Loay Altal's Portfolio

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Loay

Visual Portfolio

Altal’s 2023 Edition
Hi. My name is Loay Altal, A Technical, Problem-Solver, Creative, Forward-Looking, Disciplined, SelfLearner, and Multidisciplinary Visual Artist. My skill set includes: • 3D Modeling & Visualization • 2D Graphics • Video editing • Photography • UI Design • Content Creation • Coding (Python, C++, PHP) Programs I use: Contact Info: Email: Loaytal@gmail.com Social Media: @LoayAltal Address: Amman, Jordan Page | 2 Select Works | 2023 Email: loaytal@gmail.com
Table of Contents Graphic Design Mn Elforon Jadwelha LLC Brand Identity 10 Dlox Products Catalog 12 3D Modeling & Visualization ArchViz 14 Rum’s Glass 18 Mellow 20 UI Design Qardak App 24 Private Stays App 28 Web Development Jadwelha Website 32 Videography YouTube Channel 34 As-Salt WHC Video 35 Photography Architectural Photography 36 360° Photography 42 Architecture Graduation Project 44 Page | 3 Social Media: @LoayAltal Select Works | 2023

Mn Elforon is a local homemad pastires bakery in Amman, Jordan. The client commissioned us to rethink their current brand identity in order to reach their new business goals.

The work included logo, apparel, packaging die-cuts, airport branch graphics and social media posts design.

The project was done under Jadwelha LLC. I was the lead designer of the project.

Category: Branding and Logo Design

Date: Dec. 2021

Mn Elforon

Page | 4 Select Works | 2023 Email: loaytal@gmail.com
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Jadwelha LLC is my tech startup whose mission is to document the built environment to facilitate construction and facilitate progress monitoring. Visit Jadwelha.com to learn more.

The work included brand identity design and guidelines creation to cover website, posts, and prints.

Category: Branding and Logo Design

Date: Oct. 2022

Jadwelha LLC Brand Identity

Page | 10 Select Works | 2023 Email: loaytal@gmail.com
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Dlox is a new brand by Bandirma, a Jordanian door accessories reseller based in Saudi Arabia, who commissioned our team to design a company profile and catalog of about 250 pages, covering 8 color-coded categories of products.

The work included the design and creation of their website as well. You can check out the complete catalog here: Dlox.net.

The project was done under Jadwelha LLC. I was the lead designer of the project.

Category: Catalogues & Print Design

Date: Jun. 2022

Dlox Products Catalog

Page | 12 Select Works | 2023 Email: loaytal@gmail.com
to view more: Page | 13 Select Works | 2023 Social Media: @LoayAltal
Scan

This is a rendered interior of a 3D project for an individual client.

Renders were made using Blender with minimal post-processing on Photoshop.

Category: Architectural Visualizations

Date: 2021

ArchViz

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Rum’s Glass is a conceptual product design of an hourglass that can be filled during a trip to Wadi Rum, Jordan, to capture a moment of time.

Renders were created using Blender, with minimal post-processing on Photoshop.

Category: Conceptual Product Design

Date: 2020

Rum’s Glass

Page | 18 Select Works | 2023 Email: loaytal@gmail.com
Page | 19 Social Media: @LoayAltal Select Works | 2023

Mellow is a graduation project for the client who requested the 3D modeling and rendering of the products shown here.

Models and renders were made on Blender with minimal post-processing on Photoshop.

Category: 3D Product Visualization

Date: 2021

Mellow

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Qardak is a banking/ loan tracking application developed by the client who requested the initial UI design of the different pages as well as a demo of the user flow.

Category: UI Design

Date: 2021

Qardak App

Page | 24 Select Works | 2023 Email: loaytal@gmail.com
Page | 25 Select Works | 2023 Social Media: @LoayAltal
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Private Stay is an accommodation booking app developed by the client who requested the initial UI design of the different pages as well as a demo of the user flow.

This project was done under Jadwelha LLC. I was the head of design.

Category: UI Design

Date: Jan. 2021

Private Stays App

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The design and development (WordPress, PHP) of Jadwelha LLC current website.

Category: Web development & Design

Date: Oct. 2022

Jadwelha Website

Scan to visit:

Page | 32 Select Works | 2023 Email: loaytal@gmail.com
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Mockup Designed by designwarrior / Freepik
Social Media: @LoayAltal

My Arabic Educational YouTube channel that I ran during my Bachelor’s. It has reached more than 29K subscribers and a total of 1M+ views.

The channel has been discontinued.

Category: Content

Creation

Date: 2015-2019 Scan

YouTube Channel

Mockup Designed by designwarrior / Freepik
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to visit:

A promotional short video for As-Salt city, which was first shown in an JEA announcement event when As-Salt became a World Heritage Convention (WHC) site.

This was a teamwork project with Hamza Mahfouz. I did partial filming and editing.

Category: Filmmaking

Date: 2021 Scan to view:

As-Salt WHC Video

Illustration Designed by starline / Freepik
Page | 35 Social Media: @LoayAltal Select Works | 2023

Photography

Select photos of several architectural projects in Jordan.

Category: Photography

Date: 2018- Present

Architectural Photography

Scan for more:

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Email: loaytal@gmail.com
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Creation of 360 virtual tours and 3D reconstruction using photogrammetry from 360 images.

This is part of the work we do at Jadwelha LLC.

Category: Photography

Date: 2020- Present

360° Photography & Virtual Tours

Page | 42 Select Works | 2023 Email: loaytal@gmail.com
Page | 43 Select Works | 2023 Social Media: @LoayAltal

This is a summary of my Bachelor Thesis Project.

Category: Architecture

Date: 2019

Graduation Project

Page | 44 Select Works | 2023 Email: loaytal@gmail.com

Abstract: The industrial areas in Amman were planned and executed on the far edges of the capital, namely in Marka, Sahab and Wadi-Seer, without taking into consideration any buffer zones for the city’s future urban sprawl. As the city expanded, the residential areas have met the preplanned industrial zones directly, creating a physical edge that prevents further expansion and is problemtic to nearby residents. This has led to issues such as urban decay, pollution, noise, bad behavior. etc.. which could have been prevented if the districts were properly planned. This project aims to be part of an urban spine on the macro level, continuing on the existing green, commercial, and even public nodes, to act as a buffer zone for the sensitive uses on one side that could be affected by the others. On the micro level, it represents a green public space with a spine of needed functions for the immediate neighbors that aims to integrate them in an open landscape setting.

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Project Analysis Summary Page | 46 Select Works | 2023 Email: loaytal@gmail.com

Scan to watch a detailed explanation:

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Let’s create wonders!
look forward to collaborating with you on your next project! Email: Loaytal@gmail.com Social Media: @LoayAltal
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