The Ma k ing of Ma g nolia . feat. M A G N O L I A H O M E B Y J O A N N A G A I N E S
As we pull up to Joanna’s home for our first product review, the farmhouse that’s endeared so many fans to her HGTV show Fixer Upper is almost too good to be real. Replete with quaint country charm, we can’t help but notice the french doors, idyllic greenhouse, and (of course) shiplap that demonstrate Joanna’s skills as a designer.
When the meeting to review product for the line started, it became obvious Joanna’s talented eye extends to rugs, pillows, and throws, too. Together, we carefully considered every texture, design, and color, fine tuning important details along the way. The result is a closely edited and exclusive line; one that reflects Joanna’s simple and fresh, yet timeless style.
When people see the line, I think they’ll get an immediate sense of my style. I feel it’s important to design pieces I’m proud to put in my own home.
JOANNA GAINES
Ta b le o f C o nt e nt s .
RUGS
Brushstroke
12
Chantilly
18
Drake
22
Ella Rose
28
Emmie Kay
34
Kivi
40
Lotus
48
Tu l u m
54
PILLOWS
Pillows
60
THROWS
Duke
74
01 03
S E C T I O N 01.
Rugs.
Br u shst roke Col lec t ion Expertly Hooked of 100% Dip-Dyed Wool.
Beautiful colors meet bold patterns in the striking Brushstroke Collection. Designed in collaboration with Joanna Gaines of Magnolia Home, each distinctive rug is hooked in India of 100% wool. The Brushstroke collection offers an easy-to-care foundation for any room and has an added touch of playfulness with multi-colored tassels.
2.3 x 3.9
5 x 7.6
9.3 x 13
3.6 x 5.6
7.9 x 9.9
2.6 x 7.6
*Select designs available in 18� samples
BI-02 I V O R Y E M E R A L D *
BI-03 I V O R Y B E R R Y *
BI-04 S I LV E R S U N S E T *
Brushstroke
BI-01 I V O R Y M A R I N E *
15
BI-06 I V O R Y M U LT I *
Brushstroke
BI-05 SA N TA F E S P I C E *
17
C ha nt i l ly Col lec t ion Intricately Hand-Woven of 100% Wool.
A striking, all-over ombre effect sets the Chantilly Collection apart from the rest. Designed in collaboration with Joanna Gaines of Magnolia Home, this hand-woven collection from India beautifully pairs 100% natural ivory wool with colors such as Rose Quartz, Indigo Blue, and Grey for a statement making centerpiece. Even better, the wool fiber is extremely durable and easy to clean.
2.3 x 3.9
3.6 x 5.6
5 x 7.6
7.9 x 9.9
*Select designs available in 18� samples
9.3 x 13
LC-01 I V O R Y B L A C K *
LC-01 I V O R Y O L I V E *
LC-02 I V O R Y B L U S H *
LC-03 I V O R Y M I S T *
LC-04 I V O R Y M U L T I *
Chantilly
LC-03 I V O R Y N A V Y *
21
Dr a ke Col lec t ion Hand-Woven of Durable & Richly Varied Jute.
Artfully hand-woven in India with 100% jute, the Drake Collection has a remarkably refined yet casual look. Its striations lend an authentic blend of colors, a result of the rugs’ rich dyes. As a final touch, a thick braided fringe is applied for a decidedly stunning collection.
2.3 x 3.9
3.6 x 5.6
5 x 7.6
7.9 x 9.9
9.3 x 13
AVAIL ABLE — COLOR BLOCK & COLOR BL ANKET Color block 1: Lagoon, Natural & Stone / Color block 2: Bone, Silver & Spice
D K- 01 N A T U R A L
D K- 0 1 L A G O O N
Drake
D K- 01 B O N E
25
D K- 0 1 S T O R M
Drake
D K- 0 1 S P I C E
27
El la Rose Col lec t ion Power-Loomed of Polypropylene & Viscose.
A modern interpretation of traditional Persian styles, the Ella Rose Collection is simultaneously vintage and of-the-moment. Designed in tandem with Joanna Gaines of Magnolia Home, the intentionally faded designs create a truly transitional look, one that looks at home in both classic and contemporary homes. Power loomed in Egypt of polypropylene and viscose.
