0 HEX #111111

CMYK 76, 18, 75, 3 RGB 0, 0 , 0 HEX #111111

CMYK 1, 69, 100, 0 RGB 238, 113, 35 HEX #ee7123

CMYK 76, 18, 75, 3 RGB 64, 152, 104 HEX #409868

CMYK 3, 50, 96, 0 RGB 0, 0 , 0 HEX #111111

CMYK 72, 23, 68, 5 RGB 0, 0 , 0 HEX #111111

CMYK 3, 50, 96, 0 RGB 239, 144, 39 HEX #ef9027

CMYK 72, 23, 68, 5 RGB 78, 146, 111 HEX #4e926f

CMYK 1, 30, 100, 0 RGB 0, 0 , 0 HEX #111111

CMYK 76, 36, 71, 21 RGB 0, 0 , 0 HEX #111111

CMYK 1, 30, 100, 0 RGB 248, 182, 24 HEX #f8b618

CMYK 76, 36, 71, 21 RGB 63, 112, 87 HEX #3f7057

CMYK 3, 26, 72, 0 RGB 0, 0 , 0 HEX #111111

CMYK 94, 66, 24, 7 RGB 0, 0 , 0 HEX #111111

CMYK 3, 26, 72, 0 RGB 243, 189, 96 HEX #f3bd60

CMYK 94, 66, 24, 7 RGB 21, 91, 137 HEX #155b89

CMYK 23, 0, 83, 0 RGB 0, 0 , 0 HEX #111111

CMYK 68, 40, 25, 0 RGB 0, 0 , 0 HEX #111111

CMYK 23, 0, 83, 0 RGB 204, 220, 84 HEX #ccdc54

CMYK 68, 40, 25, 0 RGB 94, 135, 163 HEX #5e87a3

CMYK 31, 0, 87, 0 RGB 0, 0 , 0 HEX #111111

CMYK 54, 19, 10, 0 RGB 0, 0 , 0 HEX #111111

CMYK 31, 0, 87, 0 RGB 186, 213, 77 HEX #bad54d

CMYK 54, 19, 10, 0 RGB 116, 173, 205 HEX #74adcd

CMYK 46, 10, 100, 0 RGB 0, 0 , 0 HEX #111111

CMYK 70, 17, 0, 0 RGB 0, 0 , 0 HEX #111111

CMYK 46, 10, 100, 0 RGB 151, 184, 60 HEX #97b83c

CMYK 70, 17, 0, 0 RGB 42, 165, 221 HEX #2aa5dd

CMYK 40, 0, 64, 0 RGB 0, 0 , 0 HEX #111111

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CMYK 40, 0, 64, 0 RGB 160, 208, 130 HEX #a0d082

Texture Bar The texture may be cropped into a thin bar. It is used this way in the logo lock-up, in advertisements and other pieces to highlight and break up content.

MAKING A TEXTURE BAR The initial texture, before cropped, should be 2x the height of the gray part of the ‘A’ in Accuity to be used in the marketing piece (see below). Logo size to be used in the marketing piece.

‘A’ from the Accuity logo without the diamond.

One triangle in the texture should be 2x the height of the gray part of the ‘A’ in Accuity.

The final texture is cropped so that the bar height is 5% the height of a triangle.

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Triangle Texture Applied to Images To build the Accuity brand, the texture is used as an overlay on photographs or white backgrounds. This adds variety and interest to marketing materials. In this use, triangles are randomly removed so as to not overpower the creative, obscure an image, or be too dense. The texture should feel light and airy. Opacity should be set to 30% with no blending. The recommended use is that the texture is positioned on the right side of the image, but it can be used in other positions if it enhances the content or better fits a selected photograph..

APRIL 27, 2016

Vision Statement

accuity.com

30 // Brand Guidelines // Section 4: Imagery

Iconography Icons may be used to highlight data points and industry-specific concepts in any marketing executions. They are especially appropriate for infographics or when featuring statistics. Accuityâ&#x20AC;&#x2122;s icons are single-colour outlined graphics. All icons used must be from the approved icon set. All new icons must be approved before use. Please contact xxxxx@accuity.com for approval.

31 // Brand Guidelines // Section 4: Imagery

SECTION 5

// Brand Messaging, Tone, Voice, and Style

32 // Brand Guidelines // Section 5: Brand Messaging, Tone, Voice and Style

Brand Concepts The Accuity brand is built around a core essence and vision.

BRAND ESSENCE The trusted partner who protects your good name.

ACCUITY VISION We protect our clientsâ&#x20AC;&#x2122; reputations by redefining industry best practices, and transforming how they transact and manage risk.

33 // Brand Guidelines // Section 5: Brand Messaging, Tone, Voice, and Style

Voice, Tone, and Style Accuity’s unique brand personality should resonate throughout all written materials. To ensure this, all writing should follow these guides.

VOICE Empathetic but not overbearing Smart but not condescending Sophisticated but not aloof Expert but not pedantic A citizen of the world, with a welcoming nature and volumes of experience.

TONE Direct—we’ll give it to you straight Honest—we’ll tell you what you need to know Helpful—we’ve been in the trenches with you

STYLE As a core standard, all materials should be written in Queen’s English. An exception can be made for materials that are solely used in North America; these can follow rules of U.S. English. In non-English speaking geographies, the use of local languages is encouraged. The guidelines for voice and tone are always the same, regardless of language.

34 // Brand Guidelines // Section 5: Brand Messaging, Tone, Voice, and Style

Strategic Language The following pages contain strategic copy that applies broadly to Accuity and its portfolio brands. This content is approved for external use.

ACCUITY ELEVATOR PITCH Our mission is to protect the invaluable reputations of payments and compliance professionals with a portfolio of solutions—from comprehensive data and innovative software that control compliance, to accurate and flexible tools that optimize payment processes. We apply our unmatched expertise and experience to devise and deliver the right solution at the right time. It’s how we strengthen our clients’ businesses—whether they’re financial institutions, fintechs, corporations or governments—and prepare them more effectively for what’s to come. The Accuity portfolio offers industry-leading solutions from the Fircosoft, Bankers Almanac and NRS brands.

FIRCOSOFT ELEVATOR PITCH As illegal financial activities increase around the globe, so has the danger to the reputations of payments and compliance professionals. Fircosoft’s portfolio of innovative data-enabled technology solutions, delivered through a high-touch consultative partnership, helps these professionals manage risk and avoid damage to the good names of individuals and organizations. Fircosoft’s pioneering sanctions screening and data solutions set the standard for the industry, and our trade compliance expertise is unmatched. Fircosoft’s innovative software is so powerful, it’s deployed by nine of the world’s top ten banks— yet it can be scaled to meet the specific needs of any organization.

BANKERS ALMANAC ELEVATOR PITCH Financial professionals need to know who they’re dealing with, whether they’re processing payments or conducting KYC due diligence on counterparties. That’s why they rely on Bankers Almanac—and that’s why Bankers Almanac can be found in virtually every major financial institution. The indispensable reference source for counterparty assessment, Bankers Almanac also provides the accurate data and tools that enable clients to keep ahead of the demand for ever-faster payments processing. Bankers Almanac has been protecting the reputations of individuals and organizations for generations. Our comprehensive portfolio and track record of innovation help banks, corporations and other organizations enhance the customer experience and get the deal done.

