Loreto College Style Guide by Matthew Hustwaite

style guide Style Guide

PG B

contents Contents

TBC Introduction

Core Design Concept

Master Logo Colour options Clear Space Scaling of the Master Logo Minimum size Incorrect usage Use with slogan Colour Palette Primary colour use Secondary colour use

Typography Standard font Alternative font

Design Examples Business Cards Letterhead Envelopes Email signatures Images

Newspaper Advertisements Standard Newspapers in Education

Word processing templates Printed letter Emailed letter Fax Memo Agenda Information sheet Media Release Booklet/ program Flyer Copy writing guidelines

PG 1

PG 2

introduction Introduction Welcome to the Loreto College Ballarat Style Guide. In these pages you will find guidelines that will help you to develop effective and distinctive communications. Consistent presentation of our communications will help increase community awareness, both within the College and broader, of what Loreto College Ballarat delivers. It is our aim to use the Loreto College Ballarat Style Guide as a powerful tool in conveying what we stand for both now and into the future. It reflects the contemporary image, vision and aims of our institution.

To maximize the impact of our brand, it is essential that we are consistent in its use. Each time someone has contact with Loreto College Ballarat whether it be via our website, publications, advertisements or by visiting the College, the message and presentation they receive should be the same – that we are leaders in our field of educating young women for the 21st century.

Our communications form an important part of our relationship with our families, past pupils, partners and how we are perceived by the general public – our image or ‘brand’ is a valuable asset.

PG 3

PG 4

core design concept Core Design Concept The Loreto College Ballarat visual style: ~~adheres to the institution’s Vision & Mission ~~allows for flexibility in execution depending on subject, budget and audience ~~promotes an engaging use of imagery and colours ~~accurately reflects elements of our educational values

The following design concepts should be considered when applying the visual style: The ‘Loreto Girl’ – to reflect the holistic education we provide and what staff and students strive for. When students are shown, they should always be adhering to the Loreto College uniform requirements and be presented in a manner that aligns with the image we wish to present.

PG 5

master logo

Master Logo

Primary Logo

Secondary Logo

PG 6

master Masterlogo Logo There is only one Loreto College Ballarat logo that has two variations â&#x20AC;&#x201C; the Primary Logo and the Secondary Logo. The Secondary logo has been designed for use only when the rectangle design of the Primary Logo is not suitable. Electronic versions of the Loreto College Ballarat logo can be found in the Loreto College Image Library (located on the Staff Resources, W:/ drive) or through the Development Office.

Master Logoâ&#x20AC;&#x2122;s available formats: ~~EPS vector based file ~~High resolution JPEG file

They appear in single colour (blue and black) on a white background, and in white with a blue background.

PG 7

colour options

Colour Options

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Primary Logo

Primary Logo (Reversed out of Loreto blue)

Primary Logo (Black)

Secondary Logo

Secondary Logo (Reversed out of Loreto blue)

Secondary Logo (Black)

colour Colour options Options Primary Logo (Reversed out of black)

The primary colours used with the Master Logo are blue and white. The Master Logo can be used with a combination of the colours as the foreground and background or either of these colours if only single colour printing is available. When colour printing is unavailable then solid black is the only alternative.

The Master Logo can be reversed (white) out of one of the corporate colours or black. It can be reversed out of a photograph as long as there is sufficient contrast for it to stand out. If the area of the photograph is too light for it to be reversed, then use the Master Logo in either its blue or black version.

It may never be reproduced in any other colour or on any other colour background. Secondary Logo (Reversed out of black)

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clear space Clear Space

Exclusion area = width of the ‘o’ in Loreto

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clear space a Clear Space To maintain the integrity and maximise the visual impact of the Master Logo, a ‘clearspace’ has been defined. The clearspace is the minimum area required around the logo. No other graphic element should be positioned within the clearspace.

When surrounded by other objects (e.g. text, images, other logos) it is important that our logo is given enough space to breathe. This guide indicates a basic formula for calculating the minimum ‘clearspace’. No elements should enter this defined area.

