Search Engine Marketing Our search engine marketing services are easy to use and provide amazing ROI while providing your business with a range of exciting new opportunities. Google AdWords – Easy to learn, almost impossible to master – let us help you by managing your Google AdWords. Whether it’s helping you maximise the return on your investment in Google AdWords or introducing you to the amazing Google advertising platform – We have your needs covered! We can set up your account from scratch and show you an amazing ROI! 1. 2. 3. 4. 5.
Account Setup, Research & Analysis PPC Campaign Monitoring & Analysis Campaign Management Campaign Analysis & Optimisation Performance Reporting
Search Engine Terms Matter Most Internet users and potential clients use search engines like Google, Yahoo! and Bing to find your services. SEO focuses on making sure the search engines can find your website based on the terms that potential clients enter, the popularity of your website and the links that it contains. If the search engine can’t locate specific search terms, your website will be listed towards the bottom of the results, and that can be devastating to your success. Popularity and Relevance Search engines use specific algorithms to find results, but the key factors of relevance, popularity and quality play an important role in your website’s rankings. Sites that include relevant keywords and provide quality articles and other types of media regularly show up higher in search engine results. However, one of the most important considerations for SEO basics is that the information you provide is written for consumers and not just the search engine, since doing so will push your site farther down in the results. Linking to Improve Results The links you use throughout your website impact your search rankings. Making sure that the links on a given page are relevant and lead to related information provides a better experience for visitors, which can increase popularity. Search engines also use these links to rank your websites and pages through relevancy. Making sure that you focus on these factors when linking can increase your rankings fairly quickly, which can have a huge impact on the success of your business. SEO Basics and Your Business The most important part of SEO is simply making sure potential clients can find your website. We can help you discover the right keywords and links for your pages so you can experience an explosion in the traffic to your site. If you’re ready to find out more, contact us today and discover the true potential of your business.