35 // Brand Guidelines // Section 5: Brand Messaging, Tone, Voice, and Style

NRS ELEVATOR PITCH Securities professionals want to focus on the activities that drive business forward. They seek compliance services that are time- and resource-efficient, as well as effective at safeguarding their reputations and that of their firm. NRS delivers on both counts with innovative consulting, technology and education solutions. Our deep business expertise provides expert guidance, and our automated tools offer assurance and efficiency to the investment professional.

ACCUITY BOILERPLATE Accuity offers a suite of innovative solutions for payments and compliance professionals, from comprehensive data and software that manage compliance, to flexible tools that optimize payments pathways. With deep expertise and industryleading data-enabled solutions from the Fircosoft, Bankers Almanac and NRS brands, our portfolio delivers protection for individual and organizational reputations. Part of The RELX Group, one of the worldâ&#x20AC;&#x2122;s leading business information and data providers, Accuity has been delivering solutions to banks and businesses worldwide for 180 years.

36 // Brand Guidelines // Section 5: Brand Messaging, Tone, Voice, and Style

SECTION 6

// Accuity Brand Templates

37 // Brand Guidelines // Section 6: Accuity Brand Templates

Business Cards

R. Bela Cintra - 1200 - 8 andar (Escritรณrio da Reed Alcantara) Sรฃo Paulo-SP CEP 01415-001 Brazil

accuity.com

Jennifer Locker // Chief Marketing Officer second line for a title jennifer.locker@accuity.com direct +44(0)20 7653 3845 mobile +44(0)7917 423 693 linked-in jenniferlocker

A RELX Group company

integrated with Accuity

BUSINESS CARD PAPER SPECS All business cards should be printed on stark white paper, 80lb or 100lb cover weight. Corners should never be rounded. Use matte paper stock when possible. Glossy or uncoated paper should never be used.

38 // Brand Guidelines // Section 6: Accuity Brand Templates

Name - PMS 1655 - Garamond BE Title contact information and address PMS 424 - Garamond BE

integrated with Accuity

Web address and RELX Group - Avenir

Integrated with Accuity Warm Gray 4 - Avenir

Please contact marketing for the APAC business card template.

Headed Paper/Continuation Paper

accuity.com

The Winter of Our DysPEPsia

Make better-informed decisions and protect your reputation—Ebitatus dem nihilig entiant plitas dit re nusa apedi tem. Ut eum sequi

aceaquiae sinihil et atat la acearum volupis tiorupt atquat omni debis eium demporepe odia perit dolupta volorem porpos sum aut harci

ipient, omnimet est od quatusam quiate magnia quae sedit, ipsusanimet ut ligent ped ellupta tenime pel est, totat et alique et et maxim

volore nam, tent modicienim etur? Ta venim ipsunt et estiatem rehenihil et aut expersp ienimoluptur rentur, corro evenitam niasperore quia

ius, od modis dolo quia apit, consed magnis et eat plit pra siminulparis dolore et acearum haritatquam reperferum asperum dolupti illiquia

non ped quae nihillent maximen diorporit veliciusae dolenihil et volecta quuntureped ut enestia nihillanto to magnis sequat moluptatis

mossimilit eaqui con et od qui quibersped quuntesequo blacero endi sitam in earumet eliaspis dolupti beaquis aborro dolorro voloreic to

moditatem que non nullabo. Us modi temqui qui ipsamendel int eseceat enducimus si doluptatum repernatatur maionsequia dolessim fuga.

Bus sam eicipis eatectempore dunt rest odis istrum quam et autem ad ut voluptur accaevenitam niasperore quia ius, od modis dolo quia apit,

consed magnis et eat plit pra siminulparis dolore et a.

Il illandaest que vendae nit a pa voluptas aditio to doluptur? Qui debis imin rerferc iliquam vere volorum int.

Putting PEPs in Their Places

Lestrumetum coratio quid quae vent asperum ressum quisquam, ut ea et, sae diorem haritaquae que sa quaesed ea pelest fugitaquae

consequia volectotae volupta tectem aperfer ibusani atibus, quo te pra volorum volupiduciis enimagn imenda non nitae rae labo. Sit ium et

que libus digende inis eture reptaque nis dem se latia ne ea nia exeritiumque dolenda et aribus dolo quassitiae consequi blatestem hilignihitis

ate dolum nus sinctis dolore, voluptis delique proremq uasperistrum di ut quam sa quam de simillorit repro venitate esequam si as dolorro

vitatis.

Modicienim etur? Ta venim ipsunt et estiatem rehenihil et aut expersp ienimoluptur rentur, corro evenitam niasperore quia ius, od modis

dolo quia apit, consed magnis et eat plit pra siminulparis dolore et acearum haritatquam reperferum asperum dolupti illiquia non ped quae

nihillent maximen diorporit veliciusae dolenihil et volecta quun.

Accuity // 1007 Church St, Evanston, IL 60201

COMPLIMENT SLIPS

GENERAL PAPER SPECS All printed material should be printed on stark white paper with a stock no less than 80lb or 100lb text weight. Corners should never be rounded. Use regional paper sizes. A4 International Sizing (210mm × 297mm) US Letter Sizing (8.5” x 11”) accuity.com

Use 80lb and 100lb cover weight paper for compliment slips.

39 // Brand Guidelines // Section 6: Accuity Brand Templates

Use matte paper stock when possible. Glossy paper should never be used. Confirm paper stock is compatible with office printers. Always ask for samples from the professional printer.

Corporate Folder

client success

“With Accuity, we benefit from competitive advantage through enhanced services to our customers while safeguarding our trade division against fines and reputational damage.”

“” Sam Moonen COO Trade and Commodity Finance Rabobank International

on of new ication asing

ble

Accuity gives risk and compliance

And whether you’re prospecting, screening or

professionals greater confidence.

risk-assessing, Accuity provides the trustworthy

Make better-informed decisions and protect

has o an sparency nsaction.

Colour fill

your reputation—while you reduce the cost of AML compliance and increase operational efficiency. Accuity delivers a suite of solutions and data that provides industry-leading protection against money laundering and other illicit financial activities. Our comprehensive risk and compliance offering integrates FircoSoft’s powerful

intelligence—fueled by Bankers Almanac and delivered via online reference sources and automated reports—you require to thoroughly

Texture bar

understand your counterparties. Finally, investment professionals get the integrated solutions, education and consultative assistance they need to address complex compliance requirements through NRS, integrated with Accuity.

transaction and customer screening software—used by nine of the world’s top ten banks—with Accuity’s accurate data and flexible filtering solutions, for the most robust defense available for your good name.

Accuity gives payments professionals a competitive edge. When time is everything, Accuity delivers everything you need. Our suite of cross-border and domestic payments solutions allows you to instantly find and validate payment codes, improve the certainty of settlement, compress processing cycles and reduce settlement risk for better rates of straight-through processing.

How can financial institutions and corporations navigate this chaos?

We combine industry-leading data-gathering and validation capabilities to deliver the most

With a full array of solutions from Accuity—

accurate and complete bank and payments

from comprehensive data and software that

data available.

manage risk and compliance, to flexible tools

that optimize payment processes.

er.

Accuity is your one source when you need to be sure.

// Stake your reputation on ours. Visit accuity.com to learn more.

40 // Brand Guidelines // Section 6: Accuity Brand Templates

Call-to-action lock-up

Literature Front Cover Template For the duration of the launch period, cover designs should be consistent across the Accuity brand. This cover template can be used on all multi-page literature, in both print and digital versions. Imagery: People looking at the camera with triangle texture Examples: Overview Brochure

Primary image used on cover with texture overlay. Texture is at a 30% opacity.