Exclusion area = width of the ‘o’ in Loreto

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scaling the master logo Scaling the Master Logo

Correct scale

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scaling the Scaling master the Masterlogo Logo The key to correct usage of the Master Logo is to not manipulate or attempt to recreate the original design. The Master Logo must not be scaled vertically or horizontally from its originally designed format. This includes restrictions on the distortion and rotation of the logo. If you are unable to find a correct version of the Master Logo, contact the Development Office and they will forward, via email, the logo in your required format.

Incorrect scale

PG 13

minimum size Minimum size

Where space is limited on applications such as envelopes, flyers and display advertising, use the master logo at the following scales. This will ensure the clarity, legibility and integrity of the Master Logo is maintained. Minimum size specifications must be observed at all times.

Horizontal logo minimum size - 25mm wide

Verticle logo minimum size - 25mm wide

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incorrect use Incorrect Use Shown here are incorrect uses of the Master Logo. The key to correct usage of the Master Logo is to not manipulate or attempt to recreate the original design. The Master logo must never be used over any colour except the Loreto blue.

Incorrect usage

PG 15

slogan Slogan usageusage FAME FAME

The Musical

The talented performers of Loreto College & St Patrick’s College will “light up the sky like a flame” this month at the Wendouree Centre for Performing Arts as they present the iconic “Fame - The Musical”. Performances: Friday 27 July at 7:30pm and Saturday 28 July at 2pm & 7:30pm Tickets: Adults: $20, Concession: $15 Buy your tickets from Wendouree Centre for Performing Arts, ph 5338 0980

Educating young women for the 21st century Loreto College Ballarat proudly supporting

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Newspapers in Education Program

1600 Sturt Street Ballarat Victoria Australia 3350 T 03 5329 6100 F 03 5329 6111 E info@loreto.vic.edu.au www.loreto.vic.edu.au ABN 60 934 887 077

Loreto College Ballarat Association Inc. No. A0034457V trading as Loreto College Ballarat

sloganSlogan usage usage The primary slogan for all Loreto College Ballarat communications is... â&#x20AC;&#x2DC;Educating young women for the 21st centuryâ&#x20AC;&#x2122;. When placed as a part of the identity, the slogan must appear left aligned under the logo. When placed on a flyer or display advertisement, the slogan must run along the bottom edge of the design.

Educating young women for the 21st century

Educating young women for the 21st century PG 17

primary Primary Colours colours

PMS 294C

PMS 124C

3, K=20 C=100, M=60, Y=

C=0, M=27, Y=100, K=0

Four Colour Process Colours (CMYK)

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colour Colour palette Palette Primary Colour Use A selection of colours has been specified to provide a coordinated flexible system for all Loreto College Ballarat applications.

Secondary colour use Tints of the primary colours can be used within documents, where more subtle tones are required, such as:

The Loreto College Ballarat blue, used primarily as a background or solid logo colour, is the primary pallete colour. Where possible, you should choose one PMS colour and its tints to ‘theme’ a publication, rather than using multiple colours. Let the photographs add colour variety.

~~headings ~~colour panels behind text ~~break-out boxes ~~diagrams, charts and graphs It is preferable to use the following three colour percentages when using tints:

When choosing a ‘theme’ colour, use one that is already used in one or more of the major photographs. They will relate more strongly to each other.

~~25%, 50% and 75%. Please note: percentages greater than 75% will tend to fill-in during printing and appear closer to the solid colour.

The paper stock selected can also determine the printed colour. Please ensure that your printer takes

Primary colour is our standard blue background Secondary colours are the unique yellow and blue in the “curve” used in NIE advertisements.

this into account when printing on different papers.

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itc novarese book ITC Novarese Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789.,?!()””’’

itc novarese bold ITC Novarese Bold

PG 20

times new roman regular

Times New Roman Regular

times new roman bold

Times New Roman Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789.,?!()””’’

typography Typography Standard Font Typography is an important brand identity element. The typeface family for Loreto College Ballarat is Novarese. Consistent use of the chosen font family will reinforce the unity of the entire brand identity. They help set the tone for all Loreto College Ballarat communications and help reflect the organisations personality.

Alternative Font When Novarese is unavailable, the alternative font is Times New Roman. Times New Roman is to be used in all internal documentation created in Microsoft Office. Times New Roman in a blue (RGB 0, 45, 187) colour and not bolded is to be used for headings and a black unbolded Times New Roman is to be used for body text.

