semiotics and semantics

Lorenzo Nani Semiotics and semantics Semiotics should change in areas where the meaning that is trying to express is not comprehensible, like a confusing road sign or misleading publicity. I don’t believe we should focus too much on the meaning of the “object” itself but on how humans view it and understand it; but not only that: we should focus on how we could use it as a tool to express or explain complex emotions or feelings that are hard to comprehend.

In the near future, the way we communicate with each other will probably change and become more and more complex due to personal evolution and the capability of knowledge that we are now able to receive in a matter of seconds.

(Maybe this is just a personal fantasy and we are just becoming more and more ignorant). But in the constant technological evolution that we are living in it would be no surprise that we will evolve so much that the need of sounds coming out of our mouths will then be pointless and we will be able to “interact” with our minds directly without needing the tool of speech.

This might sound crazy but many are already working towards this achievement, and we are already in this process as our phones has become the extension of our brain: we are now able to communicate with anyone in matter of seconds, find an information just by typing a few words etc. etc…

Now, imagine if a phone-like device was already “installed” in our brain. The way we communicate with each other would be instantaneous and probably a lot of the “mistakes” that happen when we communicate will become way less, as we wouldn’t worry if something sounded sarcastic or if someone does not receive the type of message that we were trying to send in the proper way. How many time have we offended or gotten offended by just misunderstanding someone’s phrasing or tone of voice?

If this way of communicating could be a reality, it would be interesting to use semiotics to explain complex human emotions and interactions and explain them so clearly that the information we are trying to communicate would arrive in a clear way, without the need of any extra explanation. This goes beyond my intelligence and explaining how to do it would be impossible but we could collect information based on how we interact with art and see if there is a general feeling that gets felt when someone sees a determined image and color (be it abstract or realistic).

We could already start doing this by giving out some sort of surveys outside of museums, and collect enough information through the years to try to understand a deeper human interaction.