EXHIBITOR INFORMATION 2-4 OCTOBER 2015 | BUSINESS DESIGN CENTRE, LONDON
Welcome to Brides The Show 2015 – the UK’s definitive luxury wedding event
As you’re a supplier to the luxury wedding market, it gives me great pleasure to be able to share with you our 2015 brochure. In my role as the editor of the UK’s best-selling and most luxurious bridal magazine, I see every day how brides-to-be are constantly striving for more inspired, high-end and stylish ideas. Never has there been so much thirst from them for original ways to style their day. And the one brand they trust to deliver that to them is Brides magazine – the creative force behind Brides The Show. This year there is just one opportunity to get your brand in front of Brides readers, as we return to the Business Design Centre where 6,500 visitors from across the UK will enjoy a visual feast of inspiration from top designers, luxury travel operators, award-winning florists, bespoke stationers and cake makers. We have been working hard to re-imagine the most beautiful ways to present the latest bridal trends, and importantly how we showcase all of your talents within this space. We know ours is a discerning bride who does not attend other mass-market shows, so put the 2nd – 4th October in your diary now, and read on for the many reasons to be a part of Brides The Show 2015.
Jade Beer Editor Brides magazine
6,500 visitors
Over a third come to buy products for their wedding day
75%
have budgets over ÂŁ30,000
Rate their top three planning resources as bridal shows, magazines and blogs
46%
live in Central London
THE AUDIENCE Over
80%
come to source products and services
80% are getting married within 12-18 months
90% regularly read Brides magazine
70%
do not attend other bridal shows
Brides The Show has provided an inspiring environment in which to showcase our collections to brides-to-be. We were delighted to meet a highly relevant and interested audience and book appointments with potential customers. The organisation was excellent, from planning stages through to the event itself. The Business Design Centre is perfectly located in North London and lends itself well to such a beautiful show. DAVID FIELDEN, DESIGNER
Brides The Show has created a one-stop shop for the discerning bride. As a luxury brand we are able to showcase Laurent-Perrier to our target consumer and work together with the show to gain great exposure. From The Laurent-Perrier Champagne Bar, to ensuring visitors have the opportunity to learn more and sample our Champagnes at the Sommelier’s Table, we have been able to form unique contact with budding brides and customers of the future. EMMA RUSSELL, LAURENT-PERRIER
THE UK’s NO.1 BRIDAL MAGAZINE
1.8 million 300,000 Facebook fans
magazine readers
Selling over
85,000
more copies than its nearest competitor
110,000
130,073
Brides The Show social followers
Twitter followers
300,722 Google+ followers
03-15CoverBR35091_NoSpine-001L.pgs 16.01.2015 10:36
245,000 Pinterest followers
48,600 Instagram followers
All new bridal inspiration We have developed a number of new features that reflect 2015’s hottest bridal trends, allowing brands to engage brides-to-be first hand. A number of highly visible and cost-effective partnership opportunities are available across these key feature areas, as well as bespoke sponsorship packages for brands wanting to stand out from the competition.
THE PLANNERS’ LOUNGE
BRIDAL BEAUTY
NEW!
NEW!
Are you in the business of bridal pampering? Experts in make-up, hair, skincare and nails will be offering one-onone consultations and advice in all aspects of beauty.
Are you a wedding planner wanting to connect with new brides-to-be as well as meet current clients? The Planners’ Lounge is a bride’s first stop for all her planning needs whether it be informal chats, pre-booked meetings or client entertaining. Spaces are strictly limited.
THE DETAILS
NEW!
Our new shopping boulevard, where bridesto-be can purchase all the finer wedding details, from favours to bridesmaids’ gifts and all the finishing touches.
LOOKBOOK LIVE! Bring your brand or products to life within beautifully designed wedding reception looks, all styled in conjunction with Brides’ lifestyle editors. A programme of workshops will encourage brides-to-be to get crafty.
WELCOME TO BRIDES GLOBAL GALLERY
NEW!
NEW!
Do you own one of the UK’s chicest boutique boltholes, country mansions or coastal retreats? Or do you offer couples the holiday of a lifetime at world-class hotels and resorts? This is an interactive travel hub for both UK and international luxury tour operators, honeymoon specialists and boutique hotels wanting to meet affluent couples looking for inspired destinations, ideas and itineraries. Complete with a programme of talks from the industry’s experts.
