LNME
E-COMMERCE
THE ECOMMERCE CATCH 22 S
Consumers have well and truly begun to embrace the selection and convenience of eCommerce, but at what cost, writes Niranjan Gidwani, Consultant Director, member of UAE Superbrands Council and Charter Member Tie Dubai
ince the onset of the pandemic, consumers intent to purchase goods through eCommerce channels has increased significantly across categories - from everyday essentials to clothing, beauty products and accessories, and to electronics, and now appliances. These
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shifts in consumer behavior are likely to stick over the long term as individuals become more accustomed to purchasing online. More than half of consumers are expected to continue their online shopping habits even after we see the end of this pandemic. This pattern is likely to further fuel the growth of
online sales. Forecasts made by top consultancy firms suggest that online sales could account for nearly half of all retail revenues within the next four to five years. CAUTIOUS VIEW Having informal chats with several key executives of organisations and WWW.CBNME.COM
