OSCAR SALINAS GRAPHIC DESIGN
Contents
u BRANDING CASE STUDIES DEVELOPED IN AUSTRALIA
EPRA Rottnest Island General Store State Theatre Centre of Western Australia Breakwater
SELECTED PUBLICATIONS COMMISSIONED IN AUSTRALIA AND MEXICO
SELECTED MARKS
ASSORTED ILLUSTRATION & DESIGN PIECES.
PLAY
CODA Architects Manifesto Brochure & website design
Personal selection of marks, symbols and icons developed in Australia and Mexico.
Personal selection of marks developed in Australia and Mexico.
Personal projects Typography, Illustration, Design, Sculpture, Toys‌
Match The Summer Brochure Rio Tinto Beyond Rare, The history of the Argyle Pink Diamonds Editorial Designio Book Cover Design and Editorial Design
OSCAR SALINAS GRAPHIC DESIGNER
Educational Background • Universidad Intercontinental, Mexico City. Bachelor of Graphic Design. 1996-2000 • Universidad Intercontinental, Mexico City. Typography Postgraduate studies, 2000-2001
Disciplines: Art Direction, Editorial Design, Brand Development, Web Design, Basic Html, Illustration, Typeface Design, Character Design. Software: Adobe Creative Suite, Quarkxpress, Microsoft Office.
Selected Awards • Judge’s Selection. Rotman typeface. Letras Latinas Typography Biennial, 2006. São Paulo, Brasil • a! Diseño Award 2006, Gold Award, Annual Report category. ASUR 2005 Annual Report • Silver Award 2006, Overall Annual Report category. Languages International ARC Awards. 2005 Grupo Desc Annual Report. English, Spanish • Silver Award 2006, Overall Annual Report category. International ARC Awards.Grupo Modelo 2005 Annual Report Skills • Bronce Award 2006, Overall Annual Report category, Art direction, editorial design, brand development, web International ARC Awards. asur 2005 Annual Report design, basic HTML, illustration, typeface design, character • Gold Award 2007, Overall Annual Report category, design. Software: Illustrator, QuarkXpress, InDesign, International ARC Awards. ALSEA 2006 Annual Report Photoshop, Dreamweaver, Fireworks • League of American Communications Professionals. Overall Excellence (Platinum Award). ALSEA 2006 Annual Report Work History • League of American Communications Professionals. • Dynamo Diseño, Graphic Designer. 2000-2001. Mexico City Best Visual Design (Gold Award). ALSEA 2006 Annual Report • Milenio 3 (milenio3.com.mx), Senior Graphic Designer, Art • League of American Communications Professionals. Director 2000-2006. Mexico City Top 100 Communications Materials of 2007 (Ranking • Freelance Graphic Designer. 2007. at #11). ALSEA 2006 Annual Report • Block Branding (blockbranding.com.au), Senior Graphic Designer. 2008 - ongoing. Perth, WA
E1: oscarsl14@hotmail.com E2: oscar@osldesign.com Mob: 0433 007 419 Current location: Melbourne, VIC Born: 14.03.1978, Mexico City, Mexico Australian Permanent Resident since 2007
Exhibitions • Mexican Typography Showing, Tipografilia 2002 Typography Conference, Mexico City • Latin American Type design exhibit. Letras Latinas Biennial, 2004. Mexico, Argentina, Brasil and Chile, published at Tipográfica magazine, Argentina • Latin American Type design exhibit. Letras Latinas Biennial, 2006. Mexico, Argentina, Brasil and Chile, published at Tipográfica magazine, Argentina • Typographic Posters. Mexico City’s culture exhibition. Zaragoza, Spain, 2007. Curated by Tiypo Magazine Selected Publications • Tipográfica Magazine No. 60. Argentina, 2004. Posters for Mitla Font and Gruexa typefaces for the 2004 Letras Latinas Biennial • Dos Logos, Ed. Die Gestalten Verlag, Germany, 2004 • Dingbats design collaboration for Mexingbat proyect Tiypo Magazine, 2006 • Tres Logos, Ed. Die Gestalten Verlag. Germany, 2004 • Cuatro Logos, Ed. Die Gestalten Verlag. Germany, 2008 • Marcas & Trademarks MEX, Ed. Gustavo Gili, Spain, 2008
BRANDING CASE STUDIES DEVELOPED IN AUSTRALIA
EPRA / Branding Case Study EPRA is a government authority charged with revitalising Perth’s underutilised urban areas. While EPRA as an organisation was very clear in its intent, their branding lacked focus and systems by which efficiencies could be gained. The new EPRA brand identity reflects the professionalism of the organisation while remaining approachable and fresh.