When itâ&#x20AC;&#x2122;s your name on the line.

Empathetic headline. White used instead of gray to increase legibility.

accuity.com

Website URL - Avenir

Accuity logo with portfolio sub-brand (see page 12)

41 // Brand Guidelines // Section 6: Accuity Brand Templates

Literature Back Cover Template While it is not always necessary to have a back cover, it is preferred for larger pieces, such as brochures. This template is intended for all literature which has a back cover. Examples: viewpoints, perspectives, overview brochures, case study template, white paper template

Colour-filled box Does not bleed

accuity.com

Space between the colour block and the logo is the height of the Accuity ‘A’

Abu Dhabi, Boston, Chicago, Hong Kong, London, Mumbai, New York, San Diego, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo

Accuity offers a suite of innovative solutions for payments and compliance professionals. Our portfolio includes comprehensive data and software that control risk and manage compliance, and accurate data and tools that optimise payments pathways. Backed by our deep expertise, the industry-leading solutions from our Fircosoft, Bankers Almanac and NRS brands deliver protection for individual and organizational reputations. Accuity is part of The RELX Group, one of the world’s leading business information and data providers, and has been delivering solutions to banks and businesses worldwide for 180 years.

Logo lock-up, web address, city names and boilerplate - Avenir Space below portfolio logos is the height of the Accuity ‘A’

42 // Brand Guidelines // Section 6: Accuity Brand Templates

Literature Layout These guides apply to all literature, print or digital, including white papers, case studies, reports, and viewpoints. Interior Spread

Eight-column grid Grid gutter is 1p0, 4.233mm or .17 inches

Interior margin is wider 3p0, 12.7mm or .5 inches

Outside margin 1p6, 6.35 mm or .25 inches

The rapid evolution of new forms of communication has led to an increasing democratisation of information, which has in turn given rise to an expectation of transparency in every type of transaction.

How can financial institutions, corporations

Accuity has been delivering solutions to

and securities professionals navigate

banks and businesses worldwide for 180 years.

this chaos?

We apply our unmatched expertise to

Data point on white: Includes outlined icon Data point - Garamond BE Data content - Avenir

strengthen our clients businesses, improving

With a full complement of solutions from

their internal processes and preparing them

Accuity that streamline processes, control

for the industry changes to come.

risk, manage compliance and protect the reputations of individuals and institutions.

The Accuity portfolio offers industry-leading solutions from the Fircosoft, Bankers Almanac and NRS brands.

Introduction content - Garamond BE Larger font than the body copy First phrase in colour

As the barriers of privilege and privacy are continually lowered, and power moves from the few to the many, choice is more available than ever. In such a chaotic marketplace, reputations become ever more

Texture bar

valuable—and ever more vulnerable—because in the Internet Age, damage to one’s good name lives on forever.

150

professionals

different languages

Subheads - Garamond BE Bold Body copy - Garamond BE

100% of their time

ensuring the accuracy of Accuity data.

accuity.com

43 // Brand Guidelines // Section 6: Accuity Brand Templates

// 2

Literature Layout These guides apply to all literature—print or digital—including white papers, case studies, reports and viewpoints. Interior Spreads

Fircosoft delivers services, support and expertise to

Data content - Mix of Avenir Book and Bold

Bankers Almanac’s database includes over

2,000

125,000

customer sites

U.S. financial institutions

in more than

750,000

85 countries

Data point - Garamond BE

Data content - Avenir Book

global institutions

Triangle texture

Triangle texture bar Portfolio logo Sanctions screening and solutions that lead the industry.

Your one source for intelligence on financial institutions across the globe.

The Fircosoft suite of data-enabled technology

Fircosoft’s innovative software is so powerful,

solutions, delivered through a high-touch

it’s deployed by nine of the world’s top ten

The industry standard for due diligence

With instant access to reliable and up-to-date

consultative partnership, control risk and avoid

banks—yet it can be scaled to meet the specific

on financial institutions, Bankers Almanac

data, you can make payments processes more

damage to the good names of individuals and

needs of any organisation.

provides the most accurate and comprehensive

effective and efficient, and develop and assess

intelligence available.

new financial counterparties and review existing

organisations.

Portfolio subhead - Garamond BE

business partners.

3 //

accuity.com

// 4

NRS compliance consultants have an average of

21 years

Testimonial title - Garamond BE Italic Testimonial - Avenir Quote marks - Garamond BE Name - Garamond BE Business - Avenir

client success

‘With Accuity, we benefit from competitive advantage through enhanced

of industry experience.

Page number - Avenir

services to our customers while safeguarding our trade division against fines and reputational damage.’

‘’ Sam Moonen COO Trade and Commodity Finance Rabobank International

Triangle texture

Helping securities professionals navigate the compliance landscape. As regulatory and compliance demands

NRS provides the expert guidance that protects

grow ever more complex, NRS helps fuel

and strengthens individual and organisational

business growth with consulting, technology,

reputations, and the efficient automated tools

and education solutions tailored to provide

that simplify compliance processes.

assurance to the investment professional.

5 //

// Stake your reputation on ours. Visit accuity.com to learn more.

accuity.com

// 6

Call-to-action lock-up: Double-slash - Avenir Stake your reputation - Garamond BE Visit messaging - Avenir For ‘Stake your reputation’ message styling, see page 15 for full description

44 // Brand Guidelines // Section 6: Accuity Brand Templates

Viewpoint Template This template is ideal for short, text-heavy literature such as the existing ‘Viewpoint’ articles. Product identifier Payment Solutions for Corporate Treasury

SEPA instituted some real game changers

Additionally, a trend emerged in leveraging

in the payments world. The IBAN and ISO

ISO 20022 for more payment types, not simply

20022 XML standards, for example, promote

for SEPA payments. Corporate treasurers are

efficiencies in streamlining payment processing.

increasingly using ISO 20022 for payment

Using an IBAN as the account number standard

instructions being routed into various payment

allows both payment service providers (PSPs)

systems. There are real benefits – the PSU no

and payment service users (PSUs) to avoid errors

longer has to maintain multiple formats for

that can occur with data input. All of the hidden

payment instructions and processes are more

validation checks in the IBAN, as well as the

streamlined and efficient as a result of adopting

identification of the bank owning the specific

one payment format. Certainly, this is an

account contained within the IBAN itself, help

example of the industry catching up with the

to promote efficiencies in payment processing,

innovations that technology has made possible.

ensuring proper capture of beneficiary details as

Looking ahead to 2016 and beyond, PSPs in

well as proper payment routing.

SEPA non-euro countries are already planning

Body content - Garamond BE

on adopting ISO 20022 for domestic non-euro Likewise, there are substantial benefits tied

payments as well. The combined actions of both

to the use of ISO 20022 in the industry. This

PSPs and PSUs are making ISO 20022 use more

institution of a universal format for messaging

widespread.

radically streamlines payment processing.

