CASE STUDY

CONNECTING BUYERS WITH CUSTOMERS

B2B eCommerce platforms such as SupplyMe that connects local food suppliers with restaurants, hotels, cafes, supermarkets, and other foodservice businesses of all sizes is the best bet for manufacturers and suppliers to reach out to the millennial generation taking over executive-level realms at companies and give them everything they need to do business in the most streamlined manner possible.

Small and medium F&B companies can take advantage of the shift and claim their share of the pie by creating a compelling online presence listing themselves on marketplaces and eCommerce platforms.

B2B eCommerce platforms with their user-friendly interface, low costs, and trackable delivery options have made eCommerce trend over traditional sellers and present a huge opportunity for the food and beverage sector, considering the growing digital maturity of the industry.

Successful B2B businesses understand the importance of digital readiness and use digital tools to help them streamline their operations and meet fast-changing consumption and purchasing patterns.

The platform can help food & beverage companies to optimise the entire experience from research to delivery. The app can help businesses to tap into new and difficult-to-reach markets, prioritize customer service, lower operating costs, and increase the bottom line.

B2B ECOMMERCE PLATFORMS

Another significant benefit of a B2B eCommerce platform for the F&B industry includes the ease of access to all sales related activities, which in turn makes it easier to plan the stock based on demand, facilitate returns, obtain copy invoices, and live statements of accounts through the platform.

Also, setting up a price in B2B eCommerce can get quite complex. Prices may depend on the purchasing volume, pre-negotiated discounts, frequency of purchasing, and many other factors such as the type of business. These complex scenarios call for the ability to create and customise multiple price list for each customer, company, or business unit willing to deal with your business. B2B marketplace platform enables businesses to use flexible pricing models, giving them an element of control over the transactions made through the platform.

Additionally, B2B eCommerce platforms allows businesses to leverage data and analytics to segment audiences and deliver the right messages at the right time. Data is accumulated to gather insights into customers buying pattens, help them penetrate new markets, improve conversions. Delivering the right message directly to their screen helps organizations to increase their average order value and drive brand loyalty.

ENHANCING CUSTOMER EXPERIENCE

To gain a competitive edge over business rivals, meet customer expectations, and keep costs to a minimum, major supermarkets, and food companies large or small are now much more conscious of the need to map out and understand their supply chains. In this day and age of the experience economy, B2B online marketplaces can enhance the customer experience by making the journey easier and seamless and provide more than just functional and rational benefits.

The digital transformation in the F&B industry has turned processes that were disorganised, time-consuming, and burdensome into something simple and convenient helping organisations recover the lost revenue and to save more.