Loloi - ED Winter 2017 by Loloi

T he Inte rior Motiv e s o f Elle n D e G e n e re s fe at. E D E L L E N D E G E N E R E S

“I’m going to need more than a few pillows,”

s e r v e - w a re , a n d t a b l e l i n e n s , E D i s ro l l i n g

quipped Ellen DeGeneres, right after we

o u t f u r n i t u re w i t h T h o m a s v i l l e i n e a r l y 2 0 1 7 ,

playfully suggested she take a handful of

as well as seven rug collections, three throw

the first ED samples for her own home. “I’m

collections, and over 60 decorative pillows

taking them all!”

with Loloi.

Although said tongue in cheek, she does,

“This is the beginning of a big, big business,”

t e c h n i c a l l y, h a v e a l o t o f r o o m s t o f i l l . A

s a y s E l l e n . I n d e e d , t h e a m b i t i o n i s t o g ro w

lifelong interior decorating enthusiast, Ellen

the ED rug, pillow and throw selection twice

h a s b o u g h t a n d re n o v a t e d n e a r l y a d o z e n

a y e a r.

homes over the last 25 years, many which have graced the editorial of Architectural D i g e s t , E l l e D e c o r, o r t h e p a g e s o f h e r o w n d e s i g n b o o k , E l l e n D e G e n e re s H o m e .

Relentless as her schedule is, Ellen insisted on personally reviewing and approving each rug, pillow and throw for the launch f i r s t h a n d . “ I t h i n k i t ’s i m p o r t a n t t h a t I ’ m n o t

Today, her well-documented love of interiors

just signing over my name,” says Ellen. “This

takes a new form: ED Ellen Degeneres.

is me, every decision on design, everything

H a v i n g a l re a d y l a u n c h e d a l i n e o f b e d d i n g ,

I ’ m p u t t i n g o u t t h e re . ”

Ta b le o f C o nt e nt s .

RUGS

Del Rey

Glendale

Gramercy

Ludlow

Tr i b u

Tr o u s d a l e

Villa

PILLOWS

Pillows

THROWS

Brody

Grove

To l u c a

SECTION 01

R u g s.

Del Re y Col lec t ion Hand-Tufted of 100% Wool.

Hand-tufted by skilled artisans, the Del Rey Collection offers uniquely textured designs with the long-lasting durability of 100% wool. Crafted by Loloi for ED Ellen Degeneres.

3.6 x 5.6

5 x 7.6

7.9 x 9.9

9.3 x 13

*Select designs available in 18â&#x20AC;? samples

2.6 x 7.6

Del Rey

DZ-01 I N D I G O *

DZ-01 R U S T *

DZ-02 B L U E *

DZ-03 I N D I G O *

Del Ray

DZ-03 I N K *

Glenda le Col lec t ion Hooked of 100% Wool.

Featuring hooked wool designs against a cotton & wool base, the Glendale Collection e a r n s n o t i c e f o r i t s d i m e n s i o n a l q u a l i t y. P r i o r t o c r a f t i n g t h e r u g s , t h e w o o l i s s p a c e d y e d , w h i c h l e n d s a f l u i d i t y t o t h e c o l o r f o r a d d e d v i s u a l i n t e re s t . C r a f t e d b y L o l o i f o r E D E l l e n D e g e n e re s .

2.3 x 3.9

5 x 7.6

9.3 x 13

3.6 x 5.6

7.9 x 9.9

2.6 x 7.6

*Select designs available in 18â&#x20AC;? samples

Glendale

GZ-01 N A T U R A L *

GZ-02 N AV Y *

GZ-03 G R E Y *

GZ-04 R U S T *

Glendale

GZ-05 I V O R Y *

Gr a merc y Col lec t ion Hand-Loomed of Viscose & Wool.

Extraordinarily plush underfoot, the hand-knotted Gramercy Collection offers the perfect solid series that fits seamlessly in any space. The hand-dyed viscose and wool y a r n s i m b u e G r a m e rc y w i t h r i c h c o l o r s t h a t l e n d n o t w o p i e c e s q u i t e a l i k e . C r a f t e d b y L o l o i f o r E D E l l e n D e g e n e re s .

2x3

5.6 x 8.6

8.6 x 11.6

4x6

7.9 x 9.9

9.6 x 13.6

12 x 15

Color blanket & color block available. C o l o r b l o c k 1 : G Y- 0 1 F o g , G Y- 0 1 G r a p h i t e , G Y- 0 1 S m o k e | C o l o r b l o c k 2 : G Y- 0 1 M i d n i g h t , G Y- 0 1 C r i m s o n

G Y- 0 1 C R I M S O N

G Y- 0 1 F O G

G Y- 0 1 G R A P H I T E

G Y- 0 1 M I D N I G H T

Gramercy

G Y- 0 1 S M O K E

Lud low Col lec t ion Hand-Woven of 100% Jute.

