Dear customer…

A very warm welcome to our summer edition of Headlines! As we move towards the holiday season hopefully some fine weather will give us all the opportunity to boost trade.

As families come together your outdoor areas can really come into their own during the summer months, providing a happy and safe place for customers to spend some eagerly anticipated time together.

The summer of sport sees the return of Wimbledon, which runs from 3rd to 16th July, the Tour de France from 1st– 23rd July and the roar of the British Grand Prix on Sunday 9th July.

The151st Open Championship from 16th to 23rd July takes centre stage at Royal Liverpool Golf Club. For cricket fans, the final 3 tests of the Ashes should see an exciting conclusion on home ground in July.

Following the success of the Lionesses in the 2022 Euros the FIFA Women’s World Cup provides a wonderful stage for England to bring home more silverware from 20th July to 20th August.

Make sure you maximise your profits during all the big sports fixtures by keeping chillers and back bars fully stocked with all the popular summer drinks.

Beer lovers can enjoy the ever-popular Great British Beer Festival from 1st to 5th August and our category advice focuses on our wellloved Great British beers. A major focal point for incremental sales is the Summer Bank Holiday on Monday 28th August, look out for our useful tips on how to attract customers to your venue.

So, stock up and get organised well in advance for all the potential summer sales, taking advantage of the fantastic deals in this edition of Headlines!

Here’s to a summer of success for everyone!