The objective of Retail Marketing

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The Objective of Retail Marketing


Retail Marketing Retail marketing is an integral part of a promotional strategy. It plays an important role in advertising and promotion of your products and services.


Maximizes Results of Advertising Process

Retail advertising helps in optimizing the advertising process.


Optimizes Category Sales The distributors get categorized by the product that they offer to the retailers.


Cross-Selling and Up-Selling Retail marketing also encourages cross-selling and up-selling of products and merchandise.


Enables Shopper Navigation Location of products is also among the various functions of retail marketing.


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