PODCASTS 101

The ever changing landscape of media and informational sources…

PODCASTS 101

Podcasting has been around since the 1980’s, once called audioblogging. In 2004 the industry started to get legs but it was in 2005 when Apple added Podcasts that the game changed and things exploded. As of today (it will change tomorrow) there are over 2 million indexed podcasts and 29 million episode. The industry is expected to reach $1.6 billion in revenue by 2022.

In Pittsburgh I have watched friends start and grow podcasts, once just a fun thing to do, now a real source of income. From Marta on the Move (featured in LOCALpgh issue #18), Ya Jagoff, and Going Deep with Aaron Watson; the choices are now overwhelming.

In this issue and upcoming issues we hope to spotlight podcasts, some local, and some national and hopefully introduce you to something enjoyable.

For more in-depth industry stats go to www. musicoomph.com/podcast-statistics

Recode Decode by Kara Swisher

There’s no substitute for experience. Kara Swisher has been reporting on the internet since the 90s. She knew the Google and Amazon founders when their teams were just a dozen people. Kara has the phone numbers of nearly every venture capitalist and technologist in Silicon Valley.

So, there is no journalist more poised to drive the conversation about how technology is changing our lives, evaluate the repercussions of profit-maximizing platforms, and challenge leaders on how they’ll shape policy.

Kara has had jaw-dropping moments with tech titans like Elon Musk and Mark Zuckerberg. Onstage, she got former Uber CEO (and co-founder) Travis Kalanick to admit that his business would get a lot better when they could “get rid of the human drivers”.

If you want to understand what Big Tech is actually up to and thinking about, Kara Swisher offers the clearest peek behind the curtains.

While she’s not without her biases (aren’t we all), her decades in the industry allow her to contextualize the benefits tech has brought us, while honing in on its shortcomings.

Going Deep with Aaron Watson: 386 Men’s Fashion Reviews, YouTube, and Building a Brand w/ Jon

Jon Shanahan got his start at the iconic Pittsburgh law firm, Edgar Snyder and Associates. Years of digital marketing testing & execution gave him the skills to succeed in his current career, professional YouTuber.

Today, Jon produces regular videos reviewing men’s fashion, grooming, and accessories. He’s amassed a following of more than 80,000 people across the globe and his videos have been viewed more than 11 million times.

Not bad for a single person operation.

In the podcast interview, host Aaron Watson learns how Jon got started and the fundamentals of building an online following.

Venture Stories How To Be Great at Twitter, The Future of Identity, and Why Meditation is Overrated with Michael Mayer.

Michael Mayer is really good at Twitter and is the founder of a genuinely genius startup called Bottomless. By installing pressure sensors under often-refilled commodities, his startup is poised to become a major platform for commerce.

In this interview, he breaks down his impressive process for making decisions and explains why he thinks meditation is overrated.

He also positions Bottomless as an alternative to the Amazons & Googles of the world that store millions of data points on consumers.

PODCASTS YOU SHOULD BE FOLLOWING

Lifestyle + Entertainment: The Brava Podcast, Pittsburgh native Stephanie Campbell celebrates women and their accomplishments, normalizes the success of women and advances women through a community of their contemporaries.

Comedy: Drinking Partners, Featuring comics Ed Bailey and Day Bracey swilling microbrews and spirits and engaging in dynamic, entertaining, and informative conversations with entertainers, politicians, and entrepreneurs. Something outrageous and sometimes educations, nothing short of highly addictive.

Educational: North Star hosted by David Perell, A deep dive into the stories, habits, ideas, strategies, and methods that drive fulfilled people and create enormous success from themselves. Guests are diverse, but they share profound similarities. They’re guided by purpose, live with intense joy, learn passionately, and see the world with a unique lens.

Lifestyle + Entertainment: Don’t Keep Your Day Job, Cathy Heller hosts honest conversations with successful creative entrepreneurs about the hands-on, practical steps to make a living doing what lights you up, and build a life that you can’t wait to wake up to every single day.

Society & Culture: Jemele Hill is Unbothered, Honest, unbothered, unfiltered opinions on news, pop culture, politics, and sports from Jemele Hill and a cadre of big-time guests + influencers.

Microcasts: NPR News Now, The latest news in five minutes. Updated hourly.

News: The Daily, The biggest stories of our time, told by the best journalists in the world. 20-minutes a day, 5-days a week, ready by 6 a.m. This content was provided by Piper Creative LLC, was not paid, and is not in anyway advertorial. We appreciate their knowledge in this media.