H a n d - w o v e n b y s k i l l e d a r t i s a n s , t h e L u d l o w C o l l e c t i o n f e a t u re s t h e n a t u r a l s h i n e a n d s m o o t h n e s s o f 1 0 0 % j u t e . C r a f t e d b y L o l o i f o r E D E l l e n D e g e n e re s .

2.3 x 3.9

3.6 x 5.6

5 x 7.6

7.9 x 9.9

9.3 x 13

Color blanket & color block available. Color block 1: LW-01 Ivory, LW-01 Natural, LW-01 Rust | Color block 2: LW-01 Blue, LW-01 Indigo, LW-01 Slate

Ludlow

LW - 0 1 B L U E

LW - 0 1 I N D I G O

LW - 0 1 I V O R Y

LW - 0 1 N A T U R A L

LW - 0 1 S L A T E

Ludlow

LW - 0 1 R U S T

T r ibu Col lec t ion Intricately Hand-Woven of 100% Wool.

Even flat on the floor, the hand-woven Tribu Collection won’t keep a low profile. Inspired b y E l l e n ’s e y e f o r t r i b a l d e s i g n , t h e s e s t u n n i n g a l l - o v e r p a t t e r n s a re m o d e r n i z e d w i t h t re n d i n g c o l o r c o m b i n a t i o n s . E a c h d e s i g n i s h a n d c r a f t e d o f 1 0 0 % w o o l t h a t e n s u re s l o n g - l a s t i n g d u r a b i l i t y a n y w h e re y o u p l a c e i t . C r a f t e d b y L o l o i f o r E D E l l e n D e g e n e re s .

3.6 x 5.6

5 x 7.6

7.9 x 9.9

9.3 x 13

*Select designs available in 18” samples

2.6 x 9.9

Tr i b u

TJ - 0 1 I N K C A M E L *

Tr i b u

TJ - 0 1 G O L D I V O R Y *

TJ - 0 2 B L U E G R E Y *

TJ - 0 2 R U S T *

TJ - 0 3 I N D I G O *

TJ - 0 3 S T O N E I V O R Y *

TJ - 0 4 S A G E *

Tr i b u

TJ - 0 4 C H A R C O A L N A T U R A L *

T rou sda le Col lec t ion Power-Loomed of 100% Viscose.

S t r i k i n g a n d s o p h i s t i c a t e d a t o n c e , t h e Tro u s d a l e C o l l e c t i o n f e e l s e v e n b e t t e r t h a n i t l o o k s t h a n k s t o i t s re m a r k a b l y s o f t 1 0 0 % v i s c o s e f i b e r. A c u r re n t c o l o r p a l e t t e b r i n g s the traditional patter ns into the moment, while its power-loomed constructions ensures p re c i s i o n i n e v e r y p i e c e . C r a f t e d b y L o l o i f o r E D E l l e n D e g e n e re s .

2.6 x 4

6 x 8.8

12 x 16

5.7 R

3.11 x 5.7 5 x 7.5

7.10 x 10.6

2.6 x 8

7.10 R

9.3 x 13.3

2.6 x 10

*Select designs available in 18â&#x20AC;? samples

Tr o u s d a l e

T X- 02 I V O R Y B L U E *

T X- 02 S A N D *

T X- 03 I V O R Y R E D *

Tr o u s d a l e

T X- 01 S A N D M U L T I *

T X- 0 4 M U L T I B L U E *

T X- 0 5 D E S E R T R E D *

T X- 0 6 S A N D B L U E *

T X- 07 B L U E *

T X- 0 8 B L U E S A N D *

Tr o u s d a l e

T X- 07 D E S E R T B L U E *

T X- 0 9 S A G E *

Tr o u s d a l e

T X- 0 9 R U S T *

V i l la Col lec t ion Hand-Loomed of 100% Wool.

Artisanal weavers hand-loom the Villa Collection of 100% richly textured wool. Understated and relaxed, Villaâ&#x20AC;&#x2122;s sheared detailing and organic color variation adds a sense of history and u n i qu e c h a ra c t e r t o e ve ry pi e c e . C r a f t e d b y L o lo i f o r ED Elle n De g e n e re s .

2x3

7.9 x 9.9

9.6 x 13.6

5.6 x 8.6

8.6 x 11.6

12 x 15

Color blanket & color block available. Color block 1: VW-01 Ink, VW-01 Light Blue, VW-01 Slate | Color block 2: VW-01 Rust, VW-01 Stone

VW-01 S T O N E

VW-01 S L A T E

Villa

VW-01 R U S T

VW-01 I N K

VW-01 LT . B L U E

SECTION 02

P i l lo w s.

