KEVIN Bricklin What kind of kid were you? Where did you grow up? What were your influences?
I grew up in Philly until about 10 years old, then we moved to Scottsdale, AZ. I moved back East to finish college (D.C) and then moved to North Jersey before moving to LA in the ‘88. I was the class clown. Tell us how your background played a part in your choosing to be a children’s educational producer ? As I said I wanted to be in the TV business. So when I moved to LA I took whatever jobs I could. I worked at temp agencies doing accounting for studios and then became an assistant for a VP for Henry Winkler’s company (Winkler and Daniels) on the Paramount lot. From their I went to Harvey Comics, the publisher of Casper, Richie Rich, Hot Stuff and many other famous comic, where I started in Marketing, then to Director of Production to finally the Publisher. How has your experience in the entertainment world influenced your approach to West Coast pretzels? Certainly my experience with licensing and brand marketing helped me understand the importance of building brand awareness. How did your abrupt departure from WB Global Publishing affect you?
The creator of “West Coast Pretzels give us a few tips about starting a business from scratch.”
It was an easy transition for me as I had started West Coast Pretzels as a home permitted Cottage Food Operation the year prior to being laid off. What was your process in creating and setting up your business? A lot of research on whether I should purchase an existing business with built in revenue or start from scratch. 12
