Aug/Sept 2015 Issue by Colorado Nursery and Greenhouse Association

Aug/Sept 2015 • Volume 33 • Number 4

Colorado Nursery & Greenhouse Association • Serving Colorado & New Mexico

Investing in Success

8 Reinvesting Dollars Reaps Rewards

12 Investing in Employees 15 IT Staff vs. IT Contractor 18 Companion Freight Fellows

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LooseLeaf August/September 2015

Our Mission To create opportunities for horticultural and associated industry professionals to collaboratively grow their businesses through fellowship, education, advocacy and certification. Cover Photo Courtesy of James Nursery Company, Denver, Colo.

In This Issue 4 Message from the Board: Investing in the Future 5 Funding Research & Education: Enjoy a Day of Golf to Fund Education & Research 6 Member Profiles: Harmony Gardens and James Nursery Company

Investing in Employees

IT Staff vs. IT Contractor

18 Taking Care of Business: Companion Freight Fellows

Reinvesting Dollars Reaps Rewards

19 Safety Corner: Trust 20 CSU Update: Superior Viburnums in Colorado 22 Calendar & New Members 23 Classified Ads & Advertisers List

Board Of Directors Bill Kluth CNGA Board President Tagawa Greenhouse Enterprises, LLC 303.659.1260 x205 bkluth@tagawas.com Jesse Eastman, CCNP CNGA Board Vice President Fort Collins Nursery 970.482.1984 j.eastman@fortcollinsnursery.com Dan Wise, CCNP CNGA Board Secretary/Treasurer Fort Collins Wholesale Nursery 970.484.1289 dan@ftcollinswholesalenursery.com

Sarada Krishnan, Ph.D. Denver Botanic Gardens 720.865.3601 krishnas@botanicgardens.org

Dan Gerace, CGG Welby Gardens Company, Inc. 303.288.3398 dangerace@hardyboyplant.com

Kirby Thompson, CCNP Britton Nursery, Inc. 719.495.3749 info@brittonflowers.com

Levi Heidrich Heidrich’s Colorado Tree Farm Nursery, LLC 710.598.8733 levi@coloradotreefarmnursery.com

Kerri Dantino Little Valley Wholesale Nursery 303.659.6708 kerri@lvwn.com

Publisher

Editorial

Colorado Nursery & Greenhouse Association 959 S. Kipling Pkwy., Ste. 200 Lakewood, Colo. 80226 303.758.6672 Fax: 303.758.6805 info@coloradonga.org coloradonga.org

Allison Gault, MBA Executive Director Colorado Nursery & Greenhouse Association 303.758.6672 agault@coloradonga.org

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Ex-Officio Members

Stan Brown, CCNP Alameda Wholesale Nursery, Inc. 303.761.6131 stan@alamedawholesale.com

Jim Klett, Ph.D. CSU Dept. of Horticulture & Landscape Architecture 970.491.7179 jim.klett@colostate.edu Allison Gault, MBA Executive Director Colorado Nursery & Greenhouse Association 303.758.6672 agault@coloradonga.org

Contributing Writers

Staff

John Boitnott Matt Edmundson Dr. Jim Klett

Tom Bridge Allison Gault Bill Kluth

Mindy Carrothers Tanya Ishikawa Yoshi Tagawa

The LooseLeaf feature writer and editor is Tanya Ishikawa of Buffalo Trails Multimedia Communications at 303.819.7784 and office@tanyaishikawa.com. The LooseLeaf is published six times a year with issues scheduled for February/March, April/May, June/July, August/September, October/November, and December/January. Visit coloradonga.org for classified advertisements, plant publications, upcoming events, a member directory, and much more!

Colorado Community Media 9137 S. Ridgeline Blvd., Ste. 210 Highlands Ranch, Colo. 80129 coloradocommunitymedia.com

Display Advertising Michelle Muñoz, CNGA 303.758.6672 mmunoz@coloradonga.org

coloradonga.org

Allison Gault, MBA

Michelle Muňoz

Ben Northcutt

Executive Director

Administrative Coordinator

Membership Manager

agault@ coloradonga.org

mmunoz@ coloradonga.org

bnorthcutt@ coloradonga.org

MESSAGE FROM THE BOARD

By Bill Kluth CNGA Board President

“Because product quality, customer service and sales goals are clearly necessary to have a successful business, any investment we make in people, structures or equipment needs to support that measurement of success.” 4

Investing in Success This magazine issue’s focus on “Investing in Success” made me think about a statement that most company owners would make: “Our people are our greatest asset.” It also made me think about the standard investment measurement of Return on Investment (ROI). If our people are truly our greatest asset, how do we get the ROI we need from that asset? What kind of ROI should we expect? And how do you continue to get ROI from a stable and loyal workforce? First, let me emphasize that I truly do believe that our people are our greatest asset. They do the work, which can be difficult, strenuous, hot, repetitive and challenging. They have a variety of skill levels, education, experience and lots of personalities. They are our friends, mentors, bosses and sometimes frustrations. And we invest a lot in our people: training, vacations, holidays, insurance, retirement plans and a fair wage. We also loan equipment, accommodate hours for personal issues and have parties to celebrate successes. Is ROI for our people measured simply in product quality, customer service and sales goals? Yes and no. Yes, because product quality, customer service and sales goals are clearly the necessary measurements to have a successful business. So any investment we make (people, structures, equipment) needs to support that measurement of success. And no, because people are not structures or equipment. People (like our plants) need to be nurtured to grow and become the best with the ability to realize their maximum ROI. So what are you doing to nurture your people? Are you simply putting them in place, watering them and expecting them to grow? Or are you providing the right environment for maximum growth (ROI)?

• input from appropriate staff on issues and future plans, • sharing company goals and objectives with all staff, • coaching through constructive criticism and positive reinforcement, • knowledgable, well-organized management, • patience, understanding, sympathy and kindness, and • honest evaluation of product quality, customer service and sales goals. So who has time for all that “extra” stuff? Isn’t a paycheck enough? It would certainly be easier if we only needed to provide a paycheck and people would flock to our business, work hard and produce great quality. The reality is that just as we manage our retirement portfolios to maximize ROI, we need to take time with all our staff – including the seasonal people. Perhaps there is a diamond in the rough that simply needs a little nurturing to develop into a key supervisor. As we finish summer, head into fall and start planning for next spring, make sure to include in your investment plans how to maximize your staff’s potential. The ROI can be exponential. All the best for a great finish to summer and a strong fall season!

