www.secutech.com
ShowReport Year 2013
▼
April 24 - 26, 2013 Taipei Nangang Exhibition Center, Taiwan
65% of international visitors
20%
▼
Over visitor growth in Africa and Latin America
▼
▼
from emerging markets
3.6% increase in international visitors
55% of international visitors are newcomers
▼
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countries ( from overseas) 510 exhibitors from 19 CompoSec32% 2012 25,807 visitors from 100 countries (1.16 % growth) CompoSec 2012
Concurrent Shows:
CompoSec 2012
Co-organizer
Info Security 2012
Info Security 2012
Trade fair Certification: U.S. Commercial Service
Official Media
Organizer
25,807 visitors from 100 regions and countries in attendance 65% of international visitors from emerging countries 2,801 international visitors in total up by 3.6% compared to 2012
Show Figure Exhibitors
510 exhibitors from 19 countries Domestic exhibitors: international exhibitors = 68 : 32 3 national pavilions (USA, Korea, Shenzhen/China)
Area
30,275 sqm (gross) / 12,809 sqm (net)
Exhibits
3,050 product selections
Seminars
131 session conferences focusing on 22 topics ; 11,526 attendees
Visitors
25,807 visitors from 100 regions (Domestic: 23,006 visitors; Int’l: 2,801 visitors) Overall growth: 1.16 % (compared to 2012)
Exhibitor Testimonies We have been exhibiting at Secutech for six years now. This is the meeting point where we mingle with old clients, meet new customers, and learn new trend. I saw quite a lot of HD SDI integrated systems here at the show. We’ve met visitors from Austria, Turkey, Russia, Malaysia, Singapore, Israel and the UAE. We will ask our local agents to handle these leads. I am happy with the fair and will participate again next year. Mr Michael Chen, Vice President, Zhejiang Dahua Technology Co Ltd, China
We trust the Secutech brand, that is why we go with them to Vietnam, Thailand and now Taiwan, hoping to expand our overseas market. So far, we have met with buyers from India, Singapore, Malaysia, Thailand, Indonesia, Italy, Germany, Russia and South Africa. We are all very busy. I am satisfied with the result. Ms Ivy Nguyen, Marketing Director, Vantech, Vietnam
Our target customers are not only from Taiwan and Asia, this show really gives us exposure to international visitors. As a leading brand in the industry, we see the need to be present in this show… Secutech in Taiwan attracts visitors from all parts of the world, and the organization is very professional and impressive. Mr Durairaj Gireraj, Director – Asia Pacific, Axxonsoft Asia Pte Ltd, Singapore
Emerging Markets' Buyers Choose Original Security Manufacturers' Platform to Source Secutech 2013, the 16th international security expo was held successfully on 24- 26 April 2013 at Taipei Nangang Exhibition Center. A total of 25,807 visitors were attracted from 100 countries, up by 1.16% from Secutech 2012. 510 exhibitors from 19 countries presented a complete
2,801 (int'l) + 23,006 (domestic)= 25,807 visitors from 100 regions Int'l Visitors by Region
security supplying chain from key components, products
Latin America 3% Middle East 4% Africa 4%
to service and solutions. Parallel to the show, 131 seminars were presented exploring 22 cutting-edge topics related to industry trends.
Oceania 3%
Asia 64%
North America 7%
What's worth noting is 65% of international visitors are from emerging markets at Secutech 2013 as the highest growth by region lies on Africa and Latin America. The growing buyer trafďŹ c from emerging
Europe including Russia 15%
market directly reects the market ow at present. Looking into the visitor growth by country, Russia, Mongolia, Thailand, Canada and Poland are crucial
Int'l visitors at Secutech in past 6 years 3.6%
3000
references for fast-growing markets. 2500
As security industry is in the phase of transformation and integration, markets for security products still expand rapidly in emerging economies as much of the
2545
2416
2538
2704
1500
1000
2801 Visitors
4.6%
2000
investment from government, raising security concerns and major events to be held.
2522
1517
1470
2008
2009
1536 2010
1660
1737
Visiting Companies
1381 2011
2012
2013
Key Findings of 2,801 Int'l Visitors
Visitors from Eastern and Southern Europe show outstanding growth European Visitors by Region Northern Europe 6%
Eastern Europe 28%
Western Europe 20%
East European visitors increased 26%, compared to Year 2012.
