LNME
TALKING POINT
Eng. Abdulrahman Al Hatmi, Group CEO, Asyad Group
A QUEST TO SECURE
THE FUTURE OF LOGISTICS Oman-based Asyad Group is technologically arming itself to meet market needs and empower a more future-proof sector
W
e need new ideas,” says Eng. Abdulrahman Al Hatmi, Group CEO, Asyad Group. “I think the world is full of talent and it needs to be tapped. There is a multitude of intellect in the world. Hopefully, we will get some great ideas out of this challenge, and some good minds will come up with fantastic 18 | LOGISTICS NEWS ME | DECEMBER 2021
proposals that we can adopt and integrate, and hence make a difference in our business and to the bottom line.” Asyad Group has already positioned itself as an integrated logistics solutions provider and a logistics hub in the Middle East and North Africa region, but now, it is investing in research and development in order to employ big data and emerging technologies to develop sustainable solu-
tions and future-proof a more resilient global supply chain. “We see ourselves as a logistics frontrunner in the region in terms of integrating solutions, whether it be shipping, land, or air solutions, and of course, free zone offerings to provide customer with a unique proposition that serves their purpose,” says Al Hatmi, adding that the idea for the Global Logistics Hackathon originates from his belief that technology will help the whole industry to provide the best offering to its customers. FIT-FOR-PURPOSE SOLUTIONS In more detail, Al Hatmi explains that he is taking the lead on the technology front in a hope to offer fit-for-purpose solutions to customers and the economy. “We want to couple technological offerings with a WWW.CBNME.COM