Enhance operational efficiency

PSUs such as corporates can leverage the same

The increased use of ISO 20022 is also opening

file format to send messages for payments of

up innovations in real-time payments. Now,

various types to their banks. All of their SEPA

clearing systems see the possibilities of real-

payments, regardless of the country to which the

time payments happening with the advance

payments are being routed, can all be sent via

of innovations like ISO 20022. It will be

ISO 20022. The use of one uniform file format

interesting to see how legislation will combine

drives down the cost of having to maintain

with market drivers in fundamentally changing

country-specific formats. Technically speaking,

the way payments are made today. From this

the tool also lends itself to scalability. It is easier

perspective, one can see how SEPA helped lay

to accommodate additional required elements

the groundwork for some great innovations yet

in an XML structure than with other traditional

to be realized in the payments industry.

messaging format types. A phenomenon took place with both of these standards, the IBAN and ISO 20022, being adopted beyond the SEPA zone. Very quickly, after the EPC devised the IBAN as the account number standard for SEPA payments, we witnessed the adoption of IBAN as the account number standard for payments outside of the SEPA countries like Brazil, Turkey and the United Arab Emirates.

Portfolio logo with Accuity tagline (See page 11)

accuity.com/bankersalmanac

Website URL - Avenir

Looking Ahead to SEPA 2016 Considering SEPA 2016, we see that there has been much work done already in terms of adoption. Because SEPA 2014 required foundational work, much of the heavy lifting for SEPA has already taken place. Also considering that SEPA will still confine itself to euro payments only, even in the non-euro countries, the universe of payments to tackle is even narrower. There are still three factors that will need to be addressed. First, all of the niche products in the SEPA euro countries which represented

There are still benefits for both the PSU as well

What about the benefit of the ‘IBAN only’

this in a world of faster payments, every step to

as the PSP. For the PSU, it means that there

rule to the PSP? One can say that the burden

shorten the payment setup process becomes even

is less information to gather. Very simply, the

to ensure proper routing categorically shifts to

more important. PSPs are calculating the amount

PSU is responsible to provide the IBAN only.

the PSP. After all, now the bank has only the

of time from setup to process in milliseconds.

That IBAN itself, which is a variation of a

IBAN as a starting point to determine routing.

If the PSU can submit less information for a

bank identifier and account number, indicates

They are responsible to enrich the payment

payment instruction, it will fit very well into a

the institution owning the account. There is

instruction with a SWIFT/BIC, using the IBAN

real-time payments world where reducing time is

no reason for the PSU to provide the routing

alone to derive this. While this does put the

most important.

instruction, the SWIFT/ BIC in this case. That

pressure on the PSP, it does not radically alter

information is already implied in the IBAN and

existing processes. ‘IBAN only’ also alleviates

is now the responsibility for the PSP to derive.

any concerns around accepting or not accepting the routing instructions from the PSU. Concern

The Timeliness of ‘IBAN-only’ for Real-time

for overriding routing instructions that PSUs

Payments

provide should go away. If the PSP can ensure

less than 10% of the total market share that

The ‘IBAN only’ rule fits very well into a world

did not have to comply with SEPA in 2014 now

where the use of online payment systems is

have to comply with SEPA by 1 February 2016.

becoming more prevalent. Online payment

Second, there are still the payments to address

system product offerings are proving to be

in the SEPA non-euro countries which have to

a differentiator in the market for financial

comply with SEPA by 31 October 2016. Third,

institutions. PSUs are demanding an easier way

the ‘IBAN only’ rule becomes effective by 1

to initiate payment instructions. A user having

February 2016. For the PSU, this should not

to submit only an IBAN instead of having to

imply too much work, relatively speaking, as the

provide both a bank code and account number

foundational work done for SEPA 2014 will only

separately can reduce their payment setup

mean scaling for more countries and payment

experience by one click. The reduction of data

types in 2016. However, there is some discrete

input certainly reduces confusion for the PSU.

preparation that PSPs will have to undertake for

There is no need to determine what a SWIFT/

the ‘IBAN-only’ rule. This rule implies more

BIC is or which SWIFT/BIC goes with which

than just scaling to accommodate more markets

IBAN. Considering that many banks own

and payment types, it requires an intentional

multiple SWIFT/BIC assignments, determining

enrichment of the payment message that the PSP

which SWIFT/BIC to use for IBAN payments is

receives from the PSU. Critical to this goal is

not easy. Arguably, this task should not be left

payment data, specifically IBAN to SWIFT/BIC

to the PSU. Furthermore, reducing the number

information, which PSPs will need to integrate

of clicks is a key measure in improving user

into their existing payment processes.

experience (UX). On the minds of every product

that they have a reliable approach to this type of payment enrichment, they can add value to their payment offerings by increasing efficiencies in payment processing, reducing payment rejections and avoiding misrouted payments. Considering

manager in many financial institutions is how to improve UX. The number of clicks, the average time per session, the SLAs in place, etc. are all important factors in measuring the value of online product offerings.

accuity.com

Abu Dhabi, Boston, Chicago, Hong Kong, London, Mumbai, New York, San Diego, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo

Accuity offers a suite of innovative solutions for payments and compliance professionals. Our portfolio includes comprehensive data and software that control risk and compliance, and accurate data and tools that optimize payments pathways. Backed by our deep expertise, the industry-leading solutions from our Fircosoft, Bankers Almanac and NRS brands deliver protection for individual and organizational reputations.

accuity.com/bankersalmanac

Accuity is part of The RELX Group, one of the world’s leading business information and data providers, and has been delivering solutions to banks and businesses worldwide for more than 180 years.

45 // Brand Guidelines // Section 6: Accuity Brand Templates

Logo lock-up with website URL, city list and boilerplate

Product Sheet Template (No Images) This template is ideal for sell sheets or other quick-reference guides which do not contain images.

Portfolio colour

Fighting DysPEPsia

Headline - Garamond BE Bold

dyspepsia | disâ&#x20AC;&#x2122;pepsee; -pep sh e | noun indegestion.

Subhead - Garamond BE

Texture bar The Winter of Our DysPEPsia Make better-informed decisions and protect your reputationâ&#x20AC;&#x201D;Ebitatus dem nihilig entiant plitas dit re nusa apedi tem. Ut eum sequi aceaquiae sinihil et atat la acearum volupis tiorupt atquat omni debis eium demporepe odia perit dolupta volorem porpos sum aut harci ipient, omnimet est od quatusam quiate magnia

odis istrum quam et autem ad ut voluptur accaevenitam niasperore quia ius, od modis

Body content - Garamond BE

dolo quia apit, consed magnis et eat plit pra siminulparis dolore et a. Il illandaest que vendae nit a pa voluptas aditio to doluptur? Qui debis imin rerferc iliquam vere volorum int.

quae sedit, ipsusanimet ut ligent ped ellupta tenime pel est, totat et alique et et maxim volore nam, tent modicienim etur? Ta venim ipsunt et estiatem rehenihil et aut expersp ienimoluptur rentur, corro evenitam niasperore quia ius, od modis dolo quia apit, consed magnis et eat plit pra siminulparis dolore et acearum haritatquam reperferum asperum dolupti illiquia non ped quae nihillent maximen diorporit veliciusae dolenihil et volecta quuntureped ut enestia nihillanto to magnis sequat moluptatis mossimilit eaqui con et od qui quibersped quuntesequo blacero endi sitam in earumet eliaspis dolupti beaquis aborro dolorro voloreic to moditatem que non nullabo. Us modi temqui qui ipsamendel int eseceat enducimus si doluptatum repernatatur maionsequia dolessim fuga. Bus sam eicipis eatectempore dunt rest

