MLC TEMPORARY ACTIVATION & COMMERCIAL OPPORTUNITIES 13019.01
MLC CENTRE SYDNEY
introduction This proposal has been prepared by loopcreative based on the assessment of the MLC forecourt and it’s surrounds during the period of March - April 2013. This is a visual return brief and remains the sole copyright of loopcreative
MLC CENTRE SYDNEY
CONTENTS SITE ANALYSIS DEMOGRAPHICS CONTAINER CONCEPTS
MLC CENTRE SYDNEY
SITE ANALYSIS
The MLC forecourt and connection unique commercial opportunity like n fectly positoned for a short-term inst shipping containers will provide the the space as an active space from m for art, installation and performance + drink shipping containers holding construction zone. We see 2 beacon foot traffic from Martin Place and th Street....
MLC CENTRE SYDNEY
n spaces are a perfect location for a no other in Sydney. This space is pertallation concept. A series of modified framework for that concept. We see mid-morning, then going into the night e spaces with the balance of the food g court at the undercroft of the MLC n towers : one visible by the walking he other visible from the cars on King
MLC CENTRE SYDNEY
DEMOGRAPHICS
GEORGE STREET
CANTILEVERED OPEN CONTAINER CAFE ENTRANCE BEACON OFF CHURCH
BEACON TOWER VISIBLE FROM KING STREET BAR CONTAINER AT BASE
MLC CENTRE SYDNEY
MARTIN PLACE
MLC CENTRE
BEACON TOWER VISIBLE FROM THE MARTIN PLACE
MAIN FOCUS OF DEVELOPMENT : 3 MODIFIED FOOD SHIPPING CONTAINERS
CONTAINER CONCEPTS
MLC CENTRE SYDNEY
CONTAINER CONCEPTS
MLC CENTRE SYDNEY
activation of the MLC forecourt as a people friendly street food concept with a deliberate reference to the multicultural demographics with rice paper rolls, satay skewers, duck pancakes, middle eastern sweets or a great burger, italian style pizza dutch style potatoes with mayo yum cha steamed dumplings mexican, tacos and pintxos... a dj at high level container and a spinning tunes and a great bar
FOOD CONCEPTS + BAR
MLC CENTRE SYDNEY
FOOD CONCEPTS + BAR
MLC CENTRE SYDNEY PARRAMATTA RIVERSIDE
WHERE TO FROM HERE ????
TIMELINE OF EVENTS APRIL COMMIT TO HIGH LEVEL BUDGET INITIAL PLANNING OF AREAS APRIL........Design & Fabrication MAY...........Fabrication JUNE.........Fabrication & Installation WINTER / SPRING PROGRAM JULY 1 OPEN ?
THE NEXT STEPS....
MLC CENTRE SYDNEY
BUDGETS
REFER SEPARATE DOCUMENT FOR CONSTRUCTION INFORMATION
HIGH LEVEL BUDGET....
CENTRE SYDNEY MLC MLC CENTRE SYDNEY
COPYRIGHT This proposal is confidential. Apart from fair dealing for the purposes of discussion, research or review as permitted under the Copyright Act 1968, no part may be reproduced copied, transmitted in any form or by any means (electronic, mechanical or graphic) without the prior written permission of Loop Creative. It remains the property of Loop Creative and is intended only for discussion purposes only. LOOP CREATIVE Studio 55 61 Marlborough Street Surry Hills Sydney NSW Australia | www.loopcreative.com.au
MLC TEMPORARY ACTIVATION & COMMERCIAL OPPORTUNITIES 13019.01