For plants that feel perfectly at home, look for...

The right environment includes the obvious: fair wages, benefits as appropriate, training and a safe work place. It also includes the following: • communication like “thank you”, good work” and “let me explain”, • transparency from management on “hits” and “misses”,

LooseLeaf August/September 2015

Enjoy a Day of Golf to Fund Education & Research The first annual Colorado Horticultural Research & Education Foundation (CHREF) golf tournament will be Monday, Sept. 21 at Arrowhead Golf Club in picturesque Roxborough Park. This is the foundation’s largest single fundraiser and event of the year. Last year was nearly sold out and we expect it to sell out this year! The Arrowhead golf course is in an amazing setting in south Littleton, nestled behind the Dakota Hogback with fantastic views everywhere. There’s a great view of the Denver skyline as you approach hole 16, and the entire course is surrounded by rugged orange and pink rock cliffs and boulders, that contrast stunningly with the deep green course.

FUNDING RESEARCH & EDUCATION

Please consider the opportunity sponsorship offers as well. Industry leaders participate in the tournament and notice who is investing in our foundation and the Colorado horticulture communities’ future. Contact Michelle Muñoz at CNGA (303.758.6672 or mmunoz@coloradonga.org) for sponsorship information.

By Matt Edmundson CHREF Board Member

See you there!!

Proceeds from this tournament are used to support scholarships for college students in courses preparing them to join the green industry. Over the past several months, LooseLeaf readers had a chance to learn more about the tremendous impact of CHREF on scholarship recipients Matt Cunningham, Mike Bone and Mike Kintgen. The tournament proceeds also fund valuable plant and industry-related research. These projects continue to support the work and improvement of our industry. Please sign up as soon as possible to reserve your spot in the golf tournament; early bird registration ends August 21. You can register by visiting the events page on coloradonga.org.

CNGA members enjoying a day on the green at a past foundation golf tournament

coloradonga.org

MEMBER PROFILE

Three Locations Offer Quality Supply & Service

Harmony Gardens

Interview with the staff of Harmony Gardens, Inc.

4315 E. Harmony Rd. Fort Collins, Colo. 80525

Please tell us a little about your staff.

970.226.8733 Brighton location: 23203 E. Bromley Lane Brighton, Colo. 80601 720.685.7733 harmonygardens.biz

Be sure to join CNGA at Harmony Gardens’ Timnath Farm on Aug. 6 for our first Outreach & Member BBQ of the summer! See details on the calendar on page 22.

Harmony Gardens has been blessed with active and involved leadership since the beginning. It is commonplace to see company owner Todd Seufer in the yard interacting with any and all customers, providing them with solid plant advice. Our managers climbed the ladder and have experience with every aspect of our operation. We like to hire and promote from within, which helps build our family-oriented business model. As a result, we have been able to cultivate and attract employees who are some of the best talent in the green industry.

How did you pick your company’s location? Our first location in Fort Collins, Colorado is on the southwest corner of I-25 and Harmony Road, easily accessible for local residents and landscape professionals. We are highly visible from the highway, which increases our walk-in foot traffic. We also operate in two other locations in Brighton and Timnath, Colorado. The size of our 100-acre Brighton property allows us ample space for finished inventory storage and both container and field production on the same site. Four years ago, we purchased our Timnath Farm and converted our Fort Collins location to only finished material. This year,

Timnath’s 46 acres are operating at 100 percent capacity, producing trees, shrubs and perennials, both in containers and in ground. Located only three miles from our Fort Collins store, Timnath’s proximity has made daily inventory transfers easy.

What is your company’s niche? Harmony Gardens has grown into one of the area’s largest suppliers of nursery stock. Our focus is on growing and bringing to market the highest quality trees and plants at an aggressive price point. We pride ourselves on superior customer service through honesty and integrity. These values support our family-friendly, mom-and-pop atmosphere.

How do you determine when to reinvest in your company? We are always reinvesting in our employees, infrastructure and efficiencies. We are essentially reinvesting in ourselves. The moment we stop, we will fall behind.

How do you handle your information technology (IT) tasks? We do as much as we can on our own, in an effort to continue to become more efficient and learn the technology. We also find it necessary to outsource some technical issues, which are above our skill level.

Have you participated in foundation golf tournaments or CNGA’s Women in Horticulture Luncheon? We have been regulars at the foundation golf tournaments and the Women in Horticulture Luncheons throughout the years, and look forward to them every year for a chance to network and meet new faces entering the industry. The golf tournament has been a great way to build spirit and camaraderie with industry peers and co-workers.

Toby Kane

Todd Seufer

LooseLeaf August/September 2015

Experienced Staff Goes the Extra Mile

MEMBER PROFILE

Interview with Joe Haskett, Owner

Who makes up your company’s management staff?

How do you handle your information technology (IT) tasks?

James Nursery Company has been in existence since 1907, though we have changed names and ownership over that time. I bought the company this past January from my uncle, Dale De Jacamo who operated it after my great granddad who took over from the original owner, Mr. James. I have worked here since I was 13, pulling weeds, watering and such. Then, I started full-time at the age of 18 when I graduated from high school.

We combine in-house talent with an outside professional. For minor changes and daily updates within our ability, our employees do it. For more advanced tasks, we outsource to a gentleman whose clients have included our family and friends in the area for a long time. We have contracted with him for approximately six years. He knows enough about us to know what to fix, and we know enough about him to hunt him down so he can fix our issues relatively quickly and more affordably than the cost of a full-time staff person.

Our staff has a combined wealth of knowledge that is unusual for such a relatively small nursery. Sales/Office Manager Chery Puckett, CCNP, and Sales Manager Bill Clifford bring decades of industry experience to their daily interactions with customers.