Subhead - Garamond BE Bold

Putting PEPs in Their Places Lestrumetum coratio quid quae vent asperum ressum quisquam, ut ea et, sae diorem haritaquae que sa quaesed ea pelest fugitaquae consequia volectotae volupta tectem aperfer ibusani atibus, quo te pra volorum volupiduciis enimagn imenda non nitae rae labo. Sit ium et que libus digende inis eture reptaque nis dem se latia ne ea nia exeritiumque dolenda et aribus dolo quassitiae consequi blatestem hilignihitis ate dolum nus sinctis dolore, voluptis delique proremq uasperistrum di ut quam sa quam de simillorit repro venitate esequam si as dolorro vitatis. Modicienim etur? Ta venim ipsunt et estiatem rehenihil et aut expersp ienimoluptur rentur, corro evenitam niasperore quia ius, od modis dolo quia apit, consed magnis et eat plit pra siminulparis dolore et acearum haritatquam reperferum asperum dolupti illiquia non ped quae nihillent maximen diorporit veliciusae dolenihil et volecta quun.

accuity.com/fircosoft

Website URL - Avenir Portfolio logo lock-up (See page 13)

46 // Brand Guidelines // Section 6: Accuity Brand Templates

Product Sheet Template (Key Features Callout) This variation of the product sheet template shows the incorporation of a side bar with callout information.

Portfolio colour

Electronic Payment File

Headline - Garamond BE Bold

Essential payment processing information conveniently packaged for easy usage

Subhead - Garamond BE

Texture bar

tech specs

What is Electronic Payment File? Ore cones conescit estisquo il ipsunt miliqui ipsa volores

•

Format: ASCII

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•

Media: FTP pull

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•

Updated: Monthly

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solore volorrum fuga. Rum doluptiur, am hillut fuga. Olor sequasp errorupta di iur secesto blam. •

Why do I need Electronic Payment File?

Information on all U.S. financial institutions

•

Fedwire and ACH details

Sin porem aut asperumquam, quis corrorunt et ut aut eum

•

Customizabile

qui consequid ea sequasiminte vellaboria venihitaquae pedia

•

ACH override routing numbers

dit opta debis di verum sequis es invendit, nosserit fugiti

•

voluptusaped magnima gnitas doloremos illa vollacium adit liquatintio berum vit ea dolluptis doluptas cusapicilles sa dempost, sant unt hit il eiunt.

•

Callout title - Garamond BE Italic Callout content - Avenir

Fedwire status for both funds and securities Immediate email notifications for newly issued routing numbers Updated monthly

Subhead - Garamond BE Bold

What Electronic Payment File can do for you In rem faccum que nesendiorest faccuptat autatem et arum aut inctotatur atiae et que nia conessum non es corio blaut

Body content - Garamond BE

fuga. Es accus endam imus cus eum quias doluptae nam dem idelest ruptatint ation porentis dioremq uiatem hariberspis derit offic totas nis dic tecepernatet ape apicimusam quae ium fugiatem etur, ommolorit et re non et volum. Suntem rescias erferch icilitatur, sunti vel inihit officto tatusame sitescid quiste debit vollaci atisque veliquo magniminimus eum sim fugitibus sinum hil iminihi llaccat ium rem que nim ?

accuity.com/bankersalmanac

Website URL - Avenir Portfolio logo lock-up (See page 13)

47 // Brand Guidelines // Section 6: Accuity Brand Templates

Product Sheet Template Using Screen Shots This variation of the product sheet template shows the incorporation of images. Preferred images within product sheets are product screenshots.

Portfolio colour

This is a Header

Headline - Garamond BE Bold

And this is a really cool subhead of some sort

Subhead - Garamond BE

Texture bar

What is Electronic Payment File? Ore cones conescit estisquo il ipsunt miliqui ipsa volores verspel lestorporese suntiis comnihillaut enit, qui conet laborum dolori omnistrum vident essin cuptat. Em lam labo. Nam, ut denet este quiatus quisti con pra cum re consequ untium reperch illiquis nullam repedit lab is ea solore volorrum fuga. Rum doluptiur, am hillut fuga. Olor sequasp errorupta di iur secesto blam.

Caption - Avenir

This is a really cool caption

Subhead - Garamond BE Bold

Why do I need Electronic Payment File? Sin porem aut asperumquam, quis corrorunt et ut aut eum qui consequid ea sequasiminte vellaboria venihitaquae pedia dit opta debis di verum sequis es invendit, nosserit fugiti voluptusaped magnima gnitas doloremos illa vollacium adit liquatintio berum vit ea dolluptis doluptas cusapicilles sa dempost, sant unt hit il eiunt. What Electronic Payment File can do for you In rem faccum que nesendiorest faccuptat autatem et arum aut inctotatur atiae et que nia conessum

This is a really cool caption

non es corio blaut fuga. Es accus endam imus cus eum quias doluptae nam dem idelest ruptatint

Body content - Garamond BE

ation porentis dioremq uiatem hariberspis derit offic totas nis dic tecepernatet ape apicimusam quae ium fugiatem etur, ommolorit et re non et volum. Suntem rescias erferch icilitatur, sunti vel inihit officto tatusame sitescid quiste debit vollaci atisque veliquo magniminimus eum sim fugitibus sinum hil iminihi llaccat ium rem que nim ?

accuity.com/bankersalmanac

Website URL - Avenir Portfolio logo lock-up (See page 13)

48 // Brand Guidelines // Section 6: Accuity Brand Templates

Product Sheet Template (Wide Testimonial) This variation of the product sheet template shows one possible incorporation of customer testimonials. When space allows, this testimonial treatment is recommended for emphasising a quote.

Page with a Quote Callout #1 And this is a subhead talking about the product

Testimonial title - Garamond BE Italic Testimonial - Avenir Quote marks - Garamond BE Name - Garamond Business - Avenir

quote title

“Having a clear set of AML policies and procedures reinforced with the state of the art tools from Accuity has been a major differenciating factor for Rawbank when working with corresponding banks.”

“” Isaac Kalala Mukendi Deputy Head of Compliance/Legal Rawbank

Texture bar used to separate the testimonial from the content Accuity gives risk and compliance

And whether you’re prospecting, screening or

professionals greater confidence.

risk-assessing, Accuity provides the trustworthy

Make better-informed decisions and protect your reputation—while you reduce the cost of AML compliance and increase operational efficiency. Accuity delivers a suite of solutions and data that provides industry-leading protection against money laundering and other illicit financial activities. Our comprehensive risk and compliance offering integrates FircoSoft’s powerful

intelligence—fueled by Bankers Almanac and delivered via online reference sources and automated reports—you require to thoroughly understand your counterparties. Finally, investment professionals get the integrated solutions, education and consultative

Body content - Garamond BE

assistance they need to address complex compliance requirements through NRS, integrated with Accuity.

Subhead - Garamond BE Bold

accuity.com/fircosoft

Website URL - Avenir Portfolio logo

49 // Brand Guidelines // Section 6: Accuity Brand Templates

Product Sheet Template (Narrow Testimonial) This variation of the product sheet template shows a second incorporation of customer testimonials. This is the recommended way to feature testimonials when space is limited, or when the testimonial doesn’t warrant the same prominence as in the wide testimonial example. The same piece of literature may use a mix of the two testimonial styles.

