LNME
ECOMMERCE
EMERGING B2B ECOMMERCE TRENDS A SURVEY DONE BY TRADELING SHEDS LIGHT ON KEY LEARNINGS EMERGING IN THE B2B ECOMMERCE SECTOR AND OUTLINES HOW THE PANDEMIC CAUSED MANY BUSINESSES TO VIEW ECOMMERCE IN A NEW LIGHT
T
he COVID-19 pandemic has radically altered the trade sector creating more opportunities in the eCommerce domain. A study release by Tradeling, the eMarketplace focused on business-tobusiness (B2B) transactions in the MENA region, has highlighted five key new trends in the B2B eCommerce sector. The White Paper, Pivoting to Digital: The Transformation of B2B eCommerce in the Middle East, shows how the unprecedented challenges brought on by the global pandemic necessitated a new model of retail that is driven online.
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The top findings of the survey, one of the first authoritative studies on the impact of the COVID-19 pandemic on trade and business confidence in the region, focused on five key areas: business community, growth industries, eCommerce, small and medium-sized enterprises, and COVID-19. A new perspective Dr. Mohammed Al Zarooni, Director General of Dubai Airport Freezone Authority (DAFZA), said: “The study serves as a blueprint for both the public and private sector by providing an informative
and unique perspective on the UAE and Saudi Arabian business community and shows how they are using B2B eCommerce.” He added: “The findings of the Tradeling Pivoting to Digital survey reveal the unique complexities and opportunities in the world of B2B eCommerce. The results from the UAE and Saudi, two of the most active markets in the GCC, provide evidence-based insights on a new fast-tracked digital world brought on by the pandemic. “Whatever held back the growth in eCommerce for nearly two decades, especially in the Middle East region, has disappeared. At the height of the pandemic, customers had little choice but to resort to online shopping, and with it the floodgates of business opportunities opened.” WWW.CBNME.COM
