EVERYTHING REAL ESTATE.
for you
TRUSTED SINCE 1926
2022 MARKETING CATALOG — AFFILIATE OFFICE LOCAL MARKETING AVAILABLE EXCLUSIVELY TO LONG REALTY AGENTS
Email Marketing ������������������������������������������������������������������������������������ 2–7 Luxury Marketing ���������������������������������������������������������������������������������������8 Social Media Marketing ������������������������������������������������������������������������ 9 Agent Website ������������������������������������������������������������������������������������������10 Direct Mail Marketing ��������������������������������������������������������������������������� 11
Presentation Tools ����������������������������������������������������������������������������������12 Print Marketing ����������������������������������������������������������������������������������������13 Resources ���������������������������������������������������������������������������������������������������14 Keep In Touch Planner ��������������������������������������������������������������������������15
AUTOMATED EMAIL MARKETING - PROPERTY RELATED -
SAVED SEARCHES
SUCCESS STORY
Let your clients be the first to know about real estate market changes through automatic email alerts — branded to you — on new listings, price changes, photos, open houses and sales. Great for • Buyers on the lookout for a specific property. • Sellers who should keep an eye on competing listings. • Homeowners who want to keep track of real estate activity and property values in their neighborhood.
Saving searches in ProKIT works for me because it has all the detail MLS searches has and is accurate. Also, the emails to my clients are branded to me and look more personalized. Finally, report insights allow me to get a big-picture view of my sphere or to be clientspecific and understand how they are interacting, looking for, and saving properties. It’s a pillar of my business. —Jon Mandel 1926 Circle of Excellence
ONLINE SELLER REPORT With reporting options from weekly to monthly, keep your sellers up-to-date on how much exposure their listing is getting and what competing listings in the area are doing.
2 | Email Marketing
2022 Long Realty Marketing Catalog — Affiliate Office
Each month your Long Realty Marketing Team creates relevant, timely, local content for you to share with your sphere automatically. Our most popular Keep In Touch actions plans include: • CALENDAR OF EVENTS — Be a resource for local events for Phoenix, Tucson, Southern Arizona or Sedona. This action plan is sent to clients on the 26th of each month.
• HOUSING REPORT — With over 65 market areas, these reports position you as an expert with relevant market statistics and informative charts. Monthly distribution dates vary, with additional State of the Market reports available twice a year.
• IN TOUCH NEWSLETTER — Your comprehensive newsletter offers a market update, local events, and helpful articles written for Phoenix, Tucson, or Southern Arizona. This action plan is sent to clients on the first of each month.
2022 Long Realty Marketing Catalog — Affiliate Office
Email Marketing | 3
AUTOMATED EMAIL MARKETING SEASONAL / HOLIDAY SERIES
*Asterisks note holidays that are included in the action plan. All others are available for one-time emails.
A N E W DAY I S
Dawning
EVERYTHING REAL ESTATE
for you
Share
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
LONG REALTY
New Years* TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
MLK Day
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
for you
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE
for you
Start of Spring* TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE.
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
Father’s Day TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
REAL ESTATE.
for you
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE
for you
All Souls’ Day TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE
Daylight Saving End* TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
for you
EVERYTHING REAL ESTATE.
for you
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
for you
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE for you
Hanukkah TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE for you
Holidays* TRUSTED SINCE 1926
LONG REALTY
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE
Thanksgiving* TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
LONG REALTY
TRUSTED SINCE 1926
for you
TRUSTED SINCE 1926
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE for you
Holidays II TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
for you
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE for you
Christmas TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
TRUSTED SINCE 1926
LONG REALTY
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
for you
for you
Thanksgiving II
LONG REALTY
EVERYTHING REAL ESTATE.
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
for you
for you
EVERYTHING REAL ESTATE
for you
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
LONG REALTY
for you
EVERYTHING REAL ESTATE
for you
for you
REAL ESTATE.
for you
for you
for you
TRUSTED SINCE 1926
for you
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE. TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
REAL ESTATE.
TRUSTED SINCE 1926
for you
4 | Email Marketing
Give T H A N K S EVERYTHING for you
Halls
TRUSTED SINCE 1926
LONG REALTY
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
for you
for you
Halloween*
REAL ESTATE.
