Google Business Profile Optimization: Mistakes You Shouldn’t Make

In today’s digital world, your GBP listing is often the front door to your business. This makes Google Business Profile Optimization a necessity to dominate local search and attract more customers.

An optimised GBP listing not only brings in more revenue but also trust and credibility to your business among the local community and search engines alike.

Here are some common mistakes that businesses make in the

Optimization process.

Inaccurate or incomplete business information

Adding irrelevant business categories

Having multiple listings

Ignoring or tampering with customer reviews

Lack of visual content

Not utilizing Google Posts

Forgetting to track performance using Google insights