LNME
PACKAGING
A QUEST TOWARDS SUSTAINABILITY TETRA PAK ARABIA’S MANAGING DIRECTOR, NIELS HOUGAARD,
SPEAKS TO LOGISTICS NEWS ME ABOUT THE LATEST EFFORTS OF THE COMPANY IN MAKING THE REGIONAL FOOD AND BEVERAGE INDUSTRY MORE SUSTAINABLE How did the pandemic affect the sustainability journey of the F&B industry? The food and beverage (F&B) industry tackles one of the most basic human needs: nutrition. The pandemic has pushed the industry to innovate solutions that address the increased demand for food safety among consumers, while carrying on the global sustainability journey. In fact, consumer behavioral change is the core drive of how the industry operated during the pandemic and beyond. According to the latest Tetra Pak Index, the pandemic has rewired today’s consumers, forcing them to rethink their priorities and behaviours, as they seek a more resilient and 38 | LOGISTICS NEWS ME | JANUARY - FEBRUARY 2022
sustainable future. Worries about the environment are stronger than ever. Pollution and plastic litter in the ocean are the joint top environmental worry (at 83%). Global warming closely follows, cited by over three quarters (78%) of consumers. This is ahead of food waste (77%) and food accessibility (71%). Food safety and security are also top priorities for the public as the pandemic has shone a spotlight on health and highlighted weak points in our food systems. Twothirds (65%) believe that being healthy is being safe, this heightened awareness creating demand spaces for immunityboosting food products. WWW.CBNME.COM