EVERYTHING REAL ESTATE.
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE
ReflectEVERYTHING ON THE GOOD THINGS
for you
for you
TRUSTED SINCE 1926
for you
D EVERYTHING ECK THE
EVERYTHING REAL ESTATE.
for you
for you
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
LONG REALTY
EVERYTHING REAL ESTATE.
LONG REALTY
for you
9/11
TRUSTED SINCE 1926
Cozy U P
LONG REALTY
EVERYTHING REAL ESTATE.
for you
Veterans Day*
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
LONG REALTY
for you
W I S H I N G YO U EVERYTHING Happiness N D Prosperity REALAESTATE.
for you
TRUSTED SINCE 1926
for you
Treat!
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
REAL ESTATE.
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
Hanukkah S A M E AC H EVERYTHING
for you
LONG REALTY
for you
TRUSTED SINCE 1926
LONG REALTY
for you
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
LONG REALTY
REAL ESTATE.
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
LONG REALTY
for you
for you
EVERYTHING REAL ESTATE.
for you
TRICK OR EVERYTHING
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE
for you
TRUSTED SINCE 1926
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
LONG REALTY
for you
for you
Memorial Day*
N E V E R FREAL O R GESTATE. E T T H E T R AG E D Y.
EVERYTHING REAL ESTATE.
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
Remember the sacrifice, EVERYTHING
TRUSTED SINCE 1926
REAL ESTATE.
for you
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE
LONG REALTY
EVERYTHING REAL ESTATE LONG REALTY
Mother’s Day
TRUSTED SINCE 1926
Duty, EVERYTHING Honor, Country
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
for you
for you
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE
LONG REALTY
for you
Labor Day*
for you
TRUSTED SINCE 1926
for you
EVERYTHING REAL ESTATE
for you
Fall B AC K EVERYTHING REAL ESTATE.
Memory
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
I N LO VING EVERYTHING
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
for you
for you
TRUSTED SINCE 1926
for you
for you
LONG REALTY
Independence Day*
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
LONG REALTY
for you
for you
TRUSTED SINCE 1926
LONG REALTY
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
for you
for you
TRUSTED SINCE 1926
LONG REALTY
for you
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
TRUSTED SINCE 1926
LONG REALTY
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
for you
for you
for you
Cinco de Mayo
LONG REALTY
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
LONG REALTY
REAL ESTATE.
EVERYTHING REAL ESTATE.
for you
LONG REALTY
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
LONG REALTY
REAL ESTATE.
TRUSTED SINCE 1926
for you
TRUSTED SINCE 1926
for you
EnjoyEVERYTHING THE LITTLE THINGS
REAL ESTATE.
TRUSTED SINCE 1926
TRUSTED SINCE 1926
for you
I N D E P E N D E N C EEVERYTHING DAY
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
Happy
REAL ESTATE.
for you
LONG REALTY
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
Dads EVERYTHING
for you
for you
St Patrick’s Day
for you
EVERYTHING REAL ESTATE.
for you
TRUSTED SINCE 1926
Thank you, S O L D I E R S EVERYTHING
REAL ESTATE.
LONG REALTY
for you
EVERYTHING REAL ESTATE for you
TRUSTED SINCE 1926
REAL ESTATE.
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE
for you
Moms EVERYTHING
for you
for you
C E L E B R AT E
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
C E L E B R AT E
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
Valentine’s Day* for you
EVERYTHING C I N C O D E M AYO
LONG REALTY
LONG REALTY
Start Daylight Saving*
St. Patty’ s Day
LONG REALTY
EVERYTHING REAL ESTATE for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
for you
HAPPY
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
TRUSTED SINCE 1926
for you
EVERYTHING REAL ESTATE
Groundhog Day
for you
EVERYTHING REAL ESTATE.
LONG REALTY
EVERYTHING REAL ESTATE for you
Feliz
for you
LONG REALTY
for you
REAL ESTATE.