Typographic guides include: ~~Do not stretch type ~~Do not condense type ~~Do not negative or positive track type ~~Do not use bold, italic or all capitals in extensive text blocks

PG 21

Stationary

Stationary - Business Cards

Mr Matt Hustwaite Fundraising and Community Relations Officer

1600 Sturt Street Ballarat Victoria Australia 3350 T 03 5329 6100 M 0408 944 901 F 03 5329 6111 E mhustwaite@loreto.vic.edu.au www.loreto.vic.edu.au

Educating young women for the 21st century

An example of a business card is shown above at its actual size. The size of the card is 90mm wide x 55mm high. The Loreto College business card is to be printed in spot colours only.

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1600 Sturt Street Ballarat Victoria Australia 3350 T 03 5329 6100 F 03 5329 6111 E info@loreto.vic.edu.au www.loreto.vic.edu.au ABN 60 934 887 077

Loreto College Ballarat Association Inc. No. A0034457V trading as Loreto College Ballarat

Stationary

Stationary - Letterhead

Educating young women for the 21st century

The Loreto College letterhead is shown above, not at actual size. The size of the letterhead is A4, 210mm wide x 297mm high. The Loreto College letterhead is to be printed in spot colours only.

PG 23

Stationary

Stationary - Envelopes

POSTAGE PAID AUSTRALIA 1600 Sturt Street Ballarat Victoria Australia 3350

Educating young women for the 21st century An sample of a Loreto College DL envelope is shown above not at actual size. The Loreto College envelopes is to be printed in spot colours only.

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Stationary

Stationary - Email signatures

Mr Matt Hustwaite Fundraising and Community Relations Officer 1600 Sturt Street Ballarat Victoria Australia 3350 T 03 5329 6100 M 0408 944 901 F 03 5329 6111 E mhustwaite@loreto.vic.edu.au www.loreto.vic.edu.au

Educating young women for the 21st century

A sample of the Loreto College email signature is shown above, not at actual size. The signature is to sit below the body of the email. It consists of a white logo and white copy on a blue background.

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use of images Use of images

Hair not tidy

Incorrect Uniform

Correct Uniform worn incorrectly Correct samples of a Loreto College photograph.

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Incorrect samples of a Loreto College photograph.

use of Useimages of images The use of photography is the key to capturing the audienceâ&#x20AC;&#x2122;s attention through communications such as the College website, print advertisements and fliers. The College employs the services of professional photographers to capture images for promotional use. Key staff within the College also contribute to our image library with photos from College events. Loreto College imagery is centered on the students, promoting the idea of the â&#x20AC;&#x2DC;Loreto Girlâ&#x20AC;&#x2122; and our holistic education.

When images are of a staff member, they should also be dressed appropriately to convey a professional image. When using College buildings in photos, ensure that there is no graffiti, litter etc. visible. Examples of appropriate photographs are included opposite. A library of Loreto College Ballarat images is available on the Staff Resources (W:/) drive or via a request to the Development Office.

Elements to consider when designing your material: ~~Full page image ~~Internal spreads may use a full page colour photograph ~~Full colour, mono colour or greyscale ~~Interesting cropping to highlight a certain part of a photo ~~Contouring of photographs (removing the background) can be considered where appropriate

Student images should show Loreto College Ballarat students adhering to our uniform policy at all times. Images of real Loreto College students should be used rather than using stock images purchased from a library or found on Google.

PG 27

newspaper advertisements Newspaper Advertisements

FAME FAME

The Musical

Educating young women for the 21st century Loreto College Ballarat proudly supporting

Newspapers in Education Program

An sample of a Loreto College newspaper advert is shown above not at actual size. The Loreto College adverts are to be printed in full colour only.

PG 28

newspaper advertisements Newspaper Advertisements Loreto College Ballarat advertisements should always be produced in full colour, where possible. Two templates have been setup for ease of use and to provide consistency across a yearsâ&#x20AC;&#x2122; worth of advertising.

Both advertisements prominently show our Master logo and slogan, have a strong use of imagery and use minimal text so the reader is not â&#x20AC;&#x2DC;lostâ&#x20AC;&#x2122; in the ad.

Our standard advertisement template is used for branding exercises, open days and other related purposes. We also have a separate template for our Newspapers in Education partnership, which follows similar design principles to our standard advertisement but through use of our style guidelines, gives us the flexibility to acknowledge The Courier as a partner.

