GREAT THINGS START HERE LONDON 0째00 W 51째50 N
WELCOME TO LONDON London is a true world city. Every year we attract more and more people, investors, students and events from all points of the compass. It is where the world comes together – to share ideas and experiences, to start or to grow enterprises, to debate, learn and invent. We have a unique environment that nurtures talent, a work ethos that supports business growth and a unique diversity that allows innovation to thrive – London has all the ingredients to allow every person or business to excel to new extraordinary heights. The 8,000 bikes in the Barclays Cycle Hire Scheme have been used for more than 14 million journeys to date.
Many are attracted by London’s dazzling culture and its unparalleled heritage whilst others are drawn to London’s constantly changing physical and economic landscape. I firmly believe that no other place in the world can offer our unique mix of the modern and the groundbreaking with tradition and huge depth of experience – together this generates a vast range of opportunities. Every day is an exciting day to be in London. The stage is set and we invite you to come and play your part in the experience.
Boris Johnson Mayor of London
FOR LONDON IT WAS A PRIVILEGE TO HOST AN AMAZING GLOBAL SPECTACLE THAT SAW THE WORLD COME TOGETHER AND ACHIEVE GREATNESS.
AS A CITY, LONDON WILL ALWAYS REWARD ACHIEVEMENT AND ENCOURAGE THE
ORIGINAL CITY, IT WILL CONTINUE TO ADAPT WITH THE TWISTS AND TURNS OF PROGRESS AND LEAD THE WAY FOR WHAT COMES NEXT.
LONDON IS A PLACE WHERE GREAT THINGS START. TAKE ON THE OPPORTUNITY.
Olympic Stadium, Stratford, London Photographer: Marius Becker / Actionplus
QUEST FOR BETTER. VERY MUCH THE
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Photographer: Tom Nagy
BE PART OF A CITY
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London breathes new perspectives, ambitions and direction into everyone who experiences it. Just one day in London opens up the opportunity to learn from the past, celebrate the present and help shape the future.
PASSENGERS CARRIED EACH YEAR ON THE LONDON UNDERGROUND
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£38bn PRIME RESIDENTIAL DEVELOPMENT PLANNED
£15bn INVESTMENT IN LONDON’S TRANSPORT SYSTEM BETWEEN NOW AND 2020
NEW HEIGHTS
£12bn NEW OFFICE DEVELOPMENT PLANNED
View from Tower Bridge, London Photographer: Mark Thomasson
1.1bn
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SUCCESS STORY THE SHARD
Every day, London listens as citizens and businesses work to kick-start their dreams and realise their achievements. It responds with constant reinvention – housing schemes in central London’s King’s Cross, mixed-use developments in Stratford’s International Quarter next to the Olympic Park, a new residential, cultural and business quarter in Nine Elms along the River Thames, and the green cityscapes in Royal Victoria Docks. Add the significant investments in upgrading transport links and greater web traffic capacity than anywhere else in the world, and you have a super-connected city that never stops growing.
Irvine Sellar, Partner LBQ Limited and developer of The Shard
View from Tower Bridge, London
London keeps pace with the people who invest their time and energy year after year. It raises them above the challenges they face, creating an ideal environment in which they can work, study, visit and live.
95 Floors 310 Metres high 202 Rooms in the Shangri-La Hotel, on floors 34 to 52 95% Recycled construction materials
Photographer: Mark Thomasson
“London is the greatest city in the world. A global hub for business and culture offering true diversity. Through both a compelling vision and a significant investment we wanted to create so much more than a building. The Shard is a global identity and personality for London, and will be a legacy for centuries to come.”
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London’s unique cultural appeal lies in its ability to reinvent itself – playing muse to each generation’s imagination and aspiration whilst remaining true to its captivating history.
