process book
Proposal Problem:
826 Valencia wishes to increase their exposure to parents and possible donors. The website has no clear hierarchy and is heavy with content, making it difficult to navigate. Due to the nature of the organization, the pirate store and the tutoring center are treated with two separate entities.
Solution:
Design a new identity for the writing center that sets itself from the store, while still incorporating the pirate theme. Create mailer collateral for the writing center to promote the services offered and increase exposure. Re-design the website that utilizes the new brand, creates visual hierarchy, and has better organization of the information.
Innitial concepts for direct mailer
FRONT
OPENED
826 valencia
BOOKLET
826 valencia
7 IN
5 IN
Strategy Target Audience: Middle class parents to children ages 6-18, who have trouble writing for school. The parents are web literate, invest in small amounts of social media, and Creative Strategy: Promotional Piece will be a self mailer includes the following information: Location and contact information Information about the company caldendar of events types of events and services offered donation card Images: Stock imagery of students learning, pirate memorabilia,
Schedule Identity design: week 1 - week 2 Feedback for identity: week 2 Mailer design: week 2 - week4 feedback for mailer: week 3 website design: week 4 - 5 Product shots - week 5
Research web sites
826 valencia
the writing center site is completely different from the novelty pirate supply store site.
826 michigan
826 chicago
826 seattle
826 nyc
826 boston
826 washington dc
826 los angeles
Sketches
826
valencia 826
826 valencia
826
826
valencia
valencia
Logo
valencia
The treasure map references the pirate supply store.
Colors & Type The treasure map references the pirate supply store.
Black: 60,60,60,100
Gold: 0,22,100,80
Clarendon
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789
Imagery black and white photos of students writing, learning, and collaborating are used throughout the booklet. The stark contrast between the photos and the gold icons allows for a very sophisticated look. This
envelope Join our crew!
You hold in your hands...
If you’re a parent with a child that has trouble in writing, or if you’re interested in volunteering, we want you!
a piece of treasure from the isle of 826 valencia, a non-profit dedicated to tutoring, writing and publishing. Inside you’ll find information on our workshops and groups.
Parents and Educators Call to enroll your student or class for tutoring or fun workshops.
Volunteers Authors, Journalists and Editors welcome. Call to host a workshop.
Graphic designers volunteer your skills and create the next amazing book cover or 826 quarterly.
inside
826 Valencia st. San Francisco, CA 94109
San Francisco Resident 1547A California st. San Francisco, CA 94109
outside
E-reader the 826 valencia e-reader was developed to showcase the books and projects created by students in the workshops.
826 valencia e-reader
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NEW BOOKS
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MY LIBRARY
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826 valencia e-reader
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826 valencia e-reader
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826 valencia e-reader
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NEW BOOKS
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We the Dreamers
Workshop | Title | Author | School
In this collection of essays by 50 juniors at John O’Connell High School, young writers reflect on what the American Dream means to them. The students recount stories about family, home, immigration, hardship, and the hopes of their generation as well as those of the generation that raised them. The result is a first hand account of these essayists’ often complicated relationship with our national ethos that is insightful, impassioned, surprising, and of utmost importance to our understanding of what the American Dream means for their generation. With a foreword by Daniel Alarcón.
How to write like a dead person
What’s The Story Morning Glory?
9.99 Random Acts With Words
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826 valencia e-reader
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826 valencia e-reader
MY LIBRARY
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Don’t Forget To Write In this collection of essays by 50 juniors at John O’Connell High School, young writers reflect on what the American Dream means to them. The students recount stories about family, home, immigration, hardship, and the hopes of their generation as well as those of the generation that
9.99
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