Middle Europe 22%
Most top visitor growth countries are western ones Top 10 Int'l Visitor Countries
Top 10 Visitor Growth Contries
1
Japan
1
Russia
2
China
2
Mongolia
3
Malaysia
3
4
Korea
4
Canada
5
Singapore
5
Poland
6
United States
6
Ecuador
7
Thailand
7
Tunisia
8
Hong Kong
8
9
Philippines
9
10
Indonesia
10
é33% Growth
Thailand (No 1~3 countries have equal growth.)
Southern Europe 24%
420 European visitors • Eastern and Southern Europe visitors occupy 52% in total European visitors • Top 5 visitor growth countries: Russia, Poland, Spain, Bulgaria and Estonia
Africa and Latin America grow double digits Africa
Latin America
32% Growth
21% Growth
Growth
Top 5 Visitor Country by Growth
Top 1-3 Product of Interest
Africa
1.Tunisia 2.South Africa 3.Madagascar 4.Zimbabwe 5.Libya/ Uganda
1.Network Camera/ NVR 2.Analogue camera / DVR 3.Access Controller
1.Ecuador 2.Netherlands Antilles Latin 3.Brazil America 4.Colombia 5.Mexico
Spain (No 6~8 countries have equal growth.)
Netherlands Antilles Brazil (No 9-10 countries have equal growth.)
55% int'l visitors are new faces Regional Share of New Faces Middle East 5% North/ Latin America 12%
Africa 5%
Asia 63%
Europe 15% 1.HD SDI Camera / HD SDI DVR 2.Network Camera / NVR 3.Intrusion Detection / Alarms
• More than 55% of new faces come from IT background • 15% growth in Asian system integrators
53% of Asian visitors come from emerging countries
Int'l Visitors by Business Nature
Asian Visitors by Country VIETNAM 2% INDIA 4% INDONESIA 6% PHILIPPINES 6%
94% - security channel players; 6%- end users
MONGOLIA 1% Others 2%
JAPAN 21%
Manufacturer
26% 24%
Dealer/ Reseller System Integrator
24%
Installer
17%
Security Service Provider
HONG KONG 6%
13%
Consultant
12%
Exporter THAILAND 7%
CHINA 14%
SINGAPORE 8% KOREA 11%
MALAYSIA 12%
10%
Planner/ Designer
9% 9%
Contractor/ Engineer
4%
Others 0
1,793 Asian visitors
48%
Importer/ Distributor
10
20
30
40
50
• 72% of them are importers, distributors or system integrators
• Top 4 visitor country by growth in Asia: Mongolia, Thailand, Sri Lanka, Nepal • Others include Bangladesh, Brunei Darussalam, Cambodia, Kazakhstan, Macau, Myanmar, Nepal, Pakistan and Sri Lanka.
HD SDI as top 1 product interest Product Interest to Purchase No. 1
HD SDI Camera/ DVR
No. 2
Network Camera/ NVR
No. 3
Fire & Safety Equipments
No. 4
Thermal Camera
No. 5
Analogue Camera/ DVR
Access control buyer increases 41% Access Control Buyers by Region Africa 4% Middle East 5%
Latin America 4% Oceania 3%
North America 6%
Asia 65%
※31% of int'l buyers are interested in access control products.
Looking into different regions: • Asia and Latin America's No1. HD SDI ; No2. Network • Europe, Mid. East and Africa's No1. Network ; No2. HD SDI
Europe 13%
839 int'l buyers interested in access control Special overseas end-users at the show include : - Turkish National Police, - Centre For Strategic Infocomm Technologies of Singapore, - Ministry of Interior – State of Qatar - Military Fire Department of the Federal District, Brazil.
• The amount is a 41% growth. • Top 5 countries: Malaysia, Japan, Singapore, China and Philippines • 57% of access control visitors are new buyers
Leading Buyers Include,
• PURCHASE MANAGER of BOSCH SECURITY SYSTEMS B.V. ST-VS/PUR-NL from THE NETHERLANDS¸ • LUIS+ CENTER SECURITY SYSTEMS from Russia • BYTERG LLC from Russia • BIC inform from Russia • BIGES from Turkey • Eurogroup srl from Italy • URMET DOMUS S.P.A.from Italy • Loke AB from Sweden • Aasset Security from France • GENIE CCTV from UK • ABUS from Germany • Seon Design from Canada • Lorex technology from US • Bangkok OA Coms from Thailand • Digitalcom from Thailand • Digital Focus from Thailand. • SMC from Thailand • Thai Printex from Thailand • TSolutions from Thailand • HDTEK from Vietnam • TDN from Vietnam • VIETPHONE from Vietnam ... and many more!
