» TOURISM INSIGHT
LOOKING to the
FUTURE: Smart TOURISM
DESTINATIONS Jamal Satli Iglesias
C
ities and regions are fighting to attract the kind of tourism that is sustainable while a l s o g e n e ra t i n g w e a l t h . Tourist destinations position themselves to attract “better” tourists that spend more per trip, who will come back again, and who will share their holiday experience with others. Having, taking care of and offering a good tourism product is of course fundamentally important. It is hard to do anything without a good tourism product, and it is clear that every destination has its own speciality. Spain, the second most popular country in the word for international visitors after France, and ahead of tourist powerhouses like the USA, Italy and China, stands as an example to other emerging tourist destinations, whether they are visited for holidays,
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