47
£100m
£1bn
11,000
17,000 MUSICAL PERFORMANCES PER YEAR
Free
TO GET INTO MOST OF LONDON’S MUSEUMS
250
32,000
3 of 5
YEARS OF EUROPE’S BIGGEST STREET FESTIVAL, THE NOTTING HILL CARNIVAL
COMEDY SHOWS PER YEAR
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FESTIVALS PER YEAR
CREATIVITY
ORDERS PLACED DURING LONDON FASHION WEEK
THEATRICAL PERFORMANCES PER YEAR
THE VALUE OF THE LONDON FILM INDUSTRY IN 2011
TOP MUSEUMS IN THE WORLD ARE IN LONDON: THE TATE MODERN, THE BRITISH MUSEUM AND THE NATIONAL GALLERY
The National Portrait Gallery, Trafalgar Square, London
London is a city that pushes the boundaries of innovation and creativity whilst paying homage to its heritage. It attracts a genuine diversity of people, inspiring their work, lives and outlook on the world with all kinds of creative expression – from a date with the Baroque artists at the National Gallery, to a night with Shakespeare on the banks of the Thames, to the provocative street art of the East End, to the experimental but dazzling mix of comedy, music and theatre on the fringes of the city.
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Over 1 million people from more than 60 countries experienced the 2012 London Design Festival and its 300 events.
Linda Nylind for The Guardian
“If one of the skills of design is to look at the world in new ways, that’s something we want to reflect. For example, Keiichi Matsuda’s Prism at the V&A: a digital installation of constantly changing screens which absorb and process live data from around London.” Ben Evans Director, London Design Festival
“The sheer number of different cultures in London has an effect on both its citizens and on visitors. At street level, it enables punks, Goths and business people to inhabit the same space.” Paul Owens, BOP Consulting World Cities Culture Report 2012
“London is a world of theatre. The grand theatre of the human spirit that London most readily represents, and there is scenic detail and movement and passion and the action of crowds. It is quite different from other cities.” Peter Ackroyd Biographer, novelist and critic
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From morning ’til evening, the city is abuzz with people who love to do business, and London makes it easy for them.
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With excellent digital global connectivity, an unmatched talent pool and a business friendly environment, it’s no wonder that London gets voted best business city in Europe year after year.
London has always been a global trading centre at the heart of industrial and technological change, With the promise of investment, growth and creating ever widening networks across the business financial and creative returns, London is where world with each passing century. Now, as a power ambitious businesses come to prosper and flourish. house for knowledge, digital technology, finance, creative talent and business services, it’s a key global marketplace in many sectors.
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82%
OF SENIOR EXECUTIVES FROM FOREIGN DIRECT INVESTMENT COMPANIES BELIEVE THAT LONDON PROVIDES A GOOD ENVIRONMENT FOR STRONG, INNOVATIVE COMPANIES
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LONDON HAS THE BEST COST TO QUALITY RATIO FOR BUSINESS IN EUROPE
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LONDON HAS ATTRACTED
3x
MORE EUROPEAN HEADQUARTERS THAN ANY OTHER CITY IN EUROPE
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INTERNATIONAL AIRPORTS PROVIDE DIRECT FLIGHTS TO MORE THAN 350 DESTINATIONS
Paternoster Square, St Paul’s, London
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From entrepreneurial start-ups in East London’s Tech City, to multinational giants in Canary Wharf, to widely dispersed creative boutiques and industry-leading flagships, London stimulates and connects clusters of expertise of every size and shape. London’s strong financial industry gives it a unique platform to bring together the new partnerships, discoveries and commercial strategies that together equal greater chance of success.
SUCCESS STORY TECH CITY
The emergence of Tech City affirms London’s position as the number one European location for digital industries, and it has experienced 700% growth over three years alone.
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“We were looking for a centre that had a large tech base and it became apparent very quickly that London was above anywhere else.”
Mike Schroepfer VP of Engineering, Facebook “Americans feel comfortable here, it’s a place where Europeans converge to do business, people from the Middle East come and of course people from the Far East come as well. What better place to have global ambitions than the global capital?”
Alex Asseily Founder, Jawbone mobile products
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“I love London - there’s a great buzz and energy here at the moment. A lot of my friends are moving to build their businesses in Silicon Valley, but while I like visiting there, I’d rather build my business here.”
Michael Acton Smith Founder, Moshi Monsters
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London encourages the free thinkers of the world to come together and create breakthrough change on a global scale.