Please tell us about your company’s location. We have been at our current location for 23 years. Dale De Jacamo decided to locate the business at 64th and Washington, on the same property as my great grandparents’ house. It has been a great location as far as highway accessibility, with quick, easy routes to highways 270, 470, 25 and 275. It is also somewhat centrally located, and easy to get to just about anywhere in the Denver metro area

James Nursery Company 7900 York St. Denver, Colo. 80229 303.288.2424 1.800.756.TREE (8733) jamesnurserycompany.com

Have you or your employees participated in foundation golf tournaments or CNGA’s Women in Horticulture Luncheons? Absolutely, we have participated in both. Chery participates in the luncheon most years, and takes customers if she can. It’s valuable for networking and passing on information, as well as a chance to treat a customer to lunch. The golf tournament is always fun. We can take customers if we choose, and there’s lots of prizes and networking. It’s a very fun afternoon with beer and frequent moves to new venues for a change of scenery.

Joe Haskett

We have just under 13 square acres, spread across two locations. Our main nine-acre property is where are office is located on 64th Avenue, and we have four acres off 78th Avenue with an additional B&B tree holding yard.

What is your company’s niche? Our niche is definitely customer service and high quality plants. We like to think of ourselves as producing healthy, attractive plants rather than just pushing volume or numbers. We are not a huge nursery but still have a lot of product. We pride ourselves on our relationships with our customers, especially serving landscapers who work on custom homes rather than large commercial projects. We try to bend over backwards for customers more than anything. Plenty of times, our staff members have volunteered to go after hours to help customers or go beyond our usual services to provide that extra assistance. coloradonga.org

Reinvesting Dollars Reaps Rewards

“Our reinvestment decisions are based on increasing efficiency and enhancing the customer experience at our locations.” – Todd Seufer, Owner Harmony Gardens

Photos courtesy of Heidrich’s Colorado Tree Farm Nursery

LooseLeaf August/September 2015

In his Entrepreneur magazine article, published December 29, 2014, Brenton Hayden, wrote, “If you’re a business owner, then you likely have a list of areas that could be enriched with additional capital. Improving infrastructure, streamlining manufacturing, strengthening customer support, a refined marketing strategy – these can all directly benefit your business, increase your profits and decrease expenses, and give you more capital to work with.”

Joe Haskett, owner of James Nursery Company in Denver, agreed with Heidrich’s sentiments about needing to invest continuously. “Every single year, we try to reinvest in our company whether it is in our personnel or our equipment. We usually reinvest in October, depending on how the year has gone, and we continually recycle computer systems on a yearly basis, reinvesting in computer software and our website,” Haskett said.

As off season approaches, many owners and managers are beginning to turn their attention to upcoming capital improvement projects. With the slowing down of customer traffic, companies have some extra time to spend in reinvesting in their properties, facilities and infrastructure.

This past season, James Nursery also bought a new Ford s650 delivery truck with a 32-foot flatbed and a lift gate as well as a new Mustang tractor for handling its B&B trees.

Many company owners are committed to regularly repairing and replacing aging delivery vehicles and heavy equipment, but the tight economy in previous years made it difficult to find funds for reinvestment in larger projects. With the improved economy in the last year or more, the green industry has a renewed sense of security in their abilities to invest in building renovations and computer system updates. Levi Heidrich, a co-owner of Heidrich’s Colorado Tree Farm Nursery in Colorado Springs, Colorado, said, “You always have to be looking at reinvesting in your business. Something will always need fixed and replaced. We try to prioritize the important stuff and make sure we have funds to do repairs if they come up. For whatever reason, this spring has been one of those years for lots of repairs!”

Harmony Gardens, with locations in Fort Collins, Brighton and Timnath, also added new trucks to their fleet this year. “One is a box (enclosed) truck that allows us to safely and confidently deliver perennials and shrubs to faraway job sites in the mountains or Wyoming. It also ensures our plants arrive on the job site in retail-ready condition,” said Todd Seufer, owner of Harmony Gardens. Seufer agreed with the importance of reinvesting annually in facilities. “Our reinvestment decisions are based on increasing efficiency and enhancing the customer experience at our locations,” he added. About seven years ago, Harmony Gardens developed a regular replacement rotation for its trucks and equipment. “This has allowed us to replace equipment while it still has decent trade-in or auction value and before we have to incur costly downtime and repairs,” he explained. This year, the company remodeled restrooms, installed new POS (point of sale) stations, expanded its loading dock, and built two 30-foot by 96-foot Stuppy Power Houses. Previous projects have

included improving drainage, building Nexus shade structures, striping the parking lot, buying new plant display benching, and installing flat screen TVs with plant slideshows near the POS terminals. “Some of our reinvestment comes from wanting to create a new look for our customers each year. This year, we installed ‘trailhead’ signage in our shrub blocks. Clustering the signs together seems to clean up the look of those areas, and we have noticed customers are drawn into the blocks on their own by these familiar markers,” Seufer noted.

Planning & Project Selection Pays Off In addition to regular equipment repairs, Heidrich’s in Colorado Springs made two major investments in the past year: a new office building and a new website. The design, layout and financing of the wholesale and retail nursery’s office building took years of planning while the website was more of an impulse decision based on hiring a website designer. “The building’s planning paid off in that we ended up with the results we wanted. We have more room, it’s more efficient for our business, it’s more inviting for our customers, and it’s more comfortable for our employees,” Heidrich said. Before the new building’s construction, the company had used two old mobile homes, which were installed as temporary solutions when it moved to the property in 2003. “They served us well but were too small and weren’t really designed for the heavy use of the nursery,” he admitted. The new 1,800-square-foot building serves as the company’s office, break room and retail check out area. It was added out of necessity to provide space

Levi Heidrich

coloradonga.org

for business growth and expanding staff. “We also knew it would add to the experience we are trying to create for our customers,” he added.