PG 29

word processing Word Processing

The following templates have been set up with all the correct parameters to adhere to this style guide. A preferred layout for the text is incorporated into the template to help construct a document. ~~Printed letter ~~Emailed letter ~~Fax ~~Memo ~~Agenda ~~Information sheet ~~Media Release ~~Booklet/program ~~Flyer All templates will be continually under review. If you need assistance in formatting these documents, or have general enquiries about applying the style guidelines described in this book, please contact the Development Office.

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Default settings The supporting typeface for all Loreto College Ballarat publications is Times New Roman. Please refrain from using Arial in your correspondence. All correspondence is set 9pt Times New Roman with 11pt line spacing. Copy is always justified left. Avoid centering and do not justify. Justifying can create â&#x20AC;&#x2DC;loose linesâ&#x20AC;&#x2122;, an anomaly where the spaces between words line up above another creating a distracting river of white space. Turn off auto hyphenation

25mm

50mm 1600 Sturt Street Ballarat Victoria Australia 3350 T 03 5329 6100 F 03 5329 6111

01.09.12

E info@loreto.vic.edu.au www.loreto.vic.edu.au ABN 60 934 887 077

Mrs Jane Citizen 1 Streetname Street Suburb VIC 3000

Loreto College Ballarat Association Inc. No. A0034457V trading as Loreto College Ballarat

55mm

printedPrinted letter letter

Aquae endis voloremporum reriores alit eliasit omnihit optat. La eos si apis corpor siminimint optatiis acipsaped et aligenis sum animus is assunt fugiant quiatum sit ped uta qui to optatet volore corpos dolorem poresenis im vendit, comnis aut accae volum, iunt moluptaspiti dit exere vendic te exerio dolenes as pliqui que num elenihilit et officatem cus il incto volum eturitio con remposa ndenimus, sequam qui occum qui consed ut prati tectorat. Sim ea cusanimus, iduntist, conem rem quodit expe natibus a dolorrum rest alis por si delis volum quis cuptis moditatur, unt rae voluptatur apidit ea as reiciae. Int, offic te vende veliquatibus as nam aut quis quasimaxim rate preiuntem dolorepudant ex ea dus, quam as net asperaes quatem sintiatem nulparum venditatis dolenes accuptam doloreh enihit, con nonsequam everumque eatem repre, sum harchici quiatatem aut aut labo. Ut qui officil litium ium recate liquassuntem es debitat iatiaspide voluptatis et, est eatem ressendus con re saerspe lessume mos ex eicabor possim elibus cus mil ipicia cus cores est, eicipsam, nam, temquamet estrunto optat doluptatibus volore core voloreseque qui ipic tem rati aut es eos eictati beatissitas ea sum volorita por maionec eaquae nonsequia proreptate endae laceper estium harumqu untiorepta vid quos utem identus. Cus as mil inullabo. Fugia sit modi bearia de ention rectota velit liquis est dolorrum nihil il mi, iligendelita sus adissit et quas acienet et, optatur aped et quatiandant quiant arumenisi consequis a pernam susae laut ommos dem endam aute veliquo ea doluptas quia idem autaerum vendit quibus experumet etus aut qui cuptatius doluptas di officiis utem re resti dolut fuga. Teniania voluptaest, con cuptas etusdam quatia volorep uditiis cus etus magnimus ressequ aeperup tiisti diam delesed ea natur miligent vel ese eos dolupta velibus arumqui occumet aut volum eos que pelibus aut hitae pa quo volupta nectiis ressequid modit vendic te nimperferia vel ius cus doluptasped utationsequi doluptaest pre volorrum quodis dis as ut eatatis expliti istrumquia nobitia venditempore des excea voluptio es eaquis et doluptatint, coriae perum volore volor sinctur auditatatet quates antius. Uptas earitat. Et eostio veria sunt. Yours Sincerely

Mr Matt Hustwaite

Educating young women for the 21st century The Loreto College letterhead is shown above, not at actual size. Illustrated is how a letter is laid out on the Loreto College letterhead. The body of the letter should be set in Times 9pt with 11pt leading, aligned left with a full return between each paragraph. PG 31