London offers the perfect ecosystem for great ideas to be transformed into real world products, services and discoveries. In London doors open and lives change as innovation thrives and business and society achieve more.
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NEW IDEAS
£16bn CLINICAL FUNDING ANNUALLY, MORE THAN ANY OTHER EUROPEAN CITY
£75m
GOVERNMENT INVESTMENT TO BOOST HIGH TECH SMALL AND MEDIUM SIZED BUSINESSES
995
LIFE SCIENCE COMPANIES MAKE LONDON THEIR HOME
The Crystal, Royal Victoria Docks Photographer: Blauman Associates
To foster these ideas and ambitions, London has invested £200 million in innovation centres exploring everything from renewable energy to future cities to cell therapy. There’s also the Google Campus for budding entrepreneurs, The Crystal to improve knowledge of urban sustainability, the Francis Crick Institute and Cell Therapy Catapult to encourage research and collaboration and Tech City to support the world’s fastest growing digital economy.
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SUCCESS STORY THE CRYSTAL
Part of the Green Enterprise District on Royal Victoria Docks, Siemens’ £30 million Crystal is the world’s first centre dedicated to improving knowledge of urban sustainability. It is one of London’s greenest buildings, wired up with sensors that adjust the heat, light and ventilation automatically to conserve the solar-generated electricity stored in the batteries powering the centre. Operating free from fossil fuels, all aspects of its design take care to conserve energy.
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Boris Johnson, Mayor of London
London Stories
LONDON’S ICT SECTOR IS WORTH
$27bn AND GROWING BY 7% PER YEAR
23,000
IT COMPANIES IN LONDON – MORE THAN ANY OTHER EUROPEAN CITY
The building serves as a think tank for engineers, R&D teams, city experts and investors who come together on projects to drive sustainable urban innovation, create green collar jobs and showcase best practice in urban planning and design. “East London’s wharves and warehouses led the capital’s global dominance of the industrial age, and I want this area to be the 21st century equivalent. We are working to attract the best new high tech industries and environmental businesses to bring investment and jobs to Londoners. Siemens’ Crystal is a perfect platform to help kick-start this regeneration, demonstrating the type of dynamic partnership I want London to forge with global innovators in order to create the best big city in the world.”
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LONDON IS BUILDING THE FUTURE LANDMARKS OF LIFE SCIENCES RESEARCH
£50m CELL THERAPY CATAPULT
£650m FRANCIS CRICK INSTITUTE
The Crystal, Royal Victoria Docks Photographer: Edmund Sumner
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London puts businesses, brands, sports people and performers in the global spotlight, in front of an energetic audience with whom they can celebrate the passion they share. Every year thousands of events take place in London’s top class stadiums, auditoriums and sports grounds. While there was none bigger than the 2012 Olympic and Paralympic Games, speakers, business networks and sponsors all recognise London as a city unparalleled in staging events of all sizes. This city engages the world, guaranteeing a global audience and a concentration of media, PR and local experts eager to project your message to millions. With a broad accommodation offer, global accessibility, a resilient public transport system and retail, cultural and entertainment offerings to suit all tastes, London is always a sell-out performance.
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AUDIENCE OF OVER
8m RESIDENTS
200
INTERNATIONAL MEDIA DESKS BASED IN LONDON
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90,000
FANS ATTENDED THE UEFA CHAMPIONS LEAGUE FINAL 2011
THE O2 ARENA HOSTED
140
EVENTS IN 2011, MAKING IT THE WORLD’S MOST POPULAR MUSIC VENUE FOR 5 YEARS IN A ROW
Olympic Stadium, Stratford, London Photographer: Flickmor
DOMESTIC AND INTERNATIONAL VISITORS IN 2011
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SUCCESS STORY NATIONAL FOOTBALL LEAGUE The National Football League (NFL), the highest level of professional American football in the United States, has been playing one regular season contest in London every year since 2007, and has committed to do so until 2016. The six games held in London to date have drawn crowds ranging from 76,000 to more than 84,000, with each game generating over £22 million to the economy.