A Reinvestment Hierarchy By John Boitnott

There is a certain hierarchy you can use to determine how much you should reinvest, and where. First, and most important, are your increasing commitments. As mentioned, you need to have the cash flow on hand to cover your current commitments and the commitments you anticipate growing over the next six months. Second is a reinvestment in yourself. Training and experiences for yourself and your employees will be a long-term investment that pays off every time some of that knowledge or some of those skills are used. Third is reinvesting in your business. Improving infrastructure, streamlining manufacturing, bolstering customer support, increasing and refining marketing; these all directly benefit your business. They increase your profits and decrease your expenses, potentially giving you more capital to work with. Fourth is external investments. Look at Facebook. Last year they purchased Atlas from Microsoft, which many people questioned due to the decaying nature of the ad network. Now they’re rolling out a new and improved Atlas that can position it on par with Google. Smart investments, rolled into your business, can drastically improve your situation over time. Of course, this hierarchy isn’t strict by a long shot. What you need to do is take a look at each possible means of reinvestment and calculate a return for each. Determine the amount of potential gain from each investment, and calculate the risk. Figure out an investment strategy that makes best use of your capital, and monitor its success on an ongoing basis. Avoid cutting out longterm investments in favor of short-term gains, particularly if those long-term investments are difficult to return to once you’ve left them behind. It’s important to manage your capital so that you always have enough on hand to cover unexpected expenses. On the other hand, you can’t be so cautious that you miss good investments out of fear for your stability. Determine what capital you have available. Analyze your potential investments and calculate the risk and reward for each. Figure out a short term and a long term investment strategy, and put it into action. About the contributor: John Boitnott (jboitnott.com) is a longtime digital media consultant and journalist living in San Francisco. He’s written for Venturebeat, USA Today and FastCompany. The above article is an excerpt from “How Much of Your Business Capital Should You Reinvest?” that appeared in Inc. magazine on October 14, 2014 (inc.com/john-boitnott/how-much-of-yourbusiness-capital-should-you-reinvest.html).

Like any major project, issues were bound to crop up, and in the case of the new construction, Heidrich found that different staff in zoning and government agencies would provide contradictory answers to his inquiries. “I found doing the legwork myself helped a lot. They got to deal with the business owner vs. a contractor. We were able to move things through zoning and the permit process fairly quickly. My dad’s advice of ‘it’s easier to beg for forgiveness than ask for permission’ also came in useful,” he recalled. Another issue was one of the contractors leaving the company two weeks before construction began, without finalizing building permits, which delayed the project by more than six weeks. It all worked out in the end and Heidrich’s even received a partial refund from the contractor, as a result of a contract stipulation about consequences for delays in the move-in date. “I also now know all of the little things that must be done such as soil compaction tests, perc tests, water tests, etc. Our next project will go a little smoother knowing what we do now. Like any business, being able to work with others proved to be very important. When things came up, we made a new plan and worked toward the final goal,” he said. “Up to this point this was the single largest project we have done. We were a little nervous but very happy with the turnout.” As far as the new website, the nursery was using one that was built in 2002, by Heidrich and a few of his “tech-savvy buddies” when he was a senior in college. With the assistance of his uncle, Heidrich and his brother continued to build onto the website up until last spring. “We felt we could now afford to pay someone to do it for us, rather than spend an entire January in my basement building our site,” he said. The company looked at several different layouts of other websites and came up with a plan for what it considered its biggest asset for marketing. “Having a strong presence online is important as most folks find information that way. We still have a presence in other media outlets, but put more focus on our website. It’s a bit of a risk, but even most of our phone calls come from folks searching on the web. Very few come from a phone book ad,” he explained. LooseLeaf August/September 2015

The contracted web designers took longer than expected to build the site, and the launch was delayed more than a month. Also due to the site’s large size and the time crunch when it was launched in the spring, Heidrich was unable to find all the errors on the site until after its launch. Now, he is having to pay the designers to fix the mistakes since the contract was completed and it is considered additional work. “Next year, we will update the website over the winter when we have more time to proof it,” he said. “Up until now we have had full control of the site, and knew how to fix and edit any aspect of it. Now if something needs fixed it is a $300 bill to do it. When we do a refresh for next spring, I will be more involved with certain aspects to make sure certain things can be edited on the fly, and don’t require sending a request to a third-party company,” he added. Heidrich also recommends that companies make sure they own the rights to their websites and URLs when an outside person builds it, so the websites can be moved to different hosting companies without losing their name-specific sites. Overall, he concluded, “The outcome went well, we got the look we wanted and have received results that were higher than our expectations. It’s kind of hard to measure advertising, but based on sales growth and what we hear folks speak about most when asked how they found us, the website is the biggest way. I think it’s as necessary as water in terms of our business success.”

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Tax Incentives, Loans, Grants & Financing Assistance When considering reinvesting in equipment and facilities, companies may want to consider financial assistance from government loans, tax incentives and grants. Though applying for these resources can be labor intensive, some companies find them worth the effort and may be able to promote their success with these programs to customers as a demonstration of the company’s financial stability. The American Recovery and Reinvestment Act provides numerous tax incentives for businesses. Among the various incentive programs are New Clean Renewable Energy Bonds (Section 1111) and Qualified Energy Conservation Bonds (Section 1112), which can also save money for companies through the reduction of energyrelated expenses. To learn more about Energy Incentives for Businesses in the American Recovery and Reinvestment Act, go to tinyurl.com/IRS-EnergyIncentives. Companies can also partially finance capital improvements with SBA loans. For loan information, go to sba.gov/content/loan-program-quick-reference-guide.

Investing in Employees “Having employees who keep up with ongoing training and certification can fulfill several functions from demonstrating the employee’s commitment to increasing marketing value and customer trust.” – Keith Williamson, CCNP Little Valley Wholesale Nursery

All photos by Keith A. Williamson

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Edgar Mendoza, who is a Colorado licensed Private Pesticide Applicator, sprays preemergent herbicide at Little Valley Wholesale Nursery. Little Valley pays for its licensed applicators to attend ProGreen for continuing training.

LooseLeaf August/September 2015

Your employees will make or break your company. That’s rule #2 according to the Small Business Administration’s Colorado District Office Director Edward J. Cadena in his message titled “Five Rules for Success” in Colorado’s SBA Resource Guide. Cadena advises, “For all practical purposes, your employees ARE the company. That’s why it’s so important to hire the right people at the right time, and train them to do the right things, for every customer. How you compensate, reward and treat your

staff will also play a major role in how your customers will be treated by your employees.”

techniques by taking classes or receiving mentoring from managers, owners and even suppliers’ sales reps.

Any time of year is a good time to take a few moments to show your employees how much you appreciate them. The slower months are when companies can take time to reinvest in employees through educational opportunities, both in house and off site. Businesses will benefit from employees who can increase their horticultural and product knowledge, hone their design skills and update their marketing

Little Valley Wholesale Nursery in Brighton, Colorado supports interested employees in taking opportunities to pursue training and continuing education off site. Employees must get approval from their department managers or the general manager (especially if the employee will be missing regular work hours), and must provide reasonable explanations of how the training will benefit both themselves and Little Valley.

