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SPIRIT BOOK V A L U E
P R O P O S I T I O N
0 2 0 4
V I S I O N B R A N D
P R O M I S E
0 6
A T T R I B U T E S
0 8
BRAND MANUAL I D E N T I T Y
1 2
C L E A R
1 4
S P A C E
U N A C C E P T A B L E
U S A G E
1 6
T Y P O G R A P H Y
1 8
C O L O R
P A L E T T E
2 0
I M A G E
S T Y L E
2 2
P R I N T
A P P L I C A T I O N S
2 4
E P H E M E R A
2 8
D I G I T A L
3 2
E N V I R O N M E N T A L
3 4
OUR MUSIC FESTIVAL
IS THE ONLY EDM
MUSIC FESTIVAL THAT
FULLY IMMERSES AN
INDIVIDUAL IN AN
ALTERNATE UNIVERSE OF
THEIR DREAMS.
0 2
ELECTRIC WONDERLAND
ASPIRES TO BE IN THE
TOP 3 EDM FESTIVALS
IN THE WORLD. WE
ASPIRE TO CONNECT
SOULS FROM ALL OVER
THE WORLD, CAPTURE
UNFORGETTABLE
MEMORIES AND
CREATE EVERLASTING
FRIENDSHIPS.
IMAGIN
UNIMAG
NE THE
GINABLE
THESE BRAND ATTRIBUTES ARE THE CORNERS TONE OF ELECTRIC WONDERL AND’S MUSIC FES TI-
VA L . T H E Y A R E B OT H W H O W E A R E A N D W H AT TO U R B R A N D S T R I V E S TO B E .
0 8
ENGAGING EN GAGIN G IS “C HARMIN G AND ATTRACTIVE” WE S TRIVE TO PROVIDE AN EXPERIEN CE THAT WILL FILL OUR GUES TS WITH ENERGY, EXCITEMENT THROUGH SOUND.
MYSTICAL M YS T I C A L I S “ I N S P I R I N G A S E N S E O F S P I R I T UA L M YS T E RY, AW E & FA S C I N AT I O N .” WE S TRIVE TO S TIMUL ATE AN UNIMAGIN ABLE PSYC HEDELIC EXPERIEN CE THAT W I L L L E AV E YO U I N AW E & WA N T I N G M O R E .
IMMERSIVE IMMERSIVE IS “GENERATIN G 3-D IMAGE WHIC H APPEARS TO SURROUND THE USER”. WE S TRIVE TO TAKE EAC H INDIVIDUAL ON A JOURNEY T H RO U G H A N A LT E R N AT E U N I V E R S E T H AT A L LOWS F O R M U S I C TO B E APPRECIATED AND ENJOYED MORE SO THAN EVER BEFORE.
0 9
T H E E L E C T R I C WO N D E R L A N D M U S I C F E S T I VA L I S T H E C O R N E R S TO N E O F O U R B R A N D . I T I S C R I T I C A L TO A P P LY A N D A D H E R E TO A S YS T E M O F G U I D E L I N E S IN ORDER TO MAINTAIN THE INTEGRIT Y OF OUR BRAND.
11
THIS CONFIGURATION IS THE ELECTRIC WONDERL AND (SIGN ATURE, BRANDMARK, LOGOT YPE & TAG-
L I N E ) . T H E I D E N T I T Y H A S B E E N C A R E F U L LY C O N S T R U C T E D A N D R E F I N E D . I T S H O U L D N OT B E A LT E R E D
O R R E C R E AT E D I N A N Y WAY.
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SIGNATURE
BRANDMARK
LOGO TYPE
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TO E N S U R E T H E I D E N T I T I E S I N T E G R I T Y, C L A R I T Y, A N D I M PAC T, T H E I D E N T I T Y S H O U L D N E V E R B E
R E P R O D U C E D S M A L L E R T H A N S H O W N I N T H E D I A G R A M B E L O W.
