BROWN O’CONNOR COMMUNICATIONS WINs MAJOR AWARD FOR HISTORIC BANK BUILDINGS REOPENING

Congratulations are in order for the team at Brown O’Connor Communications following their success at the Belfast Chamber Business Awards 2023 in winning the ‘Communication Excellence’ award.

Brown O’Connor was among six businesses shortlisted for the accolade, which celebrates a company that has successfully developed and implemented a marketing or communication strategy or campaign that has delivered measurable benefits.

A full-service communications consultancy specialising in public affairs and media relations, Brown O’Connor took home the coveted award for its project with Primark in winter 2022, aimed at revitalising Belfast city centre with the reopening of the historic Bank Buildings.

The project followed four years of restoration after the listed building was destroyed by fire in August 2018, impacting a key commercial part of the city centre for months.

The Brown O’Connor team, with their wealth of experience delivering strategic media relations campaigns and stakeholder engagement, was asked by Primark to support the management of the reopening of one of its biggest stores, both in terms of strategic corporate communications and political and stakeholder engagement.

The consultancy delivered a stakeholder and media relations campaign in close partnership with Primark, advising the retailer’s team throughout and supporting the return to their former home by celebrating the £100m investment and creation of 300 new jobs.

Having secured national media attention, Brown O’Connor was recognised by the Belfast Chamber Business Awards panel for its innovative and strategic approach to a sensitive communications campaign.