LONG REALTY
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
for you
EVERYTHING REAL ESTATE
Take a EVERYTHING breath O F F R E S H A I R
for you
for you
EVERYTHING REAL ESTATE LONG REALTY
EVERYTHING REAL ESTATE for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
Love I S I N T H E A I R
in Arizona
TRUSTED SINCE 1926
for you
Spring F O R W A R D
EVERYTHING REAL ESTATE.
for you
LONG REALTY
EVERYTHING REAL ESTATE for you
I T ’ S A LW AY S W A R M
LO V E A N D P E AC E
for you
2022 Long Realty Marketing Catalog — Affiliate Office TRUSTED SINCE 1926
for you
AUTOMATED EMAIL MARKETING SCENIC SERIES
Action Plan is delivered to clients on the fifth of each month.
Beauty ARIZONA THE
Beauty ARIZONA THE
OF
EVERYTHING REAL ESTATE
for you
THE
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE
Rocks
LONG REALTY
for you
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
for you
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE
Haboob
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE.
for you
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
for you
TRUSTED SINCE 1926
for you
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE
for you
Day Ends Night Begins TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE.
for you
for you
Lake Mead
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
for you
for you SUCCESS
TRUSTED SINCE 1926
STORY
TRUSTED SINCE 1926
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
for you
for you
TRUSTED SINCE 1926
for you
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE
for you
Bighorn Sheep/Grand Canyon TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE
for you
Dressed in White
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
for you
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
LONG REALTY
TRUSTED SINCE 1926
TRUSTED SINCE 1926
for you
TRUSTED SINCE 1926
LONG REALTY
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
LONG REALTY
TRUSTED SINCE 1926
LONG REALTY
LONG REALTY
EVERYTHING REAL ESTATE.
ProKIT’s automated drip campaigns are very time efficient, making it easier for me to connect withEVERYTHING more clients! My clients love it when I congratulate them on an anniversary or EVERYTHING EVERYTHING REAL ESTATE. REAL ESTATE. REAL ESTATE. EVERYTHING EVERYTHING EVERYTHING wish them a happy birthday. ProKIT is able to do most of the work for me! I simply take some for you for you for you REAL ESTATE. REAL ESTATE. REAL ESTATE. for you for you you time at one sitting to plug in my clients, friends, and family’s birthdays &foranniversaries, and then I don’t have to think about it again! Magic — ProKit remembers the exact date for me! LONG REALTY
EVERYTHING REAL ESTATE. TRUSTED SINCE 1926
TRUSTED SINCE 1926
LONG REALTY
OF
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE.
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
Beauty ARIZONA THE
EVERYTHING REAL ESTATE.
for you
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
Javelinas
EVERYTHING REAL ESTATE
OF
LONG REALTY
for you
EVERYTHING REAL ESTATE
for you
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
for you
for you
Beauty ARIZONA
for you
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
for you
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
for you
Electric Pitchfork
TRUSTED SINCE 1926
THE
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
for you
OF
for you
for you
TRUSTED SINCE 1926
LONG REALTY
TRUSTED SINCE 1926
Beauty ARIZONA THE
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
for you
TRUSTED SINCE 1926
Beauty ARIZONA
for you
EVERYTHING REAL ESTATE
for you
LONG REALTY
for you
for you
TRUSTED SINCE 1926
Roadrunner OF
TRUSTED SINCE 1926
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE.
for you
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE.
TRUSTED SINCE 1926
TRUSTED SINCE 1926
LONG REALTY
EVERYTHING REAL ESTATE.
OF
LONG REALTY
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
Beauty ARIZONA THE
TRUSTED SINCE 1926
for you
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
for you
EVERYTHING REAL ESTATE.
for you
for you
TRUSTED SINCE 1926
LONG REALTY
for you
EVERYTHING REAL ESTATE
Cathedral Rock
EVERYTHING REAL ESTATE
OF
TRUSTED SINCE 1926
LONG REALTY
for you
for you
Beauty ARIZONA
for you
TRUSTED SINCE 1926
LONG REALTY
TRUSTED SINCE 1926
for you
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE
Downtown Phoenix THE
TRUSTED SINCE 1926
for you
EVERYTHING REAL ESTATE
OF
for you
THE
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
Beauty ARIZONA
EVERYTHING REAL ESTATE.
for you
LONG REALTY
for you
THE
OF
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE.