I was aware that it’s a technical and technology show. And it’s amazing how big it is, and nice to see the quality of the products here. Ms Jenny Reid, President (1st time visitor) Security Association of South Africa
The show is very great and professional. I can see big brands like Vivotek and Brickcom. This show is better than others. I can see lots of innovation and opportunities that are helpful to develop my business. Many products are the latest technology. Mr Nidhal Jerbi, Manager (1st time visitor) Multicom, Tunisia
Compared to other shows, Secutech is more related to security products so it’s better. And we see many professional solutions here. We just not see product like in other fairs; we find solutions here. Michael Ikhuoria/ Toyin Ikhuoria , Mitobi Security Solutions, Nigeria
We are looking for everything unique. And we are looking for technology more than anything (not specific products.) It’s all Asian manufacturers primarily (at Secutech) and that’s what brings us here. Greg Bier, CEO of Viteck, USA
60 buyers from 34 companies attend 2013 business matching event (star buyer meets-up) - Key buyers including Anteco from Israel, Eurogroup from Italy, Digital Focus from Thailand,
Vault from Brazil, etc. - 80% of star buyers are very satisfied with this event. It’s my first time to join the business matching event at the show. This event is quite useful for me to find useful suppliers. We met some suppliers we met in other show in this event so I will go and visit their booth afterwards. It’s quite possible we will do business together. For sure, I will attend event like this next year. Michael R. Bell, CEO, Inter-tel, Japan
Secutech, where innovative technology comes from in security Technology Composec Conference
• World’s only seminar to explore security technology and components • 4 tracks of 13 sessions for 2 days • Content Scope: IP Megapixel surveillance, Storage of HD Surveillance, Compression and processing of HD Video and SDI and other options for HD Video Transmission. • 941 attendance in total • Heavyweight speakers from
Grain Media
• World’s only professional shootout event to find HD solutions in real-life applications • 28 entries from 20 IP big brands participated • 284 overseas buyers, VIP and professional industrial experts joined the voting to pick best performing one
Product Secutech Excellence Awards
2013 Winners IP Camera Award Winner DAHUA, EVERFOCUS, LILIN, PANASONIC, SONY, VIVOTEK
NVR Award Winner 10 0%
CE N
• World’s first event to zoom in HD SDI surveillance in the scenario of bank • Demonstrated products include HD SDI camera, HD SDI DVR and HD SDI accessories • 23 products from 23 elite HD SDI suppliers
L
H
D
S
Application GDSF x Security 50
L
Product HD SDI Demo Show
NUUO, QNAP, SYNOLOGY
SURVEILL A HD
DI
DEMO
H
A
X
• A must-attend security education seminar with heavyweight speakers from top 50 security corporations • 3 tracks of 11 sessions for 2 days • Content Scope: needs of IP surveillance from buyer’s side, CCTV upgrade challenges and video management • 804 attendance in total
The most professional and comprehensive marketing integration solutions • 1st launch of mobile app - Featured fast show entry by barcode through mobile phone - 2,198 downloads in total by iphone and android smart phone users • Over USD 40,000 accommodation subsidy spent on int'l buyers' recruitment either by cooperating with exhibitors or crucial industrial associations & media • Over USD 20,000 marketing budget on Google AD wording targeting worldwide industrial buyers (with best media exposure in Africa, South Asia and ASEAN) • 15,000 valid text messages targeting overseas buyers to call for visiting • Over 30 media partners with more from IT security and fire background, as well as digital/ print media from emerging countries (ex. Hungary, India, South Africa, etc) • Powerful sub-show support from Secutech Thailand, Vietnam and India to attract quality system integrators and distributors in Asia • First Secutech buddy event to highlight 35 products from sponsored exhibitors by powerful marketing channels such as magazines, edm, social media and onsite activity, etc.
Media Partners
Media Coverage
ASIS INTERNATIONAL - ASIA PACIFIC LOGO
A S I A
PA C I F I C
• Over 20 EDM sent out from media partners to regional buyers (Hakin 9, S+S Report, intersec, Security Buyer, Security Focus, HSS, Groteck) • Over 50 e-banner linkage + 150 pages of AD/ press released in a&s magazine series and media partners' magazines
... and more.
2014
March 19 - 21, 2014 Your 1st MEETING POINT to network with security buyers in 2014! Taipei, Taiwan Organizer: Messe Frankfurt New Era Business Media Ltd T. +886-2659-9080 ext. 660 / F. +886-2659-9069 E. echo.lin@newera.messefrankfurt.com W. www.secutech.com