P4027 I V O R Y S L A T E

P4019 R U S T B E I G E

12” x 27” | Wool, Silk & Cotton

13” x 21” | Wool & Cotton

13” x 21” | Jute & Cotton

P4023 C A M E L C O F F E E

P4022 C A M E L R U S T

P4023 C A M E L C O F F E E

13” x 21” | Wool & Cotton

16” x 26” | Wool & Cotton

22” x 22” | Wool & Cotton

P4024 R U S T M U LT I

P4019 R U S T B E I G E

P4027 I V O R Y S L A T E

22” x 22” | Jute, Wool, Cotton & Chindi

22” x 22” | Jute & Cotton

22” x 22” | Wool & Cotton

Pillows

P4031 R U S T M U LT I

P4033 B E I G E LT. G R E E N

P4034 B R O W N B E I G E

P4037 B E I G E G O L D

13” x 21” | Wool & Cotton

18” x 18” | Wool & Cotton

P4036 G O L D B E I G E

P4035 B E I G E G R E E N

P4039 G O L D B E I G E

18” x 18” | Wool & Cotton

22” x 22” | Wool & Cotton

P4041 B E I G E LT. G R E E N

P4038 B R O W N B E I G E

P4040 LT. B L U E B E I G E

22” x 22” | Wool & Cotton

P4022 S L A T E N AV Y

P4013 B E I G E

13” x 21” | Wool & Cotton

16” x 26” | Wool & Cotton

22” x 22” | Wool, Viscose & Cotton

P4012 S L A T E W H I T E

P4003 B E I G E

P4002 G R E Y I V O R Y

22” x 22” | Cotton, Viscose & Wool

22” x 22” | Wool & Cotton

22” x 22” | Wool, Viscose & Cotton

P4004 G R E Y M U LT I

P4013 G R E Y

P4006 G R E Y I V O R Y

22” x 22” | Wool, Viscose & Cotton

Pillows

P4017 B E I G E I V O R Y

P4020 N A T U R A L

P4014 C A M E L B E I G E

P4015 N AV Y B E I G E

12” x 27” | Jute & Cotton

13” x 21” | Jute & Cotton

P4022 O L I V E T A U P E

P4021 N A T U R A L

P4014 C A M E L B E I G E

16” x 26” | Wool & Cotton

18” x 18” | Jute & Cotton

22” x 22” | Jute & Cotton

P4015 N AV Y B E I G E

P4020 N A T U R A L

P4012 B R O W N W H I T E

22” x 22” | Jute & Cotton

22” x 22” | Cotton, Viscose & Wool

P4028 N AV Y M U LT I

P4024 S L A T E M U LT I

P4018 I V O R Y B L A C K

12” x 27” | Cotton & Wool

13” x 21” | Jute, Wool,

13” x 21” | Wool & Cotton

P4018 I V O R Y B L A C K

P4005 I V O R Y B E I G E

P4012 T A U P E W H I T E

18” x 18” | Wool & Cotton

22” x 22” | Wool & Cotton

22” x 22” | Cotton, Viscose & Wool

P4026 B L U E N A T U R A L

P4028 N AV Y M U LT I

P4024 C O F F E E M U LT I

22” x 22” | Cotton & Wool

22” x 22” | Jute, Wool, Cotton & Chindi

Pillows

Cotton & Chindi

P4028 B R O W N M U LT I

P4030 B E I G E B R O W N

P4016 B E I G E B L A C K

12” x 27” | Cotton & Wool

13” x 21” | Wool & Cotton

P4029 T A U P E

P4025 G R E Y M U LT I

P4032 G R E E N M U LT I

18” x 18” | Wool & Cotton

22” x 22” | Wool & Cotton

22” x 22” | Wool, Silk & Cotton

P4016 B E I G E B L A C K

P4028 B R O W N M U LT I

P4030 B E I G E B R O W N

22” x 22” | Wool & Cotton

22” x 22” | Cotton & Wool

22” x 22” | Wool & Cotton

SECTION 03

T h ro w s.

T3000 C A M E L

T3000 C O F F E E

T3000 G R E Y

Brody Collection

50” x 60” | Linen & Cotton

T3000 I V O R Y

T3000 N AV Y

T3000 S L AT E

Brody Collection

50” x 60” | Linen & Cotton

T3000 TA U P E

50” x 60” | Linen & Cotton

Brody

Brody Collection

T3001 B L U E

T3001 C A M E L

T3001 C O F F E E

Grove Collection

50” x 60” | Cotton & Acrylic

T3001 G R E E N

T3001 G R E Y

T3001 R U S T

Grove Collection

50” x 60” | Cotton & Acrylic

T3003 B E I G E B L A C K

T3005 B L A C K B E I G E

Toluca Collection

50” x 60” | Wool & Silk

T3006 B L U E G R E Y

T3004 G R E Y B E I G E

Toluca Collection

50” x 60” | Wool & Silk

To l u c a

T3002 B E I G E I V O R Y

Keep in touch. VISIT US ONLINE

l o l o i r u g s. c o m

customerservice@loloirugs.com

PHONE

(972) 503-5656

HEADQUARTERS

4501 Spring Valley Rd. Dallas, TX 75244

When I someday decide to stop doing the show, my entire focus is going to be on design. This is something Iâ&#x20AC;&#x2122;ve wanted to do for a very long time.

ELLEN DEGENERES