I
BRANDMARK: 0.13”
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SIGNATURE: 1.75”
LOGOTYPE: 1.16”
T H E I D E N T I T Y M AY B E U S E D I N T H E C O LO R - WAY S S H OW N A B OV E . T H E S E P R E F E R R E D C O LO R C O M B I N AT I O N S
B E S T R E P R E S E N T T H E I N T E G R I T Y O F T H E E L E C T R I C WO N D E R L A N D B R A N D , W H I C H D R AWS I N S P I R AT I O N F RO M
S O U N D WAV E S & N E O N T U B I N G . A D D I T I O N A L LY, T H E I D E N T I T Y M AY A L S O B E U S E D I N A B L U E , B L AC K V E R -
S I O N . T H I S C A N B E U S E F U L W H E N C O LO R P R I N T I N G I S N OT AVA I L A B L E .
1 3
T H E I D E N T I T Y S H O U L D A LWAY S B E P L AC E D W I T H A N A P P R O P R I AT E A M O U N T O F C L E A R S PAC E . T H E
M I N I M U M A M O U N T O F C L E A R S PA C E I S S H O W N B E L O W. N O O T H E R L O G O S / D E S I G N E L E M E N T S
C A N I N VA D E T H E S PAC E M E A S U R E D H E R E BY “ X ” , A N D T H E LO G O S H O U L D B E AT L E A S T T H E D I S -
TA N C E “ X ” F RO M T H E E D G E O F T H E PA P E R O R P I E C E .
MINIMUM CLEAR SPACE (SIGNATURE)
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X X= HEIGHT OF THE “O”
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X MINIMUM CLEAR SPACE (BRANDMARK)
X= WIDTH OF KEY HOLE CIRCLE
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X MINIMUM CLEAR SPACE (LOGOTYPE)
X
X
X
X X= HEIGHT OF THE “O”
1 4
I N T H E C A S E S O F O U R S TAT I O N A RY I T E M S , I H AV E L I M I T E D T H E C L E A R S PAC E F O R O U R L E T T E R
HEAD TO BE 1/2 THE HEIGHT OF THE “O”. AS FOR THE RES T (FOLDER, FRONT & BAC K OF BUSI-
N E S S C A R D S ) T H E M I N I M U M C L E A R S PAC E R U L E H AV E B E E N A P P L I E D .
1 5
LOGOS MAY NOT BE PRESENTED OR USED IN THE FOLLOWING MANNERS
DO NOT USE AN OUTER GLOW I
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EFFECT.
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DO NOT DISTORT LOGO IN ANY T Y P E O F W A Y.
DO NOT SQUISH OR ROTATE LOGO
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I N A N Y W A Y.
T H E I D E N T I T Y I S O N LY TO B E U S E D A S D E S C R I B E D I N T H I S B R A N D S TA N DA R D S M A N UA L . W H I L E
T H E R E A R E A M Y R I A D O F P O S S I B L E A LT E R AT I O N S , T H E L I S T B E LOW D E S C R I B E S S O M E O F T H E M O R E
COMMON UNACCEPTABLE USES.
DO NOT REARRANGE ELEMENTS OF TYPE OF THE LOGO. I
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DO NOT CHANGE LOGO’S COLORS THAT ARE NOT ASSOCIATED WITH THE ELECTRIC WONDERLAND I
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BRAND.
DO NOT ADD ANY TYPE OF GRADIENT BACKGROUNDS. I
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1 7
T YPOGRAPHY IS A KEY ELEMENT OF THE ELECTRIC WONDERL AND BRAND. THE FOLLOWING FONTS,
T Y P E FAC E S A N D W E I G H T S M AY B E U S E D .
