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Our values
STRATEGIC OBJECTIVE 5 - OUR CULTURE OUR VALUES
Whether on our operational or charity team, all those who work for London’s Air Ambulance share in a passion for the work that we do. This passion drives us to deliver the best service we can for our patients.
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With our new strategy in place, this year we redefined our values to give us a common grounding over the next five years. Our teams came together to discuss what we consider to be intrinsic to our work, and established three new values:
Compassionate We care about people and put them at the heart of everything we do. We are kind, respectful and always keen to listen to feedback.
Courageous
We are prepared to achieve our mission in challenging environments. We are authentic, honest and not afraid to challenge and take calculated risks.
Pioneering
We embrace and lead change through our innovation and creativity. We are constantly learning, both from our successes and from our failures, to make sure we are always striving to improve.