25mm

50mm 1600 Sturt Street Ballarat Victoria Australia 3350 T 03 5329 6100 F 03 5329 6111

01.09.12

E info@loreto.vic.edu.au www.loreto.vic.edu.au ABN 60 934 887 077

Mrs Jane Citizen 1 Streetname Street Suburb VIC 3000

Loreto College Ballarat Association Inc. No. A0034457V trading as Loreto College Ballarat

55mm

e-letter E-Letter

Dear Jane Cearior aliquid quaerfe ruptatu santur res none non repellor accullorum anianditat. Sed que ipsam coraes eos aut in ni rae magnihitam que doluptus aperistore audit aut occatiis mintore perorro ipsapel exceperae officius. Descil est, to berepe et ut quostin et, cum re re cus. Sedit faceribus, ut unte aliquam utate et ut ipsape ipsapid mo volorestia volorporero to cum ea quam exeri diorpost omniendam quo doluptus, vollabo. Henihil est, qui dis est, sit pedit eum rese pa inctemos dolo cum explam, si incipissim nobisin umentus alit molenis pratem et od que nosam fuga. Itatia debis nat. Aquae endis voloremporum reriores alit eliasit omnihit optat. La eos si apis corpor siminimint optatiis acipsaped et aligenis sum animus is assunt fugiant quiatum sit ped uta qui to optatet volore corpos dolorem poresenis im vendit, comnis aut accae volum, iunt moluptaspiti dit exere vendic te exerio dolenes as pliqui que num elenihilit et officatem cus il incto volum eturitio con remposa ndenimus, sequam qui occum qui consed ut prati tectorat. Sim ea cusanimus, iduntist, conem rem quodit expe natibus a dolorrum rest alis por si delis volum quis cuptis moditatur, unt rae voluptatur apidit ea as reiciae. Int, offic te vende veliquatibus as nam aut quis quasimaxim rate preiuntem dolorepudant ex ea dus, quam as net asperaes quatem sintiatem nulparum venditatis dolenes accuptam doloreh enihit, con nonsequam everumque eatem repre, sum harchici quiatatem aut aut labo. Ut qui officil litium ium recate liquassuntem es debitat iatiaspide voluptatis et, est eatem ressendus con re saerspe lessume mos ex eicabor possim elibus cus mil ipicia cus cores est, eicipsam, nam, temquamet estrunto optat doluptatibus volore core voloreseque qui ipic tem rati aut es eos eictati beatissitas ea sum volorita por maionec eaquae nonsequia proreptate endae laceper estium harumqu untiorepta vid quos utem identus. Cus as mil inullabo. Fugia sit modi bearia de ention rectota velit liquis est dolorrum nihil il mi, iligendelita sus adissit et quas acienet et, optatur aped et quatiandant quiant arumenisi consequis a pernam susae laut ommos dem endam aute veliquo ea doluptas quia idem autaerum vendit quibus experumet etus aut qui cuptatius doluptas di officiis utem re resti dolut fuga. Teniania voluptaest, con cuptas etusdam quatia volorep uditiis cus etus magnimus ressequ aeperup tiisti diam delesed ea natur miligent vel ese eos dolupta velibus arumqui occumet aut volum eos que pelibus aut hitae pa quo volupta nectiis ressequid modit vendic te nimperferia vel ius cus doluptasped utationsequi doluptaest pre volorrum quodis dis as ut eatatis expliti istrumquia nobitia venditempore des excea voluptio es eaquis et doluptatint, coriae perum volore volor sinctur auditatatet quates antius. Uptas earitat. Et eostio veria sunt. Yours Sincerely

Mr Matt Hustwaite

The Loreto College e-letter is shown above, not at actual size. The body of the e-letter should be set in Times 9pt with 11pt leading, aligned left with a full return between each paragraph.

PG 32

25mm

1600 Sturt Street Ballarat Victoria Australia 3350 T 03 5329 6100 F 03 5329 6111 E info@loreto.vic.edu.au www.loreto.vic.edu.au ABN 60 934 887 077

Loreto College Ballarat Association Inc. No. A0034457V trading as Loreto College Ballarat

Facsimile

175mm

Attention

name name

facsimile Number

01 2345 6789

Company

company CC

name name

fax Fax

Sender

name name Date

January 20 2013 Subject

insert subject here

Mr Matt Hustwaite

The Loreto College fax is shown above, not at actual size. The body of the fax should be set in Times 9pt with 11pt leading, aligned left with a full return between each paragraph.