FUTURA
[ S ubhea d l i n es (Co nd en s ed E xtra B o l d ) ] [ Futura ( M ed i um ) : SIZE ( 8 ) / LE AD I N G ( 1 7 pt ) ]
Sample body copy. Ero intotatiis dernam fugia arume pe nate volupta sperum quia cus. Optas apis sae evellute ium venit, ommoditas quianda volorro omnimincid quiae re quaecti berovidita porumquibus, optaquamusam atqui a santur? Imincti orehenit re delitatur rem que id quiatum cora dolessequo eos dis dis voleniendit rehendaes am.Ignis dit ea sandips apercie nimoluptat quas ex eos volles ex eos et, optate magnimagnimo dus aut que nis reprate sitatat iberunt oribus idel id quianie ndempor simpeliate numet ut a ditecep udanden ihillorrum
A BC DEF GH IJ KL MN OP QRS T UVWXYZ a b cd ef ghi j klmn o p q rs tuvw xyz 12 34 5 67890
1 8
SOUNDWAVE
1 9
PURPLE
PINK
R : 11 5 G : 6 9 B : 2 5 5
R:232 G:69 B:255
C:55 M:73 Y:0 K:0
C:9 M:73 Y:0 K:0
PA N TO N E 2 5 8 3 C
PA N TO N E 2 2 4 C
H E X VA LU E : # 7 34 5 F F
H E X VA LU E : # E 8 4 5 F F
BLUE
GREEN
R:59 G:227 B:255
R : 11 2 G : 2 5 5 B : 1 5
C : 7 7 M : 11 Y : 0 K : 0
C : 5 6 M : 0 Y : 94 K : 0
PA N TO N E 2 9 9 5 C
PA N TO N E 3 67 C
H E X VA LU E # 3 B E 3 F F
H E X VA LU E # 7 0 F F 0 F
P U R P L E , P I N K , B L U E & G R E E N AC T A S P R I M A RY C O LO R S , P R OV I D I N G A V I B R A N T & E A S I LY R E C O G N I Z A B L E NEON COLOR SC HEME. BL AC K & WHITE ARE THE BRANS SECONDARY COLORS, BOTH ALLOWING THE BRAND T O P R E S E N T I T S F LO R E S C E N T N E O N C O LO R S I N L I G H T / DAY & DA R K / N I G H T P R O S P E C T I V E S . N O T E : T H E C M Y K VA L U E S O F T H E B R A N D D O N O T C O R R E S P O N D E X A C T LY W I T H PA N T O N E ’ S S U G G E S T E D P M S - T O - C M Y K VA L U E S . W H E N P R I N T I N G P M S , U S E T H E L I S T E D PA N T O N E C O LO R S . W H E N P R I N T I N G 4 - C O LO R , U S E T H E L I S T E D C M Y K VA L U E S . D O N ’ T D E S I G N U S I N G P M S CO LO R S A N D
2 0
T H E N T R U S T YO U R L AYO U T P R O G R A M ’ S C O LO R C O N V E R S I O N T O C M Y K .
T H E R E A R E A T OTA L O F 4 P R I M A RY B R A N D C O LO R S , & 2 S E C O N DA RY B R A N D C O LO R S T H AT M AY BE USED ON ELECTRIC WONDERL AND BRAND MATERIALS. THESE COLORS (AND THESE ALONE) M A K E U P T H E C O LO R PA L E T T E . T H E Y A R E U S E D I N B AC KG RO U N D S , H E A D L I N E S & OT H E R D E S I G N ELEMENTS ACROSS ELECTRIC WONDERL AND BRAND L ANDSC APE.
WHITE
R:255 G:255 B:255
C:0 M:0 Y:0 K:0
PA N TO N E W H I T E
H E X VA LU E # F F F F F F
BL AC K
R:0 G:0 B:0
C : 0 M : 0 Y: 0 K : 10 0
PA N TO N E B L AC K V
H E X VA LU E # 0 0 0 0 0 0
2 1
2 4
STATIONARY S TATION ARY IN CLUDIN G BUSINESS C ARDS (FRONT & BAC K),
ENVELOPE (FRONT & BAC K), LETTERHEAD, FOLDER.
POSTER & LINEUP P O S T E R I N C LU D I N G I N F O R M AT I O N A B O U T F E S T I VA L
(DATE, YEAR, PL ACE TO FIND TIC KETS & ADDITION AL INFO.).
