MIDDLE EAST
2 0 1 3 m e d i a pac k
Voted the best travel magazine in the UK, every year for the past three years, Lonely Planet Traveller, is a tried and tested formula, with
a vast array of destinations and experiences that bring the areas of food & drink,
art, history & culture, wildlife and more to life, for
every reader.
OUR AUDIENCE Over 25 million people travelled out of Dubai International Airport alone in 2011 according to DTCM (up two million on 2010).
Lonely Planet Traveller Middle East is the first international travel brand to invest in a locally based consumer travel publication, and covers both the GCC and the rest of the world with passion, bringing a
high level of attention to detail and a vast amount
Our readers are intelligent, eager to experience and willing to travel, to learn and enjoy the world around them. Lonely Planet Traveller Middle East is here to share our experiences and inspire that journey.
of essential information not seen before in press in the region.
Dubai’s residents are a multinational mix who love to travel, whether it’s to see family and friends, or to get away from it all. Top destinations visited (outside the GCC) in 2011 were: UK, Germany, India, Hong Kong, Sri Lanka, France, Switzerland, China, Australia, Austria, Italy, and the Maldives.
Our readers are openminded, well-travelled, and experienced consumers who like to engage with credible and responsible brands.
MIDDLE EAST
EDITORIAL 10 EASY TRIPS
Our Planet
This month’s travel news, views and discoveries
OUR PLANET IS EDITED BY OLIVER SMITH. INTERVIEW: OLIVER SMITH. PHOTOGRAPH: JUSTIN FOULKES
The front section of the magazine collates the most exciting and unusual travel news, interviews and announcements to keep every traveller engaged. News is gathered by Lonely Planet Traveller’s unrivalled network of global contributors and trusted local guidebook authors.
A L OCAL’S view
Christina Holmefjord, conservator, Bergen, Norway The University of Bergen is known for its Whale Hall, which has been here since 1865. At the time, whales were caught for oil and people made umbrellas from whalebone. A few years ago, we concluded that the whales needed cleaning – there was a layer of oil on the skeletons, and they were nearly black. The restoration was a long process, but we built a personal relationship with the whales, giving them names. This is Marius, a blue whale – the most complicated to restore. It’s so big, you feel like you’re working on a building! Since the Whale Hall recently reopened, lots of people have come to visit us. They ask us: ‘Did you really clean this with a toothbrush?’
Focusing on the topical and the seasonal, every month we will suggest short but varied and fascinating experiences that are easy to fit in to readers’ spare time and budgets, always with the UAE as a starting base.
Discover more at lonelyplanet.com/ norway and bergenmuseum.uib.no October 2012 Lonely Planet Traveller
easy Trips The arrival of autumn is a great excuse for a getaway, whether it be leaf-peeping in Maine or aurora hunting in Finland
WORDS: AMANDA CANNING, MATT BOLTON
OUR PLANET
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FEATURES
October 2012 Lonely Planet Traveller
The main body of each issue consists of in-depth, inspirational features from experienced travel writers (including Lonely Planet’s guidebook authors and celebrities), accompanied by jaw-dropping photography readers that will want to keep forever - all of which invoke every sense to bring even the most far flung places to life. Destinations vary from the popular, to off-thebeaten track, but what they all have in common is a sense of adventure. Each feature is accompanied by practical information in the Make It Happen section, that relates solely to our readers in the UAE.
WHY ADVERTISE?
HigH
THE sEycHEllEs the one FoR: PRIStIne BeACheS The beaches of the Seychelles really do live up to the superlatives that are heaped upon their fine, porcelain-white sands. The Seychelles is a tiny nation, a scattered collection of granite islands and coral atolls 1,000 miles off the East African coast. Some come here in search of excellent diving, jungle trails and wildlife, but its beaches are like nowhere else. One of the finest is Anse Source d’Argent (pictured here), a bay of fine white sand and surreal sculpted boulders on the island of La Digue that has starred in several films as the tropical landing-place of washed-up Crusoes. It’s undeniably popular, but not the only ravishing beach around. With its remote bays, sleepy villages and distinct lack of roads, the whole of La Digue has the air of a castaway’s island. A short stroll along its coast – the stretch between Grand Anse and Anse Marron especially – reveals remote inlets lapped by warm aquamarine waters, their perfect sands interrupted only by hulking jumbles of rock. A short boat trip away, Mahé, the largest of the Seychelles’ 115 islands, also has more than its fair share of picture-perfect beaches. Beau Vallon in
the northwest is a dazzling arc of sands fringed by palms and takamaka trees, under whose shady canopies fishermen congregate in the golden throes of afternoon to sell their latest catch. And in the jungle-covered west, green hills slope into soft sandy crescents; visit Mahé’s Grand Anse at sunset for a horse ride along one such stretch. Meanwhile, Praslin is the last natural habitat for the coco de mer – a palm famous for its large, buttock-shaped cocounts. The long beach at Anse Lazio gives on to lapis lazuli waters, and some great seafood restaurants after you’ve towelled off. geTTing sTarTed In the tiny port of La Passe, on La Digue, La Bois d’Amour has three chalets in a garden of tropical flowers (from £80; boisdamour.de). Set on a small island off Mahé, the villas of Cerf Island Resort have great sunset views (from £300; cerf-resort.com). emirates flies to Mahé’s capital, Victoria, from Birmingham, Gatwick, Glasgow, heathrow, Manchester and newcastle, with a change in Dubai; etihad Airways flies from heathrow and Manchester via Abu Dhabi; and Qatar Airways flies from heathrow via Doha (from £600; qatarairways.com). Plan your trip with Lonely Planet’s Mauritius, Réunion and Seychelles (£16.99)
Tropical islands
Coconut palms and aquamarine waters are only the beginning – here are five very different island escapes, from diving adventures to luxury on a lagoon
The dramatic rock formations of anse source d’argent have made it one of the most popular beaches on the seychelles’ La digue island
October 2012 Lonely Planet Traveller 103
102 Lonely Planet Traveller October 2012
CIRCULATION
Lonely Planet Traveller Middle East provides brands with a new, internationally successful, authoritative platform to reach a previously untapped commercial market in the UAE.
PRINT RUN 11,000 Subscribers 2,090
Lonely Planet Traveller Middle East brings you the best in global travel expertise combined with practical local knowledge of the GCC consumer marketplace.
DISTRIBUTION
50% of our readers take four or more holidays a year. (Based on UK magazine figures).
No other travel title can offer the instant recognition and trust that Lonely Planet Traveller brand inspires amongst its readers.
BESPOKE SOLUTIONS Lonely Planet Traveller Middle East doesn’t just put hard work and expertise in to the editorial, we have a range of bespoke solutions for our clients that include supplements, inserts, sponsorships and much more. Speak to a member of our team who will work with you and your brand to create a dynamic and engaging campaign.
Retail CFD (inc hotels, travel agents, airlines and airports) Subscriptions Consumer shows
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WHO WE ARE? An offshoot of CPI Publishing, which has been in the media market for over 20 years, CPI Consumer Hospitality publishes BBC Good Food Middle East and The 25 Guides series, all brought to you by editors with plenty of local experience. It also offers bespoke customer publishing services, from catalogues to coffee table books.
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MIDDLE EAST
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GET IN TOUCH EDITORIAL Georgina Wilson-Powell georgina.powell@cpimediagroup.com +971 50 574 2884
ADVERTISING Tim Calladine tim.calladine@cpimediagroup.com +971 50 458 7752
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