Little Valley Wholesale Nursery employee Edgar Mendoza sets up preemergent herbicide. The company sponsored and paid for Mendoza’s training and testing to become a Colorado-licensed Private Pesticide Applicator.

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The company also offers a pay raise for hourly employees who gain CCNP status. Little Valley’s Inventory Control Manager Keith Williamson, CCNP, explained, “We believe in the value of employees taking the opportunity to refresh their knowledge, especially through the preparatory classes offered by CNGA. Having employees who keep up with ongoing training and certification can fulfill several functions for a business.” Williamson lists the functions as: 1) demonstrating an employee’s commitment to better themselves in their chosen profession; Keith Williamson

The nursery will usually pay for the cost of the training and testing for certifications such as CCNP (Colorado Certified Nursery Professional) or other educational programs such as seminars at ProGreen or the Tree Diversity Conference. Continuing education classes taken through a community college or university are covered by the employee.

2) increasing an employer’s confidence in the level of knowledge and professionalism of their employees; 3) adding marketing value to the employer, particularly in the retail market; 4) developing more customer trust in employees, who are known to be certified or more highly educated.

Investing in employees also makes it easier to select future managers with confidence. By promoting highly qualified individuals from within, companies increase employee loyalty and customer satisfaction through longterm relationships. In an article titled “Succession Planning For Growers” in Greenhouse Grower magazine’s Nov. 24, 2014 issue, authors Laura Drotleff and Janeen Wright share the philosophy of the leadership of one grower in Rapidan, Virginia. At Battlefield Farms, one of the most important things they learned from their father about business, says COO Bobby van Hovan, was the importance of investing in employees, and that you’re only as successful as your employees make you. “What you get out of an employee is what you put into an employee,” he says. “Anyone who wants to take over the business needs to care as much about the employees — the people who have helped build the business — as the founders.”

LooseLeaf August/September 2015

IT Staff vs. IT Contractor Our Greenhouse’s Experience with Information Technology TGE (Tagawa Greenhouse Enterprises) has utilized various resources for our computer system needs over the years. Currently, we find a nice balance using both in-house information technology (IT) staff as well as an IT consulting firm. In our industry, we’ve found that there isn’t a silver bullet for this challenge. It all really depends on the company’s needs and the direction it wants to move, although one of the most important commonalities across all of them is establishing a solid relationship between them both. Because we both outsource and handle IT tasks with internal staff members, we consider any number of variables when deciding which to use for a specific issue or project. The scope of the project, completion timeline, budget and resource availability are a few of our top considerations. For our industry, it’s hard to not have some degree of customization when it comes to software. Manufacturing a perishable product is a challenge, and finding a “canned” software package that fits the industry is harder than it seems. We have found that going with a software package, even if it’s industry specific, always requires customization. We have a “home grown” production system that has been developed in-house over the last 15 to 20 years. At one point, we hired a consulting firm to move us into a major MRP (material requirements planning) system. This went sour The server rack at TGE includes the majority of the company’s server systems, ranging from financials to production. All photos courtesy of Tagawa Greenhouse Enterprises

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By Yoshi Tagawa, CIO Tagawa Greenhouse Enterprises, LLC

when the firm went out of business and left us half implemented, over budget and marginally operational. We had a second company come in and finish that project, but in the years following, we have moved off that MRP system and back into a mix of in-house systems. As a result, we have several combinations of resources to meet our needs. Though we haven’t found any software products that involve production and growing to match our business practices, a couple products that have been useful for other areas of the company are LogTag and the combination of Argus and Priva. LogTag is used for collecting environmental conditions in trucks during shipping. It’s a tool that we use to protect both ourselves and our customers by knowing exactly what the environment was like while our products were being transported. It helps us identify any issues we may have with maintaining the proper temperatures. It’s a simple and fairly inexpensive way to collect this information.

shade, misting and other functions. They collect all of the data and provide graphs for easy interpretation. We have the options to export the data for more in-depth analysis as well. When it comes to successfully handling our IT demands, one of the biggest challenges is that the needs of our business are constantly changing, so keeping the scope of the project realistic is very difficult. Agile Project Management philosophies work well with our business. Scope creep in the past has always been a big issue, but with the rapid pace of change in our business, changing almost daily, I have found a love/hate relationship with it. Knowing how to balance the change is key. When it comes to any projects including IT, I have learned that you can usually satisfy only two goals among these three: cheaper, better, and faster. I’m not saying that you can’t have

all three, but as a rule of thumb, it’s hard to do so. Which two you choose to focus on will depend on your company’s direction and philosophies. With the development of open source technologies, the speed and efficiencies of programming have become good tools for dealing with the faster and cheaper part of the equation. Finally, I have found that communication is key to successful IT operations. I can’t stress how important it is to make sure you are communicating not with just those directly involved in your projects, but also upstream and downstream from any processes you might be affecting. Making what might seem to be a minor change to a process in order entry could, in turn, have negative impacts on production and transportation. These can be avoided as long as everyone is involved in communicating about the change.

Argus and Priva are used to manage our environmental systems in our facilities. Environmental systems are extremely important in maintaining the proper environment in the greenhouses. They control the heating, cooling,

Marissa Burbank, one of TGE’s programmers, works on the company’s IBM iSeries server.

TGE uses bar code scanners not only to manage seed inventory, but also to track product movement in the greenhouse.

LooseLeaf August/September 2015

The Pros & Cons of Hiring IT Staff vs. Outsourcing Advantages of hiring an IT employee • Stability

• Company loyalty

• Control over schedule

• Training

Disadvantages of hiring an IT employee • Providing benefits adds expenses. With the new ACA laws, many small companies need to be aware of how many full-time employees they have. This could be a big factor in some company’s decision. • Office space is required. • It takes time to train and ramp up additional staff.

Advantages of outsourcing with an IT contractor • Timely response to staff requirements • Do not need to provide permanent office space for outsourcing staff to work

Disadvantages of outsourcing with an IT contractor • The cost of hiring contractors could be expensive if not monitored carefully. • Developing a good relationship with contractors might be a challenge especially if the re-sources are offshore.