EVERYTHING REAL ESTATE
TRUSTED SINCE 1926
for you
Beauty ARIZONA
for you
Prickly Pear
TRUSTED SINCE 1926
OF
THE
OF
TRUSTED SINCE 1926
EVERYTHING REAL ESTATE THE
Beauty ARIZONA
Beauty ARIZONA
OF
LONG REALTY
EVERYTHING REAL ESTATE.
for you
EVERYTHING REAL ESTATE.
for you
TRUSTED SINCE 1926
TRUSTED SINCE 1926
—Mary Vierthaler 1926 Circle of Excellence
2022 Long Realty Marketing Catalog — Affiliate Office
Email Marketing | 5
AUTOMATED EMAIL MARKETING
MONTHLY HOME VALUE ESTIMATES It’s important that homeowners track values in their neighborhoods for a variety of reasons — tax and insurance purposes are just a few. Sign up contacts on your website for a monthly update on the estimated value of their home.
BIRTHDAYS AND ANNIVERSARIES Set up your contacts in ProKIT to get automated birthday or anniversary emails.
SPORT SCHEDULES Football, Basketball, and Baseball available for ASU and UofA, and Hockey for Tucson Roadrunners.
6 | Email Marketing
2022 Long Realty Marketing Catalog — Affiliate Office
ONE-TIME EMAILS
Automatic Marketing Email pieces can also be sent as one-time emails. Available to send to clients at any time.
LIBRARY OF EMAIL LETTERS As an agent you are faced with writing many emails — the difficulty, of course, is in coming up with the right words at the right time. Our Library of Email Letters is designed to help as a starting point for many scenarios. You can send as is, or review and edit them to best fit with your personality and communication style.
LONG REALTY TOOLS Advertise the tools at your disposal, like your branded Long Realty Mobile App, or your website’s Home Value Estimates tool.
LISTING MANIA This collection of eye-catching pieces with compelling marketing messages is designed to help you get more listings!
REFERRAL NETWORK Remind people near and far that you can help them with their real estate needs! Long Realty provides you the connections you need to take your referral business to new heights from coast to coast and around the world – you just have to get the word out!
2022 Long Realty Marketing Catalog — Affiliate Office
Email Marketing | 7
LUXURY MARKETING LONG REALTY LUXURY COLLECTION DIGITAL MAGAZINE Our luxury digital magazine features Long Realty luxury listings throughout Arizona. The Long Realty Collections digital magazine is published every other month and is a great way to remind people that you are the source for luxury real estate information. Action Plan is delivered to clients bi-monthly with each new edition.
From: luxuryportfolio.co m support@luxurypor tfolio.com Subject: LuxeAnalytics report for 6801 N Dundedin Place Date: December 10, 2019 at 11:59 AM To: Bree Keeley Bree@lon grealty.com
LUXETRENDS AND LUXEANALYTICS
From: Subject: Date: To:
Luxury Portfolio communications@luxuryportfolio.com LuxeTrends: Homes with Spa Amenities, Trends in Home Design and More! October 23, 2019 at 9:44 AM Bree Keeley Bree@longrealty.com
Dear Sally Seller,
Keep in touch with your affluent clients by subscribing them to LuxeTrends®, a monthly newsletter produced by Luxury Portfolio International®, which includes the latest in luxury living, culture and destinations.
Attached please Þnd the
latest activity report for your property at 6801 N Dundedin Place on LuxuryPortfol io.com. This is our partne r website speciÞcally for market‐ ing our best listings. The site has incredible interna tional reach (over 200 countries visiting each month) and is giving your property great exposure. Hope you enjoy the latest edition of Luxe Trends®. Repo Enclosed is the latest copy of the LuxeTrends newsletter from Long Realty and Luxury Portfolio. rt Summ ary This email newsletter is available for you to send to your email database each month at no addition‐ al cost, simply visit www.luxuryportfolio.com and login, then click on the "My Customers" link to en‐ ter your contacts with email address and set preferences for them to receive OFFICLuxeTrends. ES: Footh
ills
AGENTS: Jameson Gray
TIME PERIOD: Tuesd
LuxeAnalytics™ is an enhanced reporting tool that gives you valuable insight into the luxury consumers that are looking at your listings on LuxuryPortfolio.com. Listings must be priced $800,000 and above.