2.7 x 4
6.7 x 9.2
12 x 15
2.8 x 10.6
3.7 x 5.7
7.10 x 10.6
13 x 18
7.7 R
5.3 x 7.6
9.6 x 13
2.8 x 7.6
9.3 R
*Select designs available in 18” samples
EJ-01 LT. B L U E D K B L U E *
EJ-01 N A T U R A L N A T U R A L *
EJ-02 P E W T E R P E W T E R *
EJ-03 M I S T S T O N E
EJ-04 B O N E B O N E *
Ella Rose
EJ-03 S T O N E S T O N E
31
EJ-05 DA R K B L U E DA R K B L U E
Ella Rose
EJ-04 S T E E L S T E E L *
33
Em m ie K ay Col lec t ion Hand-Woven of 100% Wool & Fully Reversible.
Delicate pattern work inspired by traditional Nordic sweater motifs is the main focal point of our Emmie Kay collection. Designed in collaboration with Joanna Gaines of Magnolia Home, this 100% wool hand-woven collection from India will bring a sophisticated touch of Scandinavia into your home.
2.3 x 3.9
3.6 x 5.6
5 x 7.6
7.9 x 9.9
*Select designs available in 18� samples
9.3 x 13
KM-01 I V O R Y M A I Z E *
Emmie Kay
KM-01 I V O R Y B L A C K *
37
KM-02 G R E Y M A I Z E *
KM-02 P E R S I M M O N G R E Y *
KM-03 D O V E P E R S I M M O N
KM-03 N AV Y C R E A M *
KM-05 T U R Q U O I S E D O V E *
Emmie Kay
KM-04 D O V E M A I Z E
39
K iv i Col lec t ion Power-Loomed of Polypropylene & Polyester.
Through layers of distressed pattern and pops of color, Kivi offers the look of a fine heirloom rug at a moderate price. Designed in collaboration with Joanna Gaines of Magnolia Home, Kivi takes inspiration from well-worn antique Persian rugs and modernizes the look for today’s homes. Each design is power-loomed in Egypt of polypropylene and polyester for incredible durability and is available in a wide range of sizes.
2.7 x 4
6.7 x 9.2
12 x 15
5.3 R
3.7 x 5.7
7.10 x 10.10
2.7 x 8
7.10 R
5.3 x 7.8
9.6 x 13
2.7 x 10
9.6 R
*Select designs available in 18” samples
KV-01 I V O R Y I N K *
KV-02 S A N D R U S T *
KV-02 S A N D S K Y *
Kivi
KV-01 F O G A Z U R E *
43
KV-03 S A N D O C E A N *
KV-04 S A N D C O P P E R *
KV-05 F O G M U L T I *
KV-06 I V O R Y M U L T I *
KV-07 I V O R Y Q U A R R Y *
Kivi
KV-06 L T . B L U E C L A Y *
45
KV-09 I V O R Y S L A T E *
Kivi
KV-08 F O G M E D I T E R R A N E A N *
47
Lot u s Col lec t ion Power-Loomed of 100% Polyester Microfiber.
Designed in collaboration with Joanna Gaines of Magnolia Home, the Lotus Collection combines the comfort of plush microfiber with high contrast, striking patterns. Powerloomed in China from 100% polyester yarns, this functional and stylish collection will be a statement piece in your home for years to come.
2.3 x 3.9
5 x 7.6
9.3 x 13
3.6 x 5.6
7.9 x 9.9
2.6 x 7.6
*Select designs available in 18� samples
LB-01 A N T. I V O R Y M I N K *
LB-02 A N T. I V O R Y O L I V E *
LB-03 M I N K G O L D *
Lotus
LB-01 B L A C K S I LV E R *
51
LB-04 A N T. I V O R Y R U S T *
LB-04 B L A C K S I LV E R *
LB-05 F O G B E I G E *
LB-05 M I D N I G H T S I LV E R *
Lotus
LB-06 B L U E A N T. I V O R Y *
53
T u lu m Col lec t ion Hand-Knotted of 100% Natural Wool.
The Tulum Collection highlights the beauty and durability of natural wool hand-knotted by artisans in India. Designed in collaboration with Joanna Gaines of Magnolia Home, Tulum pairs timeless Moroccan design work with a soft ribbed texture that adds instant comfort underfoot.