QUALITY WHOLESALE PERENNIALS

NORTHERN GROWN ▪ QUALITY PLANTS ▪ DIRECT DELIVERY

C O L O R We are a wholesale grower of excellent quality Colorado-Grown herbaceous perennials & ornamental grasses. After experiencing the beauty of our plants and the convenience and personal touch of our service, we hope you will consider Britton Nursery your first Wholesale Nursery choice for all your flowering perennials and ornamental grasses.

I T

G R E E N™ B&B and Containers Bare Root Shade Trees Ornamental Trees

Britton Nursery, Inc.

Deciduous Shrubs

7075 Wyoming Lane Colorado Springs, CO 80923 Office: 719.495.3676 Fax: 719.495.3749 . info@BrittonFlowers.com www.BrittonFlowers.com

Evergreens Liners

www.mckaynursery.com Proud Member

coloradonga.org

Licensed Propagator

Licensed Grower

Tim Flood – 800-236-4242

Cary Hall – 303-702-1063

Taking Care of Business

Companion Freight Fellows

By Tom Bridge Durango Nursery and Supply

Hi there from down here in Durango. Like most of you, we had a very wet start to the season. Happy to see the rain, but it has put a damper on sales. As I write this in June, the Animas River is still running way above its historical norm, making our River Rats very happy.

“When we can fill some of the few trucks that return to this area, we jump on the opportunity; it is a win/win for both sides of the freight formula.”

Just a little introduction about Durango Nursery – we are primarily a re-wholesale business with about 50 percent of sales being plant material (annuals, perennials, shrubs, containers and B&B trees) and 50 percent hard goods (bagged and bulk soils, amendments, mulches plus a complete rock yard). Because so much of our product mix comes from sources greater than 100 miles away, freight costs have a large effect on our COG (cost of goods), and containing those numbers greatly determines our ability to compete within our sales universe. I often joke that there is more cost for freight in our rock yard than there is in product. Freight in and out of Durango is a constant battle of price versus timely delivery. Because Durango is 200 miles from the nearest Interstate highway, has no rail head (other than the narrow gauge to Silverton) and has very little manufacturing to create back hauls into this area, we often pay both ways for freight. ARGUH! That being said, when we can fill some of the few trucks that return to this area, we jump on the opportunity. It is a win/win for both sides of the freight formula.

The agricultural industry in La Plata and Montezuma counties produces a lot of high quality, high protein hay that is trucked out of here to high performance horse farms from California to Kentucky. These trucks are open flat beds and work best for us when we can arrange a back haul of hay from one of the farms for a truck that just delivered to our nursery. Michael, our hard goods manager, is able to take advantage of coal trucks (belly dumps) coming back from Gallup, N.M. by picking up colored, decorative gravels that come in from points west via rail. As the season progresses and the quantities of our plant material orders are waning, we can’t fill every truck with our orders. Sue, our nursery manager, often works with area nurseries to fill the remainder of the truck. We are always on the lookout for new ways to cut costs, but the opportunities are few and far between in a small town off the beaten path. Good freight rate hunting to one and all!

Rocky Mountain Chocolate Factory has its manufacturing facility in Durango, and they have worked well with us. They are eager to fill their empty refer (refrigerated) trucks returning to Durango with our plant material.

LooseLeaf August/September 2015

The one thing you can bet on – trust A new study from the Workers’ Compensation Research Institute has identified an interesting new predictor of worker outcomes – trust. Trusting that an injury won’t result in job loss can impact an employee’s medical recovery, reduce claims cost and hold down premiums. So make sure your employees know you care – a little thought can go a long way. Here are a few ways to get started: • Drop everything: Getting your employees the medical attention they need is a priority. Don’t get caught up in trying to establish “blame” for the accident in the heat of the moment. • Communicate: Let your employees know that you care about them and their recovery. Send flowers or a get-well card, or visit them in person. Stay in touch – a simple phone call once a week can do wonders.

• Bring them back to work: When your injured employees receive medical approval for modified duty, extend the offer to them. Again, make it personal if possible. Also, even if you have predetermined job tasks laid out, don’t be afraid to think “outside the box” for other tasks that injured workers can perform. If you’ve done your job and made them feel wanted, they’ll be eager to get back to work and contribute in any way they can. For other helpful tips, contact a safety consultant on the Safety On Call hotline at 303.361.4700. You can also order free get-well cards on our website at pinnacol.com/resources/ order-materials just scroll down and click on Claims Management.

What Percent of Injuries Happen to New Employees in the United States? It’s higher than you think.

SAFETY CORNER

From Pinnacol Assurance

If you’ve done your job and made returning workers feel wanted, they’ll

Watch a 2 1/2 minute

be eager to get

Pinnacol Pointer to find out

back to work

and get tips to protect your new hires and your business,

and contribute

at this web link: tinyurl.com/

in any way

PinnacolNewHireVideo.

they can.

Don’t Just Sit There!

PlantSomethingCO.org coloradonga.org

CSU Research UPDATE

Superior Viburnums for Colorado Colorado State University has been evaluating the genus Viburnum for its adaptability to the Rocky Mountain Region for more than 35 years. I personally have always had a great fondness for this group of plants since many have great ornamental features year round. The following are nine deciduous viburnums that have performed exceptionally well over the years in our research arboretum at Colorado State University.

By James E. Klett, Ph.D. Professor and Extension Landscape Horticulturist Colorado State University

Viburnum dentatum – Arrowwood Viburnum The durable nature of Arrowwood viburnum along with the glossy darker green leaves, white, scentless flowers in May and June, followed by blue to black fruit in September and October, make this an all-season shrub. It makes an excellent hedge or screen and is useful in groups and masses. It is very cold hardy (zone 2 to 8) grows six to eight feet tall and six to 15 feet wide. Two clones of Arrowwood are also noteworthy. ‘Ralph Senior’– Autumn Jazz® Arrowwood Virburnum is a selection with improved fall color which ranges from orange to burgundy. ‘Moonglow’– Moon Glow Arrowwood Viburnum is a selection with more rounded flower inflorescence and red stamens. The fruit is larger than the species and leaves are a darker green.