ay January 1, 2019 to
PROPERTIES
COUNTRIES
1
51
Tuesday December 10,
REGIONS/STATE S
150
LANGUAGES 2 A PEEK INSIDE
CURRENCIES 3
2019
CITIES 544
TOTAL VISITS 10726
A Truly Grand Home With stunning views of the nearby greenery and comforting amenities through‐ out, this home is a tranquil retreat that has everything needed to truly relax. The breathtaking enclosed pool area looks out onto the manicured grounds and al‐ lows warm sunlight into the space through a remarkable glass ceiling. This 4bedroom, 4-bathroom home has ample space for a large family as well as dra‐ matic windows and an attached cabana suite for lounging.
8 | Luxury Marketing
2022 Long Realty Marketing Catalog — Affiliate Office
SOCIAL MEDIA — LONGNET SOCIAL MEDIA LIBRARY
[
ALSO AVAILABLE
]
The following designs from the email marketing section are available in the LongNet Social Media Library. • • • • • •
Seasonal / Holiday Series Scenic Series Sports Schedules Recipe Series Long Realty Tools Market Share
• • •
Graphics Referral Network Graphics Luxury Portfolio Graphics Listing Marketing Mania
Designed to help you have a strong presence on social media, Agent Icon works in one of two ways: 1. Send images to long@myagenticon.com and Agent Icon will send them back with beautifully designed banners for listings, client testimonials, or prospecting.
2. Receive daily social media briefings with an image and articles for sharing. You can also access their library of images at any time through the social media library.
LONG REALTY MARKET INSIGHTS These Facebook Live Events are meant to keep you and your consumers informed on what happening in the local real estate markets. Invite your sphere ahead of time and tune in to this wealth of information.
SUCCESS STORY The tools provided by Long’s Marketing Department are an asset to our prospecting for new listings and buyer relationships. Even when we don’t use the daily Agent Icon as an easy pre-prepared social media post, we always click on the attached article links and very often find items of interest. We then post snapshots of those articles in our Instagram and Facebook stories to stay relevant and connected with our base. Another great, easy piece we love is the Marketing-generated visual graph for our monthly Market Report. It’s easy to re-post and then we also provide the link to the full report in our bio, or ask people to message us for more information. Anything we need to stay in touch with our clients we can usually find in MOM. When we need something special, they are always available to brainstorm! —Patty and Rick Howard
1926 Circle of Excellence Platinum
LIVE!
FACEBOOK & LINKEDIN COVER PHOTOS Branding your social media presence is a great way to note your brokerage and advertise that you work as a real estate agent. Available in the LongNet Social Media Library.
2022 Long Realty Marketing Catalog — Affiliate Office
Social Media Marketing | 9
AGENT WEBSITE Long Realty provides you with a powerful agent website designed to inform your clients and generate new leads. With the option to customize your website, you’re able to differentiate and show your unique value. We’ve also recently added new website layout collections to offer our agents even more site customization – be sure to check out these new collections whenever you want to give your website a refresh. Between your agent website and branded mobile app, your clients can get the most up-to-date and accurate real estate information from you wherever they are.
NEW WEBSITE BANNERS FOR 2021 In addition to the great Arizona banners you already use, we’ve added more options to the company library.
Boneyard
Cactus Wren
Cochise
Green Arizona
Sedona/Flagstaff
Starry Night
Tempe
Tucson
University of Arizona
Wildflowers
Woodpecker
Western Tanger
10 | Agent Website
2022 Long Realty Marketing Catalog — Affiliate Office
DIRECT MAIL MARKETING — POSTCARDS AUTOMAGIC 30 Just Listed postcards! Just Sold postcards! Open House postcards!
JUST LISTED
900 East River Rd, Tucson, AZ 85711 3 Bedrooms | 2.5 Baths | $000,000
Name Phone Email Website
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LISTING DRIVEN POSTCARDS
Except ional Experi ences
A postcard proof will automatically arrive in your email box for Just Listed or Just Sold postcards. Open House postcards can be ordered anytime through xpressdocs.
hills
Old Foot Street
Old Foothills
123 Main
123 Main Street
PRICE REDUCED
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3902 E Justin Lane
I Brought the Buyer
Price Reduced
Exceptional Experiences
Name Phone Email Website
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Property Brochures
UPLOAD YOUR OWN Achieve the exact look you are going for with the option to upload your own design to xpressdocs in a variety of postcards.