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“Since we started playing regular season games in London five years ago, we have heard very clearly from our UK fans they want more football. We are excited to play two games in London and take this next step in the growth of our game. We believe that more football will lead to more fans.” Roger Goodell Commissioner, NFL
“From our cultural and language point of view, going to London and playing there and developing the game made sense. We have such a following in the UK and people really grab on to the game. It’s wonderful to see another country embrace our sport, and by bringing the real game there I think they have really loved it.” Robert Kraft Owner, Patriots
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London’s talent pool is drawn from all over the world – it’s where you come to succeed. Studying and working with people drawn from over 200 countries creates something new. It sparks new ideas and innovation because it helps you think differently about the world around you. London breeds curiosity and fuels ambition by offering rich experiences and encouraging personal growth, all while promising an unrivalled breadth of opportunity. And it keeps giving because even when leaving the city you are still connected to a network of London alumni that spans the world.
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AMBITION
Students by Tower Bridge, London
As creative talents ranging from Shakespeare to Damien Hirst to Stella McCartney have all discovered, London nurtures ambition and is a springboard to success.
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A life in London gives you the platform to develop new talents and take them to a global audience.
“London enables you to exhibit your work from such an early stage, which really sets you up to be noticed by buyers and media from across the globe. After my first show at London Fashion Week, I was picked up by high-profile stockists as far flung as Paris and Hong Kong.” Mary Katrantzou Fashion Designer
“My education in London equipped me with the necessary tools and skills to work, grow and succeed in a global corporate environment. Studying and living in London gave me an opportunity to interact with and befriend individuals from diverse nationalities and all walks of life.” Tejal Ajmera Morgan Stanley Private Wealth Management
“Studying in the heart of London ensured that I was always on top of my networking and people skills, which are fundamental for success in today’s world.” Ranesh Nair Senior Consultant, IDFC Policy Group, New Delhi
“I believe it all started with that one decision to study in London, the benefits of which I continue to reap.” Supriya Sobti Founder, Mow Productions Ltd
MORE TOP UNIVERSITIES THAN ANY OTHER CITY IN THE WORLD (TIMES HIGHER EDUCATION WORLD UNIVERSITY RANKINGS)
80%
OF FOREIGN BORN EXECUTIVES BELIEVE THAT WORKING IN LONDON HAS BOOSTED THEIR CAREER PROSPECTS MORE THAN ANY OTHER EUROPEAN CITY
110,000 INTERNATIONAL STUDENTS. MORE THAN ANY OTHER CITY IN THE WORLD
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Life in London is unlimited. From its wide-open green spaces to the variety of people who together speak 233 different languages, young or old, London broadens your horizons and opens your mind. It pulls off the trickiest of manoeuvres – protecting its heritage for all to enjoy, while simultaneously celebrating the new and embracing varied walks of life. It’s this that makes the city so fascinating and so fun to live in. One day in London and your taste buds will fizz with new flavours, your ears will hum with buskers and Britpop, your eyes will take in images from politics, to parties to performance art. Whether it’s a film premiere, a trip on the London Eye, exploring the local farmers’ market with your kids, or simply an afternoon in the pub with friends, 24 hours in London is 24 hours of life lived to the full.
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1/3 OF LONDON’S TOTAL AREA IS MADE UP OF GREEN SPACE
£20m PLANNED INVESTMENT INTO SPORTS FACILITIES ACROSS LONDON
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40 INTERNATIONAL SCHOOLS PROVIDING EASY TRANSITION FOR HUNDREDS OF EXPAT FAMILIES
84%
OF LONDONERS THINK THAT THE CITY’S CULTURAL SCENE IS IMPORTANT IN ENSURING A HIGH QUALITY OF LIFE
LONDON’S RESTAURANTS SERVE OVER 70 CUISINES FROM DIFFERENT COUNTRIES AND REGIONS
A WAY OF LIFE
Regent’s Canal, London
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SUCCESS STORY GREENWICH PENINSULA Once associated with energy of a different kind, as Europe’s largest gasworks, the Greenwich Peninsula is undergoing a 21st century transformation. It is home to the world’s most popular music venue The O2, Ravensbourne College of Design and Communication, and is connected to the Royal Victoria Docks across the Thames by the new Emirates Air Line cable car.
