50 Proven Techniques That Work
The Ultimate
BEAUTY SALON MARKETING Checklist
Running Out of Ideas How to Market Your Salon?
We carefully picked the
Best Marketing Ideas for the beauty salon industry. Here’s the ultimate list of marketing tips and ideas that really work and will help set you up for success!
SOCIAL MEDIA MARKETING
Beauty Salon Marketing Checklist
1. Create social media business pages: a) Instagram b) Facebook c) Twitter d) Pinterest
2. Ask the happy customers to review your salon on Facebook, Google, Yelp
3. Ask customers to follow your social media channels
4. Post appealing photos and videos from your salon on a daily basis
5. Post before/after photos
6. Post videos of you making beauty treatments and explaining more about it
7.Promote a daily/ weekly deal on all your social media channels
8. Always answer both bad and good reviews you have received
GET THE LOCAL FAME!
Beauty Salon Marketing Checklist
9. Have a Selfie Station inside your hair salon with a hashtag for social media sharing
10. Check your email and social media messages as many customers prefer this way of communication
11. Use Call-to-Actions in your posts - "Book now", "Call today" etc.
GET THE LOCAL FAME!
OFFLINE MARKETING
Beauty Salon Marketing Checklist
12. Have a local publication feature your salon
13. Promote a daily/ weekly deal with a banner on your salon storefront
14. Partner with different businesses in your neighbourhood
15. Always carry business cards
16. Host party, In-store event or workshop
17. Give small branded presents
18. Post coupons locally
19. Create engaging SMS marketing campaigns
20. Promote your salon on the local paper, radio stations or cable television programming
GET THE LOCAL FAME!
ONLINE MARKETING
Beauty Salon Marketing Checklist
21. Hire an expert to market your salon on Google and social media
22. Allow online reservations
23. Claim your business Google listing
24. Sell salon products online
25. Build a website with responsive design
26. Keep your website content up-to-date with your latest news and promotions
27. List your business on web directories
28. Collect email addressesÂ
29. Use email marketing to get more customers
30. Start a salon blog to power your online marketing
GET THE LOCAL FAME!
SPECIAL OFFERS
Beauty Salon Marketing Checklist
31. Add value instead of discounting
32. Extend your salon hours for customers who can’t make it to daytime appointments.
33. Offer free haircuts at local public events
34. Give back to your community through charitable programs
35. Create special daily/weekly deals to turn slow days into productive ones
36. Create a first-time visit special
37. Give out sample gifts with purchases
38. Promote gift cards
39. Offer referral discounts
40. Keep customers coming back with a loyalty program
41. Have birthday promotions
GET THE LOCAL FAME!
CUSTOMER RELATIONSHIPS
Beauty Salon Marketing Checklist
42. Train your staff to re-book clients for their next session
43. Send out a survey to see how your salon is doing
44. Send your customers a reminder for their appointment
45. Re-market to old clients
46. Keep the shop spotless
47. Face the day looking your best
48. Keep branded umbrellas at your reception to offer clients when it’s raining outside
49. Complimentary drinks for your customers
50. Play music in your hairdressers or beauty salon
GET THE LOCAL FAME!
50 Proven Techniques That Work
Email us: accounts@localfame.com
London Office 26 Red Lion St. London, United Kingdom, WC1R 4PS +44 20 3404 5555
Perth Office 4/6 Outram St, West Perth, Australia 6005 +61 8 6225 2443
Austin Office +1 512 593 6312