[
ALSO AVAILABLE
]
The following designs from the email marketing section are available as postcards through xpressdocs. • Seasonal / Holiday Series • Referral Network Graphics • Scenic Series • Luxury Portfolio Graphics • Sports Schedules • Listing Mania Marketing
2022 Long Realty Marketing Catalog — Affiliate Office
Digital Mail Marketing | 11
PRESENTATION TOOLS
Put your best foot forward when meeting with potential clients.
DIGITAL PRESENTATION
SUCCESS STORY
MoxiPresent is a state of the art digital presentation system that merges your value with MLS data to create a seamless, impressive custom presentation and CMA. Create any kind of presentation — listing or buyer presentations, use at open houses, on buyer tours, promoting neighborhoods, prospecting — the sky is the limit.
I was up against competing agents for a listing and used MoxiPresent to stand out. MoxiPresent helped me win the listing because not only is it slick and modern, but it also conveys my professionalism. —Jeni Jankowski 1926 Circle of Excellence
LONGNET BUILD-YOUR-OWN PRESENTATIONS Select from pages designed to help you articulate your value to a seller or buyer — generating an easy to print PDF.
12 | Presentation Tools
2022 Long Realty Marketing Catalog — Affiliate Office
PRINT MARKETING LISTING FLYER TOOLS The Long Realty flyer tool automatically populates data from MLS, while still offering the option to make edits along the way. Produces an easy to use PDF for printing or emailing. In addition to LongNet’s Flyer tool, we also offer additional design options through ProKIT. ProKIT flyers also populate data from MLS, allow for editing and produce an easy to use PDF. But they also can easily be email within the ProKIT system to specific clients or your whole sphere.
heart The ''Fig House''is tucked in the r of historic Barrio Viejo: a spectacula block Spanish Colonial of solid double interior gorgeous w/ on constructi ceilings, beamed �nishes; 14ft wood tons gleaming scored concrete �oors, of natural light streaming through windows that frame the oasis center courtyard w/ sparkling pool, brick
$825,000
392 S Conven Tucson, AZ 85t Avenue 701
The ''Fig Hou se''is tucked in the heart of Viejo: a spec historic Barrio tacular Span ish Colonial of construction solid double w/ gorgeous block interior �nishes; beamed ceili 14ft wood ngs, gleamin g scored conc natural light rete �oors, tons of streaming thro ugh wind ows that fram oasis center courtyard w/ e the sparkling poo entertaining l, brick paver area & majestic shade tree, cont kitchen w/indust emporary rial & wood �nis hes, ss applianc delightful islan es & d w/bar seat ing ; 2 beautiful each w/ char bedrooms ming en-suite baths, PLUS can double as 2 o�ce/dens extra space for (that guests), fren open to the priv ch doo rs that ate inner cour tyard & a conc staircase lead rete spiral ing to the expa nsive roof deck dining and* for outdoor **SEE ''MORE'' FOR ADDT'L DESCRIPTION PROPERTY *** (continu ed) while over downtown (roo looking Tucs f deck also acce on's ssible from insid house). Not to e the be missed is the bonus loft, artists studio perfect for an or exercise room , a quie own 1/2 bath t getaway with . Architectural it's -Digest-worth been home to y, The Fig has dinner parties, art shows and the owner's visit has delighted ors from all arou nd the globe. crafted, all just Impeccably steps away from Tucson's �ne galleries and st dining, art theaters. It's a newer cons style of early truction in colo Tucson, with nial all the bene�t of modern h i l d i Th lit f
MLS #
Bedrooms Bathrooms Garage Sq.Ft.
