Phil Baines

Page 1

Phil Baines Typographer Lorenzo Pavesi Creating a brand MGR11108 7.6.13


About

55 years old Teaches at CSM Freelance Graphic Designer Experimentation with typefaces Interest for medieval history Strong catholic faith



Brand Values

How Phil Baines wants to be viewed: Intellectual Researcher Explorer Experimenter


Tonal Values

How clients view Phil Baines: Elegant Sophisticated Problem solver Precise


Brand DNA Quality Intellectuality Versatility


Dig the past to shape the future


The pleasure of composition


Teach with design


Where to brand Personal Website Design Magazines Interwiews Art shows Design websites Seminars and Lectures Cultural events





Colours

C 10 M 100 Y 80 K 0 R 218 G 31 B 60

C 0 M 0 Y 0 K 100 R0G0B0

C0M0Y0K0 R0G0B0


Main Font Maven Pro Light 300

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890£€$%(,.:;*?!)


Secondary Font Avenir Next Condensed Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890£€$%(,.:;*?!)









Brand DNA Quality Intellectuality Versatility


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