INCORRECT LOGO APPLICATIONS

The official logos may not be altered in any way. Takes steps to ensure that the logo is used correctly by following the information in this guide and always using the artwork provided here for Curvecrete.

Recommendations

1) DO NOT rotate the logo.

2) DO NOT distort or warp the logo in any way.

3) DO NOT change the logo colors.

4) DO NOT change the typography.

5) DO NOT create or add Gradient colors

6) DO NOT add a drop shadow or other special effects.

7) DO NOT display the logo as an outlines.

8) DO NOT resize any individual part of the logo.

9) DO NOT reverse the logo.

Corporate Typography

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Curvecrete communications.

We have selected The Berthold Akzidenze-Grotesk BE font family, which helps inject energy and enthusiasm into the entire Curvcrete communications, as the primary and secondary corporate typefaces.

The Corporate Fonts

Primary Font

Secondary Font

Font Hierachy

Every page should explode, either because of its staggering absurdity, the enthusiasm of its principles, or its typography.

— Tristan

The Primary Corporate Fonts And Typography

The Font

The typeface Akzidenz-Grotesk® BE was first published in 1898 by Berthold. The Berthold Akzidenze-Grotesk BE font family is supplied with the regular, medium, condensed, italic and bold weights. The regular and bold weights can be used as the primary fonts for body text and heading while the condensed and italic form can be used as a secondary one.