22010170
paver entertaining area & majestic shade tree, contemporary kitchen w/industrial & wood �nishes, ss appliances & delightful island w/bar each seating ; 2 beautiful bedrooms 2 w/ charming en-suite baths, PLUS extra o�ce/dens (that can double as that space for guests), french doors & open to the private inner courtyard to a concrete spiral staircase leading the expansive roof deck for outdoor dining and* **SEE ''MORE'' FOR ADDT'L PROPERTY DESCRIPTION*** (continued) while overlooking also Tucson's downtown (roof deck
Modern Charm $825,000
392 S Convent Avenue
Tucson, AZ 85701
MLS #
22010170
Bedrooms
2
Bathrooms
4
Garage
1 Car
Sq.Ft.
2267
2 4 1 Car 2267
Professionally
Marketed By:
Noe Durazo, Sta� (520) 918-8810
NoeD@LongRe alty.com noed.longrealt y.com Home O ce 900 E. River Rd Tucson, AZ 8571 8
Professionally Marketed By:
Noe Durazo, Sta� (520) 918-8810
NoeD@LongRealty.com
noed.longrealty.com Home O ce 900 E. River Rd Tucson, AZ 85718
$490,000 | MLS: 21931294
$490,000 | MLS: 21931294
6161 N Panorama Drive
6161 N Panorama Drive
Tucson, AZ 85743
Tucson, AZ 85743
Ranged Priced: Seller will accept or counter offers between $490,000and $520,000. Outstanding opportunity to own a private retreat on 3.47 acres of horse property. 3-bedroom/3-bath home with 2 bedrooms, 2 baths, kitchen, dining, living room and office on main level. 3rd bedroom and bath downstairs with private entry, living area, and 'kitchenette', great guest suite or entertaining area with a separate stove. New HVAC, and pool solar (2018) New hot water heater roof (2016). Outside you will find a multi-level entertaining area with pool and recreation room with additional laundry hookups. Wander across the bridge to two large out building (30'x50' & 30'x36'). Water and electric to both and one has a built in air compressor. They are large enough for multiple cars or an RV
Ranged Priced: Seller will accept or counter offers between $490,000and $520,000. Outstanding opportunity to own a private retreat on 3.47 acres of horse property. 3-bedroom/3-bath home with 2 bedrooms, 2 baths, kitchen, dining, living room and office on main level. 3rd bedroom and bath downstairs with private entry, living area, and 'kitchenette', great guest suite or entertaining area with a separate stove. New HVAC, and pool solar (2018) New hot water heater roof (2016). Outside you will find a multi-level entertaining area with pool and recreation room with additional laundry hookups. Wander across the bridge to two large out building (30'x50' & 30'x36'). Water and electric to both and one has a built in air compressor. They are large enough for multiple cars or an RV
Property Features:
S: 21931294 $490,000 | ML to own a son, AZ 85743 ing opportunity ,000. Outstand ma Drive | Tuc dining, $490,000and $520 bedrooms, 2 baths, kitchen, 6161 N Panora 2 offers between
3 Bedrooms 3 Baths 2508 Square Feet (approx) Built in 1961
h home with pt or counter living area, and Seller will acce 3-bedroom/3-bat private entry, 8) New hot Ranged Priced: horse property. downstairs with pool solar (201 on 3.47 acres of oom and bath with New HVAC, and private retreat level. 3rd bedr recreation room separate stove. office on main with pool and electric ing area with a area rtain ing ente living room and rtain or 36'). Water and t guest suite (30'x50' & 30'x a multi-level ente ing find build will out you 'kitchenette', grea large (2016). Outside cars or an RV the bridge to two iple ss mult acro for der water heater roof gh Wan are large enou dry hookups. They laun sor. al tion pres addi com has a built in air 3 Bedrooms to both and one Subdivision 3 Baths Estates (1-21) es: Rancho Panorama ict Property Featur 2508 Square Feet (approx) Distr Marana School es Built in 1961 3 Bedrooms 14.00 Garage Spac 3 Baths W Area (approx) 2508 Square Feet Built in 1961
Property Features:
Bree Keeley Home Office 900 E. River Rd Tucson, AZ 85718 (520) 918-3873 Bree@LongRealty.com
Bree Keeley
Home Office 900 E. River Rd 8 Tucson, AZ 8571 (520) 918-3873 lty.com Bree@LongRea
Download my
Bree Keeley
Mobile App at:
eemurcko altyapp.com/br
longre
ealty.com
EQUAL HOUSING OPPORTUNITY
: BreeM.LongR
out Arizona, visit
Sale through ch Properties for
Home Office 900 E. River Rd Tucson, AZ 85718 (520) 918-3873 Bree@LongRealty.com
To Sear
Download my Mobile App at: longrealtyapp.com/breemurcko To Search Properties for Sale throughout Arizona, visit: BreeM.LongRealty.com
2022 Long Realty Marketing Catalog — Affiliate Office
Download my Mobile App at: longrealtyapp.com/breemurcko To Search Properties for Sale throughout Arizona, visit: BreeM.LongRealty.com
EQUAL HOUSING OPPORTUNITY
Print Marketing | 13
WE’RE HERE TO HELP! • LRU Tech On Demand: A library of helpful videos enabling you to learn new tips and tricks whenever and wherever you want.