BRIDES SALON Calling all mother-of-the-bride, bridesmaid and occasionwear designers. Sign up for our intimate salon style shows for the bridal party where they can enjoy a glass of fizz and get involved in the bride’s big day.
NEW!
Designers For designers, Brides The Show offers an amazing opportunity to get your latest collections seen first hand by Brides Editor, Jade Beer and Fashion Director, Bryony Toogood, before anyone else. What’s more exciting than seeing your designs on the catwalk and in the glossy pages of Brides magazine? And seeing this directly translate into booked appointments, brides through the door and sales. Get this and more with our bespoke designer packages as we put a spotlight on fashion this season.
• • • • • •
A designer stand within the show complete with dress rails and spotlights
Temperley London
Inclusion in daily catwalk shows styled by Bryony Toogood with a guaranteed number of catwalk exits A post-event data swap plus a dedicated designer email to over 20,000 readers A post-event promotional pack complete with catwalk photography and video footage to assist with your follow-up Editorial inclusions in two forthcoming issues of Brides magazine A personal interview with either Jade or Bryony pre-event to be included in the event’s Catwalk Guide
To discuss further and arrange a meeting at your studio or boutique please contact Katie Ruocco, Advertisement Director, on 0207 152 3366 or katie.ruocco@condenast.co.uk
David Fielden
We are truly thrilled to be part of Brides The Show this year and are really looking forward to showcasing our designs and meeting the stylish brides attending. This luxury event has proved to be a wedding fair like no other and a great inspiration for all discerning brides-to-be. See you in October. CHARLIE BREAR, DESIGNER Amanda Wakeley
The show was great, lively and bustling with lovely brides-to-be and the decoration efforts from both the exhibitors and Brides magazine was superb. Our stand was heaving! We always get a great reaction to our dresses and the fact they were on the catwalk too meant girls could see them in all their glory. ANNA WEISS, TWOBIRDS BRIDESMAID
Brides The Show is truly a wonderful experience for every bride looking not only for planning tips and guidance, but a special day out with her mum, the girls or her fiancÊ! It’s the only bridal show where exhibitors are hand selected - the Bridal Promenades we introduced also take it one step further, offering personal introductions to the suppliers which are best suited for them and their wedding. BRUCE RUSSELL, WEDDING PLANNER
Delivering a discerning audience Backed by a targeted national marketing campaign, Brides The Show will deliver 6,500 high-spending brides-to-be and their bridal parties. The promotional campaign draws on a diverse media mix across print, digital and outdoor advertising, as well as extensive editorial and social media engagement and Brides’ established channels. Coverage is secured with Brides and the wider CondÊ Nast stable of publications including Vogue, Tatler and CondÊ Nast Traveller. We also work with other relevant media & lifestyle partners including:
S H E E R LUX E
Planners
CURATED LINE-UP
Jewellery Shoes
We welcome applications from all aspects of the industry, including:
Venues & hotels
Decor Designers Favours Florists Gift Lists Hair & beauty Accessories
Honeymoon
Bridesmaids
Lingerie
Cakes
Marquees
Car Hire
Menswear
Catering
Mother of the bride
We work on an application basis with CondĂŠ Nast to ensure quality and consistency across all sectors so every company is looked over by the magazine. Would you like to be seen first hand by the Brides editorial team? Are you one of the most creative names within the industry? Do you provide a premium product or service for luxury weddings? Or are you launching something new in 2015? If this is you then get in touch today.
How to get involved STAND RATE STAND TYPE
INCLUSION
RATE PER SQM
Shell scheme
Carpet and shell stand
ÂŁ405
Space only
Floor space only
ÂŁ355
For more information on stands, please contact Rachael Irwin on 020 7886 3075 or rachael@smelondon.co.uk
SPONSORSHIP
For sponsorship and partnership enquiries, please contact Victoria Hunter on 020 7152 3870 or victoria.hunter@condenast.co.uk
Contact Us
Victoria Hunter Sponsorship 020 7152 3870 victoria.hunter@condenast.co.uk Katie Ruocco Fashion Sales 020 7152 3366 katie.ruocco@condenast.co.uk Rachael Irwin Stand Sales 020 7886 3075 Rachael@smelondon.co.uk Jo Cardow Marketing Manager 020 7886 3071 Jo@smelondon.co.uk www.bridestheshow.co.uk
ORGANISED BY:
9 Manchester Square, London, W1U 3PL