As a way to get along with the technological advancement, business owners embrace the ideology of using mobile devices and modern form of communication. Electronic email has been one of the most sought out forms of exchanging digital messages. Unlike another form, this method of communication allows a two-way security between the communicating parties. But with the rapid change in the context of email, the rise of hackers and fraud created a threat in email communication.
This has been one of the factors why businesses steer away from email as a form of reaching their customers for quite some time. It didn't take long that the means of combating and preventing being a victim by hackers came to light. One way is by using an email verifier. But how can it actually help your business? Here are three benefits of using an email verification API.
Have an edge over your competitors Typically, every business owner has his own set of competitors that market almost the same product. But not all of them have successfully got their desired number of customers. One major reason is they don't use an email verification API for sending their product advertisement via a newsletter. As the email verifier API provides an updated list of the marketing emails, you'll always be secured that the email addresses of the potential clients are valid. This proves that you one step ahead for those companies who don't have a means to verify their recipient's email. Summing up, you have the chance of gaining more consumers via electronic mail.
Business security Although electronic emails are a two-way communication, meaning it is just between the sender and receiver, it still became a threat for business owners. But with the help of an email verifier, you can lessen the chances of becoming a victim of hackers. If you already have a list of recipients, you may want to run it in the software and it will give you a heads up which are valid and invalid ones. With this, you may want to consider confirming if the invalid ones just contain some typo errors or it may be an email address from a hacker.
Get hold of a wider audience Whenever we do send a newsletter to a specific set of recipients, we neglect the fact that some of the recipients may not be interested in the product that you will have an advertisement about. As a result, they may typically just ignore the email sent or even delete it instantly. As a solution, an email verifier does the job of creating a customized list for every promotional newsletter that you will send to a set of recipients.
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