Page with a Quote Callout #2 And this is a subhead talking about the product

The Winter of Our DysPEPsia Make better-informed decisions and protect your reputation—Ebitatus dem nihilig entiant plitas dit re nusa apedi tem. Ut eum sequi aceaquiae sinihil et atat la acearum volupis tiorupt atquat omni debis eium demporepe odia perit dolupta volorem porpos sum aut harci ipient, omnimet est od quatusam quiate magnia quae sedit, ipsusanimet ut ligent ped ellupta tenime pel est, totat et alique et et maxim volore nam, tent modicienim etur? Ta venim ipsunt et

“Having a clear set of AML policies and procedures reinforced with state of the art tools from Accuity has been a major differenciating factor for Rawbank when working with corresponding banks.”

Testimonial - Garamond BE Name - Avenir Title/Business - Avenir

Isaac Kalala Mukendi Deputy Head of Compliance/Legal Rawbank

estiatem rehenihil et aut expersp ienimoluptur rentur, corro evenitam niasperore quia ius,

Putting PEPs in Their Places

od modis dolo quia apit, consed magnis et eat plit pra siminulparis dolore et acearum

Lestrumetum coratio quid quae vent asperum

haritatquam reperferum asperum dolupti illiquia

ressum quisquam, ut ea et, sae diorem

non ped quae nihillent maximen diorporit

haritaquae que sa quaesed ea pelest fugitaquae

veliciusae dolenihil et volecta quuntureped ut

consequia volectotae volupta tectem aperfer

enestia nihillanto to magnis sequat moluptatis

ibusani atibus, quo te pra volorum volupiduciis

mossimilit eaqui con et od qui quibersped

enimagn imenda non nitae rae labo. Sit ium

quuntesequo blacero endi sitam in earumet

et que libus digende inis eture reptaque nis

eliaspis dolupti beaquis aborro dolorro voloreic

dem se latia ne ea nia exeritiumque dolenda et

to moditatem que non nullabo.

aribus dolo quassitiae cons atibus, quo te pra volorum volupiduciis enimagn imenda non

Having a clear set of AML policies and

nitae rae labo. Sit ium et que libus dig equi

procedures reinforced with state of the art tools

blatestem hilignihitis ate dolum nus sinctis

from Accuity has been a major differenciating

dolore, voluptis delique proremq uasperistrum

factor for Rawbank when working with

di ut quam sa quam de simillorit repro venitate

corresponding banks.Il illandaest que vendae nit

esequam si as dolorro vitatis

a pa voluptas aditio to doluptur? Qui debis imin rerferc iliquam vere volorum int.

accuity.com/fircosoft

Website URL Portfolio logo

50 // Brand Guidelines // Section 6: Accuity Brand Templates

Product Sheet Template (Callout Box) This variation of the product sheet template features a callout box. Callout boxes are a great way to highlight specific information of importance, such as a key statistic that may catch the readerâ&#x20AC;&#x2122;s eye.

This is a Page with a Callout Box And this is a really cool subhead of some sort

The Winter of Our DysPEPsia

Putting PEPs in Their Places

Make better-informed decisions and protect

Lestrumetum coratio quid quae vent asperum

your reputationâ&#x20AC;&#x201D;Ebitatus dem nihilig entiant

ressum quisquam, ut ea et, sae diorem

plitas dit re nusa apedi tem. Ut eum sequi

haritaquae que sa quaesed ea pelest fugitaquae

aceaquiae sinihil et atat la acearum volupis

consequia volectotae volupta tectem aperfer

tiorupt atquat omni debis eium demporepe odia

ibusani atibus, quo te pra volorum volupiduciis

perit dolupta volorem porpos sum aut harci

enimagn imenda non nitae rae labo. Sit ium

ipient, omnimet est od quatusam quiate magnia

et que libus digende inis eture reptaque nis

quae sedit, ipsusanimet ut ligent ped ellupta

dem se latia ne ea nia exeritiumque dolenda et

tenime pel est, totat et alique et et maxim volore

aribus dolo quassitiae cons atibus, quo te pra

nam, tent modicienim etur? Ta venim ipsunt et

volorum volupiduciis enimagn imenda non

estiatem rehenihil et aut expersp ienimoluptur

nitae rae labo. Sit ium et que libus dig equi

rentur, corro evenitam niasperore quia ius,

blatestem hilignihitis ate dolum nus sinctis

od modis dolo quia apit, consed magnis et

dolore, voluptis delique proremq uasperistrum

eat plit pra siminulparis dolore et acearum

di ut quam sa quam de simillorit repro venitate

haritatquam reperferum asperum dolupti illiquia

esequam si as dolorro vitatis

non ped quae nihillent maximen diorporit veliciusae dolenihil et volecta quuntureped ut enestia nihillanto to magnis sequat moluptatis mossimilit eaqui con et od qui quibersped quuntesequo blacero endi sitam in earumet eliaspis dolupti beaquis aborro dolorro voloreic to moditatem que non nullabo. Having a clear set of AML policies and procedures reinforced with state of the art tools from Accuity has been a major differenciating factor for Rawbank when working with corresponding banks.Il illandaest que vendae nit a pa voluptas aditio to doluptur? Qui debis imin rerferc iliquam vere volorum int.

Having a clear set of AML policies and procedures reinforced with state of the art tools from Accuity has been a major differenciating factor for Rawbank when working with corresponding banks.

Callout - Garamond BE Reversed on the portfolio colour

accuity.com/fircosoft

Website URL Portfolio logo

51 // Brand Guidelines // Section 6: Accuity Brand Templates

Email Template This template shows the styling of a standard Accuity email.

Header area for an image Date and location - Arial Body content - Times New Roman

Button - Arial Section divider - Times New Roman Section title - Times New Roman Body content - Times New Roman

Double-slash link - Times New Roman

Section title - Times New Roman Body content - Times New Roman Text link - Times New Roman

52 // Brand Guidelines // Section 6: Accuity Brand Templates

Email Header The exact layout of email headers is flexible, but headers must adhere to all brand guidelines. All email headers should include either the Accuity logo, a portfolio logo lock-up, or a brand family logo lock-up.

Image with texture

Accuity and portfolio logo lock-up

53 // Brand Guidelines // Section 6: Accuity Brand Templates

Email Signature Use 10pt Arial #666666 unless otherwise noted. Times New Roman Bold 12pt #e24307 - RGB 252, 76, 2

Lauren Cole Marketing Coordinator

Times New Roman 12pt #666666

Accuity link - Arial Bold 12pt #e24307 - RGB 252, 76, 2 .25pt line #666666

ACCUITY Fircosoft

Bankers Almanac

NRS

Portfolios - Arial #666666

Callout with double-slash divider

1007 Church Street Floor 6 Evanston, IL 60201 T +1 847.933.5120 M +1 224.223.3102 F +1 847.933.8101 Lauren.Cole@accuity.com (Optional) www.linkedin.com/in/laurenvictoriacole

Links - Arial #666666 RGB 252, 76, 2 * May default to blue. This is ok.

www.accuity.com //

Callout with double-slash divider

THE ASIAN BANKER Anti-Money Laundering Technology Implementation of the Year Risk Technology Implementation Awards 2016

Times New Roman Bold #e24307 Times New Roman #e24307

Learn More

TEXT-ONLY SIGNATURE

EMAIL NOTES:

Text-only email signatures (as opposed to image attachments) are a best practice, increasing in popularity.

It is not recommended to include your email address within the email signature.

Advantages include:

Phone numbers may convert to blue links on certain browsers/operating systems.