Viburnum lantana ‘Mohican’ – Mohican Wayfaring Tree Viburnum This viburnum was selected by National Arboretum from a seedling population of V. lantana seed received from Poland. This selection has a more compact growth habit, thicker dark green leaves and more persistent orange-red fruit. This clone seems

to flower and fruit a little earlier than V. lantana. It can grow to about nine feet tall and wide. The fruit seems to persist longer on this clone.

Viburnum x ‘Emerald Triumph’ – Emerald Triumph Viburnum This is a 1994 introduction from the University of Minnesota. It results from a cross between V. burejaeticum and V. rhyidophylloides ‘Alleghany’, a medium growing shrub with dark blue-green lustrous leaves and a more compact rounded form. It flowers and sets fruit earlier than V. lantana and fruit persists longer, and is cold hardy to zone 3 with fall foliage shades of yellows and reds.

LooseLeaf August/September 2015

white carnation-like flowers last for two to three weeks in June. Kern’s Pink has pink-emerging flowers that open to white. It can grow five to eight feet tall and is hardy to zone 5.

See more information about plant studies at the CSU Arboretum at woodyplants.

Viburnum x rhyidophylloides ‘Alleghany’ – Alleghany Viburnum A hybrid of V. lantana and V. rhytidophyllum was introduced from the National Arboretum. It is a superior selection with dark green leaves, abundant flower inflorescences in May, followed by attractive fruit, which turns from green to red to dark purple over the summer and persists into the fall. Plants hold leaves late into the season, adding texture to a landscape into November and December. It can grow to 10 feet tall and wide. It is also more cold hardy than typical species.

Viburnum trilobum ‘J.N. Select’ – Redwing™ American Cranberry-bush

colostate.edu.

Redwing™ produces a red flush of new growth and has a more dense growth habit. The dark green leaves turn bright red in fall. The three to four inch white flowers turn to bright red fruit that is more persistent. Matures eight to 12 feet high and wide.

Viburnum plicatum ‘Roseace’ – Kern’s Pink Japanese Snowball Viburnum Plant has more of an upright branching structure and flowers two to three weeks later than some doublefile viburnums. The sterile, semisnowball, two to three inch wide, coloradonga.org

CNGA calendar

SAVE THE DATES for these events, and mark your calendars now! Colorado Certified Nursery Professional (CCNP) Seminars Fort Collins, Colo. CNGA’s certification program was designed to promote high quality standards and professionalism for the Colorado nursery industry. The certified employee receives the satisfaction of being recognized as a professional by industry owners, their peers and the public. Take all four seminars and the exam to get certified, or feel free to enroll in a seminar or two just for the education! Please go to the CNGA events page to register. Shrubs – Fort Collins Wholesale Nursery – Tuesday, Aug. 4; 9 a.m. - 3 p.m. Landscape Design – Colorado State University – Tuesday, Aug. 11; 9 a.m. - 3 p.m. Exam – Colorado State University – Tuesday, Aug. 25; 9 a.m. - 1 p.m. Outreach & Member BBQs Tours 3:30 - 5 p.m., BBQs 5 - 7 p.m. Don’t miss these great CNGA gatherings to catch up with old friends and make new ones. You’ll get to tour the host facility, see useful demonstrations and enjoy great food and beverages! The BBQs are free to attend but registration is required – please go to the CNGA Events web page to sign up. Thanks to our BBQ sponsors: Wells Fargo Insurance Services and Richards, Seeley & Schaefer, Inc. Harmony Gardens, Timnath, Colo. – Thursday, Aug. 6, Spencer’s Lawn & Garden Center, Fountain, Colo. – Thursday, Aug. 20 New Mexico Chapter, Elena Gallegos Open Space Park, Albuquerque, N.M. – Thursday, Aug. 27 Eagle Crest Nursery, El Jebel, Colo. – Wednesday, Sept. 2 Welby Gardens, Denver, Colo. – Thursday, Oct. 1

new members Rootmaker Products Company LLC P.O. Box 14553 Huntsville, Ala. 35815 Wayne Hinton 256.882.3199

Garden Center of Gypsum P.O. Box 5147 Vail, Colo. 81658 Bill King 970.524.8733 Nino DeVitis 6795 Lynch Lane Castle Rock, Colo. 80108 303.946.9232

Register for calendar events with CNGA unless otherwise noted. Tel: 303.758.6672 • Fax: 303.758.6805 Email: info@coloradonga.org CNGA is the host of calendar events unless otherwise noted. For more information, registration forms, and directions to programs, go to coloradonga.org and click on the Events tab to view the Calendar.

Plant Walk Hudson Gardens, Littleton, Colo. Thursday, Aug. 13; 3 - 5 p.m. Join CNGA for this informative tour of Hudson Gardens to learn the story of King and Evelyn Hudson and how their love of horticulture led to the preservation of their five-acre property as we know it today. The tour will include the unique Victoria Water Lily Garden, the newly renovated Water Garden featuring a beautiful water lotus collection, the vegetable garden, and an inside look at a working apiary. Other details will be provided on wildlife control, irrigation systems and community involvement and education. After the tour, all attendees are invited to socialize and quench their thirst at the brand new Breckenridge Brewery just minutes away. The Plant Walk is free to attend but registration is required – please go to the CNGA Events web page to sign up. Women in Horticulture Luncheon Lakewood Country Club, Lakewood, Colo. Thursday, Sept. 17; 11:30 a.m. - 2:30 p.m. An annual tradition for women in the green industry – come and celebrate the end of the season and join us for a day of relaxation, a great speaker, lunch, gifts and networking with your peers and friends. Thank you to our sponsor, Welby Gardens. CHREF Golf Tournament Arrowhead Golf Club, Littleton, Colo. Monday, Sept. 21; noon shotgun By participating in and sponsoring the CHREF golf tournament, you’re making an investment in your company and your industry. Please join us for this fun day of golf and help us make this a successful and profitable tournament for the foundation and our future. So get out of your office, relax and play a round of golf. Early bird deadline is August 21. $150 Early Bird Individual Player/$600 Early Bird Foursome;$170 Individual Player or $680 Foursome. Register for this event on the CNGA website events page, or email info@coloradonga.org for more information and sponsorship opportunities. Thank you to our major sponsors: Gard N’ Wise Distributors and Tagawa Greenhouses. Owners & Managers Leadership Retreat The Lodge at Vail, Vail, Colo. Friday & Saturday, November 6 & 7 Mark your calendars for this must-attend meeting designed for all decision makers to share experiences, ideas, and practical information both in the meetings and the social offerings. *The Friday session is from 3 to 5:45 p.m. with happy hour immediately following and dinner at 7 p.m. *The Saturday session begins with breakfast at 8 a.m. and the session beginning at 8:30 and ending at 12 p.m. *$70 per person includes Friday & Saturday sessions, Friday dinner, and breakfast on Saturday. *$109 room rate plus taxes and fees. Remember you must make reservations directly with the hotel at 888.328.1005 and using reservation code VC2CNG. This rate will be honored three days before and after, based on availability. Program details to come, watch the E-Leafs for upcoming details and to make your seminar reservations with CNGA. Thank you to our sponsors: Tagawa Greenhouses and Wells Fargo Insurance Services. LooseLeaf August/September 2015