PG 33

25mm

1600 Sturt Street Ballarat Victoria Australia 3350 T 03 5329 6100 F 03 5329 6111 E info@loreto.vic.edu.au www.loreto.vic.edu.au ABN 60 934 887 077

Loreto College Ballarat Association Inc. No. A0034457V trading as Loreto College Ballarat

Memo

175mm

memo Memo

Attention

name name

Contact Number

01 2345 6789

Company

company CC

name name Sender

name name Date

January 20 2013 Subject

insert subject here

Mr Matt Hustwaite

The Loreto College memo is shown above, not at actual size. The body of the memo should be set in Times 9pt with 11pt leading, aligned left with a full return between each paragraph.

PG 34

25mm

1600 Sturt Street Ballarat Victoria Australia 3350 T 03 5329 6100 F 03 5329 6111 E info@loreto.vic.edu.au www.loreto.vic.edu.au ABN 60 934 887 077

Loreto College Ballarat Association Inc. No. A0034457V trading as Loreto College Ballarat

Agenda

175mm

Meeting

Committee Name

name name

01 2345 6789

Venue

name name Organisational Unit

name name

agenda Agenda

Time

00.00 am / pm Date

January 20 2013 Sectretary

insert subject here

email address

1. Agenda One Cearior aliquid quaerfe ruptatu santur res none non repellor accullorum anianditat. Sed que ipsam coraes eos aut in ni rae magnihitam que doluptus aperistore audit aut occatiis mintore perorro ipsapel exceperae officius. Descil est, to berepe et ut quostin et, cum re re cus. 2. Agenda Two Cearior aliquid quaerfe ruptatu santur res none non repellor accullorum anianditat. Sed que ipsam coraes eos aut in ni rae magnihitam que doluptus aperistore audit aut occatiis mintore perorro ipsapel exceperae officius. Descil est, to berepe et ut quostin et, cum re re cus. 3. Agenda Three Cearior aliquid quaerfe ruptatu santur res none non repellor accullorum anianditat. Sed que ipsam coraes eos aut in ni rae magnihitam que doluptus aperistore audit aut occatiis mintore perorro ipsapel exceperae officius. Descil est, to berepe et ut quostin et, cum re re cus.

The Loreto College agenda is shown above, not at actual size. The body of the agenda should be set in Times 9pt with 11pt leading, aligned left with a full return between each paragraph.

PG 35

25mm

1600 Sturt Street Ballarat Victoria Australia 3350 T 03 5329 6100 F 03 5329 6111 E info@loreto.vic.edu.au www.loreto.vic.edu.au ABN 60 934 887 077

Loreto College Ballarat Association Inc. No. A0034457V trading as Loreto College Ballarat

155mm

information sheet Information Sheet

Name of event Date

Time

name name

00.00 am / pm

Location

name name Staff Member

name name

Heading One

Heading Three

Cearior aliquid quaerfe ruptatu santur res none non repellor accullorum anianditat. Sed que ipsam coraes eos aut in ni rae magnihitam que doluptus aperistore audit aut occatiis mintore perorro ipsapel exceperae officius. Descil est, to berepe et ut quostin et, cum re re cus. Cearior aliquid quaerfe ruptatu santur res none non repellor accullorum anianditat. Sed que ipsam coraes eos aut in ni rae magnihitam que doluptus aperistore audit aut occatiis mintore perorro ipsapel exceperae officius. Descil est, to berepe et ut quostin et, cum re re cus.

Heading Two

Heading Four

The Loreto College information sheet is shown above, not at actual size. The body of the information sheet should be set in Times 9pt with 11pt leading, aligned left with a full return between each paragraph.

