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Here, Maersk experts decode how FMCG corporations are reinventing their supply chains to get on with the times
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ccording to a report published by Allied Market Research, the global FMCG logistics market is expected to grow at a CAGR of approximately 4.6 from 2020 to 2027. This growth is being driven by multiple factors — the end consumer’s increasing adoption of eCommerce, changing consumer buying patterns like the renewed trust in big FMCG brands rather than private labels, and improvements in last-mile deliveries, to name a few. 40 | LOGISTICS NEWS ME | MARCH 2022
However, growth is currently coming at a cost, and FMCG corporations are looking for ways to ensure that their supply chain outcome is greater than the sum of its parts. EVOLVING FOR THE OMNICHANNEL MARKET FMCG giant Unilever, for example, had to radically alter their supply chain operations as the Covid-19 pandemic changed the way people shop. As consumers went online to purchase the most basic of necessities, Unilever was faced with the challenge WWW.CBNME.COM