“A fascinating variety of wildlife thrives in the Greenwich Ecology Park, including frogs, toads and newts. In spring and summer the park comes alive with brightly coloured dragonflies and damselflies, and look out for butterflies over the meadow areas.” The Conservation Volunteers
“The transformation of Greenwich Peninsula is undoubtedly one of the most exciting development opportunities in London. This latest phase of regeneration will seal its future as a thriving, well-connected new district, combining vibrant new residential areas and fantastic leisure facilities.” Boris Johnson Mayor of London
The O2, Greenwich Peninsula, London
Developed by a partnership between the Greater London Authority, The Royal Borough of Greenwich and private developers, Greenwich Peninsula will be one of the UK’s largest energy-efficient urban regeneration projects. A new district of 190 acres, it will have 10,000 new homes, a 3.5m sq. ft. commercial district, schools and several parks.
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London Stories Nova Chiu Born and raised in China, Nova Chiu came to London to study at the renowned London College of Fashion, a place she credits with propelling her into the fashion industry with all the right skill sets and knowledge to succeed. Her experiences in London – its rich history, exquisite architecture, free museums and support bodies for creative talent – helped nurture and influence her natural talent for
design. Now a regular fixture at London Fashion Week, her work has been featured in the Evening Standard, Vogue, i-D Magazine and Harper’s Bazaar. “I have been inspired by so many things in the city, I couldn’t think of any better place to study and learn my trade. I will definitely take with me the city’s culture - Londoners have
shown me that they are not afraid to take risks and try new things. On a social and cultural level London and the UK are far more advanced than anywhere else in the world. I truly believe that London is on the forefront of all things new, especially on an artistic level. London is second to none the best city to study in the world and I wouldn’t have changed it for any other place.”
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London Stories Thomas Heatherwick
“I am really interested in the infrastructure of London. There is a character and idiosyncrasy that we now expect from art in buildings like Battersea Power Station, or the Underground. There is pride, integrity and incredible quality. I do not differentiate between infrastructure and architecture; I see them as one area.” Representing the best of British innovation in materials, architecture and user-centred design, Heatherwick continues to thrill with an unwavering ambition to make things better in the world we live in.
London Design Festival Photographer: Susan Smart
Since graduating from London’s Royal College of Art, Thomas Heatherwick has flown the flag for London with a variety of astonishing feats of design and engineering. From the stunning Olympic cauldron, to Shanghai Expo’s seed cathedral, to a fresh imagining of the London bus, Heatherwick has set a new bar for extraordinary creativity.
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London Stories Michel Roux Jr Born into the Michelin starred world of his father (Albert Roux) and uncle (Michel Roux Sr), Michel Roux Jr always had cooking in his blood. In 1993 he took over Le Gavroche, the Mayfair restaurant the Roux brothers had founded in 1967. Since then he has opened two more of the capital’s leading restaurants, Roux at Parliament Square and Roux
at the Landau at the Langham Hotel. Though committed to his French as well as his English roots, Roux is a true Londoner, and still works in his kitchens three or four times a week learning from new talent and pushing new gastronomic boundaries. “London is a fantastic and vibrant city. It is a pleasure to live and work here. You witness the diversity
of the capital daily and I never get tired of the way you can walk down one street and enjoy a completely different atmosphere to the one before. A great place, full of energy for building a business and spaces to relax and unwind – it would be difficult to imagine living anywhere else.”
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START HERE London is the city where great things start. It offers rich rewards to those who invest their time, resources and curiosity. London is not only a unique experience, the backdrop to a pinnacle event or a standout career; London is a spirit and a state of mind. London stays with you, ranging beyond its own borders while taking you beyond yours. London & Partners can help you. We work in partnership with the Mayor of London and the public and private sectors to put London in reach of students, visitors and investors from around the world who want to start, grow and thrive in this innovative, creative city. Know where to begin The London Underground was the worldâ&#x20AC;&#x2122;s first metro system and currently serves 270 stations.
Take the opportunity and partner with London londonandpartners.com/starthere
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