• Our Calendar: Learning is a life-long journey. We offer a variety of educational classes to keep you current!
• Helplines: We’re only a phone call away. • Tech Support (520) 918-8800 or support@LongRealty.com • Marketing Helpline (520) 918-3883 or marketing@longrealty.com
• Doctor Digital: The doctor can help you leverage digital systems and available resources to support and grow your business. Schedule your check-up today • One-on-one Meetings: Need more personalized help? No problem! We can meet with you.
LOOKING FOR SOMETHING THAT’S ALL YOU? Long Realty offers you the chance to stand out from the crowd with resources like: • Your Custom Design Center qualified graphic designers that work with Long Realty agents for a special reduced rate.
14 | Resources
2022 Long Realty Marketing Catalog — Affiliate Office
KEEP IN TOUCH PLANNER Are you keeping in touch with your sphere of influence on a regular basis with local relevant items of value? These exclusive and relevant marketing programs have been designed to help you “Create an exceptional real estate services experience that builds long lasting relationships.” Highlight or circle the programs you are using or want to use and meet with your manager if you need any assistance or need more information. You can always reach out to marketing for quick assistance or to schedule a one-onone consultation as well - Marketing@LongRealty.com or (520) 918-3883.
DIRECT MAIL
SOCIAL MEDIA
Saved Searches • Current Buyers • Current Sellers • Sphere of Influence • Past Clients
AutoMagic30 • Just Listed • Just Sold • Open House
Agent Icon • Daily Social Media Content • Automatic Branding and Banners
Web Traffic Reports • Online Seller Report • LuxeAnalytics Email Campaigns • Housing Reports • Monthly Home Value Estimates • In Touch Newsletter • Calendar of Events • Sports Schedules (ASU or UofA) • Recipe Series • Arizona Beauty Scenic Series • Seasonal/Holiday Series • LuxeTrends • Birthdays/Anniversaries One Time Emails • Listing Marketing Mania • Library of Email Letters • Long Realty Tools • Referrals • Any email in the above campaigns can be quick emailed as well.
PRINT MARKETING Listing Flyer Tool
Listing-Focused • I Brought the Buyer • Price Reduced • Property Brochures Keep in Touch Postcards • Arizona Beauty Scenic Series • Seasonal/Holiday Series • Sports Schedule (ASU or UofA) • Recipe Series Real Estate Tool Postcards • Listing Marketing Mania • How’s the Market
DIGITAL MARKETING Your Website • Custom Banners • Personalize your Homepage • Additional Pages and Content Long Realty Mobile App • Your Agent Branding • Sharing with others • Agent Remarks
Social Media Library • Arizona Beauty Scenic Series • Seasonal/Holiday Series • Sports Schedules (ASU or UofA) • Recipe Series • Listing Marketing Mania • Long Realty Tools • LeadingRE / Referrals • Facebook and LinkedIn Cover Photos
PRESENTATION TOOLS MoxiPresent • Built in CMA • Default Long Realty Pages • Building Custom Pages Long Realty Presentations • Buyer Presentation • Seller Presentation • Luxury Seller Presentation
OTHER Long Cares Foundation Letter Client Appreciation Events Phone Calls
2022 Long Realty Marketing Catalog — Affiliate Office
Keep in Touch Marketing | 15
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