•

helps emails load faster (especially important on mobile devices)

•

helps emails take up less storage space

•

reduces likelihood of email being misread as spam

•

image attachments make it harder for the recipient to search for attachments you’ve shared with them; text signatures help true attachments be found quickly

54 // Brand Guidelines // Section 6: Accuity Brand Templates

Desktop Backgrounds Accuity Desktop Background

Fircosoft Desktop Background

55 // Brand Guidelines // Section 6: Accuity Brand Templates

Desktop Backgrounds Bankers Almanac Desktop Background

NRS Desktop Background

56 // Brand Guidelines // Section 6: Accuity Brand Templates

PowerPoint Template You must use the PPT template, including the outlined treatments of interior slides. Files should not be converted to Keynote or other like software. All images must meet image guidelines (see page 22).

Cover Page Options

Date - Arial Title - Times New Roman

Logo lock-up

57 // Brand Guidelines // Section 6: Accuity Brand Templates

PowerPoint Template Interior Page

Page name or title - Times New Roman Content - Arial Bold content to add emphasis and increase scanability of the content

Date - Arial Title - Times New Roman

Image Section Page

Page name or title - Times New Roman

58 // Brand Guidelines // Section 6: Accuity Brand Templates

PowerPoint Template

Logo and Portfolio Branded Divider Pages

Content - Arial

59 // Brand Guidelines // Section 6: Accuity Brand Templates

PowerPoint Template

Logo and Portfolio Branded Divider Pages

Back Cover

Jennifer Locker // Chief Marketing Officer jennifer.locker@accuity.com p +44(0)20 7653 3845

accuity.com

URL - Arial Date - Arial Title - Times New Roman

60 // Brand Guidelines // Section 6: Accuity Brand Templates

Trade Show Banner (Accuity)

Triangle texture overlaying the image Some of the triangles are positioned on the face, but are not distracting

accuity.com

When itâ&#x20AC;&#x2122;s your name on the line.

// Stake your reputation on ours. Visit accuity.com to learn more.

61 // Brand Guidelines // Section 6: Accuity Brand Templates

Headline positioned on the image using two colours to add visual interest

Call-to-action lock-up

Trade Show Banner (Full Brand Family)

Logo lock-up

Triangle texture overlaying the image

When itâ&#x20AC;&#x2122;s your name on the line.

// Stake your reputation on ours. Visit accuity.com to learn more.

62 // Brand Guidelines // Section 6: Accuity Brand Templates

Headline positioned on the image using two colours to add visual interest

Call-to-action lock-up

SECTION 7

// Physical Signage

63 // Brand Guidelines // Section 7: Physical Signage

Logo Usage in Signage PRIMARY SIGNAGE It is recommended that primary signage display the entire brand family logo lock-up. If possible, maintain the proportions used in the brand family logo lock-up.

SECONDARY SIGNAGE The Accuity logo can be used by itself when space is limited.

PORTFOLIO SIGNAGE All offices should use ‘Accuity’ as primary signage. Portfolio signage for Fircosoft, Bankers Almanac, NRS, etc., must be smaller than Accuity and cannot be featured alone without Accuity signage. Even outside of the U.S., NRS should be included in this usage.

64 // Brand Guidelines // Section 7: Physical Signage

SECTION 8

// Website

65 // Brand Guidelines // Section 8: Website

Accuity Website Homepage Desktop

Navigation bar - Montserrat Triangle texture overlaying the image

Headline - Crimson Content positioned on the image using two colours to add visual interest Texture bar

Portfolio logos Body content - Crimson Double-slash link - Crimson

Event date and location - Montserrat

Texture overlaying gray

Section title - Crimson

Date and type of content - Montserrat Text link - Crimson Body content - Crimson

CTA - Montserrat Button - Montserrat Texture bar Navigation - Montserrat Footer - Montserrat

66 // Brand Guidelines // Section 8: Website

Future Website Guidelines to Come SECTIONS TO INCLUDE Grids Web Safe Colours Web Fonts Patterns

67 // Brand Guidelines // Section 8: Website

SECTION 9

// Advertising

68 // Brand Guidelines // Section 9: Advertising

Sample Advertisement Campaign

ACCUITY AND PORTFOLIO AD

To protect your good name, get to know these names.

Headline - Garamond Use two weights to add emphasis and variety

Logo lock-up used to introduce the brand

Data and software that control risk and compliance. Flexible tools that optimize payment processes.

Depend on our names when you need to be sure.

// Stake your reputation on ours. Visit accuity.com to learn more.

69 // Brand Guidelines // Section 9: Advertising

Body content - Avenir Use two weights to add emphasis and variety Call-to-action lock-up

Sample Advertisement Campaign PAYMENTS AD ABA / AFS / AML / APMEA / ARRA / ASE BAFT / BDI / BGA / BHC / BIN / BSA / BKA CAGR / CCD / CDFI CFSAA / CMIR / CUSO CPTC / DCVV / DSC / DDA / DCC / EBITDA ERISA / EFTA / EGRPRA / EMEA / ECB / ERPB FACTA / FATF / FFIEC / FDIC / FRFI / FSSA / We’re fluent in payments. / FSOC/ GAAP / GLBA GPR / HIDTA / HIPAA / HCE / HRA HSA / ICBA / IGCC / LLAS / IPO / IRS / JV KYC / KYE / LATAM / LIFFE / MBO / MFDN MIPS / MOU / MEP / NBPCA / NBSP / NYSE NCUA / OFDU / OECD / OWASP / OCC PAYG / PFMI / POSA / PSD / PCI DSS RFDI / RGCA / RTN / RTP / SBREFA / SDD SEPA / SIFI / SLA / TPA / TPPPA / UIGEA UKGCVA / UPC / VEBA / WAP / ZDH When time is everything, Accuity delivers everything you need. Our suite of payments solutions allows you to find and validate payments codes with one instant search instead of many. You’ll improve the certainty of payment, compress processing cycles and reduce settlement risk. We’re the trusted partner you can count on to deliver the industry-leading data-gathering and validation capabilities that give you a competitive edge.

// Stake your reputation on ours. Visit accuity.com to learn more.

COMPLIANCE AD AECA BEET CCAT CWC DTSA ECNP

/ ACEP / AES / ACDA / ASEAN / BIS / CBM / CARAT / CCATS / CCL / CFR / COGSA / COO / DISA DCS / DOC / DPL / DDTC / EAA / EARB / ECASS / ECCN / EFTA / ERIC / EPCI / FCPA / FMS / We’re fluent in compliance. / FTO / FTSR / GATT GTDI / HWA / ICP / IATA / IMCO IMDG / IEEPA / ITAR / MTEC / MFN MTCR / NAFTA / NCOO / NPTC / NSTTC OAC / OEA / OFAC / OEXS / PECSEA PEP / RVC / SED / STELA / STFPC / SIES TVA / UNCTAD / USCOO / WTO AECA / ACEP / AES / ACDA / ASEAN BEET / BIS / CBM / CARAT / CCATS / CCAT To effectively control risk, you need a partner who speaks the language. A trusted resource that will help you get your entire organization on board. So we designed our comprehensive suite of industry-leading data and solutions to be easy to use and increase operational efficiency. We know how to help you make better-informed decisions with confidence while protecting your good name.

// Stake your reputation on ours. Visit accuity.com to learn more.

70 // Brand Guidelines // Section 9: Advertising

Headline - Garamond Use two weights to add emphasis and variety

Conceptual content - Avenir

Triangle texture bar used to add visual interest and build the brand Body content - Avenir Use two weights to add emphasis and variety Call-to-action lock-up

Sample Email Header

If you want to protect your good name, get to know these names.