L I N E U P I N C LU D I N G I N F O R M AT I O N A B O U T F E S T I VA L
(DATES, PERFORMERS)
2 5
MAP KEY
N AD RO
E
W
TER WA
2020 FESTIVAL MAP
RESTROOM
ELECTRIC WONDERL ANDS MAP IS A TRI-FOLD BROC HURE THAT MEDICAL
IN CLUDES INFORMATION ABOUT THE LOC ATION OF C AMPSITES, ROADS, S TAGES, RIDES, RE-
S
SHOWER STATIONS
S T R O O M S , M E D I C A L S T A T I O SECURITY N S , S H OW E R S TAT I O N S , S E C U R I T Y, WAT E R S TAT I O N S , F O O D / D R I N K WATER STATIONS
B O OT H S & M E R C H A N D I S E B O OT H S . W E S T R I V E TO M A K E S U R E YO U H AV E A L L T H E I N F O R M A CAMPING
TION YOU NEED TO NEVER GET LOS T. FOOD/DRINKS
MERCH
MERCHANDISE
ELECTRIVE AVEN
UE
STAGE
FOOD/ DRINKS
FOOD/DRINKS
STAGE WAVY ROAD MERCH
MAPLE WO FOREST STAGE UE
FOOD/DRINKS
ELECTRIVE AVEN
FOOD/DRINKS
STAGE
FOOD/DRINKS
FOOD/DRINKS
FOOD/DRINKS
FOOD/DRINKS
MERCH
MERCH FOOD/DRINKS
MERCH
FOOD/DRINKS FOOD/DRINKS
FOOD/DRINKS
STAGE
2020
MERCH
MERCH
STAGE
WA
ENUE
WAVEY ROAD
2 6
WAVEY ROAD MERCH
FOOD/DRINKS
FOOD/DRINKS
MERCH
VEN EN
2 7
FOOD & BEVERAGE T H E S E F O O D & B E V E R AG E PAC K AG I N G W I L L B E S O L D W I T H A N Y P U RC H A S E O F F O O D O R
DRINKS AT THE BOOTHS PROVIDED AT THE EVENT.
2 8
MERCHANDISE T H E S E I T E M S A B OV E ( S N A P B AC K S , L A N YA R D S , E T C . ) WO U L D B E AVA I L A B L E I N T H E E L E C T R I C
WONDERL AND MERC HANDISE S TORES SET UP AT THE EVENT. SN APBAC KS WILL BE OFFERED IN
T H E S E VA R I O U S ( P I N K , B LU E , P U R P L E , G R E E N & B L AC K ) , T H E K E Y H O L E I M AG E W I L L B E O U T -
L I N E D I N N E O N T U B I N G M AT E R I A L , S O T H AT I T W I L L G L O W. L A N YA R D W I L L B E O F F E R E D I N
COMBIN ATIONS OF COLORS (FRONT & BAC K) AS SHOWN ABOVE.
2 9
INSTAGRAM USAGE 3 0
INSTAGRAM FEATURED BELOW ARE EXAMPLES OF PROMOTION AL ASSETS THAT C AN BE USED ON , IN THIS
C ASE, INS TAGRAM TO PROMOTE ELECTRIC WONDERL AND.
3 1
WEBSITE ALSO FEATURED ON THE RIGHT ARE EXAMPLES OF PROMOTION AL ASSETS THAT C AN BE USED
ON , IN THIS C ASE, OUR WEBSITE TO PROMOTE ELECTRIC WONDERL AND. THE WEBSITES ALSO
G I V E S A N Y A D D I T I O N A L I N F O R M AT I O N O N E M I G H T H AV E F O R T H E F E S T I VA L I N G E N E R A L .
WEBSITE USAGE 3 2
3 3
GATE ENTRANCE T H I S W I L L B E T H E GAT E E N T R A N C E TO E L E C T R I C WO N D E R L A N D ’ S M U S I C F E S T I VA L . T H I S W I L L
B E A T H I C K B L AC K C OV E R E D WA L L W I T H A K E Y H O L E C U T O U T C R E AT I N G A T U N N E L O F G U E S T S .
I N S I D E T H E T U N N E L W I L L B E B LU E O R A VA R I AT I O N O F N E O N C O LO R E D L I G H T S TO C R E AT E T H E
F I R S T E X P E R I E N C E O F WA L K I N G I N T O T H I S A LT E R N AT E U N I V E R S E .
3 4
440 FT
90 ft
6 ft
440 FT
Screens that change durin each DJ set
60ft
QUEEN OF HEARTS STAGE THIS WILL BE THE MAIN S TAGE AS WELL AS THE BIGGES T S TAGE AT THE EVENT. ABOUT 90 FT
TALL AND OVER 400 FT WIDE. THE S TAGE WILL BE ABLE TO SUPPORT OUR BRAND ATTRIBUTES IN
BEIN G IMMERSIVE DUE TO THE SIZE OF THIS S TAGE. THE SUITS ON EAC H OF THE C ARDS WILL
BE SCREENS FOR THE AUDIENCE TO OBSERVE WHILE EAC H DJ SET GOES ON .
3 5
L AUUREN NIC KEL 4 0 8 . 6 91. 2 671 WWW.ELECTRICWONDERL AND.C OM