classified ADS CNGA offers free posts of online classified ads to members, including items for sale or lease and job openings. For more details about the help wanted listings below and to see other current postings, visit coloradonga.org, click on the Resources tab and click on Classifieds.

Help Wanted Plant Care/Sales & Facility Maintenance/Delivery Positions Dreamscapes Landscape Center, 6100 E. 104th Ave., Northglenn, Colo. 80233, is a growing landscape supply and nursery company that is looking for motivated individuals interested in all aspects of the green industry. Experience is a plus but we are also willing to train! A great attitude and good attendance are most important. For more information regarding these positions, please contact Rachael Shuler: rachael@dreamscapesdenver.com. Social Media Expert, Sales Manager, Organic Certification Assistant, & Sales Positions Key To Life, 3881 C Steele St., Denver, Colo. 80205, is an organic nutrient and fertilizer company looking for qualified applicants who share a passion for organic nutrients and making our food supply and planet healthier. Key To Life is a high growth company and offers a fun culture. Please send resumes to sharen@keytolifegarden.com. Website: www.keytolifegarden.com. Assistant Nursery Manager & Sales Positions Neils Lunceford, Inc., P.O. Box 2130, Silverthorne, Colo. 80498, is seeking an Assistant Nursery Manager for Summit County, Colo. garden centers. We also have nursery, landscape and maintenance sales position available for the right individual in Grand County. Please contact Rob Milstead at 970.509.0393 and complete an employment application at www.neilslunceford.com. Delivery Driver/Greenhouse Worker The Plant Ranch, 5468 Carr St., Arvada, Colo. 80002, a wholesale distributor of tropical foliage, is expanding. We are currently seeking a full-time customer service-oriented delivery driver/greenhouse employee. Candidate will be delivering orders to customers when needed and pulling orders at times when not delivering product. Please email your resume to cindy@plantranchco.com. Applicant must be able to pass a drug/ alcohol test. We are not associated with the MMJ industry.

Various Irrigation & Gardening Positions in Aspen Fitzgerald Landscaping and Design, Inc., P.O. Box 423, Aspen, Colo. 81612, has positions available for an experienced irrigation technician, a garden and irrigation installation/maintenance technician, and a foreman for maintenance and installations crews. Please contact Katherine Fitzgerald at info@fitzgeraldlandscaping.com or 970.920.3005. Full-time Tree Farm Position Steve Koon Landscape & Design, Inc., 2301 W. Oxford Ave., Englewood, Colo. 80110, seeks a qualified person for growing, maintaining and selling trees, and other related duties such as pesticide application, irrigation, etc. Must have a valid driverâ&#x20AC;&#x2122;s license and clean MVR. Please call 303.761.5639 or apply in person at the office. Send resume to SteveKnLandscape@aol.com or fax to 303.781.4525. Shrub & Tree Grower Silver Sage Garden Centers, 9010 S. Santa Fe Drive, Littleton, Colo. 80125, is looking to hire a grower to head up an expanding production line of shrubs and trees. This is an exciting opportunity to help create a new line of business at an established garden center. Prior experience is required. Please email resume to teddy@silversageco.com. Professional Gardener Gardening By Tess, 1669 Hoyt St., Lakewood, Colo. 802152913, seeks qualified gardeners with a good sense of humor to join the team. Please send your resume to tess@gardeningbytess.com.

advertisers LIST American Clay Works & Supply Company . . . . . . 21 Baxter Wholesale Nursery, Inc. . . . . . . . . . . . . . . . 2 Britton Nursery, Inc. . . . . . . . . . . . . . . . . . . . . . . . 17 Circle D Farm Sales, Inc. . . . . . . . . . . . . . . . . . . . 14 Clayton Tree Farm LLC . . . . . . . . . . . . . . . . . . . . . 18 Everris . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Fort Collins Wholesale Nursery . . . . . . . . . . . . . . . 2 Harding Nursery, Inc. . . . . . . . . . . . . . . . . . . . . . . 14 Jayker Wholesale Nursery . . . . . . . . . . . . . . . . . . 19 McKay Nursery Company . . . . . . . . . . . . . . . . . . 17

coloradonga.org

Colorado Nursery & Greenhouse Association 959 S. Kipling Pky, #200 Lakewood, CO 80226

2015 CHREF Golf Tournament Get out of the office... • Monday, September 21st • Relax & Play a round of golf at... • Arrowhead Golf Club, Noon shotgun! • Support your Industry & Foundation! • $150 - Early Bird Individual Player or $600 for a foursome before August 21st • $170 - Individual Player or $680 for a foursome after August 21st Golf fee includes: green fees, golf cart, unlimited practice balls and range ball warm up, tournament gifts, personalized Arrowhead bag tag, GPS, a box lunch, two drink tickets, buffet dinner & a chance to win door prizes. Box Lunch: Sandwich, cookie, chips, condiments, napkins, and bottled water. South of the Border Buffet: Chicken and Beef Fajitas, Taco Meat, Spanish Rice, Shredded Cheese, Sour Cream, Guacamole, Salsa, Tomatoes, Lettuce, & Onions, Chips and Salsa, Queso, Warm Tortillas, Sopapillas, Honey, Iced Tea and Lemonade Beverage Stations.

Go to the CNGA events page to register for this event. coloradonga.org or call 303.758.6672 for more information.

Thank you to our Sponsors! Gard’ N-Wise and Tagawa Greenhouses

LooseLeaf August/September 2015