Rottnest General Store / Branding Case Study Located off the coast of Perth, Rottnest Island has been for over 70 years, a favourite holiday destination for generations. A completely new identity was created for the Island's General Store, introducing a look and feel respectful of the history and heritage of this laid-back and informal nature of this very special destination.
TEA / COFFEE FRUIT COOKING NEEDS FISH / HOT PACKS
TEA / COFFEE FRUIT COOKING NEEDS FISH / HOT PACKS
TEA / COFFEE FRUIT COOKING NEEDS FISH / HOT PACKS
Proposed marketing material.
State Theatre Centre of Western Australia / Branding Case Study Opening its doors in 2010, the State Theatre Centre of Western Australia will be Perth's most important performing arts venue. The Identity of The Centre was developed working closely with the Department of Culture and the Arts, inspired by the work of West Australian artist Howard Taylor, the venue's elegant architecture and the concept of light. Simultaneously to the Identity's development, The Centre's marketing materials and a complex directional and marketing signage system was created.
A system has been developed for The Centre's directional and marketing signage, including the venue's back of house areas.
Advertisement templates
The Breakwater / Branding Case Study The new Breakwater is one of Perth’s premier hospitality venues, overlooking the water in Hillarys Boat Harbour. The Breakwater incorporates a stunning bar that spills out onto the boardwalk, an upstairs cocktail lounge and restaurant, and a beautifully appointed private function suite. The brand architecture and sub-brands had to blend with the venue's architecture and interior design so it wouldn't stand out, but it had to reflect the qualities this high-end bar, restaurant, lounge and functions centre. Photography: f22
SELECTED PUBLICATIONS COMMISSIONED IN AUSTRALIA & MEXICO
Match / The Summer Brochure for housing development project by Match, a Boutique development company. Photography: Tungsten
CODA Manifesto Design and layout for CODA, one of Perth’s most dynamic young architecture studios. This document outlines their approach to architecture.
CODA Website Design, structure, interface design and art direction for CODA's website, CODA, is one of Perth’s most dynamic young architecture studios. Flash magic by Sumo www.coda-studio.com
Rio Tinto, Beyond Rare, The history of the Argyle Pink Diamonds Editorial design and layout of Beyond Rare, a book that commemorates 25 years of Pink Diamond Tenders, and to documents the history of the mine that has a remaining lifespan of less than ten years. This book accompanies the Tender in a box set.
Editorial Designio Book and Cover Design for Editorial Designio, a Latin American publisher based in Mexico City that is solely dedicated to the publishing of architecture and design-related books.
Alsea / Annual Report Alsea is the leading operator of restaurants in Latin America, and operates global brands with proven success such as Domino's Pizza, Starbucks Coffee, Burger King and Chili's Grill & Bar. This document obtained three important awards by the LACP (League of American Communications Professionals): • Overall Excellence (Platinum Award) • Best Visual Design (Gold Award) • Top 100 Communications Materials of 2007 (Ranking at #11)
Aeropuertos del Sureste Annual Reports for Mexico's largest airport operators.
Urbi Corporate Brochure Brochure for an important Mexican housing development company.
Corporaci贸n Moctezuma / Annual Report Annual Report for an large mexican producer of concrete and cement for the construction industry. Grupo Modelo / Annual Report Annual Report for one of the world's largest producers of beer, with Corona as their flagship product.
SELECTED MARKS, SYMBOLS AND ICONS
ASSORTED ILLUSTRATIONS & DESIGN PIECES
Character Design and illustration created for a pitch.
My own wedding invitation. One of the most challenging projects I've been involved!
Illustrations for an advertising project for Boomerang Channel Latin America.
Art direction and design for Block Branding's Manga-styled newsletter. Manga illustration by TubeNose
Design and Illustration for poster
Poster depicting a Mexican slang for a collective exhibition in Zaragoza, Spain.
Illustration commissioned by typography magazine Tiypo.
Illustration for self-promotional product for Block Branding.
Character design for a gourmet cafĂŠ.
Sadness and optimism after all the bad stuff my country's been through!
Characters design proposal for pitch.
Character design proposal.
PLAY
Rotman Typeface Part of the judge's selection at the Second Latin-American Typography Biennial, 2006
Gruexa Typeface
Hand-made Loompen Plush Toys Sold at Kong Store and Gallery, Mexico City.
Loompen ornamental character Limited edition, 90 cm tall, hangable character, sold at Kong Store and Gallery, Mexico City.
THANK YOU FOR LOOKING.