3 minute read
the breakfast table
from sr thw34sr
by loopedsaxe3
BAGELS – GETTING BREAKFAST RIGHT
DETAILS New York Bakery Co. 4 Heathrow Boulevard 280 Bath Road West Drayton UB7 0DQ www. newyorkbakeryco.com
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KEY CONTACTS Christina Honigfort Head of Marketing
KEY BRANDS New York Bakery Co. It has long been said that breakfast is the most important meal and according to Kantar World Panel, it is now worth £11.6bn 1 and growing yearly. With 19.3 billion occasions annually1 and 78% of the UK now eating breakfast daily 2 , the right breakfast products are thriving.
As the market grows, so do expectations and consumers now have thousands of breakfast products to choose from. Products which deliver on-trend flavours, quality, versatility, convenience and healthier choices are the most likely to succeed.
Bagels have revolutionised the way that we start the day and as well as appealing to families and professionals, bagels are the number one breakfast bread choice on the go amongst 18-34 year olds 3 . Christina Honigfort, head of marketing for The New York Bakery Co. comments: “Consumers are inundated with different products and we are seeing more demand for taste, range, healthy and versatile products. Better than bread of other bakery alternatives, bagels answer these needs perfectly as they can be served in so many ways - they can be enjoyed with healthier toppings or as part of a weekend brunch – an increasingly growing occasion’.
The New York Bakery Co. range boasts an authentic recipe and is the UK’s favourite bagel. Boiled and then stone baked to deliver the soft and chewy texture that is true to New York, the range
SOURCES 1. Kantar World Panel August 2018. 2. Vitafoods Insight 2018. 3. MCA Eating Panel Report 2018. 4. IRI stats 2nd February 2019. 5. Mintel Breakfast Research Breakfast Eating Habits Report.
is made with quality ingredients and flavours inspired by the best bakeries, delis and diners in New York.
TRADE-UP Bagels also provide the ideal trade up to toast – their versatility means that they can be eaten simply with butter or a healthy topping to create a ‘better for you’ start to the day.
Honigfort comments: “Consumers are looking for healthier options, as well as vegetarian and vegan products - so it’s important that we educate consumers about the healthy recipes that they can create with our bagels. Our range is Vegan and for those looking for a lighter option, our Bagel Thins have fewer calories and a Soft Seeded variant with higher fibre levels – these are proving to be really popular with sales increasing by 113% in the last year 4 ’. ‘On the go’ consumption is also on the increase with 70% of breakfast eaters preferring to make breakfast at home to save money, according to Mintel 5 . Honigfort comments: “Consumers are time pressed so breakfast needs to be speedy. Our bagels can be prepared in minutes and our Thins range even comes presliced. Our range is ideal for on-the-go consumption as bagels can be made at home and carried to the office without compromising on taste and texture.”
The New York Bakery Co. range includes no artificial ingredients and is available in The Original, Cinnamon and Raisin, Sesame, Wholemeal and Red Onion & Chive varieties. The Bagel ‘Thins’ range is available in Original, Cinnamon & Raisin and Soft Seeded varieties.
Honigfort says: “We’re really proud to be the UK’s number one bagel brand with 68% market share 4 – bagels are a growing category (17.7% value YoY) and an essential addition to any bread and bakery fixture. Sales are continuing to grow (+6.8% value YoY) 4 , proving just how much consumers love our products.” n
WILLIAM REED BUSINESS MEDIA LTD Broadfield Park, Crawley, West Sussex, RH11 9RT Tel:01293 613400 Fax: 01293 610380 www.thegrocer.co.uk
