BAY AREA FREELANCERS Strengthening our Future Workforce
PROJECT overview Our team was tasked to help
expand its suite of services to engage the growing population of freelancers in the Bay Area.
Our goal was to find untapped opportunity areas in which to provide valuable services to Bay Area freelancers.
1989
2013
6% 20-33%
Contingent workers as percent of total workforce* *Bureau of Labor Statistics, Gov’t Accountability Office, Freelancer’s Union
Freelancers in CA
W
have less job security
earn lower wages
get fewer benefits
2x less likely to have health insurance
2x more likely to get gov’t assistance
INSIGHT
“If you work remotely too often, you can feel a little bit separated. Sort of isolated. “ — Bryan
Freelancers miss out on collaborative experiences.
INSIGHT
“I am working a normal basic job that has nothing to do with my career, and trying to have photography as a side business. It just isn’t working.” — Achiamar
Freelancers want to build towards their dream career, but don’t know how.
INSIGHT
“Once you have the right person to ask, you are on the right track.” – Tory
Freelancers lack quality feedback on their work.
freelancers need network feedback
project experience
OPEN DOOR mentorship PROGRAM
MENTORS
FREELANCERS
MENTORS
MENTORS
FREELANCERS
OPEN DOOR mentorship PROGRAM
MENTORS
FREELANCERS
MEET Jackie • 23 yrs old • BA in Psychology from UCLA • Wants to pursue writing • Freelancing for a year • Lives at home
WHAT SHE WANTS WHAT SHE NEEDS TO GET THERE
• consistent job flow, more time for creativity, less on finding jobs
• creative freedom, more sophisticated projects
• focus on career growth and less on survival
• feedback on her work
• role models to learn from • strong network of
professionals in her field
• structured guidance
Open Door Mentorship
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Name
Jackie
Jackie@ucla.edu
Password
**********
Profession
Writing
Profile Photo
(Fields of interests)
SAVE and CONTINUE
3
Open Door Mentorship
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2
3
CREATE/UPLOAD YOUR RESUME
UPLOAD ONE
CREATE ONE
CONTINUE
Open Door Mentorship
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2
Hello! Jackie
SET ME UP WITH... First Option
Second Option
Third Option
SUBMIT
3
Open Door Mentorship
Mentors’
Career Map
Hello! Jackie
Open Door Mentorship
Mentors’
Career Map
Mentor Info
Hello! Jackie
Click Here for Video
OPEN DOOR mentorship PROGRAM
• Compliments existing peer-to-peer services
• Get feedback
• Increase membership
• Gain experience
• Expand network