PG 36

25mm

1600 Sturt Street Ballarat Victoria Australia 3350 T 03 5329 6100 F 03 5329 6111 E info@loreto.vic.edu.au www.loreto.vic.edu.au ABN 60 934 887 077

Loreto College Ballarat Association Inc. No. A0034457V trading as Loreto College Ballarat

Media Release

175mm

Date

Time

January 20 2013 Staff Member

name name

00.00 am / pm Email

email address

mediaMedia release Release

Subject

insert subject here

Heading One

Heading Three

When writing a press release, say who, what, where, when, why and how in the first paragraph. Study your newspaper and notice how deftly most writers work that type of information into the first paragraph of each article. In addition, it is helpful if you remember the following:

• Know your contact’s name, title, telephone and department. • Email release three to five days in advance of the release date. Heading Two Cearior aliquid quaerfe ruptatu santur res none non repellor accullorum anianditat. Sed que ipsam coraes eos aut in ni rae magnihitam que doluptus aperistore audit aut occatiis mintore perorro ipsapel exceperae officius. Descil est, to berepe et ut quostin et, cum re re cus. Cearior aliquid quaerfe ruptatu santur res none non repellor accullorum anianditat. Sed que ipsam coraes eos aut in ni rae magnihitam que doluptus aperistore audit aut occatiis mintore perorro ipsapel exceperae officius. Descil est, to berepe et ut quostin et, cum re re cus.

Heading Four Cearior aliquid quaerfe ruptatu santur res none non repellor accullorum anianditat. Sed que ipsam coraes eos aut in ni rae magnihitam que doluptus aperistore audit aut occatiis mintore perorro ipsapel exceperae officius. Descil est, to berepe et ut quostin et, cum re re cus. Cearior aliquid quaerfe ruptatu santur res none non repellor accullorum anianditat. Sed que ipsam coraes eos aut in ni rae magnihitam que doluptus aperistore audit aut occatiis mintore perorro ipsapel exceperae officius. Descil est, to berepe et ut quostin et, cum re re cus.

The Loreto College media release is shown above, not at actual size. The body of the media release should be set in Times 9pt with 11pt leading, aligned left with a full return between each paragraph.

PG 37

Name of event

booklet/program Booklet/Program

Event details

Heading

Heading One

Heading Two

Heading Three

The Loreto College booklet/progam is shown above, not at actual size. The body of the booklet/progam should be set in Times 9pt with 11pt leading, aligned left with a full return between each paragraph.

PG 38

25mm

99mm

flier Flier

30mm

6mm

50mm

15mm

Name of event Event details Heading One

Heading Three

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The Loreto College flier is shown above, not at actual size. The body of the flier should be set in Times 9pt with 11pt leading, aligned left with a full return between each paragraph.

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copy writing guidelines Copy writing guidelines

As well as establishing a recognizable corporate standard in design, Loreto College Ballarat have guiding principles for written material. When preparing any formal written communication, whether the audience is internal or external and whether the output will be hard copy or electronic, the emphasis should be on presenting the College as a professional educational organisation which prides itself upon maintaining high standards of precision and quality. The following guidelines will assist all staff in achieving these quality guidelines:

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Terminology: The full title of the College should be used wherever possible in formal publications. “Loreto College Ballarat” is preferred over “Loreto”. LC should only be used as an abbreviation in sporting programs or internal documentation. Where practical, the first time it is used should be in parentheses e.g. Loreto College Ballarat (LC). To make reading easier by eliminated needless repetition, using the shortened form of “Loreto College” or simply “the College” is acceptable providing “Loreto College Ballarat” was used initially. The use of “Loreto” by itself is not acceptable.

Dates - Months and Days: In Loreto College publications, neither months nor days should be abbreviated. Dates should be written in the following format: January 26 2012 If the name of the day is included it should be in the following format: Thursday January 26 2012

Telephone numbers: Telephone and fax numbers should be written with the following spacing and punctuation: STD numbers - (03) 5333 1234 Mobile - 0401 123 456 Special networks - 123 456 Freecall - 1800 123 456 International code - +61 3 5333 1234

Capitals: The tendency in modern English is to avoid initial capitals where possible. Use initial capitals for personal names,nationalities, languages, organisations, titles, places, events, conferences, brand names and legislation for example.

For further information For further information relating to the Loreto College Ballarat Style Guide, please contact the Development Office via email at development@loreto.vic.edu.au

School Audience The Collegeâ&#x20AC;&#x2122;s preferred practice is to use initial capitals for words in material aimed at key stakeholders of the College, for example: ~~Principal ~~College ~~Education Department ~~Catholic Education Office ~~Past Pupils ~~Staff

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style guide Style Guide