2x3
5.6 x 8.6
8.6 x 11.6
4x6
7.9 x 9.9
9.6 x 13.6
*Select designs available in 18� samples
TF-01 S T O N E B L U E *
Tu l u m
TF-01 I V O R Y P E B B L E *
57
TF-03 G R A N I T E B L A C K *
TF-03 A S H I V O R Y *
Tu l u m
TF-02 N A T U R A L G R E Y *
59
02 03
S E C T I O N 02.
P i l lo w s .
P1002 N AV Y W H I T E
P1010 B L A C K W H I T E
13” x 21” | Cotton & Wool
13” x 21” | Chindi & Cotton
18” x 18” | 100% Cotton
P1018 W H I T E B L A C K
P1011 W H I T E B L A C K
P1016 B L A C K W H I T E
18” x 18” | 100% Cotton
18” x 18” | 100% Cotton
22” x 22” | 100% Cotton
P1017 B L A C K W H I T E
P1007 I V O R Y
22” x 22” | Jute, Wool & Cotton
22” x 22” | Cotton & Wool
Pillows
P1014 G R E Y
63
P1008 B L A C K TA N
P1015 S I LV E R
P0426 B L U E I V O R Y
13” x 21” | Cotton, Jute & Wool
13” x 21” | 100% Cotton
13” x 21” | Cotton & Wool
P0425 B L U E I V O R Y
P0420 B L U E I V O R Y
P1008 B L A C K TA N
13” x 21” | Cotton & Wool
18” x 18” | Cotton & Wool
22” x 22” | Cotton, Jute & Wool
P0435 B L U E B L U E
P0459 B E I G E O L I V E
P0425 B L U E I V O R Y
22” x 22” | 100% Cotton
22” x 22” | Wool & Cotton
22” x 22” | Cotton & Wool
65
P0421 M U LT I
P1003 Y E L L O W G R E Y
P1000 B L U E M U LT I
13” x 21” | Cotton & Wool
13” x 21” | Wool, Jute & Cotton
22” x 22” | 100% Cotton
P1003 Y E L L O W G R E Y
P0435 S I LV E R W H I T E
P0421 M U LT I
22” x 22” | Wool, Jute & Cotton
22” x 22” | 100% Cotton
22” x 22” | Cotton & Wool
22” x 22” | Viscose & Cotton
Pillows
P1013 Y E L L O W
67
P1009 O R A N G E B L U E
P1006 O R A N G E I V O R Y
P0435 B E I G E W H I T E
13” x 21” | Wool & Cotton
18" x 18" | Wool, Jute & Cotton
22" x 22" | 100% Cotton
P1000 C O R A L M U LT I
P0435 G R E Y R E D
P1009 O R A N G E B L U E
22” x 22” | 100% Cotton
22” x 22” | 100% Cotton
22” x 22” | Wool & Cotton
P1012 M U LT I
P1012 O R A N G E
22” x 22” | Viscose & Cotton
22” x 22” | Viscose & Cotton
69
P1007 I V O R Y
P1001 G R E Y I V O R Y
13” x 21” | Cotton & Wool
13” x 21” | Cotton & Wool
13” x 21” | Wool & Jute
P0418 G R E Y
P0460 G R E Y I V O R Y
P1001 G R E Y I V O R Y
18” x 18” | Cotton, Jute & Wool
22” x 22” | Wool & Cotton
22” x 22” | Wool & Jute
P0457 G R E Y I V O R Y
P0458 M U LT I
P0456 I V O R Y
22” x 22” | Wool & Cotton
22” x 22” | Wool & Cotton
22” x 22” | Wool, Viscose & Cotton
Pillows
P0461 G R E Y I V O R Y
71
03 03
S E C T I O N 03.
Throws.
T1000 N AV Y W H I T E
Duke Collection
Duke Collection
50” x 60” | Acrylic & Polyester
50” x 60” | Acrylic & Polyester
T1000 TA U P E O R A N G E
T1000 W H I T E C A M E L
Duke Collection
Duke Collection
50” x 60” | Acrylic & Polyester
50” x 60” | Acrylic & Polyester
Duke
T1000 B L A C K W H I T E
75
Keep in touch. VISIT US ONLINE
l o l o i r u g s. c o m
customerservice@loloirugs.com
PHONE
(972) 503-5656
HEADQUARTERS
4501 Spring Valley Rd. Dallas, TX 75244