Headline - Garamond Use two weights to add emphasis and variety

71 // Brand Guidelines // Section 9: Advertising

accuity.com

Accuity and portfolio logo lock-up

Website URL - Avenir

SECTION 10

// Module Launch Campaign

72 // Brand Guidelines // Section 10: Module Launch Campaign

Bankers Almanac Module Launch Campaign Ad

Triangle texture bar used to add visual interest and build the brand

Now you can see straight through to the UBO.

New 2

New 3

Portfolio colour used to brand the piece The new Ownership module from Bankers Almanac gives you unprecedented visibility into the ownership structure of your correspondent banking relationships. Our best-in-class dataâ&#x20AC;&#x201D;indicating individuals as well as corporationsâ&#x20AC;&#x201D;empowers you to simplify workflows and make more informed decisions.

oSoft

FircoSoft

Fircosoft

kers

Bankers

th Accuity

integrated with Accuity

h Accuity

ANAC

ments

PORT

th Accuity

ith Accuity

Headline - Garamond Use two weights to add emphasis and variety

integrated with Accuity

ALMANAC

Payments PASSPORT integrated with Accuity

NRS

integrated with Accuity

ALMANAC

// Stake your reputation on ours. Visit accuity.com to learn more.

Body content - Avenir Use two weights to add emphasis and variety

Call-to-action lock-up

Payments PASSPORT integrated with Accuity

NRS

integrated with Accuity

73 // Brand Guidelines // Section 10: Module Launch Campaign

Portfolio-specific logo with Accuity tagline

SECTION 11

// Infographics

74 // Brand Guidelines // Section 11: Infographics

Infographics on White Infographics have more freedom with the brand. They allow content to drive the look and style. Leverage brand colours; in this case, it is permitted to use secondary colours from brand texture. In many cases, the infographic will be presented on a white background. In this case, we recommend the graphic include an outline icon to help visually tell the story. Always include the Accuity logo.

INDIVIDUAL ICONS WITH DATA POINTS The data point will always be larger than the data content to visually add emphasis. The data point will be colourised to align with the type of content, meaning if the data is for Accuity, the data point will be in Accuity orange, or if the data is for Fircosoft, the data point will be in Fircosoft green.

different languages

Data point - Garamond BE Data content - Avenir in PMS 424 Data point in Accuity Orange Icon is centered over the data point and data content Icon can also be two-colour, in this case, Accuity Orange and Warm Gray 4

ensuring the accuracy of Accuity data.

150

professionals

75 // Brand Guidelines // Section 11: Infographics

Data point - Garamond BE Data content - Avenir in PMS 424 Data point in Fircosoft Green Icon can be one-colour, in this case Warm Gray 4

EXAMPLE OF AN INFOGRAPHIC

150

professionals

different languages

100% of their time

ensuring the accuracy of Accuity data.

Include a 1 pt Warm Gray 4 line element to give movement in the infographic The angle in the line is the same angle as the diamond in the Accuity logo

76 // Brand Guidelines // Section 11: Infographics

Infographics will end with the texture bar when space allows

Infographics on Images In other cases, the infographic will be presented on an image. In these instances, we recommend the graphic only include the data point and the data content to increase legibility and not compete with the image.

Infographic content - Avenir Can be white or a portfolio colour to correspond to the data being presented

Fircosoft delivers services, support and expertise to

Solid Accuity diamond arrow

2,000 customer sites

Outline Accuity diamond arrow Data content - Avenir

in more than

85 countries

Data point - Garamond BE

NRS compliance consultants have an average of

Bankers Almanacâ&#x20AC;&#x2122;s database includes over

125,000 U.S. financial institutions

21 years of industry experience.

750,000 global institutions

77 // Brand Guidelines // Section 11: Infographics

SECTION 12

// Video Video is a powerful tool for communicating with your audience. Like all other brand communications, Accuityâ&#x20AC;&#x2122;s videos should consistently embody the brand values. These guidelines ensure Accuityâ&#x20AC;&#x2122;s videos convey a single, cohesive personality.

78 // Brand Guidelines // Section 12: Video

Live-Action Video Accuity’s live-action videos should always feature authentic, confident people who reflect Accuity’s diverse employees and customers. These individuals can be shown sitting or standing, but never blocked by an object (such as a computer monitor). The person should always be giving his or her full attention to the camera, and should come across as natural and engaged. It is preferred that subjects wear solid, bright colours from the Accuity palette. Executives can be featured more formally (in suits), while business-casual wear is appropriate for managers and team members. It is best when possible to avoid heavy sweaters and instead opt for fabrics that appear light and comfortable. Please do not frame people too tightly (i.e., do not cut off their heads). The background should be soft, warm and brightly lit. Natural light is preferred. Avoid bright ‘hot spots,’ harsh shadows and high-contrast lighting. While this lighting is dramatic, it is not consistent with the Accuity brand. In B-roll, it is acceptable for subjects not to be engaged with the camera, but in such cases you should always show multiple individuals engaged with one another (it is acceptable if one or more of them is out of frame). In B-roll, it is acceptable to show individuals working or behind a computer.

Blurred background

Name and Title - Garamond BE

Accuity logo - 50% opacity Texture bar

79 // Brand Guidelines // Section 12: Video

Motion Graphics Video Motion graphics should always adhere to the same brand guidelines that apply to print and digital materials. Still photographs used in motion graphics should follow the photo guidelines (see page 22). Even in video, clip art and amateur photos should not be used. In general, motion graphics should always be clean, professional and friendly.

80 // Brand Guidelines // Section 12: Video

Accuity Animation Examples: Logo Reveal

triangles break up

Logo appears triangles break up

No triangles

Logo appears

No triangles

Texture bar

Bar grows No triangles

Fircosoft Texture bar

81 // Brand Guidelines // Section 12: Video Bar grows

Fircosoft

Accuity Animation Examples: Accuity and Portfolio Logo Lock-Up

triangles break up

Logo appears

No triangles

Texture bar

No triangles

Texture bar

Bar grows

Fircosoft

Bankers Texture bar

Want to optimize payment processes? Fircosoft

Bankers

Want to optimize payment processes? Image

Want to optimize payment processes?

Bankers

82 // Brand Guidelines // Section 12: Video

Text

Want to optimize payment processes?

Want to ensure the reputation of your organization?

Fircosoft Accuity Animation Examples: Images and Texture

Bankers

Texture bar

Fircosoft

Bankers

Want to optimize payment processes?

Want to optimize Text payment processes?

Text

Bankers

Want to optimize payment processes?

Want to optimize payment processes? Want to ensure the reputation Want to optimize of your paymentorganization? processes?

Want to ensure the reputation of your organization?

Want to ensure the reputation Text of your organization?

Want to ensure the reputation of your organization?

on?

Want to ensure the reputation of your organization?Text

on?

Want to ensure Want to protect the reputation your good name? of your organization?

Want to protect your good name?

Want to protect Text your good name?

Want to protect your good name?

83 // Brand Guidelines // Section 12: Video

Want to protect

Editing The Accuity brand voice is empathetic, smart and sophisticated. Videos should be edited with these values in mind, and should convey a confident and positive feeling. Jarring quick cuts or other extreme editing techniques are not brand consistent and should be avoided.

84 // Brand Guidelines // Section 12: Video

// Contact Marketing for more information, access to logo files and guidance on brand usage

85 // Brand Guidelines // Section 12: Video