- 01 history
LONDON BROWN BACKGROUND H I S T O R Y V I S I O N S T Y L E C O N C E P T
LONDON BROWN
BACKGROUND HISTORY VISION STYLE BRAND CONCEPT
LONDON BROWN
Thai-made, Bangkok-based shoes brand known for the unique made-to-order and classic-style leather shoes. We master in classic shoes with a touch of today’s fashion, making us fashionably perfectly suited to your satisfaction.
BACKGROUND
London Brown provides you with unique materials, including colors and textures, which are developed specifically to suit your individual’s preference and uniqueness. Every single pair of shoes is hand-made and carefully crafted with expertise by our experiences shoemakers to assure you of the best quality. London Brown’s shoes are durable as we seek for the finest quality and the most up-to-date innovation. Our products are priced reasonably, making London Brown always a perfect choice for those who seek quality uniqueness with affordable price. London Brown also provides products customization. You are able to design your own shoes by advising us the color, or even the materials, you want. Our expertise will tailor-made each pair of shoes to match your unique preference and to suit your lifestyle. We also provide after-sale services, whether would it be shoes cleaning, heels repairment or product alterations, etc. London Brown is honorably quoted from the customers, “They (London Brown) are, no doubt, one of the leading unique, classic, leather shoes brands in Thailand!”
VISION
To be the leading classic leather shoes brand in Asia.
STYLE
Crafted with expertise
CONCEPT
Classic, Contemporary, Experimentalshoes
PRIMARY TARGET Male&Female Age 15-30 Monthly income: THB20,000 or more Education: High School and above Occupation: Student, First-jobber, Business owners, Salaryman, Social status: Upper-middle class and above Region: Urban area. Asia Purchasing purpose: - For personal use - As a gift to their friends, family, and significant other
HISTORY
from 2010 - present
2010 London Brown’s first official store started at Siam Square, Bangkok, Thailand. We introduce ourselves as the first quality, contemporary, classic shoes in Thailand. We could say that we were the first brand who brought back classic shoes and make them more trendy and contemporary to suit younger generations’ preferences and lifestyles.
2012 London Brown’s first collaboration with ‘Painkiller’, an alternative menswear brand, in their collection London Brown was featured in ‘Hyperbeast Blog’ which is one of the most influencing fashion blogs today. This was the first time LB was publicly introduced to Non-Thai prospects. London Brown introduced its latest product line, the accessories. Products consist in this product line are bags, belts, bow tie, neck tie, and socks. London Brown opened a new branch at Jatujak Weekend Market (JJ Market) with a new store concept, “London Brown LAB” which is an idea laboratory ready to present you with its newest idea from time to time.
2013 London Brown collaborated with Mr.Rukpong Raimaturapong, a 4th-year design student, in his collection to be competed in ‘Contemporary Fashion Contest 2013.’ The collection won a 1st-runner up prize. London Brown collaborated again with ‘Painkiller’ in their collection, ‘S/S13 “King of the jungle”.”
SPECIAL PROJECTS 2012 - PAINKILLER A/W13 2013 - PAINKILLER S/S13 LONDON BROWN FOR RUKPONG
PAINKILLER London Brown’s first collaboration with ‘Painkiller’, an alternative menswear brand, in their collection A/W12
LB’s collaboration again with ‘Painkiller’ in their collection, ‘S/S13 “King of the jungle”.”
RUKPONG London Brown collaborates with Mr.Rukpong Raimaturapong, a 4th-year graphic design student in his collection to be competed in ‘Contemporary Fashion Contest 2013.’ The collection won a 1st-runner up prize.
2012 - PAINKILLER A/W2013 2013 - PAINKILLER S/S13 LONDON BROWN FOR RUKPONG
PAINKILLER ARCHETYPE A/W12 “THE CURIOSITY CABINET”
PAINKILLER ARCHETYPE S/S13 “KING OF THE JUNGLE“
LONDON BROWN FOR RUKPONG “1ST RUNNER UP AT CONTEMPORARY FASHION CONTEST 2013”
LONDON BROWN CONTACT@LONDON-BROWN.COM FACEBOOK.COM/LONDONBROWNSHOP +66 86 332 1544
PUBLIC RELATIONS PR@LONDON-BROWN.COM
BUSSINESS OPPORTUNITIES SALES@LONDON-BROWN.COM
CAREER OPPORTUNITIES & INTERNSHIPS HR@LONDON-BROWN.COM
STORES LONDON BROWN LAB JATUJAK WEEKEND MARKET, BANGKOK,THAILAND LONDON BROWN SIAM SQUARE SOI2 BANGKOK,THAILAND
HEAD OFFICE LONDON BROWN 900/199 SRINAKARIN 45 SOI 5 PRAWET,BANGKOK 10250 THAILAND
www.london-brown.com